No matter how much technology changes advertising (i.e. “Minority Report”), one thing is certain: It’s always best to engage consumers while they are shopping and researching products. The vehicles (mobile, social, flash sales, etc.) may change but research and product exploration will always happen. As long as there’s e-commerce, Shopping Media will always be the most powerful vehicle to target your preferred audience. Once marketers have accepted this new reality of the path to purchase, it’s time to dig into understanding the right tools for defining, finding and reaching the right consumer at the right time in the right context.
How we solved Real-time User Segmentation using HBaseDataWorks Summit
At RichRelevance, we service 10 of the top 20 Internet retailer chains and deliver more than $5.5 billions in attributable sales. Every 21 milliseconds a shopper clicks on a recommendation that we have delivered, and we serve over 850 million product recommendations daily. Our Hadoop infrastructure has a capacity to handle upwards of 1.5+ PB. Behavioral Targeting, specifically user segmentation and building personas, is critical for us in generating triggers when a user is added to a segment or switches from a segment. In this presentation, we intend to demonstrate not only how the events are captured, but also how they are stored in HBase in real-time. It is critical to design the system so it can handle thousands of writes per second and, at the same time, be able to query any combination of behavioral attributes in HBase through real-time APIs. This session will walk attendees through the entire design & architecture starting from data Ingestion, schema design, and access patterns, as well as some major problems like sharing & hot spotting. Furthermore, performance metrics will be presented, including the number of read/write per second and details around cluster configuration.
Powering Personalization at RichRelevance with ThousandEyesThousandEyes
Kevin Duffey, VP of IT Operations, spoke at ThousandEyes Connect SF 2016 about how RichRelevance ensures low latency and high reliability while serving up personalization to major ecommerce sites.
ANA programmatic-financial-fog 22-5-17Brian Crotty
This study analyzed over 16 billion programmatic advertising impressions purchased by 7 major advertisers through 5 demand-side platforms. The study found that:
1) Across the full supply chain, 58 cents of each advertising dollar went to media inventory and 42 cents went to fees and costs of the programmatic supply chain.
2) Looking just at demand-side costs, 72 cents of each dollar went to media inventory and 28 cents went to demand-side fees and costs.
3) Programmatic fees can add 45% to the cost of display inventory and 35% to the cost of video inventory on average for advertisers.
The study provides recommendations to help advertisers gain more control and transparency over their program
Babelfish articles oct 16 mar 17 28-3-17 reduxBrian Crotty
In a world where it is increasingly difficult to keep up, let alone stay ahead, I am sharing a collection of meaty articles that passed my screens over the last 6 months. I have divided into 6 topics - The first articles in each section are important reading for those who can´t afford to tread water.
Ebit - Buscape- #34 webshoppers english 2016Brian Crotty
In the first half of 2016, the Brazilian e-commerce market faced challenges from the country's economic and political troubles as well as increased product prices. However, e-commerce sales still grew 5.2% nominally during this period. Major highlights included a 7% increase in average ticket size to R$403.46 and a 31% rise in active online consumers to 23.1 million. While order volumes declined slightly by 2% due to unemployment and weaker class C purchases, mobile sales grew strongly and made up 23% of sales by June 2016. Many e-commerce companies had to rethink their strategies and cut costs to survive in this difficult environment.
Great mobile campaigns strive to increase brand relevance, drive emotional connections and solve problems, choose immersive, visually-compelling ad formats, create their own engagement ecosystem through apps and sites, set mobile as a cornerstone and build with other channels, and drive change and social impact. Emerging areas for growth include leveraging chatbots and virtual screen demos to drive trial, accelerating adoption of augmented and virtual reality, gaining a better understanding of engagement, and implementing targeting that's more balanced with creative quality.
The document discusses trends in content marketing and storytelling for 2017. It notes that the days of conventional brand storytelling are over due to everyone having the ability to create and share content. In 2017, brands will need to step back and let audiences shape their own stories through more personal, instant content like short videos and live streams. It also suggests that brands focus on storydoing rather than storytelling by focusing on human interactions and experiences with their brand. Live content is growing in popularity and brands will need to embrace more raw, unedited content styles to engage modern audiences.
