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Running head: COURSE PROJECT: NCLEX Memorial Hospital
1
COURSE PROJECT: NCLEX Memorial Hospital
10
Introduction
This project aims to facilitate the improvement of the quality of
healthcare services provided to individuals, families and
communities at various age levels. Hence, this project used
NCLEX Memorial Hospital, where over the past few days there
has been a high level of infectious diseases. The dataset
collected is from 60 patients whose age range is 35 to 76.
Classification of Variables
The quantitative variable is age. The qualitative variable is
infectious diseases. Age is also a continuous variable as it can
take on any value. A variable is any quantity that can be
measured and whose value varies through the population and
here the level of measurement is age, which we shall label a
nominal measurement as numbers are used to classify the data.
The Measures of Center and the Measures
of Variation
Themeasures of center are some of the most important
descriptive statistics one might extrapolate. It helps give us an
idea of what the "most" common, normal, or representative
answers might be. Essentially, by getting an average, what you
are really doing is calculating the "middle" of any group of
observations. There are three measures of center that are most
often used: Mean, Median and Mode. (NEDARC)
While measures of central tendency are used to estimate
"normal" values of a dataset, measures of variation/dispersion
are important for describing the spread of the data, or its
variation around a central value. Two distinct samples may have
the same mean or median, but completely different levels of
variability, or vice versa. A proper description of a set of data
should include both of these characteristics. There are various
methods that can be used to measure the dispersion of a dataset,
each with its own set of advantages and disadvantages. (Climate
Data Library)
The Measures of Center and the Measures of Variation
Calculations
Column1
Mean
61.81667
Standard Error
1.152127
Median
61.5
Mode
69
Standard Deviation
8.924337
Sample Variance
79.64379
Midrange
58.5
Range
41
Conclusion
By looking at the dataset we find that patients after the age of
50 and most likely 60 to be the most affected by infection
diseases. Hence, there should be a prevention plan in place to
reduce the number of infected or most likely to be affected by
various viruses.
Course Project Phase 2
Introduction
The data in the accompanying spreadsheet records the ages of
sixty (60) patients at NCLEX Memorial Hospital who, upon
admission, were found to be suffering from a certain infectious
disease. After the requisite determination of sample mean,
variance, and standard deviation, we then calculate various
confidence intervals by using the Z function (or the affine Q
function). These intervals represent the likelihood that the age
of a patient who is positive for the disease lies within a certain
age range. It also enables us to predict the likely age range of
future admissions who suffer from the indicated disease.
We are asked to find a best point estimate of the population
mean. We are then to construct both a 95% confidence interval
and a 99% confidence interval and, presumably, derive the
attendant parametric descriptions thereof. It is to be assumed
that the underlying data are normally distributed with ÃÆ’ is an
unknown variance.
Calculation of Point Estimate
If we use the variable, N, to represent the number of patients
(that is, sixty) and the random variable, a, to represent the age
of each of the sixty patients, then the mean is determined to be:
E{a} = Σ (ai) / N = 61.8167 while the variance is calculated as:
σ2a = Σ ( ai — E{a} ) = 78.3164 and the standard deviation is
calculated as: σa = (σ2a)½ = 8.8497 which means that the
standard error is determined by: SE = σa / N½ = 1.1425.
The 95% confidence interval is defined as that interval on either
side of the mean that contains 95% of the area of the Gaussian
curve. According to the standard Z tables, the critical value for
95% confidence is 1.96; consequently, one must range 1.96σ on
either side of the mean to encompass 95% of the area. The
corresponding margin of error is 1.96 times SE, or 2.2393.
The interpretation of this 95% confidence interval is that we are
95% confident that patients admitted to NCLEX Memorial
Hospital who suffer from the disease being studied will range in
age from E{a} — 1.96σ to E{a} + 1.96σ. Substituting the
proper values—E{a} = 61.8167 and σa = 8.8497, we find that
E{a} — 1.96σ = 44.4713 and E{a} + 1.96σ = 79.1261. In short,
we are 95% confident that such patients will range in age from
44.4713 to 79.1261. Expressed another way, patients who are
admitted to NCLEX Memorial Hospital in the future and are
found positive for the disease are 95% likely to be aged 44.4713
to 79.1261.
The 99% confidence interval is defined as that interval on either
side of the mean that contains 99% of the area of the Gaussian
curve. According to the standard Z tables, the critical value for
99% confidence is 2.576; consequently, one must range 2.576σ
on either side of the mean to encompass 99% of the area. The
corresponding margin of error is 2.576 times SE, or 2.9430.
The interpretation of this 99% confidence interval is that we are
99% confident that patients admitted to NCLEX Memorial
Hospital who suffer from the disease being studied will range in
age from E{a} — 2.576σ to E{a} + 2.576σ. Substituting the
proper values—E{a} = 61.8167 and σa = 8.8497, we find that
E{a} — 2.576σ = 39.0199 and E{a} + 2.576σ = 79.1261. In
short, we are 99% confident that such patients will range in age
from 44.4713 to 84.6135. Expressed another way, patients who
are admitted to NCLEX Memorial Hospital in the future and are
found positive for the disease are 99% likely to be aged 39.0199
to 84.6135.
Comparative Analysis
There are noticeable changes in the interval estimates,
especially in the range according to that of 95% which is the
age group of 44.4713 to 79.1261 whereas the range according to
that of 99% confident is the age group of 39.0199 to 84.6135.
Therefore, A 99% confidence interval is wider than a 95%.
