This document provides guidance on creating effective tweets and maintaining a professional Twitter presence. It recommends tweets be informative, fun, and move discussions forward by incorporating things like screenshots, GIFs, and polls. Tweets should be relevant to class topics. For routine expectations, it suggests tweeting at least 3 times per week, including 2 original tweets and 1 reply tweet using the hashtag #smpasocial. It also advises having a professional Twitter handle, photo, and bio that reflects both professional and personal interests.

1. AND… THINGS TO THINK ABOUTWHENYOU TWEET
CONTENT
*Are mytweets
informative/fun?
*do my tweetstell
my audience
somethingtheywant
to know?
*do my tweetsmove
beyondjustrestating
a linkheadline
*do my tweets
incorporate
screenshots/gifs/polls
on occasion
*are my tweets
relevanttoclass
discussionsor
furtheringthe debate
(See #smpasocial,
whichdatesto 2011,
for manyexamples)
GOOD SATIFACTORY POOR
ROUTINE EXPECTATIONS
Have I made the required
numberof tweets
*3 per weekbySundayat
7 pm
*2 original tweets
*1 @replytweet
*have I usedthe hashtag
#smpasocial toreceive
credit
Is my Twitter page
professional
*do I have a
professional handle
(how to change, you
won’t lose your
followers)
*do I have an
appropriate photo for

2. my thumbnail and
banner?
*does my bio reflect a
mix of professional and
public?