Robin Greer owns an organic farm in Gore, New Zealand. He was motivated to start the farm after his father and father-in-law passed away from liver cancer, which he believed was linked to chemicals in conventionally grown food. Greer's farm does not use any chemicals or poisons, and he researched how to make cheese organically before beginning production. Greer Skyped with two classes to discuss his farm and answer questions, including how technology has helped him market his organic produce through his own website.