Therefore, it's more likely that it will contain the true value. If I
make a confidence interval narrower with lower variability and
higher sample size it becomes more precise, the likely values
cover a smaller range. If I increase the coverage by using a 99%
calculation it becomes more accurate, the true value is more
likely to be within the range.
Course Project Phase 3
The Process of Hypothesis Testing
A hypothesis is a claim (assumption) or statement about a
population parameter such as a proportion, mean, or standard
deviation. However, hypothesis testing is the theory, methods,
and practice of testing a hypothesis by comparing it with the
null hypothesis. The null hypothesis is only rejected if its
probability falls below a predetermined significance level, in
which case the hypothesis being tested is said to have that level
of significance. (Module 3)
It is extremely important to realize that we are not making
definitive conclusions. We are giving probabilistic conclusions.
We are either concluding that the results we get are likely due
to chance, or unlikely.
The 8 Steps of Hypothesis Testing
In researching Hypothesis Testing I have found 5 Step
Hypothesis Testing, 7 Step Hypothesis Testing, 8 Step
Hypothesis Testing, 10 Step Hypothesis Testing and even 12
Step Hypothesis Testing, but for the sake of time and
fulfillment of this assignment we will address the 8 Step
Hypothesis Testing.
Step 1: Express the given claim in symbolic form. Claim: The
mean IQ of statistics students is greater than 110. Step 2: Give
the symbolic form that must be true when the original claim is
false: Symbolic form: μ > 110 Opposite: μ ≤ 110. Step 3:
Identify the null and alternative hypothesis: H0: μ = 110 and
H1: μ > 110. Step 4: Select the Significance Level:(α) is the
probability that the test statistic will fall in the critical region
when the null hypothesis is actually true. Common values are
0.01, 0.05 and 0.10. For this test, use ∝ = 0.05. Step 5: Identify
the Test Statistic and determine its Sampling Distribution: A
test statistic is a value computed from the sample data, used in
making the decision whether or not to reject the null hypothesis.
See the chart below:
The test statistic indicates how far our sample deviates from the
assumed population parameter.
Step 6: Find the Value of the Test Statistic, Then Find Either
the P-Value or the Critical Value(s): Using a significance level
of α =0.05, let’s find the critical value for each of these
alternative hypotheses:
P ≠ 0.5: Critical region is in two tails of the normal
distribution. Using the examples from Hypothesis Testing
Explained and Explored, we find the critical values to be z = -
1.96 and z=1.96
P < 0.5: The critical region is in the left tail of the normal
distribution. Hypothesis Testing Explained and Explored, we
find c so P(z < c) = 0.05. The critical value is -1.645
P > 0.5: The critical region is in the left tail of the normal
distribution. Using the examples from Hypothesis Testing
Explained and Explored, we find c so P(z < c) = 0.95. The
critical value is 1.645 .
The P-value is the probability of getting a value of the test
statistic that is at least as extreme as the one obtained for the
sample data. If the P-value is very small (such as less than
0.05), we will reject the null hypothesis. The exact process for
calculating the P-value depends on your alternative hypothesis.
Step 7: Make a Decision: Reject H0 or Fail to Reject H0: Our
final conclusion will always be one of these: Reject the null
hypothesis or Fail to reject the null hypothesis.
Step 8: Restate the Decision Using Simple and Nontechnical
Terms: If your original claim contains equality (became H0)
Reject H0: “There is sufficient evidence to warrant rejection of
the claim that…” Fail to Reject H0: “There is not sufficient
evidence to warrant rejection of the claim that…” If your
original claim does not contain equality (was H1) Reject H0:
“The sample data support the claim that…” Fail to Reject H0:
“There is not sufficient sample evidence to support the claim
that…”
Never conclude a hypothesis test with a statement of "reject the
null hypothesis" or "fail to reject the null hypothesis." Always
make sense of the conclusion with a statement that uses simple
nontechnical wording that addresses the original claim. (Module
3)
Critical Value Method versus P-Value Method Analysis
Critical values for a test of hypothesis depend upon a test
statistic, which is specific to the type of test, and the
significance level, α, which defines the sensitivity of the test. A
value of α = 0.05 implies that the null hypothesis is rejected 5
% of the time when it is in fact true. The choice of α is
somewhat arbitrary. (ESH)
Another quantitative measure for reporting the result of a test of
hypothesis is the p-value. The p-value is the probability of the
test statistic being at least as extreme as the one observed given
that the null hypothesis is true. A small p-value is an indication
that the null hypothesis is false. (ESH) My preference is p-value
testing because the p-value method, I think, is more useful in
that by reporting the p-value you allow others to draw their own
conclusions. For example; perhaps you want to test at the 2%
level, but the read wants to test at the 5% level, by reporting the
p-value you can both make conclusions. The fix level, or
critical value, method does not allow for this.
As part 3 of this project has defined parameters we will perform
as instructed.
Original Claim
Original Claim: The average age of all patients admitted to the
hospital with infectious diseases is less than 65 years of age.
We shall test the claim using α = 0.05 and assume our data is
normally distributed and σ is unknown.
Null and Alternative Hypothesis
Write the null and alternative hypothesis symbolically and
identify which hypothesis is the claim. The average age of all
patients admitted to the hospital with infectious diseases is less
than 65 years of age and we are testing whether the alternative
is less than (
<
) this value:
65
m
:
H
0
=
Mean age is 65
65
m
:
H
1
<
Mean age is less than 65
Sample size
364
=
; sample mean
82
.
61
)
(
=
x
and sample standard deviation
92
.