How we solved Real-time User Segmentation using HBaseDataWorks Summit
At RichRelevance, we service 10 of the top 20 Internet retailer chains and deliver more than $5.5 billions in attributable sales. Every 21 milliseconds a shopper clicks on a recommendation that we have delivered, and we serve over 850 million product recommendations daily. Our Hadoop infrastructure has a capacity to handle upwards of 1.5+ PB. Behavioral Targeting, specifically user segmentation and building personas, is critical for us in generating triggers when a user is added to a segment or switches from a segment. In this presentation, we intend to demonstrate not only how the events are captured, but also how they are stored in HBase in real-time. It is critical to design the system so it can handle thousands of writes per second and, at the same time, be able to query any combination of behavioral attributes in HBase through real-time APIs. This session will walk attendees through the entire design & architecture starting from data Ingestion, schema design, and access patterns, as well as some major problems like sharing & hot spotting. Furthermore, performance metrics will be presented, including the number of read/write per second and details around cluster configuration.
Powering Personalization at RichRelevance with ThousandEyesThousandEyes
Kevin Duffey, VP of IT Operations, spoke at ThousandEyes Connect SF 2016 about how RichRelevance ensures low latency and high reliability while serving up personalization to major ecommerce sites.
ANA programmatic-financial-fog 22-5-17Brian Crotty
This study analyzed over 16 billion programmatic advertising impressions purchased by 7 major advertisers through 5 demand-side platforms. The study found that:
1) Across the full supply chain, 58 cents of each advertising dollar went to media inventory and 42 cents went to fees and costs of the programmatic supply chain.
2) Looking just at demand-side costs, 72 cents of each dollar went to media inventory and 28 cents went to demand-side fees and costs.
3) Programmatic fees can add 45% to the cost of display inventory and 35% to the cost of video inventory on average for advertisers.
The study provides recommendations to help advertisers gain more control and transparency over their program
Babelfish articles oct 16 mar 17 28-3-17 reduxBrian Crotty
In a world where it is increasingly difficult to keep up, let alone stay ahead, I am sharing a collection of meaty articles that passed my screens over the last 6 months. I have divided into 6 topics - The first articles in each section are important reading for those who can´t afford to tread water.
Ebit - Buscape- #34 webshoppers english 2016Brian Crotty
In the first half of 2016, the Brazilian e-commerce market faced challenges from the country's economic and political troubles as well as increased product prices. However, e-commerce sales still grew 5.2% nominally during this period. Major highlights included a 7% increase in average ticket size to R$403.46 and a 31% rise in active online consumers to 23.1 million. While order volumes declined slightly by 2% due to unemployment and weaker class C purchases, mobile sales grew strongly and made up 23% of sales by June 2016. Many e-commerce companies had to rethink their strategies and cut costs to survive in this difficult environment.
Great mobile campaigns strive to increase brand relevance, drive emotional connections and solve problems, choose immersive, visually-compelling ad formats, create their own engagement ecosystem through apps and sites, set mobile as a cornerstone and build with other channels, and drive change and social impact. Emerging areas for growth include leveraging chatbots and virtual screen demos to drive trial, accelerating adoption of augmented and virtual reality, gaining a better understanding of engagement, and implementing targeting that's more balanced with creative quality.
The document discusses trends in content marketing and storytelling for 2017. It notes that the days of conventional brand storytelling are over due to everyone having the ability to create and share content. In 2017, brands will need to step back and let audiences shape their own stories through more personal, instant content like short videos and live streams. It also suggests that brands focus on storydoing rather than storytelling by focusing on human interactions and experiences with their brand. Live content is growing in popularity and brands will need to embrace more raw, unedited content styles to engage modern audiences.
Winterberry group the state of consumer data onboarding november 2016Brian Crotty
The document discusses consumer data onboarding, which is the process of matching owned consumer data with consumers' digital attributes to create a comprehensive identity for marketing. It details the history and evolution of onboarding from probabilistic household-level matching to increased demand for more accurate deterministic matching of individuals. The proliferation of connected devices has made identity matching more complex. Both probabilistic and deterministic processes are still required for onboarding, as deterministic is more precise but probabilistic allows for greater scale. The document provides an overview of the onboarding process and market.
The document summarizes key points from Deloitte's 2016 Tech Trends report, which examines eight technology trends that will likely disrupt businesses in the next 18-24 months. These include blockchain, augmented reality, the Internet of Things, reimagining core systems, autonomic platforms, industrialized analytics, and the social impact of exponential technologies.
It discusses how every company is now a technology company and how digital innovation is driving changes across business models and competition. It also emphasizes that CIOs have an opportunity to shape their organizations' futures by transforming business as usual and harnessing innovation responsibly.
The report challenges readers to think beyond just adopting new technologies but to use emerging trends to create real business
MEC CES 2017-key-takeaways-and-trends-finalBrian Crotty
The document provides details about CES 2017, including key facts and figures. It summarizes that CES 2017 attracted over 150,000 attendees, 3,800 exhibitors from around the world, covered over 2.6 million square feet, and launched over 20,000 new electronics products. Major themes included technologies like autonomous vehicles, robotics, VR/AR, and artificial intelligence.
