An email should be regarded as an evolving extension of your brand, and it is created by and for humans. Human psychology is so complex, even the brightest of minds have a hard time figuring it out. Luckily, there are ways to integrate a few of scientific techniques into your email marketing strategy.
Easing consumer anxiety with a better email marketingOlga Hout
Fear and anxiety are natural human emotions. So if your clients’ vision of your product isn’t 20/20, they are very likely to be anxious or uneasy when asked to make a purchase or sign up.
Easing consumer anxiety with a better email marketingOlga Hout
Fear and anxiety are natural human emotions. So if your clients’ vision of your product isn’t 20/20, they are very likely to be anxious or uneasy when asked to make a purchase or sign up.
Easing consumer anxiety with a better email marketingOlga Hout
Fear and anxiety are natural human emotions. So if your clients’ vision of your product isn’t 20/20, they are very likely to be anxious or uneasy when asked to make a purchase or sign up.
Easing consumer anxiety with a better email marketingOlga Hout
Fear and anxiety are natural human emotions. So if your clients’ vision of your product isn’t 20/20, they are very likely to be anxious or uneasy when asked to make a purchase or sign up.
Designing Criminal Case for Retention and ViralityPretty Simple
Full presentation by Pretty Simple's co-founders Corentin Raux and Bastien Cazenave, on designing the virality and retention for the hit social game of investigation Criminal Case.
Launched in November 2012, Criminal Case went from 0 to 9 million players in just 6 months, and reached #2 most played game on Facebook by May 2013. Only 2% of all players came from ads, which means a staggering 98% of players discovered and played Criminal Case organically.
The popularity of Criminal Case rests in large part on the quality of the game itself, but though this presentation discusses our overall design choices briefly, how to design a good game is (way) beyond its scope. This presentation focuses on the key pillars of the success of Criminal Case: optimizing the first time user experience, designing virality and retention, and understanding their relationship. This presentation is supported by actual examples and numbers from Criminal Case.
Designing Criminal Case for Retention and ViralitySerge Versille
Full presentation by Pretty Simple's co-founders Corentin Raux and Bastien Cazenave, on designing the virality and retention for the hit social game of investigation Criminal Case.
Launched in November 2012, Criminal Case went from 0 to 9 million players in just 6 months, and reached #2 most played game on Facebook by May 2013. Only 2% of all players came from ads, which means a staggering 98% of players discovered and played Criminal Case organically.
The popularity of Criminal Case rests in large part on the quality of the game itself, but though this presentation discusses our overall design choices briefly, how to design a good game is (way) beyond its scope. This presentation focuses on the key pillars of the success of Criminal Case: optimizing the first time user experience, designing virality and retention, and understanding their relationship. This presentation is supported by actual examples and numbers from Criminal Case.
Computational Humor: Can a machine have a sense of humor (2022)Thomas Winters
Can computers have a sense of humor? In this talk, we discuss humor theory, some symbolic humor generation methods and then showcase how prompt engineering can help generate humor automatically.
This talk has been given multiple times by Thomas Winters. This particular version has been personalized for the keynote talk of the postgraduate AI students graduation on the 13th of September 2022.
More information of this talk on https://thomaswinters.be/talk/2022kulak
Influencers prefer sharing content they find themselves. Here's how to break into their headspace with your brand and content without directly pitching them.
Similar to Reverse engineering psychology in email (20)
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5. What causes consumer anxiety?
o Fear of the unknown
o Sugrophobia (Fear of being duped)
o Lack of context
o Overwhelming amount of info
o A poor value proposition Where will this
button take me?
What happens
once I click it?
Once I click, can I get
back to my inbox, or
am I gonna get stuck
in a new area of this
website???
What’s on
the other
side of the
button?
7. “Tell me a fact and I’ll learn. Tell me a truth
and I’ll believe. But tell me a story and it will
live in my heart forever.”
- Native American proverb
@LoloLoyalty
13. Our minds quickly forget
finished tasks. But they are
programmed to continually
interrupt us with reminders of
unfinished tasks. These
intrusions constitute the
Zeigarnik effect.
Bluma Zeigarnik, 1927
The Zeigarnik Effect
14. The Zeigarnik Effect
Our mind is bothered by loose ends. Whether it’s a waiter
recalling a long order, or a cliffhanger on Netflix, our mind
desires to solve unfinished business.
@LoloLoyalty
19. Unboxing is a cure for uncertainty
«Unboxing is the unpacking of new
products, especially high tech
consumer products. The product's
owner captures the process on video
and later uploads it to the web.»
-Wikipedia
@LoloLoyalty
27. Three techniques
that provide clarity and ease anxiety
o Tell a story
(but make short and relevant)
o Create a need for closure
(by showing progress, explaining what to
expect, and sending reminders)
o Unbox
(don’t be shy to show your product)
@LoloLoyalty
28. “Data can convince people,
but it doesn’t inspire, encourage or motivate them to act.”
Olia Kudanova
PR Manager
o.kudanova@semrush.com
@LoloLoyalty
