Retailers need to create individually tailored experiences to delight customers while more and more companies are leveraging technology to do so. In this chalk talk, we whiteboard the architecture and demonstrate Amazon Rekognition to understand how to automate the process of building personalized marketing solutions using ML-based machine vision and gather consumer insights using visualization tools. Audience participation is encouraged through a Q&A for retail marketing use cases like customer mood analysis, celebrity product placement marketing with social media, and store traffic analysis to drive merchandising decisions, planogram decisions, and overall product placement.