This document discusses how destinations can develop and communicate their sustainability story. It provides an overview of Sustainable Travel International's mission to promote sustainable tourism. It then discusses tools in their sustainability toolkit that help destinations assess priorities, set goals and focus on good practices. The document outlines three pillars for success - communicate, coordinate and engage. It provides examples of how destinations like Namibia, Oregon and others have effectively communicated their sustainability stories through branding, marketing campaigns and partnerships. It stresses the importance of operations, guest experience and marketing being aligned to tell a consistent and compelling sustainability story.
The document discusses what international guests expect from travel destinations. It notes that:
1) A new airport alone does not generate significant traffic, but lack of transportation options can hinder traffic.
2) The presentation should mainly discuss the winter market but can also include interests related to summer activities to provide input on potential opportunities.
3) International destinations need to meet market needs and desires, be present in the market for sales, be competitively priced, and have good accessibility to be successful.
This document discusses how destinations can develop and communicate their sustainability story. It provides an overview of Sustainable Travel International's mission to promote sustainable tourism. It then discusses tools in their sustainability toolkit that help destinations assess priorities, set goals and focus on good practices. The document outlines three pillars for success - communicate, coordinate and engage. It provides examples of how destinations like Namibia, Oregon and others have effectively communicated their sustainability stories through branding, marketing campaigns and partnerships. It stresses the importance of operations, guest experience and marketing being aligned to tell a consistent and compelling sustainability story.
The document discusses what international guests expect from travel destinations. It notes that:
1) A new airport alone does not generate significant traffic, but lack of transportation options can hinder traffic.
2) The presentation should mainly discuss the winter market but can also include interests related to summer activities to provide input on potential opportunities.
3) International destinations need to meet market needs and desires, be present in the market for sales, be competitively priced, and have good accessibility to be successful.