This document proposes expanding the Reaching Out From Within (ROFW) program nationally to reduce recidivism and cut costs for the prison system. ROFW is a volunteer-led self-help program that has shown success reducing recidivism from 32% to 8%. The plan is to monetize ROFW's services, market to wardens and directors, and establish the program in prisons across the US, with the goal of serving over 100 prisons by 2019. An asking capital of $240,000 is requested to hire additional staff and conduct data analysis to support expansion. Financial projections estimate $6-8 million in annual net income within 5 years depending on best or worst case scenarios.

1. A National Expansion Plan
Created by Will McCullough, Samm Barber,
Jason Pope, Cassie Tomás, and Cameron Philgreen
http://rofw.org/index.html

2. The Problem We’re Solving
● In general, lower crime rate
● Healthier future for society as a whole
● Cut second time offenses to 25% of previous rate
● Lower prison population, which = less tax dollars
● Doing more good with tax money

3. Our Objective
Monetize this
invaluable
service!

4. The Management Team
Lynn Hinkle - CEO - Founder of ASTRA Enterprises, Inc., in Kansas City, Missouri, and President of
International Women’s Forum- Kansas Chapter. She has more than 30 years of small business experience in
marketing, public relations, advertising, and nonprofit work.
Jason Miles - President - Has been involved with Reaching Out From Within since 1995, Volunteered
at medium unit at Lansing Correctional Facility since 2011, and also mentors several ROFW members. Also
serves on the Board of Directors as the Treasurer.
Marti Resch - Board Member - Managed the AT&T Town Pavilion in Kansas City, Missouri, Kept
records and filed investigation reports of theft and security issues.
Brandon Cady - Board Member - Opened a College Pro Painting franchise and successfully
operated it until he decided to start his own company in 2009. Innovative Computer Solutions. Sold this
company in 2010 and then took a corporate position with a contracting company that serviced the US and
Canada.
Phyllis Stevens - Board Member - retired from Bernstein-Rein Advertising after 19 years as
Director of Corporate Relations. Prior to Bernstien-Rein she was responsible for special event fundraising and
communications at Swope Parkway Health Center.

5. The Management Team
Bernard Franklin - Board Member - Employed with AT&T and Commerce Bank in Kansas City,
Mo, and at Frost Bank in San Antonio, TX. Served as Director of Student Activities and Minority Student Affairs
at the University of South Alabama. Served as Assistant Dean of Student Life and DIrector of Leadership
Development Programs at Kansas State University.
Janet Payne - Secretary - Was Board President for Temporary Lodging for Children for 2 years, as
well as a board member. Has had many volunteer positions within the community. Started and has run Gallery
Resource, a corporate art consulting business.
Dal Overton - Has been working for the State of Kansas, Department of Corrections, for the past 24 years.
During his career with the Kansas Department of Corrections (KDOC), he has held several positions;
Corrections Officer, Corrections Counselor, Parole Supervisor, and currently a Parole Officer for which he was
named Non-Uniformed Employee of the Year for the State of Kansas
Bebe Kemper - An artist, a volunteer with our prison groups, and a philanthropist, co-founded the
Kemper Museum of Contemporary Art, and a trustee of the Kemper and the Nelson Atkins Museum.

6. Point of Differentiation
● PROVEN to reduce recidivism from 32% to 8%
● We are extremely accepting of everyone
● Not faith based
● Volunteer driven
● Self-help program
● The culture is different because the group-leaders are not paid, and many
times have been previously imprisoned themselves.