This document summarizes a report by Mindshare on trends for 2017, with a focus on virtual, augmented, and mixed reality technologies (collectively referred to as VR/AR/MR). It discusses the current state of these technologies and their potential for growth. Key points include:
- VR/AR/MR have been in development for decades but are now gaining more attention due to improvements in technology. However, widespread adoption still faces barriers of cost, usability, and a lack of compelling applications and content.
- Experts provide opinions on the technologies' development and potential. They believe mobile phones will be key to scaling experiences, and that advertising could use VR to tell immersive stories and demonstrate products,
Kantar-millward-brown Media and-digital-predictions 2017Brian Crotty
Brands will step up efforts to connect with the emerging Gen Z consumer segment in 2017. Marketers will need to offer opportunities for Gen Z to interact and co-create with brands through digital platforms. Transparency about a brand's values and purpose will also be important to this demographic. Brands will also need to experiment with new formats like augmented reality and virtual reality to engage Gen Z in an imaginative and visual way. Consistency of brand experience across touchpoints will be another key focus area for marketers as consumers interact with brands through various channels. Content marketing techniques will continue to evolve through new technologies and more targeted, personalized creative content.
Edelman Digital's 2017 Trends Report explores emerging trends that will impact brands in the coming year. The report focuses on changes observed in 2016 and covers topics like paid media, influencer marketing, search, entertainment, conversational technologies, B2B marketing, and blockchain. The report provides both observations on these trends as well as recommendations for how brands can leverage new technologies and approaches to drive business results. Key trends discussed include the growth of immersive content like virtual and augmented reality, changes in mobile video consumption, the rise of live streaming video, and new opportunities for using wearable technologies in content creation.
This document summarizes 10 technology trends that are expected to become more important for marketers in 2016, focusing on the rise of closed ecosystems and the development of artificial intelligence. The trends involve the growth of "walled gardens" like Snapchat Discover and Facebook Instant Articles, new challenges for advertising from services like Netflix and ad blocking, the evolution of personalized search on mobile and through virtual assistants, the increasing role of messaging apps in sharing content and integrating other services, and the application of artificial intelligence to areas like maps, image recognition, sentiment analysis, and dynamic pricing. Marketers will need to adapt by working within these closed ecosystems, focusing on native content formats, and exploring how to provide customer service through new messaging platforms.
Sharing a collection of articles that I found interesting over the last 6 months - First 20 are important reading for those who can´t afford to tread water.
O documento discute insights sobre o comportamento digital global e regional em 2015 de acordo com relatórios da comScore. Ele fornece informações sobre audiências digitais, uso multiplataforma, categorias como vídeo online e redes sociais, e foca na geração Millennials. O relatório também analisa insights para as regiões da EMEA, LATAM e Ásia-Pacífico.
Este documento fornece um resumo do relatório WebShoppers da 32a edição do 1o semestre de 2015. O relatório contém quatro capítulos analisando o desempenho do comércio eletrônico no primeiro semestre, expectativas para o segundo semestre, pesquisa sobre dispositivos móveis e índice Fipe/Buscapé. Além disso, apresenta considerações finais e informações sobre a metodologia e benefícios da pesquisa realizada pela E-bit.
JWT The future-100--trends-and-change-to-watch-in-2016Brian Crotty
This document discusses emerging trends to watch in 2016 across various industries including culture, technology, food/drink, travel/hospitality, and brands/marketing. Some key trends highlighted are the growing emphasis on empathy in thought leadership, the increasing influence of China in Hollywood entertainment through investments and audiences, and the rise of surreal, hyper-plasticized imagery in fashion/beauty as an alternative to ultra-realism. Technology continues to permeate all industries, while consumers are demanding that brands demonstrate strong value systems and environmental stewardship.
Sharing a collection of articles that I found interesting over the last 6 months - First 20 are important reading for those who can´t afford to tread water.
Nielsen / IAB - Digital video-and-tv-advertising-viewing-budget-share-shift-a...Brian Crotty
The document summarizes findings from a study on online video viewing and TV advertising conducted by Nielsen. Some key findings include:
- Online video usage continues to grow in time spent and videos streamed while TV viewing has remained relatively flat. Younger viewers and lighter TV viewers spend more time watching online video.
- Reallocating a portion of TV ad budgets to digital media can increase total reach for the same spending. Shifting 15% of budgets led to a 4% increase in reach on average across different advertiser categories. Online video ads also demonstrated higher brand effectiveness than TV ads on various metrics like recall and likeability.
