SlideShare a Scribd company logo
Revolutionizing Your
Social Media Strategy
With so many brands competing for attention on social media, standing
out can feel impossible. But fear not, in this presentation, we'll explore
three ways to improve your existing social media strategy.
Tanishq Mohanty
The Importance of Consistent Branding
Trust
Consistency in visual branding and
messaging builds trust with your
audience.
Leadership
Strong branding sets your business
apart as a market leader.
Recognition
Memorable branding ensures your
business will be top-of-mind with your
audience.
Audience Targeting Tactics
Moving Beyond Demographics
Look at social media behavior when creating audience segments, not just traditional audience criteria.
Microsegmentation
Invest in understanding the nuances of different markets.
Personalized Content
Create custom content for specific audience segments.
Influencer Marketing and Social Media
Trust Building
Partnering with influencers instills
instills trust in your brand.
Innovative Content
Often influencers are on the
cutting edge of social media
content creation.
Growing Your Reach
Collaborating with influencers
exponentially increases your
reach on social media.
The Power of Video Content Creation
1
Increase Engagement
Video content has a higher average engagement rate
than other forms of media.
2
Improved Purchase Intent
Viewers are more likely to purchase a product or service
service after watching a video about it.
3
Higher Visibility on Social Media
Social media algorithms give priority to video content,
content, making it more visible to your audience.
Observations of Current Media Presence
Underdeveloped Content
The content posted lacks creativity and fails to engage the audience.
Inconsistent Posting Schedule
The social media presence is inconsistent and disorganized, leading to audience drop-off.
Neglected Platforms
Not all possible platforms are being utilized to their full potential, missing out on opportunities to reach a larger audience.
PR Recommendation: Crisis Management Plan
Stages of Crisis Management
• Pre-crisis
• Crisis response
• Post-crisis
Tips for Crisis Management
• Be timely and transparent in response to crises
• Monitor social media and respond appropriately
• Have a plan in place before a crisis happens
The Role of Mobile Optimization
Increased Visibility
Mobile optimization ensures your
content is accessible to a wider
audience.
Improved Search Ranking
Google prioritizes mobile-
optimized websites in search results
optimized
Increased Traffic
More and more people are accessing
social media solely through their
mobile devices.
Campaign Strategies for Social
Social Media
1 Define Your Goals
Identify specific goals and
metrics before launching
your campaign.
2 Know Your Audience
Understand the
preferences and
behaviors of your target
audience.
3 Track and Analyze Metrics
Track and analyze metrics daily to make real-time adjustments
adjustments to your campaign strategy.
THANK YOU

More Related Content

Similar to Revolutionizing-Your Basic Social Media Strategy.pdf

Social Media Marketing Project Presentation.pdf
Social Media Marketing Project Presentation.pdfSocial Media Marketing Project Presentation.pdf
Social Media Marketing Project Presentation.pdf
niharikaarjun20
 
How to Do Social Media Marketing: A Comprehensive Guide
How to Do Social Media Marketing: A Comprehensive GuideHow to Do Social Media Marketing: A Comprehensive Guide
How to Do Social Media Marketing: A Comprehensive Guide
Hashtag Digital Marketing Academy Dehradun
 
How to grow your brand using social media - Thriving lotus
How to grow your brand using social media - Thriving lotusHow to grow your brand using social media - Thriving lotus
How to grow your brand using social media - Thriving lotus
Thriving Lotus
 
Social Media Marketing
Social Media Marketing Social Media Marketing
Social Media Marketing
bivas01566029162
 
PPC TRAINING IN BANGALORE
PPC TRAINING IN BANGALOREPPC TRAINING IN BANGALORE
PPC TRAINING IN BANGALORE
Manisha51232
 
Mastering the Art of Social Media Management: A Comprehensive Guide.pdf
Mastering the Art of Social Media Management: A Comprehensive Guide.pdfMastering the Art of Social Media Management: A Comprehensive Guide.pdf
Mastering the Art of Social Media Management: A Comprehensive Guide.pdf
RaymondMerritt2
 
Decoding Social Media Marketing: A Business Game Changer
Decoding Social Media Marketing: A Business Game ChangerDecoding Social Media Marketing: A Business Game Changer
Decoding Social Media Marketing: A Business Game Changer
debabratatattvammedi
 
Social Media Marketing Tactics for Brand Engagement.pdf
Social Media Marketing Tactics for Brand Engagement.pdfSocial Media Marketing Tactics for Brand Engagement.pdf
Social Media Marketing Tactics for Brand Engagement.pdf
Digital Preeyam
 
Social Media Marketing.pdf
Social Media Marketing.pdfSocial Media Marketing.pdf
Social Media Marketing.pdf
Vograce
 
Social Media Marketing Tips for Small Businesses.pdf
Social Media Marketing Tips for Small Businesses.pdfSocial Media Marketing Tips for Small Businesses.pdf
Social Media Marketing Tips for Small Businesses.pdf
WWW.APPZSOFT.COM
 
