In this wide-ranging keynote session, first hear from AWS VP Carla Stratfold on the major forces affecting the industry, then learn from AWS Global M&E Tech Lead Usman Shakeel about the latest and most exciting releases coming out of re:Invent relevant to the M&E industry. And finally, hear how technical leaders at the forefront of the industry are responding to accelerating changes in the media landscape.

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M&E Leadership Session:
State of the Industry, What’s New from AWS for M&E,
and the Executive Perspective
Carla Stratfold
Vice President of Sales
AWS Americas
M A E 2 0 1
Josh Derby
VP Technology Strategy
Discovery, Inc.
Glenn Oakley
EVP, CBS Operations and Engineering
CBS
Usman Shakeel
WW Tech Leader for M&E at AWS

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Launches and Announcements
of new services and major features this week
On Target for Over

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Some noteworthy announcements* at AWS re:Invent 2018
What is relevant for M&E?

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Robust live-video transport
AWS Elemental MediaConnect
High-availability protocols
RTP + Forward Error Correction (FEC)
Native support for Zixi protocol
First-/last-mile agnostic
Managed or unmanaged networks
AWS Direct Connect or public Internet
Mezzanine-quality video
Up to 80Mbps bitrate
AVC, HEVC and MPEG-2 Transport Stream
Client
Region
Live Source
AWS Elemental
Live
Encoding Transport Encoding Packaging and Delivery
On-Premises
NEW
NEW

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Robust live-video transport
AWS Elemental MediaConnect
High-availability protocols
RTP + Forward Error Correction (FEC)
Native support for Zixi protocol
First-/last-mile agnostic
Managed or unmanaged networks
AWS Direct Connect or public Internet
Mezzanine-quality video
Up to 80Mbps bitrate
AVC, HEVC and MPEG-2 Transport Stream
Use Cases:
NEW
“…AWS Elemental MediaConnect, will enable Pac-12 to
connect stadiums to the cloud…” - Pac-12
“…AWS Elemental MediaConnect will significantly
reduce the time to on-board affiliates, extend our
content reach globally, and reduce the number of
formats we distribute using its granular entitlements
feature.” - ITV

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Better content lakes
• Amazon Glacier Deep Archive
• Tape Replacement, Golden Copy/Cold Archives
• $0.00099/GB-mo (less than one-tenth of one cent, or $1.01 per TB-mo)
• Retrieval Time: 12 hours or less
• Bulk retrieval option - retrieve even petabytes of data within 48 hours
• Amazon Simple Storage Service (Amazon S3) Intelligent Tiering
• No need to guess the Storage Tiers for your content
• Amazon S3 Intelligent Tiering can move your content around intelligently
(based on usage/access and other criteria)

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Better content lakes / efficient supply chains
• Amazon S3 Batch Operations
• Making your media supply chains more efficient
• Amazon Glacier – Amazon S3 API Integration (restore notifications)
• Object Lock
• Amazon S3 PUT to Amazon Glacier
• Amazon Glacier Restore notification/prioritization

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Studio-grade storage
• High-performant shared file systems
• Amazon FSx for Windows File Server
• Amazon FSx for Lustre
• Aid in high-performant batch jobs such as large-scale rendering, transcoding and other
supply chain tasks
• AWS Snowball Edge with more compute and GPU
• More capability near the set/content production

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More options for content movement
Online data transfer Hybrid StorageOffline data transfer
AWS
DataSync
AWS
Transfer
for SFTPNEW
NEW
Use Cases
• Hybrid workflows
• Movement between object store, on-premises and file systems
• Global collaboration scenarios

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More efficient content processing
New 100Gbps Networking
- Amazon EC2 C5n Instances:
Lowest price per vCPU in the Amazon Elastic Compute Cloud
(Amazon EC2) family
Auto Scaling
- Predictive Scaling for Amazon EC2 powered by ML
- Multiple Instance Types and Purchase Options

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Lower latency where it matters the most
AWS Outposts
- VMware Cloud on AWS Outposts
- AWS native variant of AWS Outposts
Use Cases
• Graphics applications (video editing, graphics artist)
• On-/near- set/venue infrastructure
• Additional capacity for hybrid render, supply chain (transcode) functions
• Live video workloads where latency matters

