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A Personal Grooming
For Retailers
If you cannot sell mangoes in Mangoes
season, then business is not your turf.
Today’s Forum
• Attire
• Greeting
• Attitude
• Product Knowledge
• Customers
• Feedback
• Complaint Handling
Attire
• Some of the perceptions people can
form solely from your appearance
are:
– Your professionalism.
– Your level of sophistication.
– Your intelligence.
– Your credibility.
Attire
Business
Casual Attire
Business
Professional
Attire
Attire (Accessories)
• Men should limit accessories/jewelry
to 3 pieces
• Accessories include watch, ring,
handkerchief
• A dress watch should be worn, avoid
athletic styles.
• Avoid bracelets, necklaces, and
visible piercing
Greeting
• Immediate customer recognition
Don’t wait for a customer to notice you.
• Make the greeting warm and sincere
Customers have sincerity radar. They can tell if
you are “faking it.”
• Understand your customer
Greeting
Attitude
• Customer in a resturant want more
than a meal
• Customer in hotel want more than a
room
• Customer want more than just the
product that is offered
Product Knowledge
Customers
• Serious Buyers
• Potential Buyers
Customers (Serious Buyers)
• Planned Buyers
• Brand Loyals
Customers (Potential Buyers)
• Product limitation
• Pricing Issue
• Roamers / Window shoppers
Feedback
Complaint Handling
Retailers

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Retailers

Editor's Notes

  1. Ask for feedback Active Listening Product knowledge
  2. Ask for feedback Active Listening