Greg Appelhof of RetailGroup discusses how their company helps accelerate brands to retail by providing an unbiased view of market opportunities, developing go-to-market plans, positioning brands to align with demand, securing financing, and advising throughout the brand lifecycle. RetailGroup taps into IP incubators and identifies products that align with retailer visions to help brands build communities through crowdfunding, grow retail presence, and launch successfully in new markets.

1. Greg Appelhof
RetailGroup -
Focused on
Accelerating Brands
to Retail
May 13, 2015 San Francisco

2. It’s an exciting new era of retail
where the road from IP to the shelf
is shorter than ever.

3. An unbiased view of the market opportunity,
defining the whitespace and developing a plan of attack.
THE RETAIL ECOSYSTEM
NEW MARKETS TEAM/ADVISORS
CAPITAL
CHANNEL
STRATEGY
MARKETING
OPERATION
STRATEGY
PRODUCT
PLACEMENT
BRAND
EXPANSION

4. Bob Christopher
Building the Story

5. BUILDING A COMMUNITY IS THE PATH TO RETAIL.
THE CROWDFUNDING
ECOSYSTEM
NARRATIVE GREAT VIDEO
GROWTH HACK
RSVP LISTRETAIL
PRICING
STRATEGY
RETARGET
COMMUNITY
UPDATES

6. ScottWallace
A Retailer’s Perspective

7. RetailGroup accelerates brands to retail
by:
• Understanding a Retailer’s vision,mission and goals
• Tapping into an unparalleled pool of IP incubators
• Identifying & qualifying IP that aligns with the Retailer
• Developing a feasible,scalable go-to-market plan
• Positioning and branding the IP to align with market demand
• Securing the necessary financing to fuel success
• Providing the appropriate infrastructure to support the Retailer
• Advising throughout the life cycle of the brand

8. BUILD GR OWL AU NCH
We call this process:
Contact us for a free 1 hour review of your product,
idea or opportunity

9. RetailGroup Contacts
Greg Appelhof
greg.appelhof@retailgroup.co
612.751.0907
Scott Wallace
scott.wallace@retailgroup.co
612.598.8750
Bob Christopher
ugobe1@mac.com
510.816.0216
www.retailgroup.co