8
=
s
Left Tailed Test
The null hypothesis must always include the concept of
equality, which means that it must include the logical operators
³
£
=
or
,
,
.On the other hand, the alternative hypothesis must always
express the logical opposite of the operators used for the null
hypothesis, which means it should always include
.
or
,
,
<
>
¹
In the abovementioned question, the null hypothesis includes
=
; therefore the alternative hypothesis expresses
<
. Therefore, it is left-tailed hypothesis test because the rejection
region is located to the extreme left of the distribution. A left-
tailed test is conducted when the alternative hypothesis (HA)
contains the condition HA < x (less than a given quantity).
Test Statistic for Hypothesis Test
The general rule of thumb for z-test situations wherein sample
sizes meet the following requirements:
Z-tests require one of two conditions: either the population is
normally distributed with a known variance, or the sample size
is large. However, in the selection at issue, since the sample
size is above 30 but the population standard deviation is
unknown, it is t-test that is used.
Test Statistics and P-Value Values
The test statistic converts any sampling distribution into a
standard normal distribution. The solution of the formula gives
the number of standard deviations that a sample mean falls
above or below the population mean stated in the null
hypothesis. This value is compared to the critical value of a
hypothesis test to make a decision. When the obtained value,
i.e. test statistics, exceeds a critical value, we decide to reject
the null hypothesis; otherwise, we retain the null hypothesis. In
the subject case, there is t-statistic:
T-score (obt.)
76
.
2
60
3565
.
0
60
92
.
8
65
82
.
61
-
=
-
=
-
=
-
=
n
s
x
m
Where
x
the sample mean and s is the standard deviation of the sample
and
m
is the population mean. The probability of obtaining t-score
(obt.) is stated by the p value. The p-value is a function of the
observed sample results (a test statistic) relative to a statistical
model, which measures how extreme the observation is.
The Critical Value
The t-score that needed to reject Null hypothesis (
)
0
H
is called the critical value for significance. The critical value
depends on the significance level, which we state in the subject
question as α=0.05.
To locate the probability of obtaining a sample mean from a
given population, we use the standard normal distribution. We
will locate the z or t scores in a standard normal distribution
that are the cutoffs, or critical values, for sample mean values
with less than a 5% probability of occurrence if the value stated
in the null is true. A critical value is a cutoff value that defines
the boundaries beyond which less than 5% of sample means can
be obtained if the null hypothesis is true. Sample means
obtained beyond a critical value will result in a decision to
reject the null hypothesis. The critical value is
671
.
1
-
=
t
for significance level
05
.
=
a
and df =59 degree of freedom.
Decision
As the sample mean with a t-score less than critical value is
significant at the 0.05 level, Null Hypothesis
)
(
0
H
is rejected. On the basis of the values of critical and t-score
(ob.), the null hypothesis is rejected. The p –value for t-score -
2.76 and 59 degree of freedom is 0.003844, which is less than
0.05. As a result, null hypothesis is rejected.
Final Conclusion
There is sufficient evidence to warrant rejection of the claim
that the average age of all patients admitted to the hospital with
infectious diseases is less than 65 years of age.
References
Climate Data Library. Measures of Dispersion.
http://iridl.ldeo.columbia.edu/dochelp/StatTutorial/Dispersion/i
ndex.html.
Define Hypothesis Testing.
https://www.google.com/?gws_rd=ssl#q=define+hypothesis+test
ing.Engineering Statistics Handbook (ESH) Critical values and
p values.
http://www.itl.nist.gov/div898/handbook/prc/section1/prc131.ht
m.
Module 03 - Hypothesis Testing with One Sample.
https://engage.rasmussen.edu/learn/mod/url/view.php?id=50801
8.
NEDARC. Measures of Center.
http://www.nedarc.org/statisticalHelp/basicStatistics/measuresO
fCenter.html.
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_1526680854.unknown
_1526680855.unknown
_1526680856.unknown
_1526680847.unknown
_1526680846.unknown
_1526680844.unknown
_1526680843.unknown
_1526680842.unknown
_1526680841.unknown
_1526680840.unknown
_1526680839.unknown
Unit 2 [MT355: Marketing Research]
Assignment Details and Grading Rubric
Assignment Title: Formulate a Research Problem
In this assignment, you will engage in developing the following
professional competencies:
* Verbal Communication
This competency is also critical to your success in most jobs.
Whether by phone, recorded presentation, in person, or via
video conferencing or chat, your ability to articulate a message
or piece of information in a clear, concise, and professional
manner can distinguish you from your peers and/or competition.
Directions for completing this assignment
Read the Case Scenario: Kinshasa Abroad—African Cuisine and
Culture
As a new marketing research associate in training, you are
tasked with recording a formal oral presentation in Microsoft©
PowerPoint© to demonstrate your ability to formulate marketing
research problems. Using what you learned from reading
Chapters 2 and 3 in the textbook to inform your work on this
Assignment, build a 7-slide audio visual presentation answering
the following marketing research problems listed below.
1. Include a Title Slide
2. If you were to serve as a research consultant for Mr.
Kabasella, what information would you need to enable you
to help him diagnose his marketing problem(s)?
3. Construct a slide that explains the value of problem
definition in the marketing research process for this case.
4. Propose how to create/define a research problem to assist
marketing research for this case.
5. Incorporate how the interpretation of a problem definition
stimulates critical-thinking and secures required
information.
6. Create a list of probing questions you would ask Mr.
Kabasella if you were going to meet with him to help him
specify (a) the manager’s decision problem and (b) research
problems.
