Who I am, Where I have worked, My skills and My achievements

1. Rob Kay Capability Profile

2. What I Am DTAG A Business Focused Technical Expert Involved with telcos world wide since 1995 From Strategic Planning to Operational Support Maxis Virgin Media Iridium PBMS Western Wireless MTN Vodac Versatel Eurotel Scottish Telecom Inmarsat TMCell Unisource Mobile DTAG GTS 3 UK Telkomsel

5. What I Have Achieved Architecture PROBLEM – Fixed Mobile Convergence too big to solve in one go ACTION – Split into short term need to arrest decline of fixed revenue and longer term objective of converged service offering RESULT – Enabled technical approach of implementing a throwaway solution to address immediate needs without compromising the architecture required for the longer term needs

6. What I Have Achieved Presentation & Influencing PROBLEM – No new sales for 2 years ACTION – Changed focus from product brochureware to business solutions built upon the product capabilities RESULT – Multiple major sales in the post dot com era

7. What I Have Achieved Solution Delivery PROBLEM – Virgin deal sold – now had to deliver ACTION – Moved from pre-sales team into the role of on-site coordinator in the implementation team RESULT – Continuity of solution vision from cradle to grave

8. What I Have Achieved Architecture PROBLEM – Two completely separate IT estates with unacceptably high opex, stability issues and a roadblock to delivering business change ACTION – Derived roadmap using a combination of business motivation modelling and the TM Forum Applications Map RESULT – A roadmap that allows BAU business change to continue whilst executing evolutionary rationalisation to reduce opex and lay the foundations for addressing strategic business needs

9. What I Have Achieved Presentation & Influencing PROBLEM – Indonesian Operator unwilling to commit to purchase of new billing system due to lack of reference site with comparable volumes ACTION – Led a Proof of Concept that demonstrated that the proposed billing platform would be able to meet their needs RESULT – Contract awarded

10. What I Have Achieved Solution Delivery PROBLEM – Multiple projects pulling vendor from pillar to post ACTION – Established Intec Competency Centre and became the single point of contact and coordination between business change projects and billing system vendor RESULT – Stable delivery pipeline with agreed priorities and a forum for escalation and resolution of issues

11. What I Have Achieved Architecture PROBLEM – Lack of effective governance ACTION – Re-invigorated the Architecture Review Board and actively represented the Architecture function at the Idea Assessment Group RESULT – A portfolio of prioritised projects with validated business cases that were all conformant with the architectural vision

12. What I Have Achieved Presentation & Influencing PROBLEM – Existing trading solution limited and expensive ACTION – Convinced User Group to invest in the development of a new PC based solution using latest Windows operating system RESULT – New low cost solution with a full colour GUI that could be deployed to each trader’s desktop

13. What I Have Achieved Solution Delivery PROBLEM – Collections agents using multiple systems for outbound calls ACTION – Designed and implemented a front end work queue application RESULT – Efficiency of outbound calling improved dramatically resulting in reduction in headcount and improvement in bad debt levels