Robin8 uses AI and big data to match social media influencers with brands for marketing. It focuses on the long tail of influencers for better cost efficiency. Robin8 provides an automated system to monitor marketing effectiveness and addresses issues of inaccurate and fake data. It proposes using a blockchain to increase transparency and track data in order to regain confidence in digital marketing by defending against fraud and paying influencers, advertisers, and consumers using a cryptocurrency called Profile Utility Tokens (PUT).

1. Profile Utility Token (PUT)
Overview
November 2017

2. We are all media.

3. Rank
MatchProfile
AI
Big
Data
ROI
Robin8 profiles and
ranks social media
Influencers and
matches them to
brands using AI and
big data.

4. Share
SellCreate
Robin8 Social
Influencers create,
share content and sell
products.
Key Opinion
Leaders
Micro-
Influencers

5. Active
Followers
Key Opinion
Leaders
Micro-
Influencers
Robin8 focuses on the long tail of influence for better cost efficiency and marketing effectiveness.

6. ManageMeasureTrack Verify
Robin8 provides automated system to monitor marketing effectiveness.

7. Inactive
Fake
Active
Followers
Key Opinion
Leaders
Micro-
Influencers
Inaccurate and fake data are key challenges to the legitimacy of digital marketing.

8. FAKE DATA
$4,800,000,000
OF $8,200,000,000
PROBLEM*
* EY 2015 Study for Interactive Ad Bureau; Pritchard Quote, http://www.adweek.com/digital/digital-advertising-is-facing-its-ultimate-moment-of-truth-and-billions-of-dollars-are-at-stake/
“Frankly, there’s, we believe, at
least 20 to 30 percent of waste in
the media supply chain because of
lack of viewability, nontransparent
contracts, nontransparent
measurement of inputs, fraud and
now even your ads showing up in
unsafe places,”
Marc Pritchard,
CEO P&G

9. Plan&
Spend
Fake
Data
Click &
Read
Create &
Share
Abused DataFake & Abused
Data
THE
BLACK
BOX
ADVERTISER
S
INFLUENCER
S
CONSUMERS
In the Black Box, there is a significant decline in visibility and control of data, thus increasing the
threat of data abuse and fraud.

10. THE
BLACK
BOX
THE
BLOCKCHAIN
To regain confidence in the digital world we must move from the opaque black box
system we are currently in to the transparent blockchain.

11. ADVERTISER
S
INFLUENCER
S
THE ROBIN8
BLOCKCHAIN
KEEPS US
ALL HONEST.
In the Robin8
Blockchain, every
action, reaction,
input, and output is
recorded, tracked,
and confirmed.
Influencers have
confidence in the
security of their
data.
Advertisers have
confidence in the
veracity of data.
CONSUMERS
Consumers
have
confidence in
data security
and protection
from data fraud.
THE ROBIN8
BLOCKCHAIN

12. ADVERTISER
S
INFLUENCER
S
THE ROBIN8
BLOCKCHAIN
DEFENDS
AGAINST
FRAUD.
In the Robin8
Blockchain, every
single action is
copied to a ledger
which is distributed
across a network -
defending the ledger
from fraud and
manipulation.
Influencers have
confidence in the
security of their
data.
Advertisers have
confidence in the
veracity of data.
CONSUMERS
Consumers
have
confidence in
veracity and
security of
data.
THE ROBIN8
BLOCKCHAIN

13. ADVERTISER
S
INFLUENCER
S
THE ROBIN8
BLOCKCHAIN
PAYS WITH
PUT.
Robin8 will offer
Profile Utility Tokens
(PUT), a
cryptocurrency that
pays influencers and
consumers for their
data and work.
Influencers can get
paid with PUT
efficiently for access
to their own data,
sharing, authoring,
and selling content
and products.
Advertisers can use
PUT to pay for
access to robust,
real and relevant
influencers and
data.
CONSUMERS
Consumers can
get paid or
rewarded with
PUT for access to
their own data,
click rates and
browsing history
of reading, and
engaging with
content.
THE ROBIN8
BLOCKCHAIN