The document discusses Amazon Rekognition and how it can be used by media companies like Fox Entertainment Group to unlock the full potential of their media assets. It describes Amazon Rekognition's capabilities for image and video analysis like facial recognition. It also provides examples of how companies can use Amazon Rekognition for media discovery, content moderation, and generating automated metadata to power new workflows and applications.

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Unlock the Full Potential of
Your Media Assets
A I M 4 0 6
Venkatesh Bagaria
Sr. Product Manager
Amazon Rekognition
Michael Bacharach
Sr. Vice President – IT
Fox Entertainment Group
Christopher Kuthan
Business Development Manager
AWS Industry Solutions Program

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Amazon Rekognition
Deep Learning-based image and video analysis

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Amazon Rekognition features
Faces Celebrities Objects
Moderation ScenesActivities Paths
Text

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Amazon Rekognition benefits
Low cost Serverless
Rapid integrationState of the art capabilities Continuous improvement
Your data is your own

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Media Discovery Customer Engagement Industrial Automation
… and more
Content Moderation Public Safety Mapping
Amazon Rekognition customers

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Amazon Rekognition customers

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Use cases and features

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Media discovery
Media libraries Live events Social media Influencer marketing

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Who
Celebrities
What
Objects and activities
Where
Scenes and text
Tools for media discovery

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Celebrity Recognition

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Recognize other public figures in a photo or video using your private repository of face images
Search
Index
Collection
Face Recognition

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Face Detection, Analysis, and Recognition
LightingPose Blur and occlusion

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Object and Scene detection

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Object bounding boxes

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Activities and paths

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Top-level category Second-level category Confidence score
Explicit Nudity
Nudity XX.X%
Graphic Male Nudity XX.X%
Graphic Female Nudity XX.X%
Sexual Activity XX.X%
Partial Nudity XX.X%
Suggestive
Female Swimwear
or Underwear
XX.X%
Male Swimwear
or Underwear
XX.X%
Revealing Clothes XX.X%
Content Moderation

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“With Amazon Rekognition, we were able to reduce the need for human
involvement by 97%, which enabled our employees to focus on more
strategic business tasks and lowered our moderation costs by 72%.”
Maksim Gutman, Engineering Manager
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Text in Image

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Language services

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Michael Bacharach
SVP, Information Technology
Fox Entertainment Group

23. Harness the power of Machine Learning
and Artificial Intelligence to deliver new
insights on content and transform the
content supply chain.

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Our objective
Insights on Content & Products
• Enhance creative workflows – reduce research efforts
and provide “new data points”
• Enrich our assets with metadata to enable deep search
and discovery
• Identify monetization & consumption opportunities via
product recommendations
Supply Chain Opportunities
• Supplement and improve operational processes
through automation
 Media Workflows
 Compliance
 Localization
• Reduce manual efforts related to Rights and Contract
Management

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Explore, identify, transform
Creative
Development
Content
Monetization
Metadata
Enrichment
Operational
Efficiencies

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Architecture & workflow for AI/ML
A.I. PLATFORM
Video, Audio, Images, Logos
Documents, Contracts, Scripts,
…….
INPUTS PROCESS CONSUME
Custom Experience
Standard Experience
………
……
• Content monetization
• Social Insights
• Consumer insights
• Creative insights
• Media workflows
• Rights workflows
• Experiment
• POC
• Text-in-Image
• Faces
• Celebrities
• Labels
• Moderation
• NLP
• Automatic speech
recognition

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21st Century Fox - AWS S3 Storage & Compute
Leveraging AI/ML across our assets
Metadata
Enrichment
Creative
Development
Content
Monetization
OCR OBJECTS
NLP
21st Century Fox - ASSET / CONTENT / PROGRAM / TITLE / IP
FACE DETECTION UNSAFE CONTENT SPEECH 2 TEXTPEOPLE DETECTION
LANGUAGE DETECTION
TRANSLATION
SENTIMENTTAGS EMOTION TEXT DETECTION AUDIO
Compliance

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Detect Text in Images
Speech-to-Text
Moderation
Use case : Worldwide theatrical distribution

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• AWS Solutions help customers to easier and faster adopt AWS services for common media use cases.
• AWS Solutions are a good starting point from where customers can build for their specific needs.
• AWS Solutions include a Cloudformation-Template for quick deployment, a reference architecture and an implementation guide.
Benefits
Accelerate RevenueOne-Click Launch
Well-architected
Agility
Expand and Add
AWS Media Solutions

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Video streaming solutions
• Live Video Streaming on AWS
• Video on Demand on AWS
Media Analysis Solution – Machine Learning in Media solution
Solutions
Tape-to-Cloud Media Migration solution
Go to: aws.amazon.com > answers > media-entertainment
AWS Media Solutions

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AWS AI & ML
Label & Face Detection
Celebrity Detection
Face Search
Activity Detection
Subtitle generation
Key Entity & Phrase Detection
Automated
Metadata
GenerationR E K O G N I T I O N R E K O G N I T I O N
V I D E O
T R A N S C R I B E T R A N S L A T E C O M P R E H E N D
Transcription
Context
Amazon SageMaker + additional solutions for media use cases
Media Analysis Solution

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Architecture

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Media Analysis Solution

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Video streaming solutions
• Live Video Streaming on AWS
• Video on Demand on AWS
Media Analysis Solution – Machine Learning in Media solution
Solutions
Tape-to-Cloud Media Migration solution
Go to: aws.amazon.com > answers > media-entertainment
AWS Media Solutions

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MAM Ingest Solution
Offline Tape Migration
Egress Optimization
Proprietary Conversion
Metadata Export
Proxy Generation
Media Asset
Registry
Media
Analytics
MAM Modernization
Metadata Import
Security and DR
Lifecycle & Cost Optimization
• 3-Phased Project Template: Export assets with metadata, process/analysis, and import to MAM
• Flexible to accommodate different workflows, content types, and partner components
• Professional Services to provide complementary project management and migration support

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Architecture

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AI Generated Metadata
UUID, MD5, Technical
Transcription Contextual Metadata
Object & Face Recognition
+

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Get started
• Amazon Rekognition for M&E
• AWS Media Analysis Solution
• Blog Tutorial: Get started with automated metadata extraction
with the AWS Media Analysis Solution

41. Thank you!
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Venkatesh Bagaria
Sr. Product Manager
Amazon Rekognition
Michael Bacharach
Sr. Vice President – IT
Fox Entertainment Group
Christopher Kuthan
Business Development Manager
AWS Industry Solutions Program

42. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.