Grown Up Chocolate is researching competitors in the adult chocolate market. Their main competitor, Chocablock Chocolates, allows customers to fully customize chocolate designs but does not offer packaged boxes. Other options researched for packaging materials include card, plastic, and metal boxes. Metal would be durable but difficult to print on, while card could be too weak. Initial ideas involve child-proof packaging that can only be opened with tools, with further development of ideas needed.

1. By Ryan WardGrow up chocolate companyADV2
explain brief

2. By Ryan WardGrow up chocolate companyADV2
COMPANY
RESEARCH
Grown up chocolate is a strong
brand as it appears first in the
search result “chocolate for adults”.
They offer a range of chocolate
items with grown up ingredients,
aimed at the adult audience.

3. By Ryan WardGrow up chocolate companyADV2
A brand new alcohol flavored chocolate milk is on the
market and R&B recording artist Ginuwine is the new
chocolate milk man.
Twice The Vice. They mix
chocolate with top shelf
liquors
RIVAL COMPANY RESEARCH
Thorntons is a massive chocolate making brand,
they offer delivery and personalised chocolate
gifts for all offcasions.

4. By Ryan WardGrow up chocolate companyADV2
“Thankfully, birthday chocolates
aren’t just for kids - us grown-ups
care just as entitled to a well-de-
signed, delicious chocolate as any
little tacker.”
Their custom birthday chocolates
can be used either as a ‘Thanks for
coming’ gift, or even as an invita-
tion.
All personalized birthday choco-
lates come with their own custom
message and all customers receive
a design proof prior to printing and
dispatch so they can be sure their
birthday chocolates looks as good
as it should.
This is almost exactly what GUC
are doing, so this company is defi-
nitely a threat to them.
Consumer can choose their own chocolate
Choice to add their own design
Options to personalize their chocolate further
THE BIG
COMPETITION

5. By Ryan WardGrow up chocolate companyADV2
They have an option to change the design of the chocolate to anyway
they want, using either a professional designer (for FREE) or to upload
their own image.
Customers can also add a message to appear on the chocolate which is
quite a unique twist.
Every customer review given is of the max rating (5 stars) this means
that their quality and customer service is of a fantastic standard.
From my research Chocablock chocolates do not offer an outer box, and
just deliver the chocolate bars sepperately, this is where we can split
apart from the competition and offer a well ergonomically designed
chocolate box, alongside a great design. Having an envelope designed
will also bring together and enhance the overall feel for the product. So
i will be researching into those parts shortly.
ANALYSING THE
COMPETITION

6. By Ryan WardGrow up chocolate companyADV2
Loot Crate

7. By Ryan WardGrow up chocolate companyADV2
Product subscribtion packages

8. By Ryan WardGrow up chocolate companyADV2
Not for kids research, done be-
fore?

9. By Ryan WardGrow up chocolate companyADV2
Yorkies no for girls

10. By Ryan WardGrow up chocolate companyADV2
package design trends, soft porn
given in brown bag etc

11. By Ryan WardGrow up chocolate companyADV2

12. By Ryan WardGrow up chocolate companyADV2
companies personalized gifts
research, holiday name keyrings,
coke with name? personal brands
research

13. By Ryan WardGrow up chocolate companyADV2
who is the target audience and
what do they want?

14. By Ryan WardGrow up chocolate companyADV2
what do adults/kids like?

15. By Ryan WardGrow up chocolate companyADV2
apply reasons into idea gener-
ation

16. By Ryan WardGrow up chocolate companyADV2
Metal box is a bit of a wild card material idea, as it
would be difficult to manufacture, the prices of packag-
ing would be higher and also printing the design onto
metal, may be something GUC don’t have access to.
However on the positive side, it would be the strongest
box of all, and there would definitely no way a child
could break into it.
DIFFERENT MATERIAL USE RESEARCH
Card boxes are the most popular choice upon
chocolate packaging, however i think this could
be too weak, unless it is reinforced somehow.
Because the idea is to keep children out of the
box, having it easily breakable would defeat the
purpose, further research into card will have to
be done if i choose this option.
If i was to take away the initially thought
card box design, and replaced it with
plastic i think this could work well. It
would be extremely hard to break, and
fairly easy to manufacture in mass.
CARD BOX PLASTIC BOX METAL BOX

17. By Ryan WardGrow up chocolate companyADV2
children safety products research

18. By Ryan WardGrow up chocolate companyADV2
Metal unbreakable box? only
opened with knife or scissors?

19. By Ryan WardGrow up chocolate companyADV2
https://www.youtube.com/watch?v=oo5uPLA16sc
THE FIRST IDEA
RESEARCH

20. By Ryan WardGrow up chocolate companyADV2
FIRST IDEA
DEVELOPMENT

21. By Ryan WardGrow up chocolate companyADV2
Sorry, you’re not old enough to see this.
FIRST IDEA
DEVELOPMENT

22. By Ryan WardGrow up chocolate companyADV2
SECOND IDEA
DEVELOPMENT

23. By Ryan WardGrow up chocolate companyADV2
THIRD IDEA
DEVELOPMENT

24. By Ryan WardGrow up chocolate companyADV2
...Nice try kids.
...But it’s not for you.
THIRD IDEA
DEVELOPMENT