A startup is defined as a temporary organization designed to search for a scalable and repeatable business model under conditions of uncertainty. The real purpose of a startup is to deliver a new product or service in an uncertain environment. Effective startup practices include having cross-functional teams that draw, prototype, and test ideas, acting like an established company from the beginning, organizing tasks and communication properly, and finding a clear goal or "north star" to guide the organization. Metrics and legal shareholder agreements are also important elements of successful startups.

1. STARTUP
EXPERIENCES
& BEST
PRACTICES
LINKEDIN.COM/IN/ORICARDOMORAES

2. RelationBox

3. “A human
institution
designed to deliver
a new product or
service under
conditions of
extreme
uncertainty”

4. “A temporary
organization used
to search for a
repeatable and
scalable business
model”

6. WHAT IS THE REAL PURPOSE OF A
STARTUP?

8. No
Way!

10. BEST
PRACTICES

11. TEAM

13. dig - draw - prototype - test

14. Be a Company

15. Be a Company
Act like

16. SHAREHOLDERS´
AGREEMENT

17. METRICS

18. FIND YOUR
NORTH STAR

19. Organize
yourself

20. Task
Management

22. Communication
Management

24. Knowledge &
People
Management

25. RelationBox

27. Thanks!
relationbox.com.br
startupgrid.network
fb.com/oricardomoraes
linkedin.com/in/oricardomoraes
ricardo.moraes@playbookdeck.com