Winterberry & USA IAB - Marketing data white paper Jan 2015Brian Crotty
The document summarizes the evolving role of data technology in marketing. It finds that while marketers have adopted many technologies over the past decade, most investment has been in tools that harness consumer data. It discusses how early adoption focused on programmatic marketing, but that full cross-channel integration is the future priority. On average, enterprises use over a dozen data tools, with some using over 30. Early adoption was driven by pilot needs and reporting gaps rather than long-term strategy. Looking ahead, marketers aim to better integrate tools through common data conduits to expand use cases and audience engagement. Success will rely not just on technology but strong people and processes to govern tools and enable long-term value from consumer data.
This document discusses trends for the year 2015 according to Ford Motor Company. It focuses on the rise of Generation Z, those born after 1993, who are the first truly global generation and are adept, self-directed researchers. Examples are provided of young entrepreneurs and innovators from Generation Z who are already making an impact. The document also discusses trends around embracing rebels and risk-takers, seeing failure as a learning experience rather than a stigma, and increasing consumer demand for privacy and mobility options. The trends outlined are meant to be relevant for consumers of all ages around the world.
Millward Brown- from-six-seconds-to-six-minutes Dec 2014Brian Crotty
The document discusses recommendations for creating effective long-form and micro videos. For long-form video, it recommends inspiring or exciting viewers, embracing polarization of opinions, confidently integrating the brand, keeping the content focused, providing a reward or payoff, and not demanding an immediate response. For micro videos like Vine, it suggests celebrating the format's unique attributes, keeping the content simple, making it authentic but not overly polished, and prominently featuring the brand throughout. The document provides examples and research findings to support these recommendations for optimizing different video lengths.
This document provides a summary of articles from August 2014 to December 2014. It includes summaries of 22 articles on topics related to digital marketing, advertising, media, and technology trends. The articles discuss topics like the effectiveness of depth over breadth in digital campaigns, the rise of programmatic advertising, the growth of mobile payments, and predictions for various technologies and trends in 2015.
This document provides an overview of trends to watch in 2015 according to JWTIntelligence. It discusses 10 trends across various categories including culture, beauty, brands, food/drink, innovation, lifestyle, luxury, retail, sustainability, and technology. Some of the key trends highlighted include the growing influence of women in business and new definitions of power, experiential public spaces that enhance nature, and a shift towards real, unedited representations in visual culture. The document also notes consumers will increasingly expect intelligent universal design and that dance is emerging as a new shareable content medium for brands.
Magna Global: Media Economy Report 20t4Brian Crotty
The document is a media economy report that discusses how data is changing businesses. It covers several topics:
1) Supply - Pervasive consumer connectivity generates new data that can be used for more precise targeting of audiences. Moving local TV trading to impressions-based transactions allows for more efficient buying processes and precise targeting.
2) Demand - Programmatic activity now permeates digital media buying and allows for automated execution and optimization of campaigns. Combining audience and contextual data in programmatic buying can drive results across marketing funnels.
3) New Value Drivers - Timing when reaching consumers is becoming more important, and data helps identify receptive audiences. New ways of understanding customer behavior and improving ROI with less waste are
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Winterberry group the state of consumer data onboarding november 2016Brian Crotty
The document discusses consumer data onboarding, which is the process of matching owned consumer data with consumers' digital attributes to create a comprehensive identity for marketing. It details the history and evolution of onboarding from probabilistic household-level matching to increased demand for more accurate deterministic matching of individuals. The proliferation of connected devices has made identity matching more complex. Both probabilistic and deterministic processes are still required for onboarding, as deterministic is more precise but probabilistic allows for greater scale. The document provides an overview of the onboarding process and market.
The document summarizes key points from Deloitte's 2016 Tech Trends report, which examines eight technology trends that will likely disrupt businesses in the next 18-24 months. These include blockchain, augmented reality, the Internet of Things, reimagining core systems, autonomic platforms, industrialized analytics, and the social impact of exponential technologies.
It discusses how every company is now a technology company and how digital innovation is driving changes across business models and competition. It also emphasizes that CIOs have an opportunity to shape their organizations' futures by transforming business as usual and harnessing innovation responsibly.
The report challenges readers to think beyond just adopting new technologies but to use emerging trends to create real business
MEC CES 2017-key-takeaways-and-trends-finalBrian Crotty
The document provides details about CES 2017, including key facts and figures. It summarizes that CES 2017 attracted over 150,000 attendees, 3,800 exhibitors from around the world, covered over 2.6 million square feet, and launched over 20,000 new electronics products. Major themes included technologies like autonomous vehicles, robotics, VR/AR, and artificial intelligence.
