Retailing includes all activities involved in selling goods or services directly to consumers for personal use. There are various types of retailers including department stores, malls, warehouse stores, discount stores, variety stores, specialty stores, general stores, convenience stores, supermarkets, hypermarkets, vending machines, superstores, and e-tailers. Department stores have separate areas to sell different product lines, while malls contain a range of retail shops in a single outlet.

2. “Retailing includes all the activities involved
in selling goods or Services directly to final
consumers for personal , Non business
use”.(Philip Kotler )

3. 
 A person who obtains products from one party and
sell it to other people at a mark up price value.
 OR
 The sale of commodities or goods in small quantities
to ultimate consumers.
Retailer(Reseller ,
Merchant)

4. 
 Department Store
 Malls
 Warehouse store
 Discount store
 Variety store
 Specialty stores
 General store
 Convenience store
 Supermarkets
 Hypermarkets
 Vending machines
 Superstore
 E- tailers
Types of Retailing

5. 
 A large store that has separate areas in which
different kinds of products are sold.
 All departments are housed under the same roof to
facilitate Buying, customer service, merchandising,
and control.
 Carries several product lines
 Each line is operated as a separate department
Department Store

6. 

7. 

8. 
 Malls have a range of retail shops at a single outlet
 Provide products , food , entertainment , ornaments
and all those products which human are willing to
buy
 High quality products available
 Provide high services
 High price is charged due to high quality and high
services
 E.g. centaurus Islamabad
Malls

9. 

10. 

11. 
Difference Between Mall
and Department Store
 Mall has a bigger
environment
 Shoppers can go from one
building unit to another
 Various things can be
bought at the same place
in a mall.
 Price charged is high due
to high service and
goodwill
 Department Store is only
a small place
comparatively
 But such walkways are
not seen in department
stores as they are just
single units
 Limited products are
available
 Price is average not too
high

12. 
 Offer products with low cost but high quality
 Bulk amount of products are stored for selling
 Factories mostly keep Warehouses
 Products when finalize are stored in warehouse for
sale
Warehouse store

13. 

14. 
 A shop that sells goods at less than the normal retail
price.
 Offer low prices
 Mostly sell outdated (non food items) or off season
products , less fashionable non branded products.
 Provide free service as discount like Pizza delivery
Discount store

15. 

16. 

17. 
 Sells a wide variety of relatively small items
 Limited products
 Mostly low cost products
 OR
 A shop where many small and inexpensive items can
be bought.
Variety store

18. 

19. 
 Focus on specific product categories
 Offer different qualities of the same line products
 Different prices are charged according to quality
 Retailer is able to offer the customer expert
knowledge and a high level of service
 E.g. shoes shop , book store and bakery etc.
Specialty stores

20. 

21. 

22. 

23. 
 Located usually in a small or rural community
(town or village)
 Sells a wide range of products
 Mostly a single shop not divided into departments
 Provide basic need products
General store

24. 

25. 
 Usually located in residential areas
 Provide limited products
 Provide products more then average price due to the
added value of convenience
 Such stores are used in emergency cases
 Like tuck shops at fuel stations etc.
Convenience store

26. 

27. 

28. 
 Self service stores
 Consisting mainly grocery and limited products
 Average price is charged to products
 Mostly found in cities
Supermarkets

29. 

30. 

31. 
 Combination of supermarket and discount store ,
larger then a superstore
 Provide huge volume of products
 Low margin of price is added
Hypermarkets

32. 

33. 
 Vending machines are automated piece of
equipment
 Developed before 20th century
 Fist used only for cold drinks and now it offer
different food products at the same time
 Costumers can drop money coins or could use credit
card into it and get the valued product
 Available anytime but in limited places
Vending machines

34. 

35. 
 Provides most routinely purchased products
 Offer food and non food products
 Mainly found in supermarkets
Superstore

36. 

37. 

38. 
 Retailer enables customers to shop on-line via the
internet and buy products which are then delivered
 Retailer is highly convenient and is able to supply a
wider geographic customer base
 Retailers provides much and more services even free
home delivery
 Such as amazon , Ebay and OLX
E- tailers

39. 

40. 