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RTB-Final Presentation Final
- 1. REASON TO BAKE MJWatford, Cody Deas, Zen Kramer, Taylor Blanton, Chelsea Caraway
- 2. Reason to Bake Owner- Elise Sampson Brevard, NC Gluten free cookies made from all-natural ingredients Want to help employ people with special needs
- 3. Project Goals andCriteria Maintain Freshness Prevent physical damage Minimize package cost Ease of packaging in-house Meet Whole Foods requirements Eye-grabbing design
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- 5. Product Testing forShelf Life Goal Extend shelf life as long as possible using packaging Measured initial water activity and moisture content
- 6. Product Testing forShelf Life Shelf Life Study 12 Panelists Rated cookies based on odor, flavor, texture, degree of liking and would purchase product Determined the shelf life was 3 weeks Moisture Sorption Isotherm 0.0000 0.1000 0.2000 0.3000 0.4000 0.5000 0.6000 0.7000 0 0.2 0.4 0.6 0.8 1 gwater/gsolids7day Water Activity Moisture Sorption Isotherm For Ginger Cookies
- 7. Take Away fromTesting Packaging cannot extend the shelf life Chemistry of the cookie determines shelf life Primary Package PP film with a heat sealable layer Based on cost, clarity, and sealability
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- 9. Drop Test Test1 Based from ISTA 3A 8 drops from 18” for each orientation No Breakage Test 2 Tested to failure Found breakage at 48” 8 x 1 2 x 4 4 x 2 1 x 8
- 10. Vibration Test Test 30 minutes on ISTA 3A Over-the-road Trailer spectrum PSD Results No damage was found
- 11. Take Away fromTesting Product fragility testing indicated a secondary package is needed for containment but not protection
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- 13. Prototype Design DesignProcess Flow Retail Audit Group brainstorming Decision to move forward with gift box design
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- 17. Compression Test Results Horizontal (Side) Compression Strength 95.83 lbs Vertical Compression Strength Chose 2 double stacks of packages in order to replicate stacking orientation within tertiary container.
- 18. Drop Test Procedure Cookies dropped up to 48” Results Cookies experienced 0 failure at 48”
- 19. Vibration Test Procedure Tested using ISTA 3A over-the-road PSD for 30 minutes Results No damage was found
- 20. Purpose of Testing Ensure package protects cookies during distribution cycle Truck vibrations Drops from ISTA 3A 18” Stacking strength
- 21. Tertiary Package Orientation Dimensions: 10” x 10” x 10” 2 Layers of 9 Packages Inside 7 ECT (B-flute corrugated)
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- 23. Branding (Color Palette) Palette represents three brand characteristics Homemade, empowerment and unexpected Previously, palette was maroon and yellow
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- 26. Package Specifications Package MaterialPotential Supplier Price Primary PP gusseted pouch with heat sealable layer Uline $0.05 ea Secondary Box: clay coated news back Oak Hills Carton Co. $0.40 ea Tertiary B-flute corrugated shipper Uline $0.48
- 27. Package Price Comparison Original Package Clamshell: $0.23 Label: $0.32 Total Package: $0.55 Proposed Package Bag: $0.05 Box: $0.40 Tertiary: $0.03 Total Package: $0.48
- 28. Conclusion Delivering ongoals Determined 3 week shelf life Package designed to survive distribution Kept within original budget Easily assembled Eye-grabbing design
- 29. Acknowledgements A BigThank You to The Following People! Dr. Cooksey, Dr. Kimmel, Erin Synder, Kelsey Byrd, Dr. Batt, Mrs. Marcondes, Michael, Dr. Barron, and everyone at Reason to Bake
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- 31. Potential Pallet Pattern Determined tertiary fluting ECT=6.48 lb/in CS= 107.71 lbs Result: B Flute