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Amazon SageMaker Ground Truth
Label machine learning training data easily and accurately
K E Y F E A T U R E S
Automatic labeling via
machine learning
Ready-made and
custom workflows
Label
management
Private and public
human workforce
Artificial (assisted) intelligence (accurate metadata)

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AWS Marketplace for machine learning
ML algorithms and models available instantly
K E Y F E A T U R E S
Automatic labeling via machine learning
IP protection
Automated billing and metering
S E L L E R S
Broad selection of paid, free, and
open-source algorithms and models
Data protection
Discoverable on your AWS bill
B U Y E R S
Better ML algorithms for your media workflows

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Amazon Personalize
Improve customer experiences with personalization and recommendations
K E Y F E A T U R E S
Context-aware
Recommendations
Automated
machine learning
Bring existing algorithms
from Amazon SageMaker
Continuous
learning
Better customer experiences

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M&E Leadership Perspective on the Industry Evolution
Carla Stratfold
Vice President of Sales
AWS Americas
Josh Derby
VP Technology Strategy
Discovery, Inc.
Glenn Oakley
EVP, CBS Operations and Engineering
CBS

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An industry undergoing massive change…
Shifts in consumption habits
Enhanced viewing experiences
M&A for scale in content and distribution
Transformed media workflows

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… and it all comes back to the consumer…
“While media firms were still debating whether
content or distribution was king, digital
technology completely altered the behavior,
expectations, and power of consumers, making
them the ultimate authority to whom even
kings must bend the knee”
-- Bob Iger, CEO of The Walt Disney Company
http://www.theworldin.com/article/14575/edition2018bob-iger-new-storytelling

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because…
Consumer Reach
and
Content Library?

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Global M&E industry trends

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What you have to do

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Josh Derby
VP Technology & Strategy
Discovery
Glenn Oakley
EVP Operations & Engineering
CBS
Leaders of this change

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Glenn Oakley
EVP Operations & Engineering
CBS

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Global Multiplatform Premium Content Provider

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Current state: Laying the foundation
• Shifting Everything
• Technology, Organization, Culture
• The Drivers
• Increasing Consumer Demands
• Increasing Competition
• Staying Ahead of Viewership Erosion
• Automation and elimination of duplication
• Laying the foundation for growth
• Increasing Opportunity to Manage Costs
• Migrating Media Workloads to AWS

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The cultural shift- Addressing the silos

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I make
stuff!
I make
stuff too!
But it’s
different
from your
stuff.
I make
stuff as
well!
But you
wouldn’t
understand
my stuff.
The cultural shift- Addressing the silos

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Back to the studs
• Rethink Global Content/Metadata Strategy
• Accessible/Logical Content Lake across businesses
• Streamline the Workflows
• Eliminate Duplication
• Develop Common Workflows for Shared Capabilities
Across the Network
• Automate Delivery, Asset Creation and Edit Assembly
• Change Management
• Rationalize the Organization to New Workflows
• Partner with HR, Finance, Internal Customers, Global
Partners
… while living on the first floor

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The current focus
MLQC
ProcessingMetadata
Management
Asset
Management
Ingest

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Strategic—Less data everywhere
Processing
Asset
Management
Metadata
Management
Ingest

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Strategic data consumption
Processing
Asset
Management
Metadata
Management
Ingest
Integrated Data Structure

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The road map
Media Ingest and Orchestration
Global Data Strategy
MAM Implementation
ML-Powered Metadata Harvesting
VOD Auto-Assembly and Delivery

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Josh Derby
VP Technology & Strategy
Discovery, Inc.

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Distribution
• ~ 8,000 hours of original
programming/year
• Across all screens in more
than 220 countries and
territories
• In 50 languages

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Discovery’s cloud journey

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Discovery’s cloud journey

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Discovery’s cloud journey

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Discovery’s cloud journey

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Discovery’s cloud journey

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Discovery’s cloud journey

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Discovery’s cloud journey

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Discovery’s cloud journey

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Discovery’s Cloud Journey

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Discovery’s cloud journey

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Discovery’s cloud journey

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M&E Leadership Perspective on the Industry Evolution
Carla Stratfold
Vice President of Sales
AWS Americas
Josh Derby
VP Technology Strategy
Discovery, Inc.
Glenn Oakley
EVP, CBS Operations and Engineering
CBS

47. Thank you!
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aws.amazon.com/media

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