7. Addressable Market

8. 102 federal prisons and 1,718 state prisons in the U.S.
http://www.prisonpolicy.org/reports/pie.html

9. Market Acceptance
● Organization established 1982
● 15 weekly groups in 7 Kansas prisons
● 2 weekly groups in North Carolina’s Brown Creek
● CBS news reports have conducted research that shows ROFW lowering
recidivism rates from 32% to 8%
● In 2015, a study of 67 alumni who were released in 2010 was done, and
members that had as few as 5 group meetings had a recidivism rate of
28.36%
● Not only is our overall program accepted and well established in several
prisons across Kansas as well as some in North Carolina, our goal to
reducing recidivism has also proven to be successful

10. Barriers to Entry
Barriers to Entry
● Other similar programs
● Primary Competitors (RIHD,
Prisoner Self-Help, Brothers in
Blue)
● Slim Volunteer Base
Plan to Address
● Differentiate by being very
accepting to all inmates
● Differentiate because ROFW is not
faith based, accepts everybody, and
employs volunteers that are not
influenced by pay
● Raise awareness via internet, social
media, video

11. Competitive Analysis
● Primary Competitors: RIHD, Prisoner Self-Help, Brothers in Blue
● This analysis has been based off of 6 reasons that customers may purchase
our services in this industry including:
○ Reputation
○ Variety of services offered
○ Variety of topics covered
○ Amount of people reached
○ Uniqueness of a program
○ Customer service
● Based on our results, we have found ROFW to be easily differentiated from
the market’s competition.

12. Marketing Plan
● End Users: participants of the ROFW program.
● Buyers: wardens and the directors above those wardens.
● Our primary marketing strategy is going to include a representative of
ROFW direct selling to several wardens and directors about what programs
are implemented into the prisons and how to get ROFW into their prisons.

13. Prisons

14. Pricing Model
CURRICULUM - Blue Book sales
● $50 per book
RECIDIVISM REDUCTION FEE - Flat rate payment based on decreased
recidivism per inmate
● $9,386 per state inmate, $8,668 per federal inmate (roughly)
● Payment of 30% of the average cost of housing an inmate for one year
● ROFW Promise: graduated inmates will stay out of prison for at least a year
COST OF PROGRAM - Cost of operating the program within a prison
● $4,050 per prison each year
● Payment of 30% of the cost of sending volunteers to each prison

15. Best Case Scenario
Best Case Scenario Pre-Launch Year I Year II Year III Year IV Year V
Sales $369,500 $424,375 $853,206 $1,546,906 $4,839,433 $8,960,992
Costs of
Goods/Services
$ -- $1,600 $2,240 $14,480 $22,960 $33,120
Gross Profit Margin $369,500 $422,775 $850,966 $1,532,426 $4,816,473 $8,927,872
GM % (GM/Sales) 100% 99.6% 99.7% 99.1% 99.5% 99.6%
Expenses $369,500 $411,330 $521,803 $610,503 $1,234,542 $2,770,320
Net Profit $ -- $13,045 $331,403 $936,403 $3,604,890 $6,190,672
Growth Rate = 2,011.57%

16. Worse Case Scenario
Worst Case Scenario Pre-Launch Year I Year II Year III Year IV Year V
Sales $369,500 $406,175 $630,290 $987,324 $2,644,281 $4,716,289
Costs of Goods/Services -- $800 $1,120 $7,240 $11,480 $16,560
Gross Profit Margin $369,500 $405,375 $629,170 $980,084 $2,632,801 $4,699,729
GM % (GM/Sales) 100% 99.8% 99.8% 99.2% 99.5% 99.6%
Expenses $369,500 $411,330 $521,803 $610,503 $1,234,542 $2,770,320
Net Profit -- -$5,155 $108,487 $376,821 $1,409,739 $1,945,969
Growth Rate = 1,061.15%

17. Asking Capital
Asking Capital: $240,000
● Donations: $200,000
● Debt: $40,000
Uses: additional personnel (marketing and executive
assistant) and data analysis

18. Type of Capital
Possible Donors:
● Corporations
● Wealthy individuals
● Other organizations
○ SAMHSA
○ Department of Treasury
○ Department of Labor
Debt: Revolving credit line

19. Milestones
Milestones/Next Steps 2016 2017 2018 2019
Implement new concept and gain revenue
Focus on State prisons
Expand to federal prisons
Sell to over 100 prisons
Surpass 6 million in net income

20. Questions?