Roll The Dice: Taking Chances on #Txwater Social Channels for Increased Engagement/Growth - Daniel Vargas
โข
1 likeโข68 views
TWCA Fall Conference 2019
Recommended
Recommended
More Related Content
Similar to Roll The Dice: Taking Chances on #Txwater Social Channels for Increased Engagement/Growth - Daniel Vargas
Similar to Roll The Dice: Taking Chances on #Txwater Social Channels for Increased Engagement/Growth - Daniel Vargas (20)
More from TWCA
More from TWCA (20)
Recently uploaded
Recently uploaded (20)
Roll The Dice: Taking Chances on #Txwater Social Channels for Increased Engagement/Growth - Daniel Vargas
- 1. Daniel J.Vargas Senior Communications/Social Media Specialist Roll the Dice: Taking Chances on #TxWater Social Channels to Increase Engagement/Growth
- 2. Page 2 Roll the Dice Oct. 18, 2019 โข At SAWS almost 8 years โ web editor; communications project manager โข More than 20 years of experience in the Communications field โข National award-winning newspaper reporter (Houston Chronicle, San Antonio Express-News,Austin American-Statesman, Los Angeles magazines including People). โข Media Relations Manager at Cockrell School of Engineering at UT Austin โข UT Austin alum (Journalism) โข Enjoy traveling, independent study of wine regions around the globe, hiking BACKGROUND Daniel J.Vargas
- 3. Page 3 Roll the Dice Oct. 18, 2019 โข SAWS provides water/wastewater services to 1.8 million customers โข Owned by City of San Antonio but operates independently โข A national leader in water innovation โข Largest direct recycled system in U.S. โข Largest groundwater-based Aquifer Storage & Recovery facility in the nation (9 mos. worth) San Antonio Water System
- 4. Page 4 Roll the Dice Oct. 18, 2019 CURRENT SOCIAL MEDIA CHANNELS @MySAWS
- 5. Page 5 Roll the Dice Oct. 18, 2019 Overarching Messaging โข Affordability โข Infrastructure โข Water diversification/security (#WaterfulSA branding) โข Conservation โข Value of water (sustainable & affordable) โข Community partner โข Excellence: One of best in nation/globally
- 6. Page 6 Roll the Dice Oct. 18, 2019 HaveYou FoundYourVoice?
- 7. Page 7 Roll the Dice Oct. 18, 2019 SAWSVOICE โ FROM WIPES TO TP
- 8. Page 8 Roll the Dice Oct. 18, 2019 SAWSVOICE โ FROM POP CULTURE TO PUP CULTURE
- 9. Page 9 Roll the Dice Oct. 18, 2019 TAKING CHANCES: BOTTLE CAP CHALLENGE
- 10. Page 10 Roll the Dice Oct. 18, 2019 TAKING CHANCES: MASCOT DANCE OFF (BRING IT!)
- 11. Page 11 Roll the Dice Oct. 18, 2019 Results
- 12. Page 12 Roll the Dice Oct. 18, 2019 INCREASE AUDIENCE/ENGAGEMENT Embrace your community/culture โ from festivals to fave sports team
- 13. Page 13 Roll the Dice Oct. 18, 2019 Hashtag(s) Trigger topic Voice/Tone Channel Timing INCREASE AUDIENCE AND ENGAGEMENT รผ รผ รผ รผ รผ
- 14. Page 14 Roll the Dice Oct. 18, 2019 KNOW YOUR GOALS โข Why are you using social media? โข Educate, recruit, sell, branding? โข Which channels and what tone/goal will each have? โข Does your dept. have bandwidth to create content & time to manage channels โข Consistency & cohesion between all channels is important.
- 15. Page 15 Roll the Dice Oct. 18, 2019 HOW DO WE MEASURE SUCCESS? โข Growth โ Followers/Fans โข Engagement rate โ Consistently way above national avg. of .07 percent โ Could be a like, comment, share, retweet, etc. โข Number of impressions/reach โข Video views
- 16. Page 16 Roll the Dice Oct. 18, 2019 SAWS SOCIAL CHANNEL GROWTH 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 Facebook Twitter Instagram (launched 2017) 4,000 10,000 0 14,600 18,000 2,800 Social Followers 2016 2019 2016 to 2019
- 17. Page 17 Roll the Dice Oct. 18, 2019 FINAL THOUGHTS Be sure to use: โข Filters โข Stickers โข 3-D/360-degree photos โข Short videos โข Boost (reaches new people) โข Identify & leverage influencers via tagging โข Engaging, vibrant photos โข Your creativity (itโs free!)
- 18. Page 18 Roll the Dice Oct. 18, 2019
- 19. Daniel J.Vargas Senior Communications/Social Media Specialist Roll the Dice: Taking Chances on #TxWater Social Channels to Increase Engagement/Growth