Why-Social-Media-Marketing-is-Important-for-Business.pptx
Why-Social-Media-Marketing-is-Important-for-Business.pptxWhy-Social-Media-Marketing-is-Important-for-Business.pptx
Why-Social-Media-Marketing-is-Important-for-Business.pptx
anushthunder9720
 
5 Goal of Social Media Marketing - Top Solutions
5 Goal of Social Media Marketing - Top Solutions5 Goal of Social Media Marketing - Top Solutions
5 Goal of Social Media Marketing - Top Solutions
Digital Deep Tech
 
Social Media Reach | Paid Social Media | Social Media
Social Media Reach | Paid Social Media | Social MediaSocial Media Reach | Paid Social Media | Social Media
Social Media Reach | Paid Social Media | Social Media
devbhargav1
 
Boost Your Brand: 10 Must-Try Social Media Hacks
Boost Your Brand: 10 Must-Try Social Media HacksBoost Your Brand: 10 Must-Try Social Media Hacks
Boost Your Brand: 10 Must-Try Social Media Hacks
James Anderson
 
Organic or Paid Social Media Which Channel is Right for You.pptx
Organic or Paid Social Media Which Channel is Right for You.pptxOrganic or Paid Social Media Which Channel is Right for You.pptx
Organic or Paid Social Media Which Channel is Right for You.pptx
Woospers
 
Effective Strategies for Social Media
Effective Strategies for  Social MediaEffective Strategies for  Social Media
Effective Strategies for Social Media
GauravRawat131553
 
Digital-Marketing internship.pptx
Digital-Marketing internship.pptxDigital-Marketing internship.pptx
Digital-Marketing internship.pptx
bhartijadoun1007
 
Social Media Marketing
Social Media Marketing Social Media Marketing
Social Media Marketing
AliAsghar198192
 
Certified Digital Marketer In Mumbai.pdf
Certified Digital Marketer In Mumbai.pdfCertified Digital Marketer In Mumbai.pdf
Certified Digital Marketer In Mumbai.pdf
digitalsanketchavan
 
The Power and Potential of Social Media Marketing_ Building Brands in the Dig...
The Power and Potential of Social Media Marketing_ Building Brands in the Dig...The Power and Potential of Social Media Marketing_ Building Brands in the Dig...
The Power and Potential of Social Media Marketing_ Building Brands in the Dig...
Prénom Nom de famille
 

Similar to Revolutionizing-Your Basic Social Media Strategy.pdf (20)

Social Media Marketing Project Presentation.pdf
Social Media Marketing Project Presentation.pdfSocial Media Marketing Project Presentation.pdf
Social Media Marketing Project Presentation.pdf
 
How to Do Social Media Marketing: A Comprehensive Guide
How to Do Social Media Marketing: A Comprehensive GuideHow to Do Social Media Marketing: A Comprehensive Guide
How to Do Social Media Marketing: A Comprehensive Guide
 
How to grow your brand using social media - Thriving lotus
How to grow your brand using social media - Thriving lotusHow to grow your brand using social media - Thriving lotus
How to grow your brand using social media - Thriving lotus
 
Social Media Marketing
Social Media Marketing Social Media Marketing
Social Media Marketing
 
PPC TRAINING IN BANGALORE
PPC TRAINING IN BANGALOREPPC TRAINING IN BANGALORE
PPC TRAINING IN BANGALORE
 
Mastering the Art of Social Media Management: A Comprehensive Guide.pdf
Mastering the Art of Social Media Management: A Comprehensive Guide.pdfMastering the Art of Social Media Management: A Comprehensive Guide.pdf
Mastering the Art of Social Media Management: A Comprehensive Guide.pdf
 
Decoding Social Media Marketing: A Business Game Changer
Decoding Social Media Marketing: A Business Game ChangerDecoding Social Media Marketing: A Business Game Changer
Decoding Social Media Marketing: A Business Game Changer
 
Social Media Marketing Tactics for Brand Engagement.pdf
Social Media Marketing Tactics for Brand Engagement.pdfSocial Media Marketing Tactics for Brand Engagement.pdf
Social Media Marketing Tactics for Brand Engagement.pdf
 
Social Media Marketing.pdf
Social Media Marketing.pdfSocial Media Marketing.pdf
Social Media Marketing.pdf
 
Social Media Marketing Tips for Small Businesses.pdf
Social Media Marketing Tips for Small Businesses.pdfSocial Media Marketing Tips for Small Businesses.pdf
Social Media Marketing Tips for Small Businesses.pdf
 
Why-Social-Media-Marketing-is-Important-for-Business.pptx
Why-Social-Media-Marketing-is-Important-for-Business.pptxWhy-Social-Media-Marketing-is-Important-for-Business.pptx
Why-Social-Media-Marketing-is-Important-for-Business.pptx
 
