4. Attire
• Some of the perceptions people can
form solely from your appearance
are:
– Your professionalism.
– Your level of sophistication.
– Your intelligence.
– Your credibility.
6. Attire (Accessories)
• Men should limit accessories/jewelry
to 3 pieces
• Accessories include watch, ring,
handkerchief
• A dress watch should be worn, avoid
athletic styles.
• Avoid bracelets, necklaces, and
visible piercing
7. Greeting
• Immediate customer recognition
Don’t wait for a customer to notice you.
• Make the greeting warm and sincere
Customers have sincerity radar. They can tell if
you are “faking it.”
• Understand your customer
9. Attitude
• Customer in a resturant want more
than a meal
• Customer in hotel want more than a
room
• Customer want more than just the
product that is offered