This document summarizes a report by Mindshare on trends for 2017, with a focus on virtual, augmented, and mixed reality technologies (collectively referred to as VR/AR/MR). It discusses the current state of these technologies and their potential for growth. Key points include:
- VR/AR/MR have been in development for decades but are now gaining more attention due to improvements in technology. However, widespread adoption still faces barriers of cost, usability, and a lack of compelling applications and content.
- Experts provide opinions on the technologies' development and potential. They believe mobile phones will be key to scaling experiences, and that advertising could use VR to tell immersive stories and demonstrate products,
Kantar-millward-brown Media and-digital-predictions 2017Brian Crotty
Brands will step up efforts to connect with the emerging Gen Z consumer segment in 2017. Marketers will need to offer opportunities for Gen Z to interact and co-create with brands through digital platforms. Transparency about a brand's values and purpose will also be important to this demographic. Brands will also need to experiment with new formats like augmented reality and virtual reality to engage Gen Z in an imaginative and visual way. Consistency of brand experience across touchpoints will be another key focus area for marketers as consumers interact with brands through various channels. Content marketing techniques will continue to evolve through new technologies and more targeted, personalized creative content.
Edelman Digital's 2017 Trends Report explores emerging trends that will impact brands in the coming year. The report focuses on changes observed in 2016 and covers topics like paid media, influencer marketing, search, entertainment, conversational technologies, B2B marketing, and blockchain. The report provides both observations on these trends as well as recommendations for how brands can leverage new technologies and approaches to drive business results. Key trends discussed include the growth of immersive content like virtual and augmented reality, changes in mobile video consumption, the rise of live streaming video, and new opportunities for using wearable technologies in content creation.
This document summarizes 10 technology trends that are expected to become more important for marketers in 2016, focusing on the rise of closed ecosystems and the development of artificial intelligence. The trends involve the growth of "walled gardens" like Snapchat Discover and Facebook Instant Articles, new challenges for advertising from services like Netflix and ad blocking, the evolution of personalized search on mobile and through virtual assistants, the increasing role of messaging apps in sharing content and integrating other services, and the application of artificial intelligence to areas like maps, image recognition, sentiment analysis, and dynamic pricing. Marketers will need to adapt by working within these closed ecosystems, focusing on native content formats, and exploring how to provide customer service through new messaging platforms.
Sharing a collection of articles that I found interesting over the last 6 months - First 20 are important reading for those who can´t afford to tread water.
O documento discute insights sobre o comportamento digital global e regional em 2015 de acordo com relatórios da comScore. Ele fornece informações sobre audiências digitais, uso multiplataforma, categorias como vídeo online e redes sociais, e foca na geração Millennials. O relatório também analisa insights para as regiões da EMEA, LATAM e Ásia-Pacífico.
Este documento fornece um resumo do relatório WebShoppers da 32a edição do 1o semestre de 2015. O relatório contém quatro capítulos analisando o desempenho do comércio eletrônico no primeiro semestre, expectativas para o segundo semestre, pesquisa sobre dispositivos móveis e índice Fipe/Buscapé. Além disso, apresenta considerações finais e informações sobre a metodologia e benefícios da pesquisa realizada pela E-bit.
JWT The future-100--trends-and-change-to-watch-in-2016Brian Crotty
This document discusses emerging trends to watch in 2016 across various industries including culture, technology, food/drink, travel/hospitality, and brands/marketing. Some key trends highlighted are the growing emphasis on empathy in thought leadership, the increasing influence of China in Hollywood entertainment through investments and audiences, and the rise of surreal, hyper-plasticized imagery in fashion/beauty as an alternative to ultra-realism. Technology continues to permeate all industries, while consumers are demanding that brands demonstrate strong value systems and environmental stewardship.
Sharing a collection of articles that I found interesting over the last 6 months - First 20 are important reading for those who can´t afford to tread water.
Nielsen / IAB - Digital video-and-tv-advertising-viewing-budget-share-shift-a...Brian Crotty
The document summarizes findings from a study on online video viewing and TV advertising conducted by Nielsen. Some key findings include:
- Online video usage continues to grow in time spent and videos streamed while TV viewing has remained relatively flat. Younger viewers and lighter TV viewers spend more time watching online video.
- Reallocating a portion of TV ad budgets to digital media can increase total reach for the same spending. Shifting 15% of budgets led to a 4% increase in reach on average across different advertiser categories. Online video ads also demonstrated higher brand effectiveness than TV ads on various metrics like recall and likeability.