5 Goal of Social Media Marketing - Top Solutions
5 Goal of Social Media Marketing - Top Solutions5 Goal of Social Media Marketing - Top Solutions
5 Goal of Social Media Marketing - Top Solutions
 
Social Media Reach | Paid Social Media | Social Media
Social Media Reach | Paid Social Media | Social MediaSocial Media Reach | Paid Social Media | Social Media
Social Media Reach | Paid Social Media | Social Media
 
Boost Your Brand: 10 Must-Try Social Media Hacks
Boost Your Brand: 10 Must-Try Social Media HacksBoost Your Brand: 10 Must-Try Social Media Hacks
Boost Your Brand: 10 Must-Try Social Media Hacks
 
Organic or Paid Social Media Which Channel is Right for You.pptx
Organic or Paid Social Media Which Channel is Right for You.pptxOrganic or Paid Social Media Which Channel is Right for You.pptx
Organic or Paid Social Media Which Channel is Right for You.pptx
 
Effective Strategies for Social Media
Effective Strategies for  Social MediaEffective Strategies for  Social Media
Effective Strategies for Social Media
 
Digital-Marketing internship.pptx
Digital-Marketing internship.pptxDigital-Marketing internship.pptx
Digital-Marketing internship.pptx
 
Social Media Marketing
Social Media Marketing Social Media Marketing
Social Media Marketing
 
Certified Digital Marketer In Mumbai.pdf
Certified Digital Marketer In Mumbai.pdfCertified Digital Marketer In Mumbai.pdf
Certified Digital Marketer In Mumbai.pdf
 
The Power and Potential of Social Media Marketing_ Building Brands in the Dig...
The Power and Potential of Social Media Marketing_ Building Brands in the Dig...The Power and Potential of Social Media Marketing_ Building Brands in the Dig...
The Power and Potential of Social Media Marketing_ Building Brands in the Dig...
 

Recently uploaded

Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
complete knowledge
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
5ys5mvlp
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
SimpleMoneyMaker
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Search Engine Journal
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Amsive
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
william charnock
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Giorgio Chiesa
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boston SEO Services
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock

Recently uploaded (20)

Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
 
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAY
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
 
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Growth Marketing in 2024 - Randy Rayess, Outgrow
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer Morilla
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 

Revolutionizing-Your Basic Social Media Strategy.pdf

  • 1. Revolutionizing Your Social Media Strategy With so many brands competing for attention on social media, standing out can feel impossible. But fear not, in this presentation, we'll explore three ways to improve your existing social media strategy. Tanishq Mohanty
  • 2. The Importance of Consistent Branding Trust Consistency in visual branding and messaging builds trust with your audience. Leadership Strong branding sets your business apart as a market leader. Recognition Memorable branding ensures your business will be top-of-mind with your audience.
  • 3. Audience Targeting Tactics Moving Beyond Demographics Look at social media behavior when creating audience segments, not just traditional audience criteria. Microsegmentation Invest in understanding the nuances of different markets. Personalized Content Create custom content for specific audience segments.
  • 4. Influencer Marketing and Social Media Trust Building Partnering with influencers instills instills trust in your brand. Innovative Content Often influencers are on the cutting edge of social media content creation. Growing Your Reach Collaborating with influencers exponentially increases your reach on social media.
  • 5. The Power of Video Content Creation 1 Increase Engagement Video content has a higher average engagement rate than other forms of media. 2 Improved Purchase Intent Viewers are more likely to purchase a product or service service after watching a video about it. 3 Higher Visibility on Social Media Social media algorithms give priority to video content, content, making it more visible to your audience.
  • 6. Observations of Current Media Presence Underdeveloped Content The content posted lacks creativity and fails to engage the audience. Inconsistent Posting Schedule The social media presence is inconsistent and disorganized, leading to audience drop-off. Neglected Platforms Not all possible platforms are being utilized to their full potential, missing out on opportunities to reach a larger audience.
  • 7. PR Recommendation: Crisis Management Plan Stages of Crisis Management • Pre-crisis • Crisis response • Post-crisis Tips for Crisis Management • Be timely and transparent in response to crises • Monitor social media and respond appropriately • Have a plan in place before a crisis happens
  • 8. The Role of Mobile Optimization Increased Visibility Mobile optimization ensures your content is accessible to a wider audience. Improved Search Ranking Google prioritizes mobile- optimized websites in search results optimized Increased Traffic More and more people are accessing social media solely through their mobile devices.
  • 9. Campaign Strategies for Social Social Media 1 Define Your Goals Identify specific goals and metrics before launching your campaign. 2 Know Your Audience Understand the preferences and behaviors of your target audience. 3 Track and Analyze Metrics Track and analyze metrics daily to make real-time adjustments adjustments to your campaign strategy.