7. Reference slide
Presentation Format
In Microsoft© PowerPoint©, create a title slide containing your
name, the topic, and the date. Be sure to apply a design to your
presentation. Create one slide for each of the decision problems
above (a-f).
In this Assignment, you will be using the Microsoft©
PowerPoint© narration tool to create your own audiovisual
presentation. Once you have done this, you can put this skill on
your resume. Audiovisual presentations are used in everything
from customer service response, training employees, solving
problems in the workplace, explaining instructions to colleagues
and responding to stakeholders concerning business issues. For
a tutorial on adding audio to your Microsoft© PowerPoint©
presentation, click here.
Continued...
Unit 2 [MT355: Marketing Research]
Assignment Details and Grading Rubric
For additional requirements in relation to this assignment, see
the grading rubric below.
Directions for Submitting Your Assignment
Review the grading rubric below before beginning this activity.
Compose your Assignment as a Microsoft© PowerPoint©
document and save it with your first name initial and last name
(Example: TAlex-MT355
Assignment-Unit 2.ppt). Submit your file by selecting the Unit
2: Assignment Dropbox by the end of Unit 2.
Unit 2 [MT355: Marketing Research]
Grading Rubric:
Percent
Possible Score For This
Assignment: 100
Content, Focus, Use of Text/Outside
Sources (50%)
Diagnosis of marketing problem Explanation of the value of
problem definition Formulation of a research problem
Explanation of how interpretting problem
definition stimulates critical thinking
Percent
Possible Points
Analysis and Critical Thinking (30%)
15%
6
15%
6
15%
6
15%
6
60%
24
Analyzes in addition to providing facts
7.5%
3
7.5%
3
7.5%
3
7.5%
3
30%
12
Analysis is well thought out Professional design used to develop
presentation Presentation includes all 7 of the required slides
Title slide and Reference slide
10%
4
100%
40
0
Gross Assignment
Score:
Less: Late Penalty (Per Policy)
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Formulate a Research Problem
In this Assignment, you will engage in developing the following
professional competencies:
· Verbal Communication
This competency is also critical to your success in most jobs.
Whether by phone, recorded presentation, in person, or via
video conferencing or chat, your ability to articulate a message
or piece of information in a clear, concise, and professional
manner can distinguish you from your peers and/or competition.
Directions for completing this Assignment
Click the link below to read the case study for this Assignment.
Case Scenario: Kinshasa Abroad — African Cuisine and Culture
As a new marketing research associate in training, you are
tasked with recording a formal oral presentation in Microsoft©
PowerPoint© to demonstrate your ability to formulate marketing
research problems. Using what you learned from Chapters 2 and
3 in the textbook to inform your work on this Assignment, build
a seven-slide audio-visual presentation answering the following
marketing research problems listed below.
a. Include a Title Slide
b. If you were to serve as a research consultant for Mr.
Kabasella, what information would you need to enable you to
help him diagnose his marketing problem(s)?
c. Construct a slide that explains the value of problem
definition in the marketing research process for this case.
d. Formulate a research problem to assist marketing research for
this case.
e. Incorporate how the interpretation of a problem definition
stimulates critical-thinking and secures required information.
f. Create a list of probing questions you would ask Mr.
Kabasella if you were going to meet with him to help him
specify (a) the manager’s decision problem and (b) research
problems.
g. Reference slide
Presentation Format
In Microsoft© PowerPoint©, create a title slide containing your
name, the topic, and the date. Be sure to apply a design to your
presentation. Create one slide for each of the decision problems
above (a-f).
In this Assignment, you will be using the Microsoft©
PowerPoint© narration tool to create your own audiovisual
presentation. Once you have done this, you can put this skill on
your resume. Audiovisual presentations are used in everything
from customer service response, training employees, solving
problems in the workplace, explaining instructions to colleagues
and responding to stakeholders concerning business issues. For
a tutorial on adding audio to your Microsoft© PowerPoint©
presentation, clickhere.
For additional requirements in relation to this Assignment,
download the grading rubric below.
Directions for Submitting Your Assignment
Review the grading rubric below before beginning this activity.
Compose your Assignment as a Microsoft© PowerPoint©
document and save it with your first name initial and last name
(Example: TAlex-MT355 Assignment-Module 2.ppt). Submit
your file by selecting the Module 2: Assignment Dropbox by the
end of Module 2.
