Reverse logistics involves the movement of goods from their point of use back to the manufacturer for reprocessing, repairs, recycling, or disposal. It has become an important competitive tool as organizations use services like replacing defective goods, refurbishing returned products, and product recalls to create customer value. Effective reverse logistics requires planning systems to efficiently collect, transport, and dispose of returned products through a reverse supply chain network.

1. REVERSE LOGISTICS

2. IN A COMPETITIVE ENVIRONMENT, THE PHILOSOPHY OF ACCEPTING PRODUCT RETURNS AS AN EDGE OVER COMPETITORS HAS RESULTED IN HUGE CHALLENGES TO LOGISTICS MANAGEMENT TODAY, LOGISTICAL SUPPORT MEANS GOING BEYOND ‘FORWARD LOGISTICS’ TO INCLUDE PRODUCT RECALL, PRODUCT - DISPOSAL AND PRODUCT RECYCLING ETC. THE LOGISTICS OBJECTIVES INCLUDE REVERSE MATERIALS FLOW SYSTEM TO EXTEND LIFE CYCLE SUPPORT TO THE PRODUCT REVERSE LOGISTICAL COMPETENCY IS THE RESULT OF WORLDWIDE ATTENTION TOWARDS ENVIRONMENTAL & ECOLOGICAL PROBLEMS

8. STORES PRODUCTION WAREHOUSE SUPPLIERS RETURNS REVERSE LOGISTICS FLOW CUSTOMERS DISPOSAL REPAIRS

10. BOTTLING PLANT DISTRIBUTION AREA (A) DISTRIBUTION AREA (C) DISTRIBUTION AREA (B) A3 A2 A1 B3 B4 C1 C2 C3 B1 B2 REVERSE GOODS FLOW FOR REFILLING