Winterberry & USA IAB - Marketing data white paper Jan 2015Brian Crotty
The document summarizes the evolving role of data technology in marketing. It finds that while marketers have adopted many technologies over the past decade, most investment has been in tools that harness consumer data. It discusses how early adoption focused on programmatic marketing, but that full cross-channel integration is the future priority. On average, enterprises use over a dozen data tools, with some using over 30. Early adoption was driven by pilot needs and reporting gaps rather than long-term strategy. Looking ahead, marketers aim to better integrate tools through common data conduits to expand use cases and audience engagement. Success will rely not just on technology but strong people and processes to govern tools and enable long-term value from consumer data.
This document discusses trends for the year 2015 according to Ford Motor Company. It focuses on the rise of Generation Z, those born after 1993, who are the first truly global generation and are adept, self-directed researchers. Examples are provided of young entrepreneurs and innovators from Generation Z who are already making an impact. The document also discusses trends around embracing rebels and risk-takers, seeing failure as a learning experience rather than a stigma, and increasing consumer demand for privacy and mobility options. The trends outlined are meant to be relevant for consumers of all ages around the world.
Millward Brown- from-six-seconds-to-six-minutes Dec 2014Brian Crotty
The document discusses recommendations for creating effective long-form and micro videos. For long-form video, it recommends inspiring or exciting viewers, embracing polarization of opinions, confidently integrating the brand, keeping the content focused, providing a reward or payoff, and not demanding an immediate response. For micro videos like Vine, it suggests celebrating the format's unique attributes, keeping the content simple, making it authentic but not overly polished, and prominently featuring the brand throughout. The document provides examples and research findings to support these recommendations for optimizing different video lengths.
This document provides a summary of articles from August 2014 to December 2014. It includes summaries of 22 articles on topics related to digital marketing, advertising, media, and technology trends. The articles discuss topics like the effectiveness of depth over breadth in digital campaigns, the rise of programmatic advertising, the growth of mobile payments, and predictions for various technologies and trends in 2015.
This document provides an overview of trends to watch in 2015 according to JWTIntelligence. It discusses 10 trends across various categories including culture, beauty, brands, food/drink, innovation, lifestyle, luxury, retail, sustainability, and technology. Some of the key trends highlighted include the growing influence of women in business and new definitions of power, experiential public spaces that enhance nature, and a shift towards real, unedited representations in visual culture. The document also notes consumers will increasingly expect intelligent universal design and that dance is emerging as a new shareable content medium for brands.
Magna Global: Media Economy Report 20t4Brian Crotty
The document is a media economy report that discusses how data is changing businesses. It covers several topics:
1) Supply - Pervasive consumer connectivity generates new data that can be used for more precise targeting of audiences. Moving local TV trading to impressions-based transactions allows for more efficient buying processes and precise targeting.
2) Demand - Programmatic activity now permeates digital media buying and allows for automated execution and optimization of campaigns. Combining audience and contextual data in programmatic buying can drive results across marketing funnels.
3) New Value Drivers - Timing when reaching consumers is becoming more important, and data helps identify receptive audiences. New ways of understanding customer behavior and improving ROI with less waste are
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfPridesys IT Ltd.
Pridesys Garments ERP is one of the leading ERP solution provider, especially for Garments industries which is integrated with
different modules that cover all the aspects of your Garments Business. This solution supports multi-currency and multi-location
based operations. It aims at keeping track of all the activities including receiving an order from buyer, costing of order, resource
planning, procurement of raw materials, production management, inventory management, import-export process, order
reconciliation process etc. It’s also integrated with other modules of Pridesys ERP including finance, accounts, HR, supply-chain etc.
With this automated solution you can easily track your business activities and entire operations of your garments manufacturing
proces
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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2. Finding Your Audience
Finding Your Audience
When the movie “Minority Report” was released in 2002, it
was pure Hollywood that depicted a world where personalized
screens would follow a shopper’s every move—whether walking
through a mall or entering the local Gap store. Fast-forward 10
years and this world of personalized screens is actually a reality
driven by the sheer number of mobile devices consumers have
access to today. This “ubiquity of screens” combined with the
untethering of shopping from physical stores, has created a highly
fragmented marketplace making it a greater challenge for brands
to engage with consumers in the right context. However, with
change comes opportunity. The smartest brands are shifting their
media investments to be in direct alignment with the actions of
the consumer by leveraging new and unique marketing channels
that directly intersect with the path to purchase. A newer form of
digital marketing, Shopping Media, is emerging as a powerful tool
for brands to find their target market when and where it matters
most on the path to purchase.