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Running head COURSE PROJECT NCLEX Memorial Hospital .docx

  • 1. Running head: COURSE PROJECT: NCLEX Memorial Hospital 1 COURSE PROJECT: NCLEX Memorial Hospital 10 Introduction This project aims to facilitate the improvement of the quality of healthcare services provided to individuals, families and communities at various age levels. Hence, this project used NCLEX Memorial Hospital, where over the past few days there has been a high level of infectious diseases. The dataset collected is from 60 patients whose age range is 35 to 76. Classification of Variables The quantitative variable is age. The qualitative variable is infectious diseases. Age is also a continuous variable as it can take on any value. A variable is any quantity that can be measured and whose value varies through the population and here the level of measurement is age, which we shall label a nominal measurement as numbers are used to classify the data. The Measures of Center and the Measures of Variation Themeasures of center are some of the most important descriptive statistics one might extrapolate. It helps give us an idea of what the "most" common, normal, or representative answers might be. Essentially, by getting an average, what you are really doing is calculating the "middle" of any group of observations. There are three measures of center that are most often used: Mean, Median and Mode. (NEDARC) While measures of central tendency are used to estimate "normal" values of a dataset, measures of variation/dispersion are important for describing the spread of the data, or its variation around a central value. Two distinct samples may have the same mean or median, but completely different levels of variability, or vice versa. A proper description of a set of data
  • 2. should include both of these characteristics. There are various methods that can be used to measure the dispersion of a dataset, each with its own set of advantages and disadvantages. (Climate Data Library) The Measures of Center and the Measures of Variation Calculations Column1 Mean 61.81667 Standard Error 1.152127 Median 61.5 Mode 69 Standard Deviation 8.924337 Sample Variance 79.64379 Midrange 58.5 Range 41 Conclusion By looking at the dataset we find that patients after the age of 50 and most likely 60 to be the most affected by infection diseases. Hence, there should be a prevention plan in place to reduce the number of infected or most likely to be affected by various viruses. Course Project Phase 2 Introduction The data in the accompanying spreadsheet records the ages of sixty (60) patients at NCLEX Memorial Hospital who, upon
  • 3. admission, were found to be suffering from a certain infectious disease. After the requisite determination of sample mean, variance, and standard deviation, we then calculate various confidence intervals by using the Z function (or the affine Q function). These intervals represent the likelihood that the age of a patient who is positive for the disease lies within a certain age range. It also enables us to predict the likely age range of future admissions who suffer from the indicated disease. We are asked to find a best point estimate of the population mean. We are then to construct both a 95% confidence interval and a 99% confidence interval and, presumably, derive the attendant parametric descriptions thereof. It is to be assumed that the underlying data are normally distributed with ÃÆ’ is an unknown variance. Calculation of Point Estimate If we use the variable, N, to represent the number of patients (that is, sixty) and the random variable, a, to represent the age of each of the sixty patients, then the mean is determined to be: E{a} = Σ (ai) / N = 61.8167 while the variance is calculated as: σ2a = Σ ( ai — E{a} ) = 78.3164 and the standard deviation is calculated as: σa = (σ2a)½ = 8.8497 which means that the standard error is determined by: SE = σa / N½ = 1.1425. The 95% confidence interval is defined as that interval on either side of the mean that contains 95% of the area of the Gaussian curve. According to the standard Z tables, the critical value for 95% confidence is 1.96; consequently, one must range 1.96σ on either side of the mean to encompass 95% of the area. The corresponding margin of error is 1.96 times SE, or 2.2393. The interpretation of this 95% confidence interval is that we are 95% confident that patients admitted to NCLEX Memorial Hospital who suffer from the disease being studied will range in age from E{a} — 1.96σ to E{a} + 1.96σ. Substituting the proper values—E{a} = 61.8167 and σa = 8.8497, we find that E{a} — 1.96σ = 44.4713 and E{a} + 1.96σ = 79.1261. In short,
  • 4. we are 95% confident that such patients will range in age from 44.4713 to 79.1261. Expressed another way, patients who are admitted to NCLEX Memorial Hospital in the future and are found positive for the disease are 95% likely to be aged 44.4713 to 79.1261. The 99% confidence interval is defined as that interval on either side of the mean that contains 99% of the area of the Gaussian curve. According to the standard Z tables, the critical value for 99% confidence is 2.576; consequently, one must range 2.576σ on either side of the mean to encompass 99% of the area. The corresponding margin of error is 2.576 times SE, or 2.9430. The interpretation of this 99% confidence interval is that we are 99% confident that patients admitted to NCLEX Memorial Hospital who suffer from the disease being studied will range in age from E{a} — 2.576σ to E{a} + 2.576σ. Substituting the proper values—E{a} = 61.8167 and σa = 8.8497, we find that E{a} — 2.576σ = 39.0199 and E{a} + 2.576σ = 79.1261. In short, we are 99% confident that such patients will range in age from 44.4713 to 84.6135. Expressed another way, patients who are admitted to NCLEX Memorial Hospital in the future and are found positive for the disease are 99% likely to be aged 39.0199 to 84.6135. Comparative Analysis There are noticeable changes in the interval estimates, especially in the range according to that of 95% which is the age group of 44.4713 to 79.1261 whereas the range according to that of 99% confident is the age group of 39.0199 to 84.6135. Therefore, A 99% confidence interval is wider than a 95%. Therefore, it's more likely that it will contain the true value. If I make a confidence interval narrower with lower variability and higher sample size it becomes more precise, the likely values cover a smaller range. If I increase the coverage by using a 99% calculation it becomes more accurate, the true value is more likely to be within the range.
