Retail Presentation.pptx
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The document discusses supply chain management challenges related to promotions and how to mitigate their negative effects. It describes the bullwhip effect caused by promotions and information delays. Three ways to alleviate it are operational improvements, information sharing, and channel alignment. Improving promotion forecasting requires collaboration between manufacturers and retailers on factors like package sizes, pricing strategies, and stockpiling behavior. The CPFR framework and S.M.A.R.T.S. model aim to aggregate sales data, model customer responses, and synchronize shipments with demand to improve forecast accuracy at the SKU level during promotions.
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In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mastering Your Online Visibility - Fernando Angulo
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Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
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Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
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>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.Mastering SEO for Google in the AI Era - Dennis Yu
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Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
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Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsTraditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
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Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Retail Presentation.pptx
- 1. Supply Chain Management in a Promotional Environment Presenter Nazim Hussain Roll # 02 Syed Ahmed Nisar Roll #
- 5. What is the cause for the bullwhip effect? • Trade Promotion • Information/Communication lags • Delivery lags • No forecast-related information sharing Create demand variability amplification
- 7. What can one do to alleviate the bullwhip effect? 1. Operational improvements • Lead time reduction from manufacturing • Efficient order transmission • Smooth delivery
- 8. What can one do to alleviate the bullwhip effect? 2. Information sharing • Point-of-sales scanner data • Logic for orders each period • Revision of upcoming forecast
- 9. What can one do to alleviate the bullwhip effect? 3. Channel alignment • Manufacturing Location • Distribution
- 10. Improving Promotion Forecast Accuracy and Collaborative Planning • Promotions and the Consumer • Low price promotion, high consumer response • High-low pricing strategy for premium brands
- 11. Improving Promotion Forecast Accuracy and Collaborative Planning • Efficient Promotion Forecasts i) information sharing between manufacturer and retailer
- 13. Improving Promotion Forecast Accuracy and Collaborative Planning • Efficient Promotion Forecasts ii) variety effects, • effects of offering multiple package sizes • small package high price/piece • large package low price/piece
- 14. Improving Promotion Forecast Accuracy and Collaborative Planning • Efficient Promotion Forecasts • Stockpiling Behavior
- 15. Syed Ahmed Nisar
- 16. Collaborative Planning, Forecasting and Replenishment (CPFR) • Analyze demand swings due to promotions
- 17. Collaborative Planning, Forecasting and Replenishment (CPFR) • “Strategy and Planning” refers to a formal agreement to collaborate on joint business plans between a manufacturer and a retailer.
- 18. Collaborative Planning, Forecasting and Replenishment (CPFR) • “Demand and Supply Management” imply frequent exchange of sales and order forecasts.
- 19. Collaborative Planning, Forecasting and Replenishment (CPFR) • “Execution” deals with accuracy in order generation and fulfillment.
- 20. Collaborative Planning, Forecasting and Replenishment (CPFR) • “Analysis” promotes exception handling and performance assessment on a continuous basis.
- 21. The S.M.A.R.T.S. Model • The Fallacy of Forecasting Single Stock-Keeping-Units
- 22. The S.M.A.R.T.S. Model • Package Size Switching and Stockpiling Behaviour
- 23. The S.M.A.R.T.S. Model • Package Size Switching and Stockpiling Behaviour • These idiosyncracies lead us to believe that one needs to incorporate a consumer choice model where sales are affected by the price differences between package sizes each period.
- 24. The S.M.A.R.T.S. Model • Package Size Switching and Stockpiling Behaviour • we aggregated demand of all packages and determined the average price paid as the demand-weighted price across the various package sizes
- 25. The forecasting model using two customer segments • First, we have to solicit consumer reactions to price promotions, e.g., determine their switching behavior across package sizes. • Second, the aggregate forecast has to be broken down into forecasts at the individual stock-keeping-unit (SKU) level.
- 26. Accuracy of fit of the unit demand forecasting model
- 27. An Out line for careful consideration of consumer response to promotions • a. Aggregate the sales data to see unexplainable issues at the SKU level • b. Model the customer reaction to promotions, i.e., switching across package sizes and stockpiling • c. Synchronize shipments with demand pull information to make promotions work for both the manufacturer and the retailer
- 28. Promotion Forecasts and CPFR • Retailer Perspective on CPFR • Market research data, POS data and information obtained through loyalty programs • Manufacturer Perspective on CPFR • Product attributes, trade promotions and overall logistics capability • Supply Chain Collaboration • The joint retailer-manufacturer considerations represent the most accurate picture of SKU-level demand in the supply chain. Clearly this suggests the value of collaboration between the manufacturer and the retailer to better understand the consumer response.