The document discusses new rules for effective hospital marketing. It notes that the healthcare landscape has changed with factors like the Affordable Care Act, availability of online information, and empowered consumers. Some new rules for hospital marketing include being agile and quick to respond, designing for small screens like smartphones, competing fiercely, creating compelling content, anticipating future trends, and personalizing messaging to individuals. The document also provides examples of traditional and technology-based ways to market hospital services.

1. Rules for Effective
Hospital Marketing
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info@rosveinc.com
11/21/2015
ROSVE INC
The Health Protector

2. www.rosveinc.com
info@rosveinc.com
11/21/2015
Rules for Effective Hospital Marketing
New rules for success in reaching, attracting & retaining patients
Marketing-savvy hospital administrators and their tuned-in communications teams
are writing.
The nation’s healthcare delivery system has become an ever-
changing playing field, many of the “rules” of marketing are less important including
more than a few that are now passé.
Among the well-known influence factors that continue to drive
change are the:
Affordable Care Act and the dynamics of health care reform
Immediacy and availability of Internet information and its social influence
Influence of increasingly empowered patients as informed consumers
ROSVE
INC
The Health Protector

3. www.rosveinc.com
info@rosveinc.com
11/21/2015
What’s more, Effective Hospital Marketing, branding, and
advertising faces the continuing challenge of being relevant and
“engage consumers today for solutions they may need tomorrow.”
Given this backdrop of new and shifting sands, some of the
new rules for Rosve Inc Hospital Marketing RIHMs are:
Be Agile, Nimble and Quick,
The first screen is small,
Be a fierce competitor,
Convincing and Compelling content,
Get ahead of the curve,
Talk to the individual.
ROSVE
INC
The Health Protector

4. Be Agile, Nimble and Quick:
Organizational barriers, such as long-tail process
cycles, undue internal influences, and committee decision systems, can
handicap prompt and effective action.
The baseline for contemporary communications is the
near-immediacy of the Internet and social media. Lean organizations
shape themselves to work in near real time.
The first screen is small:
Smart phones and mobile devices have become a primary
format for consumers. Desktops, laptops and other channels—
including traditional print and broadcast—are still important planning
considerations, but the small screen often leads the way.
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info@rosveinc.com
11/21/2015
ROSVE
INC
The Health Protector

5. Be a fierce competitor:
Nearly all sectors of healthcare are contending with a
shape-shifting competitive landscape. In many markets, the corporate
world is now part of the competitive picture, with large-budget retail
marketing campaigns in play.
Convincing & Compelling content:
Hospitals and healthcare facilities often have a unique
opportunity to tell their story in emotional and authoritative ways that
touch consumers. Communicating the right message not only engages
the audience, it can also extend awareness and enhance reputation.
www.rosveinc.com
info@rosveinc.com
11/21/2015
ROSVE
INC
The Health Protector

6. Get ahead of the curve:
Technology, social attitudes and consumer trends move more
quickly than in the past. A key to success in marketing includes
forward-thinking, and anticipating significant influences and trends.
Invest time and effort in discovering what’s next.
Talk to the individual:
The marketing mindset recognizes that traditional “mass
communications” has given way to precision-defined audience groups.
A focus on one-to-one, personalized messaging is increasingly more
practical to do and more effective. Some of the new rules of
marketing for hospitals and healthcare are playing to the strengths
and advantages of digital and online communications. Traditional and
wider range media play a role, but because technology has shrunk the
computer to pocket size, for example, greater personalization is an
option.
www.rosveinc.com
info@rosveinc.com
11/21/2015
ROSVE
INC
The Health Protector

7. Rosve Inc Hospital Marketing
Market the Services thru Traditional Methods like
Supporting the Marketing Team for Educating All medical
Practitioners, Camps , Public Awareness Programs( Cancer,
Cardia, Hepatitis, etc) CMEs, Trainings RMP/PMP, ANMs,
Drivers, etc, in house Training covering of Practitioners.
Market the Services thru Technology like Digital
Marketing, Online Surveys, Online Trainings, EMR Covering
Millions of Practitioners.
www.rosveinc.com
info@rosveinc.com
11/21/2015
ROSVE
INC
The Health Protector

8. www.rosveinc.com
info@rosveinc.com
11/21/2015
ROSVE
INC
The Health Protector