  • 5. Course Project Phase 3 The Process of Hypothesis Testing A hypothesis is a claim (assumption) or statement about a population parameter such as a proportion, mean, or standard deviation. However, hypothesis testing is the theory, methods, and practice of testing a hypothesis by comparing it with the null hypothesis. The null hypothesis is only rejected if its probability falls below a predetermined significance level, in which case the hypothesis being tested is said to have that level of significance. (Module 3) It is extremely important to realize that we are not making definitive conclusions. We are giving probabilistic conclusions. We are either concluding that the results we get are likely due to chance, or unlikely. The 8 Steps of Hypothesis Testing In researching Hypothesis Testing I have found 5 Step Hypothesis Testing, 7 Step Hypothesis Testing, 8 Step Hypothesis Testing, 10 Step Hypothesis Testing and even 12 Step Hypothesis Testing, but for the sake of time and fulfillment of this assignment we will address the 8 Step Hypothesis Testing. Step 1: Express the given claim in symbolic form. Claim: The mean IQ of statistics students is greater than 110. Step 2: Give the symbolic form that must be true when the original claim is false: Symbolic form: μ > 110 Opposite: μ ≤ 110. Step 3: Identify the null and alternative hypothesis: H0: μ = 110 and H1: μ > 110. Step 4: Select the Significance Level:(α) is the probability that the test statistic will fall in the critical region when the null hypothesis is actually true. Common values are 0.01, 0.05 and 0.10. For this test, use ∝ = 0.05. Step 5: Identify the Test Statistic and determine its Sampling Distribution: A test statistic is a value computed from the sample data, used in making the decision whether or not to reject the null hypothesis. See the chart below:
  • 6. The test statistic indicates how far our sample deviates from the assumed population parameter. Step 6: Find the Value of the Test Statistic, Then Find Either the P-Value or the Critical Value(s): Using a significance level of α =0.05, let’s find the critical value for each of these alternative hypotheses: P ≠ 0.5: Critical region is in two tails of the normal distribution. Using the examples from Hypothesis Testing Explained and Explored, we find the critical values to be z = - 1.96 and z=1.96 P < 0.5: The critical region is in the left tail of the normal distribution. Hypothesis Testing Explained and Explored, we find c so P(z < c) = 0.05. The critical value is -1.645 P > 0.5: The critical region is in the left tail of the normal distribution. Using the examples from Hypothesis Testing Explained and Explored, we find c so P(z < c) = 0.95. The critical value is 1.645 . The P-value is the probability of getting a value of the test statistic that is at least as extreme as the one obtained for the sample data. If the P-value is very small (such as less than 0.05), we will reject the null hypothesis. The exact process for calculating the P-value depends on your alternative hypothesis. Step 7: Make a Decision: Reject H0 or Fail to Reject H0: Our final conclusion will always be one of these: Reject the null hypothesis or Fail to reject the null hypothesis.
  • 7. Step 8: Restate the Decision Using Simple and Nontechnical Terms: If your original claim contains equality (became H0) Reject H0: “There is sufficient evidence to warrant rejection of the claim that…” Fail to Reject H0: “There is not sufficient evidence to warrant rejection of the claim that…” If your original claim does not contain equality (was H1) Reject H0: “The sample data support the claim that…” Fail to Reject H0: “There is not sufficient sample evidence to support the claim that…” Never conclude a hypothesis test with a statement of "reject the null hypothesis" or "fail to reject the null hypothesis." Always make sense of the conclusion with a statement that uses simple nontechnical wording that addresses the original claim. (Module 3) Critical Value Method versus P-Value Method Analysis Critical values for a test of hypothesis depend upon a test statistic, which is specific to the type of test, and the significance level, α, which defines the sensitivity of the test. A value of α = 0.05 implies that the null hypothesis is rejected 5 % of the time when it is in fact true. The choice of α is somewhat arbitrary. (ESH) Another quantitative measure for reporting the result of a test of hypothesis is the p-value. The p-value is the probability of the test statistic being at least as extreme as the one observed given that the null hypothesis is true. A small p-value is an indication that the null hypothesis is false. (ESH) My preference is p-value testing because the p-value method, I think, is more useful in that by reporting the p-value you allow others to draw their own conclusions. For example; perhaps you want to test at the 2% level, but the read wants to test at the 5% level, by reporting the p-value you can both make conclusions. The fix level, or critical value, method does not allow for this. As part 3 of this project has defined parameters we will perform as instructed.
  • 8. Original Claim Original Claim: The average age of all patients admitted to the hospital with infectious diseases is less than 65 years of age. We shall test the claim using α = 0.05 and assume our data is normally distributed and σ is unknown. Null and Alternative Hypothesis Write the null and alternative hypothesis symbolically and identify which hypothesis is the claim. The average age of all patients admitted to the hospital with infectious diseases is less than 65 years of age and we are testing whether the alternative is less than ( < ) this value: 65 m : H 0 = Mean age is 65 65 m : H 1 <
  • 9. Mean age is less than 65 Sample size 364 = ; sample mean 82 . 61 ) ( = x and sample standard deviation 92 . 8 = s Left Tailed Test The null hypothesis must always include the concept of equality, which means that it must include the logical operators ³ £ = or , ,
  • 10. .On the other hand, the alternative hypothesis must always express the logical opposite of the operators used for the null hypothesis, which means it should always include . or , , < > ¹ In the abovementioned question, the null hypothesis includes = ; therefore the alternative hypothesis expresses < . Therefore, it is left-tailed hypothesis test because the rejection region is located to the extreme left of the distribution. A left- tailed test is conducted when the alternative hypothesis (HA) contains the condition HA < x (less than a given quantity). Test Statistic for Hypothesis Test The general rule of thumb for z-test situations wherein sample sizes meet the following requirements: Z-tests require one of two conditions: either the population is normally distributed with a known variance, or the sample size is large. However, in the selection at issue, since the sample
