1. RIM and Verizon: Rekindle the Fire?

2. Some say that a relationship starts with friendship, develops with a little romance,
and ends up very intimate. Both share mutual understanding, strong feelings, and
have established a solid bond. Perfect as it seems, other relationships come to a
bitter close. Many reasons may contribute to such a fateful dismay. We may not be
anticipating these moments but they happen nonetheless. These kinds of
relationships don’t happen in love, but they can happen everywhere. It may be like
when you sell BlackBerryand find a new one.
In communications, smartphone manufacturerRIMand Verizon used to be very
close because Verizonused to a big distributer of BlackBerry phones. But in the most
recent unfolding of events, Android and Apple are the most profitable
smartphones. It seems natural that companies like Verizon want to distribute such
phenomenal phones. So, there came a time when BlackBerry phones were left out
in the shadows and stayed single in the long run. Verizon preferred popular
smartphones because it remains a strong competitor against AT&T, another big
smartphone distributer in the US. With BlackBerry phones unable to catch up with
the hype, AT&T and Verizon fought over popular phones promising large distribution
shares in the market. Windows Phones also came onto the scene by joining with the
publicity. Receiving great reviews and expecting high market demands, the
Windows Phone, with the Nokia Lumia smartphones are flagship products, is
expected to get a good chunk of what’s left from Android and Apple.
The holidays are coming and people are selling BlackBerry to look for better
smartphones, like Samsung’s S3 or iPhone 5. RIM seems to be nonchalant by market

3. behavior. The holidays mean a good chance to receive profit and rise to the
occasion once more. If RIM doesn’t catch such an opportunity, then it should keep
the habit of waiting. Apparently, RIM prefers waiting. With its plans of perfecting its
future flagship product, the BlackBerry 10, RIM has decided to keep its own pace,
regardless of people pressuring them to release the BlackBerry 10 soon. RIM has
been releasing chunks of information regarding its flagship smartphone on the
worldwide web and press releases.
RIM needs to hasten their pace because they might eventually fade into the big
picture. So, they have been thinking ways of appealing to users, especially their
patrons, to come back to BlackBerry. They have tapped Microsoft’s Window
Marketplace to open up BlackBerry 10to numerous apps. They have contacted
HTC to possibly market their phones and they will probably open it to Android. But,
the biggest problem they have is where to distribute their phones. RIM wants to
rekindle their strong ties with Verizon, who happens to be the biggest phone
distributer in the US. On the other hand, Verizon is not as open as RIM because they
see BlackBerry phones as unpopular compared to Samsung’s S3 or iPhone.
Is it time to rekindle the once formidable connection? Perhaps. BlackBerry has to
spark the fire to rekindle their relationship once more before Verizon’s favor melts.
But for now, it’s still in the making and many peopletrade in BlackBerryto get the
popular Samsung S3 or iPhone 5.
Source:
http://technogoblog.wordpress.com/2012/09/17/rim-and-verizon-rekindle-the-fire/