Ruby London Jeans is a British denim brand known for clean lines, great fits, and tonal embroidery inspired by global influences. The brand aims to create sophisticated yet comfortable jeans through secret patterns that slim thighs, elongate legs, and lift bottoms for a flattering fit. Ruby London offers buyers in-season products as well as order runs of just 8 pairs, markup rates, two leg lengths, new styles every 8 weeks, and exclusive denim designs. The new spring styles come in a variety of washes and fits priced between £69-£109.