  • 11. size is above 30 but the population standard deviation is unknown, it is t-test that is used. Test Statistics and P-Value Values The test statistic converts any sampling distribution into a standard normal distribution. The solution of the formula gives the number of standard deviations that a sample mean falls above or below the population mean stated in the null hypothesis. This value is compared to the critical value of a hypothesis test to make a decision. When the obtained value, i.e. test statistics, exceeds a critical value, we decide to reject the null hypothesis; otherwise, we retain the null hypothesis. In the subject case, there is t-statistic: T-score (obt.) 76 . 2 60 3565 . 0 60 92 . 8 65 82 . 61 - = - = -
  • 12. = - = n s x m Where x the sample mean and s is the standard deviation of the sample and m is the population mean. The probability of obtaining t-score (obt.) is stated by the p value. The p-value is a function of the observed sample results (a test statistic) relative to a statistical model, which measures how extreme the observation is. The Critical Value The t-score that needed to reject Null hypothesis ( ) 0 H is called the critical value for significance. The critical value depends on the significance level, which we state in the subject question as α=0.05. To locate the probability of obtaining a sample mean from a given population, we use the standard normal distribution. We will locate the z or t scores in a standard normal distribution
  • 13. that are the cutoffs, or critical values, for sample mean values with less than a 5% probability of occurrence if the value stated in the null is true. A critical value is a cutoff value that defines the boundaries beyond which less than 5% of sample means can be obtained if the null hypothesis is true. Sample means obtained beyond a critical value will result in a decision to reject the null hypothesis. The critical value is 671 . 1 - = t for significance level 05 . = a and df =59 degree of freedom. Decision As the sample mean with a t-score less than critical value is significant at the 0.05 level, Null Hypothesis ) ( 0 H is rejected. On the basis of the values of critical and t-score (ob.), the null hypothesis is rejected. The p –value for t-score -
  • 14. 2.76 and 59 degree of freedom is 0.003844, which is less than 0.05. As a result, null hypothesis is rejected. Final Conclusion There is sufficient evidence to warrant rejection of the claim that the average age of all patients admitted to the hospital with infectious diseases is less than 65 years of age. References Climate Data Library. Measures of Dispersion. http://iridl.ldeo.columbia.edu/dochelp/StatTutorial/Dispersion/i ndex.html. Define Hypothesis Testing. https://www.google.com/?gws_rd=ssl#q=define+hypothesis+test ing.Engineering Statistics Handbook (ESH) Critical values and p values. http://www.itl.nist.gov/div898/handbook/prc/section1/prc131.ht m. Module 03 - Hypothesis Testing with One Sample. https://engage.rasmussen.edu/learn/mod/url/view.php?id=50801 8. NEDARC. Measures of Center. http://www.nedarc.org/statisticalHelp/basicStatistics/measuresO fCenter.html. _1526680848.unknown _1526680849.unknown _1526680850.unknown _1526680851.unknown _1526680852.unknown _1526680853.unknown _1526680854.unknown _1526680855.unknown _1526680856.unknown _1526680847.unknown _1526680846.unknown
  • 15. _1526680844.unknown _1526680843.unknown _1526680842.unknown _1526680841.unknown _1526680840.unknown _1526680839.unknown Unit 2 [MT355: Marketing Research] Assignment Details and Grading Rubric Assignment Title: Formulate a Research Problem In this assignment, you will engage in developing the following professional competencies: * Verbal Communication This competency is also critical to your success in most jobs. Whether by phone, recorded presentation, in person, or via video conferencing or chat, your ability to articulate a message or piece of information in a clear, concise, and professional manner can distinguish you from your peers and/or competition. Directions for completing this assignment Read the Case Scenario: Kinshasa Abroad—African Cuisine and Culture As a new marketing research associate in training, you are tasked with recording a formal oral presentation in Microsoft© PowerPoint© to demonstrate your ability to formulate marketing research problems. Using what you learned from reading Chapters 2 and 3 in the textbook to inform your work on this Assignment, build a 7-slide audio visual presentation answering
  • 16. the following marketing research problems listed below. 1. Include a Title Slide 2. If you were to serve as a research consultant for Mr. Kabasella, what information would you need to enable you to help him diagnose his marketing problem(s)? 3. Construct a slide that explains the value of problem definition in the marketing research process for this case. 4. Propose how to create/define a research problem to assist marketing research for this case. 5. Incorporate how the interpretation of a problem definition stimulates critical-thinking and secures required information. 6. Create a list of probing questions you would ask Mr. Kabasella if you were going to meet with him to help him specify (a) the manager’s decision problem and (b) research problems. 7. Reference slide Presentation Format In Microsoft© PowerPoint©, create a title slide containing your name, the topic, and the date. Be sure to apply a design to your presentation. Create one slide for each of the decision problems above (a-f). In this Assignment, you will be using the Microsoft© PowerPoint© narration tool to create your own audiovisual presentation. Once you have done this, you can put this skill on your resume. Audiovisual presentations are used in everything from customer service response, training employees, solving problems in the workplace, explaining instructions to colleagues and responding to stakeholders concerning business issues. For a tutorial on adding audio to your Microsoft© PowerPoint© presentation, click here.
  • 17. Continued... Unit 2 [MT355: Marketing Research] Assignment Details and Grading Rubric For additional requirements in relation to this assignment, see the grading rubric below. Directions for Submitting Your Assignment Review the grading rubric below before beginning this activity. Compose your Assignment as a Microsoft© PowerPoint© document and save it with your first name initial and last name (Example: TAlex-MT355 Assignment-Unit 2.ppt). Submit your file by selecting the Unit 2: Assignment Dropbox by the end of Unit 2. Unit 2 [MT355: Marketing Research] Grading Rubric: Percent Possible Score For This Assignment: 100
  • 18. Content, Focus, Use of Text/Outside Sources (50%) Diagnosis of marketing problem Explanation of the value of problem definition Formulation of a research problem Explanation of how interpretting problem definition stimulates critical thinking Percent Possible Points Analysis and Critical Thinking (30%) 15% 6 15% 6 15% 6 15% 6 60% 24 Analyzes in addition to providing facts 7.5% 3
  • 19. 7.5% 3 7.5% 3 7.5% 3 30% 12 Analysis is well thought out Professional design used to develop presentation Presentation includes all 7 of the required slides Title slide and Reference slide 10% 4 100%
  • 20. 40 0 Gross Assignment Score: Less: Late Penalty (Per Policy) 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/69!/ 4/[email protected]:0.00 1/22 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/69!/ 4/[email protected]:0.00 2/22 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted.