According to Cisco’s VNI, the number of mobile-connected
devices will exceed the number of people on Earth by the end
of 2012.1 This is not hard to imagine when you look around
your own home and count the number of screens that exist—it’s
double what it was five years ago. The ubiquity of “screens”
means there are that many more channels for consumers to “surf”
when interacting with brands. A consumer’s shopping mode can
be turned on at any moment, not just when they’re in the store
or watching TV, but when they see something that piques their
interest (think of the rapid rise of Pinterest) and want to explore or
buy at that exact moment.
Once marketers have accepted this new reality of the path to
purchase, it’s time to dig into understanding the right tools for
defining, finding and reaching the right consumer at the right time
in the right context.
1 Cisco VNI Global Mobile Data Traffic Forecast Update 2012
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3. Finding Your Audience
WHO is Your Audience:
Defining “Who” Matters
Given this complex environment, how do you define a target
“
consumer for purchasing your product? Since we’re all in this to
make money, your audience can easily be defined as anyone that
meets the following criteria:
1. Those who might buy your product
Even if people don’t 2. Those who have purchased your product and need
buy online, they still reinforcement of their purchase
spend time online to 3. Those who can influence others to buy your product
”
make their decision. The methods that exist today to effectively target consumers
lack the basic capability to actually meet these criteria. By way
of example, consider where brands spend a significant amount
— Alex Tosolini of their digital marketing dollars on entertainment portals.
Vice President, Global e-Business When a consumer is visiting an entertainment site, no one
Procter & Gamble really knows when a consumer is in the market for a particular
product. Even with third party intent data, it’s tough to do
this accurately, and within a relevant time frame of when said
consumer showed interest in a particular product. Most third
party data is only available long after the intent was manifested.
That means the “best” thing you can do on a content site such
as an entertainment one is to make a large ad buy and hope that
enough of your target consumers just happen to see your brand
at a point when it is relevant to their current shopping mindset.
This is the very essence of wasted impressions.
Google and other search engines have found a way to insert
themselves at the top level of “intent” within the shopping funnel.
?
However, paid search is only one of the starting points of the
purchase process, and consumers don’t always use search as
their main source of navigation. We see more and more that
consumers are now going directly to retail sites as it pertains to
shopping research for both online and offline purchases. In fact,
nearly half of in-store purchases today are influenced by online
research (source: Google & IPSOS OTX, September 2010).
If you don’t have a magic wand or research team that can help
you define your target audience with the criteria above, then let
the market define it for you. Your retail partners are the easiest
source for helping you define “who” your target audience should
be.
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4. Finding Your Audience
WHERE is Your Audience: “Where” Do They
Begin Their Path to Purchase?
Once you’ve defined your target audience, you’ll have to target
the right impressions that capture the greatest value. Now, you
could continue to buy ads on unrelated content sites or blind
ad networks at low CPM, but are you truly getting your money’s
worth? The path of least resistance and the one that delivers the
highest value creation is advertising directly on retail websites.
The best part about targeting audiences on retail sites is that
they’re “self-selecting.” You no longer have to make ad buys
on content sites and guess which impressions actually matter.
If someone is shopping in the baby category on a retail site,
it’s pretty obvious that this is a powerful opportunity for related
brands to own the “mommy” audience. There’s no “spray and
pray” strategy involved here—it’s highly targeted and richly
contextual. Media buying has never been more precise.
Buying context of your brand in a retail site’s related category is
table stakes. Many brand advertisers are pushing the envelope
in Shopping Media by not only targeting “brand category” ad
impressions, but ensuring they own the non-category specific,
but highly complimentary ad impressions for their audience,
which may not seem as obvious at first. This is known as “co-
occurrence” targeting. In other words, where else does your
audience shop on retail sites when they’re not shopping your
category? A great example would be: Moms don’t only shop for
their kids, they shop in women’s clothing, too.
A common market example of co-occurrence data is the age-old
adage that men always buy beer when they’re sent to the store
for diapers. The same applies for your brand. You’d be surprised
about the additional ad impressions that apply to your target
audience, and what other categories your consumers regularly
visit on retail sites. Don’t think of consumers as those who only
buy YOUR product. They also spend plenty of time shopping
in other categories. The data generated by co-occurrence
targeting can also lead to some incredible insights about potential
consumers (and offline promotions to target those consumers)
that you didn’t know existed.
