Running head: Eli Lilly & Company Case Study 1 Eli Lilly & Company Case Study 5 Eli Lilly & Company Case Study Name College Course Tutor Abstract From the case 22: Eli Lilly & Company on page 224, the paper is a response to the questions: How should Eli Lilly & Company Position itself for the future? Should it strengthen its retail presence, grow internationally, or move into the void created in the healthcare provision? Develop Projected Financial Statements that fully assess and evaluate the impact of the proposed strategy. How are the acquisitions/growth financed? Will debt be increased further, or ownership of Eli Lilly & Company stock is diluted to raise the capital needed? Charts and graphs are used in the response so as to further clarify the explanations and also as supporting evidence. Eli Lilly & Company Case Study Executive Summary The paper submitted will contain a proposed plan of action using primarily data from the company annual report of Eli Lilly & Company. The acquisition will greatly increase survival of the company in the hard times in the company’s industry. The proposal will combine the benefit of the organization’s lion’s share and the cheap yet technical knowledge of the biotechnology company to come up with the desired drugs. The main reason that various biotechnology companies are acquired is the cost effective nature of the companies, most of which had already began with the production process but stopped or rather, declined during the global credit crunch. Actelion, Shire plc and Onyx pharmaceuticals are among the best targets. The companies are will less likely present a large financial burden in the acquisition process. Should Eli Lilly & Company acquire various biotechnology drug companies? To be on the safe side, depending on the potency of the competitors in the market, Eli Lilly should acquire various biotechnology drug companies. That will ensure that the company enlarges the drug pipelines, reduce its production costs and at the same time produce high quality products. By doing that, the company which is already in the leading position of high quality pharmaceutical and animal health products, will be better placed in current market situation; which is characterized by cheap and low quality generic drugs, government’s approvals of biosimilars, increased taxation and growth of managed care organizations. According to the 2013 Annual Report for Lilly, the company has lost and is bound to lose most of its revenues as a result of their dependence on products with intellectual property protection. Accordingly, the company has lost and will continue to lose significant patent protection in its market (Lilly.com, 2014). As illustrated in the table below, the company has lost and may continue to lose a significant patent protection hence revenues, sooner or later. Product U.S Revenues(2013) ($ Million) Percent World wide revenues(2013) U.s Patent protection Cialis Cymbalta Evi.