  • 21. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/69!/ 4/[email protected]:0.00 3/22 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/69!/ 4/[email protected]:0.00 4/22 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/69!/ 4/[email protected]:0.00 5/22 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted.
  • 22. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/69!/ 4/[email protected]:0.00 6/22 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/69!/ 4/[email protected]:0.00 7/22 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/69!/ 4/[email protected]:0.00 8/22 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted.
  • 23. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/69!/ 4/[email protected]:0.00 9/22 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/69!/ 4/[email protected]:0.00 10/22 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/69!/ 4/[email protected]:0.00 11/22 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted.
  • 24. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/69!/ 4/[email protected]:0.00 12/22 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/69!/ 4/[email protected]:0.00 13/22 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/69!/ 4/[email protected]:0.00 14/22 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted.
  • 25. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/69!/ 4/[email protected]:0.00 15/22 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/69!/ 4/[email protected]:0.00 16/22 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/69!/ 4/[email protected]:0.00 17/22 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted.
  • 26. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/69!/ 4/[email protected]:0.00 18/22 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/69!/ 4/[email protected]:0.00 19/22 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/69!/ 4/[email protected]:0.00 20/22 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted.
  • 27. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/69!/ 4/[email protected]:0.00 21/22 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/69!/ 4/[email protected]:0.00 22/22 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/49!/ 4/[email protected]:0.00 1/20 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without
  • 28. publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/49!/ 4/[email protected]:0.00 2/20 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/49!/ 4/[email protected]:0.00 3/20 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/49!/ 4/[email protected]:0.00 4/20 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without
  • 29. publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/49!/ 4/[email protected]:0.00 5/20 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/49!/ 4/[email protected]:0.00 6/20 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/49!/ 4/[email protected]:0.00 7/20 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without
  • 30. publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/49!/ 4/[email protected]:0.00 8/20 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/49!/ 4/[email protected]:0.00 9/20 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/49!/ 4/[email protected]:0.00 10/20 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without
  • 31. publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/49!/ 4/[email protected]:0.00 11/20 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/49!/ 4/[email protected]:0.00 12/20 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/49!/ 4/[email protected]:0.00 13/20 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without
  • 32. publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/49!/ 4/[email protected]:0.00 14/20 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/49!/ 4/[email protected]:0.00 15/20 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/49!/ 4/[email protected]:0.00 16/20 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without
  • 33. publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/49!/ 4/[email protected]:0.00 17/20 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/49!/ 4/[email protected]:0.00 18/20 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/49!/ 4/[email protected]:0.00 19/20 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without
  • 34. publisher's prior permission. Violators will be prosecuted. 6/11/2016 Basic Marketing Research, 8e https://kaplan.vitalsource.com/#/books/9781305178571/cfi/49!/ 4/[email protected]:0.00 20/20 PRINTED BY: [email protected] Printing is for personal, privat e use only. No part of this book may be reproduced or transmitt ed without publisher's prior permission. Violators will be prosecuted. Formulate a Research Problem In this Assignment, you will engage in developing the following professional competencies: · Verbal Communication This competency is also critical to your success in most jobs. Whether by phone, recorded presentation, in person, or via video conferencing or chat, your ability to articulate a message or piece of information in a clear, concise, and professional manner can distinguish you from your peers and/or competition. Directions for completing this Assignment Click the link below to read the case study for this Assignment. Case Scenario: Kinshasa Abroad — African Cuisine and Culture As a new marketing research associate in training, you are tasked with recording a formal oral presentation in Microsoft© PowerPoint© to demonstrate your ability to formulate marketing research problems. Using what you learned from Chapters 2 and 3 in the textbook to inform your work on this Assignment, build a seven-slide audio-visual presentation answering the following marketing research problems listed below. a. Include a Title Slide b. If you were to serve as a research consultant for Mr.
  • 35. Kabasella, what information would you need to enable you to help him diagnose his marketing problem(s)? c. Construct a slide that explains the value of problem definition in the marketing research process for this case. d. Formulate a research problem to assist marketing research for this case. e. Incorporate how the interpretation of a problem definition stimulates critical-thinking and secures required information. f. Create a list of probing questions you would ask Mr. Kabasella if you were going to meet with him to help him specify (a) the manager’s decision problem and (b) research problems. g. Reference slide Presentation Format In Microsoft© PowerPoint©, create a title slide containing your name, the topic, and the date. Be sure to apply a design to your presentation. Create one slide for each of the decision problems above (a-f). In this Assignment, you will be using the Microsoft© PowerPoint© narration tool to create your own audiovisual presentation. Once you have done this, you can put this skill on your resume. Audiovisual presentations are used in everything from customer service response, training employees, solving problems in the workplace, explaining instructions to colleagues and responding to stakeholders concerning business issues. For a tutorial on adding audio to your Microsoft© PowerPoint© presentation, clickhere. For additional requirements in relation to this Assignment, download the grading rubric below. Directions for Submitting Your Assignment Review the grading rubric below before beginning this activity. Compose your Assignment as a Microsoft© PowerPoint© document and save it with your first name initial and last name (Example: TAlex-MT355 Assignment-Module 2.ppt). Submit your file by selecting the Module 2: Assignment Dropbox by the end of Module 2.