Social Media Marketing Final Presentation

1. Dolan Guhin, Breanna Hawley, Luke Kniffen, and Marisa Streit
121 E. Washington St.
Iowa City

2. Overview
1. Business Background
2. Current Strategy
3. Proposed Strategy
4. Social Media Channels
Facebook
Twitter
Instagram
5. Measurement
Hootsuite

3. Background

4. Current Strategy
• Currently use Facebook, Twitter, and Instagram
• Strategy focuses on products

5. Proposed Strategy
• Improve content to help increase new running club
membership
• College students and new atmosphere
• Difficult to maintain a school, exercise, social balance
• New Year’s resolution
• Eliminate freshman fifteen
• Healthier lifestyle

6. • Blog for
Scrapbookers
• Scissors
• Community
• National
Conferences
• Engagement
• 600% Mentions
led to 300% Sales
Fiskateers

7. Target Customer
• Jessica and Jake
• Freshmen
• “Freshmen Fifteen”
• PCB
• New Year’s Resolution
• New runner
• Social Media
•Twitter
•Facebook
•Instagram

8. New Year’s Resolutions
• Making a change
• Target
• Changing times mean
changes for everything
• Creates loyal customers
• Pregnant Couples
• Why Loyal
customers?
• 10x more likely to
buy
• 6-7x more expensive

9. New Group in UI Running Club
• Inexperienced Runners
•Slower or winded easily
•Shorter routes
•Goals
•Workouts
•Group Runs
•Fun activities
•Bar Crawls
•Tips for the Inexperienced
like this one

10. Facebook
• Most used social
media platform
• 1,000,000,000
• 79%
• Advertising
• Enhanced
targeting ability
• Groups and Pages

11. Twitter
● Pictures
● Variety
● Consistency
● Brand Voice

12. Instagram
• Consistency
• August 12, 2014
• Content
• Have Fun
• Following
• 86:551
• Hashtags
• Interact

13. Hootsuite
• Your social life in one easy place
• Schedule message to post ahead of time
• Manage your social profiles
• Easy-to-read reports

14. Final Thoughts
● Improve overall content that engages
○ New Year’s resolution
● Development of a running community
● Improvement across social platforms