SlideShare a Scribd company logo
ROTARIX
360 DIGITAL MARKETING
NEO CREATIVE INTERACTIVE DIGITAL TEAM
Your consumers




                  4. How’s NEO help     profits
           3. NEO MATRIX- Not only digital tools
      2. Why digital marketing?
1. Rotarix’s target audiences
“Vaccine Rotarix – For the physical
      and mental development
                         of a child”
   Care & feeding
   Health
   Development
   Safety
Vietnam Net Citizens report 2011 - Cimigo




Vietnam
Population
89 M                                    Internet
                                        User
                                        28M
Target




           Target
         Target
2.5-3 hours
are spend per sessions
Share of Time Spent Online
trust online friends and ‘strangers
with experience’ SOURCE: Digital Mom, Razor Fish & Cafe Mom
360 digital             influence campaign

                Facebook     Interactive
                marketing    Video




Search Engine
Marketing                                  Online PR
                   ROTARIX
                     SITE


Forum                                      Web Banner
Seeding



          Google Adwords
                            Facebook Ads
Help your
Therefore,
increase your
QUESTIONS
NEO MATRIX

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