The document outlines a pitch for a new pop culture magazine called "POWER OF POP" aimed at teenagers transitioning into adulthood. The magazine would feature inspirational artists as role models, entertain readers, and inform them about pop music and culture. It would have a bright, unique design printed on glossy paper and be available both physically and online. Content would include quick interviews, top lists, celebrity gossip, and information on new music and shows. The target audience is females ages 8-14 from a range of ethnic and socioeconomic backgrounds in north London. Marketing strategies include posters, small toys or gifts, and partnerships. Competition includes similar magazines based in the US.

1. POWER OF POP
PITCH
ROMI CAVICCHIOLI

2. PURPOSE & AIM
• To inform kids transitioning into
adulthood about pop music and
culture.
• For the artists featured to inspire and
act as good role models.
• And of course, to entertain.

3. FORM
• Classic A4 size.
• Bright colours (demonstrated in PowerPoint) and unique design.
• Glossy and thin paper
• Print (£3.30, £10, £50) and online (£6, £70)

4. GENRE AND
SOME INSPIRATION
• Pop music is
fun, happy
and fits the
vibrant music
scenery of
north London!

5. CONTENT AND ARTICLE IDEAS
• Fast Q&A
• Top 10 facts
• Come- up stories
• New music
• Celeb goss
• Look-books
• Shows and concerts

6. TARGET AUDIENCE
Primary Secondary
• 8-12
• female
• C1, C2 and B
• different
ethnicities b
ackgrounds
• 10-14
• female and
male
• B1, C1 and C2,
D & E
• white
British ethnicity

7. RESOURCES AND PERSONNEL
Resources
Mac laptop
Editing software
Camera with battery and SD card
Tripod
Lighting
Personnel
Graphic designer
Photographer
Content writer
Editor
Publisher
Head of marketing

8. MARKETING AND
DISTRIBUTION
• Put up posters near schools or supermarkets
• Including a small toy in the magazine
• USP- more censored and appropriate language for age group
Once it grows…
• Billboards
• TV commercials.
• Delivery service
• Available for purchase in supermarkets and off licenses
• Opportunity to be alerted about magazine( through email, text or
notification via up)

9. TITLE AND FONTS

10. SOME COMPETITION
Billboard magazine- Tiger beat-
Although these are both competitions in the market and are
popular magazines they're both based in the united state where as my
magazine will be local, specifically north London.

11. SKETCHED LAYOUTS
Front
cover
Double page spread

12. TO CONCLUDE …
If my magazine is chosen to be developed I truly
believe it can become popular in the area of north
London and grow to be influential over the world
Questions are welcome,
Thank you.