The Ohio River Bridges Project, a $2.3 billion initiative, aims to enhance safety and mobility while generating an anticipated economic impact of $87 billion and creating 15,000 jobs over the next 30 years. The project includes the introduction of RiverLink, an all-electronic tolling system that eliminates toll booths and utilizes transponders or license plate recognition for toll payments, with the tolling expected to start in late 2016. Users can set up RiverLink accounts online or by phone, while commercial accounts have specialized options for ease of use.