This document outlines a business plan for an online real estate company that aims to provide a one-stop shop for real estate needs through innovative technology and outstanding customer service. The company will generate revenue through service fees and advertising. It expects to acquire customers through internet, social media, and local advertising. The goal is to capture 1.5% of the US real estate market and achieve $21 million in revenue by year 3 through lowering fees, streamlining the transaction process, and providing additional services and incentives to buyers and sellers. Securing seed capital from angel investors and venture capital will help the company achieve its growth projections.

1. Customers
+ Home Owners
+ Home Buyers
+ Banks
Resources
Partners
Real Estate
+ Title & Escrow
Representatives,
companies, Listing
Software Companies,
engineers, Insurance Companies
Lawyers and Loan
+ Home Appraisers,
Officers
Value Inspectors
+ One stop real
estate shop
+ Online document
management
Costs + Outstanding
Customer Service Channels
Employee Salaries and
- Internet Advertising
bonuses, Product
Development and - Lead generation
Maintenance, - Social Presence
Advertising and Reach
- Traditional Local
Advertising to expand
reach
Revenue
+ Service
Fees
+ Advertising

2. Advertising
Internet
Advertising, Print,
Radio, Blogs
Social Presence
Facebook,
Twitter, Google
+, LinkedIn
Lead
Generation
Craigslist,
Zillow, Trulia,
Realtor

3. Stay ahead of the game
Competition with Outstanding
Customer Service
Advertising and
Customer
Customer
Acquisition
Incentives

4. Next Generation
Real Estate Buying Outstanding
and Selling Process Customer Service
and Technology
One Stop Shop for
Low Fees and Cash-
all Real Estate
back Incentives
needs

5. Angel Investor Venture Capital
Seed Capital
Funding Financing
(year 1)
(year 1) (beyond year 2)

6. Target Number of Transactions per year
25000
20000
15000
Target
10000 Transactions
per year
5000
0
Year 1 Year 2 Year 3
Available Market in United States is 4.3 M Homes **
Average Home Price is $193,000 USD **
Target market capture 1.5% in United States by end of year 4
Revenue per year (2% fees) by end of year 3 is 21 Million USD
** Data is based on 2007-2011 Real Estate Statistics

7. Revenue Projection per year
25
20
15
Revenue per year
10
5
0
Year 1 (0.5 M) Year 2 (2.8 M) Year 3 (21 M)

8. Next
Sellers save Generation
Real Estate Industry is still not caught up Product with
to the technological advancements of this thousands Online Document
age of dollars and Transaction
Management
Time consuming and Outstanding
Customer
Cash-back
inefficient real estate Service Incentives
transaction process
Simple, Elegant Hassle-
and Effective free
Sellers pay exorbitant user interface for Services
for Staging
commission to real estate searching and
listings Homes for
agents (often up to 6% fees) Sale