LeanStartupMachine Contest Nov 2010 competition presentation

1. Amanda Chocko Chris Wolff
Mansoor Basha Paul Gould
Tavi Scandiff-Pirvu Edward Smith
Weekly routine via accountability and science!

2. Hypothesis
 People set personal development goals but fail at
achieving them.
 Mobile oriented 25-40 yr olds who want a tool to realize
their goals.
 Feel pain for not achieving a goal
 Want something to help them manage their time
 Reminders are key
 Ability to set a goal that will hold them accountable for 30
days
 Alarm notification as a reminder
 Progress in a chart/graph form
 Ability to share with their social network
Problem
Target Market
MVP
Assumptions

3. Feedback
Survey: Online – 100, F2F - 22, Phone – 5 & a
breakfast focus group - 0
 Goals not at particular time
(New Years) but across the
year
 Reminders don’t work
 Want to keep it private and
not share it
 Not interested in
punishments.
 People set goals and try to
stick to routines
 Target demographic
 Would like a tool to help
them track progress
 Interested in rewards via
social networks (i.e
facebook)
 Willing to pay for it
Validations Refutations

4. Pivot – Second Feedback
Assumption Lesson Pivot
Description of the
product was a
Universal goal
reminder service
Helping people build a
routine is preferred rather
than reminders
Focus on need of
consumers
Application can support
all kinds of goals
Focus was too broad and
need to pick a specific
market – Fitness &
Exercise
Narrowed the focus
of the product
Mobile application
which consumers
would download and
pay monthly.
Consumers want a web
application with SMS
accountability checks.
Easily accessible
technology

5. Minimum Viable Product (MVP)
1. Web based app
2. Sets accountability
checks via SMS
3. Users choose how to
check their progress
4. Users can choose to
receive rewards via
social networks

6. Business Model
Advertising Supported Model
 Ads on webpage based on context – Fitness etc.
Freemium Model
 Free for the first 3 weeks
 Pay for the remaining routine
 Upsell other services and features
Subscription Model
 One time upfront payment deducts based on routines
used