"The New Gold Rush: Opportunities in Mobile Gaming" by Richard Bown, Founder, Xyglo Mobile Gaming

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Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013 Richard Bown, Founder, Xyglo Mobile Gaming "The New Gold Rush: Opportunities in Mobile Gaming" Richard Bown is an IT consultant and entrepreneur in enterprise software development and product development. With his latest venture, Xyglo, he started by taking a careful look at the mobile games development market before jumping in with both feet. Xyglo has just published their first game for mobile – Mote Wars. This talk will bring together his experiences from the last two years of mobile game development and where he thinks the area is headed.

Technology Entertainment & Humor

THE NEW GOLD RUSH

Richard Bown

Founder @

Opportunities in

Mobile Gaming

OVERVIEW

Introduction & background

Competing in the gaming industry

Solutions & examples

MOBILE GAME MARKET

$30bn in 2012 = approx. 50% global market

$50bn in 2016 = approx. 60% global market

Fragmenting market - mobile/tablet - mobile/online subscription MMO - console - casual gaming/gambling
Various Sources (NPD, iResearch and Digi-Capital)

MOBILE & TABLET GROWTH

Tablet Growth > 50% in 2013 (Gartner)

1 Billion Smartphones to ship in 2013 (IDC)

MARKET SUMMARY

Attractive market

Fragmentation of market makes it complex

App development is complex and expensive (despite
“low barriers to entry”)

BIG NUMBERS

Angry Birds was a low cost hit ($70k)

GTA V budget was $265m

Candy Crush approx. $30m/month revenues

DEFINING A PLAN FOR SUCCESS
Mobile game business is still a business

Focus on your motivation for starting the business and
keep referring to it

Explore opportunities (platforms, languages, IP)

Enjoy the process

MOTIVATION

More and more people enjoy playing games through
mobile

Fast moving business (instant feedback)

Customers who actually pay send a big message

PLANNING
In-house or off-shore?

Budget, timescales and funding

Deﬁning your target market

Software development practices

MONETISATION MODEL

Free or Paid

Adverts - Network? Integrator? Plugins?

Freemium

MARKETING AND COMPETING
Pricing

Testing and promotions

Social media (presence and integration)

Age appropriate model (new regulations)

LOCALISATION

Languages (Naming, Audio,Video)

Text translations

App stores

EXECUTION
Design

Development

Testing

Analytics and Bug reporting

XYGLO MODEL
Evolved rather than planned based on experience

XNA/C# Editor ("Friendlier”)

Brazil Framework

Unity3D

Android, iOS, Windows Store

MOTEWARS
Retro sci-ﬁ look and feel

Ages 6 - Adult

Simple, progressive gameplay

Admob (lite) & Ad free paid version - may change

MOTEWARS DESIGN

Simple graphics

Reusable engine

Seasonal variations/new games growth

XYGLO FUTURE
Improve MoteWars (stores, languages, gameplay)

Examine Friendlier/Urho3D/middleware possibilities

More platforms (Windows, Blackberry, HTML5, Facebook)

More interfaces (Kinect, Leap)

More games

THANKS!
Richard Bown

rich@xyglo.com

@xyglo

www.xyglo.com

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"The New Gold Rush: Opportunities in Mobile Gaming" by Richard Bown, Founder, Xyglo Mobile Gaming

1. THE NEW GOLD RUSH Richard Bown Founder @ Opportunities in Mobile Gaming

2. OVERVIEW Introduction & background Competing in the gaming industry Solutions & examples

3. ELITE NOW AND THEN..

4. MOBILE GAME MARKET $30bn in 2012 = approx. 50% global market $50bn in 2016 = approx. 60% global market Fragmenting market - mobile/tablet - mobile/online subscription MMO - console - casual gaming/gambling Various Sources (NPD, iResearch and Digi-Capital)

5. MOBILE & TABLET GROWTH Tablet Growth > 50% in 2013 (Gartner) 1 Billion Smartphones to ship in 2013 (IDC)

6. MARKET SUMMARY Attractive market Fragmentation of market makes it complex App development is complex and expensive (despite “low barriers to entry”)

7. BIG HITS

8. BIG NUMBERS Angry Birds was a low cost hit ($70k) GTA V budget was $265m Candy Crush approx. $30m/month revenues

9. DEFINING A PLAN FOR SUCCESS Mobile game business is still a business Focus on your motivation for starting the business and keep referring to it Explore opportunities (platforms, languages, IP) Enjoy the process

10. MOTIVATION More and more people enjoy playing games through mobile Fast moving business (instant feedback) Customers who actually pay send a big message

11. PLANNING In-house or off-shore? Budget, timescales and funding Deﬁning your target market Software development practices

12. MONETISATION MODEL Free or Paid Adverts - Network? Integrator? Plugins? Freemium

13. MARKETING AND COMPETING Pricing Testing and promotions Social media (presence and integration) Age appropriate model (new regulations)

14. LOCALISATION Languages (Naming, Audio,Video) Text translations App stores

15. EXECUTION Design Development Testing Analytics and Bug reporting

16. MIDDLEWARE

17. XYGLO MODEL Evolved rather than planned based on experience XNA/C# Editor ("Friendlier”) Brazil Framework Unity3D Android, iOS, Windows Store

18. MOTEWARS Retro sci-ﬁ look and feel Ages 6 - Adult Simple, progressive gameplay Admob (lite) & Ad free paid version - may change

19. MOTEWARS

20. MOTEWARS DESIGN Simple graphics Reusable engine Seasonal variations/new games growth

21. XYGLO FUTURE Improve MoteWars (stores, languages, gameplay) Examine Friendlier/Urho3D/middleware possibilities More platforms (Windows, Blackberry, HTML5, Facebook) More interfaces (Kinect, Leap) More games

22. THANKS! Richard Bown rich@xyglo.com @xyglo www.xyglo.com

"The New Gold Rush: Opportunities in Mobile Gaming" by Richard Bown, Founder, Xyglo Mobile Gaming

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