Another way to push the envelope in Shopping Media is to
consider adjacencies of complementary categories. Imagine an
oral care manufacturer promoting its products in the candy aisle
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5. Finding Your Audience
or an insect repellent manufacturer appearing in the outdoor/
camping aisles of Target or Sears. The possibilities to create
adjacencies in the online environment that may not be possible in
the physical retail environment are significant for brands looking
to target like-minded consumers with relevant products.
WHEN to Reach Your Audience:
Timing is Everything
Beyond owning impressions in your brand’s category, the “when”
of targeting your audience should be obvious for most. It’s about
attacking the points of intent within retail. Some of the most
obvious signals of intent within retail would be the following:
1. Consumer visits to your brand’s product pages (or your
competitor)
2. Searches for phrases or keywords that represent your
brand, competitor, or related products
3. Add-to-cart impressions; capturing consumers that “want”
to buy your product
4. Impressions that can capture consumers with previous
session behavior of any of the above
If you’ve mastered the items above, sometimes reaching your
audience right after they’ve left a retail site is still a prime time
to reach your consumers. Some are in the middle of planning
their offline shopping trips and remain in the shopping research
mode. Visiting an online retailer is a fantastic signal, but don’t be
afraid to follow take your audience with you, if possible. Audience
targeting within Shopping Media is both current and past.
Remember, recency of intent and speed are king.
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6. Finding Your Audience
HOW to reach your audience
Once you’ve defined your audience and determined both where
and when to reach them, it’s time to define the method to have
the largest impact on your audience. However, if you don’t have
the right vehicle for execution, then the previous efforts for
targeting your audience are pointless. Let’s be clear and to the
point: Retail ad servers matter. If you want to ensure the highest
ROI for your investment in Shopping Media, you’ll have to be
confident you are partnering with someone who has an ad server
that understands retail. Sure there are plenty of ad servers out
there that can handle gigantic ad volume, but very few have been
built solely for retail.
When leveraging Shopping Media to its fullest potential, you
should be able to do things like “target my ads to anyone that has
put my products in their shopping cart” or “buy all impressions
for people that have purchased my products in the last 30
days.” To be blunt, no other ad servers in the market (besides
RichRelevance) have been built to capture these opportunities.
At RichRelevance, our core value is personalizing the customer
experience throughout the shopping cycle, and without that
understanding, it would be impossible to infer advertising
relevance for consumers in this environment.
Retailers leverage our ad-serving platform because it harmonizes
with their goal of driving conversion and creating high life-time
value consumers. It is a beautiful marriage of retail and brand
objectives. Some common pitfalls of non-retail ad servers would
be that none of them can create opportunities for relevant ads
on pages with high volume within online retail. A great example
is a home page of a retail website. An ad server not built for retail
would have no means to take a user’s previous session behavior
and match that with your brand messaging and intent.
Another pitfall of current industry ad servers is the inability to
integrate personalization and retailer promotions within an ad
campaign. No current solutions can dynamically inject product
recommendations within ad units while still taking existing retailer
trade programs and site promotions into account. This also leads
to one of the largest benefits of Shopping Media, which centers
around measuring the success of your campaign beyond stale
industry metrics.
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7. Finding Your Audience
In closing
No matter how much technology changes advertising (i.e.
“Minority Report”), one thing is certain: It’s always best to engage
consumers while they are shopping and researching products.
The vehicles (mobile, social, flash sales, etc.) may change but
research and product exploration will always happen. As long as
there’s e-commerce, Shopping Media will always be the most
powerful vehicle to target your preferred audience.
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8. Dynamic Personalization for Retail
Over 350 million times per day, RichRelevance is powering the
personalized shopping experiences for consumers shopping the
world’s largest and most innovative retail brands like Walmart,
Sears, Target, Marks & Spencer and John Lewis.
Founded and led by the e-commerce expert who helped pioneer
personalization at Amazon.com, RichRelevance helps retailers
increase sales and customer engagement by recommending
the most relevant products to consumers regardless of the
channel they are shopping. RichRelevance has delivered more
than $5 billion in attributable sales for its retail clients to date,
and is accelerating these results with the introduction of a new
form of digital advertising called Shopping Media which allows
manufacturers to engage consumers where it matters most—in
the digital aisles on the largest retail sites in world.
RichRelevance is headquartered in San Francisco, with offices in
New York, Seattle, Boston and London.
For more information, please visit www.richrelevance.com.
Contact Info
US UK/EU
info@richrelevance.com uk-info@richrelevance.com
+1.415.956.1947 +44 (0)118 925 5018
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San Francisco, CA 94111 6–8 Market Place
Reading, RG1 2EG