Hosting successfull major events – Rugby World Cup 2013
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Nigel Wood assessed the results of the 2013 Rugby League World Cup (RLWC2013) in England. Financially, the tournament made a profit of around £4 million, exceeding its budgeted profit. Attendance was very strong with over 458,000 tickets sold, including a world record crowd of 74,468 for the final. Eight matches sold out and several stadium records were set. The tournament was also successful in attracting fans from new and emerging markets. The RLWC2013 created a tangible legacy through new fans, participation, sponsors, and developing rugby talent. Its keys to success included its format, government support, and community initiatives. Areas for improvement include contracting with host venues and better commercial exploitation.
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Hosting successfull major events – Rugby World Cup 2013
- 1. Nigel Wood RFL Chief Executive & RLWC2013 Tournament Director Thursday 5 June 2014
- 3. VISION & PRIORITIES ‘To stage a successful and profitable event that further enhances the international prestige of Rugby League’ •Financial Return •Filling Stadia •Match day Experience •New & Emerging Markets •Tangible Legacy
- 4. RESULTS- FINANCIAL RETURN Budget Actual Turnover £15.7m £15.5m Profit £3.2m c £4.0m
- 5. RESULTS - FILLING STADIA •458,463 Tickets sold •World Record crowd of 74,468 for the Final at Old Trafford •Eight sell outs •Record crowd for a RLWC Opening Ceremony •Three stadium crowd records for any sporting event •Eight stadium crowd records for any RL game •76% Occupancy rate ‘
- 6. RESULTS - MATCH DAY EXPERIENCE Champions (EPI 80+) Neutrals (50-79) Critics(50<) Repucom Event Performance Index (EPI)
- 7. RESULTS - MATCH DAY EXPERIENCE Repucom Event Performance Index (EPI)
- 8. Ticket Buying Timeline The week before the match Two weeks before the match Three weeks before the match One month before the match Two months before the match Three months before the match Four months before the match More than four months before the match RESULTS- NEW & EMERGING MARKETS WHO WERE THEY?
- 9. RESULTS- NEW & EMERGING MARKETS SALES BY REGION
- 10. RESULTS-TANGIBLE LEGACY • New fans/attendees. • New participation. • New & retained sponsors. • New & retained talent. ‘
- 11. FIVE KEYS TO SUCCESS • Format & Schedule. • Government Support. • Host Bid Process. • Community Initiatives. • Governance.
- 12. FIVE IMPROVEMENTS • Contracting with Hosts. • Commercial Exploitation. • Number of Venues. • Appointment of Dedicated Staff. • Appointment of Key Suppliers.
- 13. Summary
Editor's Notes
- 165,000 people attending an average of 2.8 games
- MF