Bethany Heckel has over 15 years of experience in fundraising and development roles. She has a track record of successfully managing capital campaigns, annual funds, and direct marketing programs. Her background includes experience developing strategies for donor cultivation, grant writing, and managing budgets. She is proficient in the Raiser's Edge database and has strong skills in leadership, project management, and strategic planning.

1. Bethany Heckel
Louisville, KY bethanyheckel@gmail.com
Inventory of Expertise
 Major gift solicitation
 Annual fund development
 Direct marketing
 Donor cultivation
 Grant and proposal
writing
 Planned giving
 Volunteer management
 Board development
 Public presentations
 Strategic planning
 Corporate and foundation
relations
 Managing budgets and
setting goals
 Gift recording and
accounting
 Raiser’s Edge, Advance
and Microsoft Office
Work Experience
Kosair Charities
Vice President of Development, January 2014–September 2015
 Presented to small and large groups at employee workplace campaigns in which Kosair Charities was a
participating nonprofit
 Oversaw a data conversion project to merge over 16,000 donors from a standalone database into Raiser’s Edge
for greater operating efficiency and analysis of potential major donor prospects
 Revamped the direct marketing program to implement updated strategies and approaches for donor acquisition
and retention, resulting in annual donations of over $400,000
 Restructured gift recording to enhance reporting and analysis of development efforts
 Implemented multiple changes in data entry procedures to increase efficiency and accuracy of reporting
 Conducted face-to-face visits to promote and increase participation in annual and lifetime giving societies
 Recruited volunteers to support donor cultivation and stewardship initiatives
 Provided development support to smaller partner agencies to assist with securing funding
 Supervised a staff of four, including one development professional and three administrative staff members
 Prepared fundraising and other development progress reports for monthly board meetings
 Served on the Accountability and Efficiency Committee, an internal committee charged with examining
policies, procedures and use of internal resources to streamline workflow and reduce unnecessary spending
The de Paul School
Director of Development, July 2011–January 2014
 Oversaw the planning and execution of a $5,000,000 capital campaign that raised over $3,000,000 in its first
phase
 Launched the school’s first annual fund, which raised over $80,000 in its inaugural year and continued to grow
in subsequent years both in dollar amounts and participation among constituents
 Managed direct marketing campaigns to secure new and renewed annual fund support
 Secured over $250,000 in commitments to the endowment
 Wrote successful grants and proposals including $500,000 from James Graham Brown Foundation
 Created a donor recognition society for individuals who included The de Paul School in their estate plans
 Consistently met the targeted goal of conducting three to five visits per week to secure leadership gifts for the
annual fund, scholarship funding, capital campaign and other special projects
 Worked in partnership with the head of school and Board of Trustees to identify prospects and develop
individualized strategies for major donor cultivation and solicitation
 Built and managed volunteer fundraising committees to support development initiatives, including the capital
campaign, annual fund and fundraising events
 Cultivated and recruited new trustees in partnership with the head of school
 Served as an ex officio member of all board committees

2. Bethany Heckel 2
 Set and managed annual development department budget and goals
 Supervised development assistant
 Secured over $50,000 in new and renewed foundation support for special projects
 Secured corporate sponsorships for annual auction and golf scramble
 Grew leadership giving among board members and raised participation in annual giving to 100% for the first
time in the school’s history
 Increased faculty and staff participation in annual giving to 100%
 Utilized Raiser’s Edge database to manage contacts, analyze data and generate progress reports
University of Louisville
Director of Development, September 2007–July 2011
 Began as the sole fundraiser for the School of Nursing and was recruited to oversee development initiatives for
the School of Public Health & Information Sciences and University Hospital
 Successfully conducted a high volume of personal solicitations, which resulted in a 60% increase in leadership
giving and an 18% increase in annual gifts for the School of Nursing
 Increased philanthropic support of the School of Public Health & Information Sciences from $3,000 to nearly
$60,000 in fiscal year 2010
 Part of a development team that launched a $750,00,000 capital campaign, the largest campaign effort in the
University’s history
 Designed short- and long-term development plans to guide fundraising initiatives for securing annual and
major gift support for the Schools of Nursing and Public Health & Information Sciences
 Collaborated with deans, faculty, and advancement leadership to craft proposals and strategies for support of
priority initiatives within the Schools of Nursing and Public Health & Information Sciences
 Built and maintained relationships with alumni and community constituents to establish an ongoing pipeline of
donors and prospects for the Schools of Nursing and Public Health & Information Sciences
 Created and managed two volunteer councils, which played an active role in increasing philanthropic support
for the School of Nursing
 Strategically planned and executed a variety of alumni events and activities to increase affinity and create
opportunities for ongoing cultivation of annual and major gift support
 Charged with developing a comprehensive grateful patient fundraising program to grow philanthropic support
of University Hospital
St. Francis High School
Director of Development, June 2004–September 2007
 Raised $2,000,000 over the course of two years to complete a $6,500,000 capital campaign
 Wrote four successful grant applications that resulted in $1,372,500 in gifts to the school
 Increased annual fund revenue from $170,000 to $200,000
 Increased annual charity art auction revenue from $65,000 to $100,000
 Planned and executed all fundraising initiatives to support the financial needs of the school
 Developed cultivation plans and solicitation strategies for major gift prospects
 Coordinated reunions as well as special alumni events and activities
 Oversaw publication of and content for the annual report and the alumni newsletter
 Served as a liaison to the Board of Trustees as well as the Parent Association
 Served on the Advancement, Finance, Facilities, and Executive Committees of the Board of Trustees
 Supervised the assistant development director
 Created and managed the annual budget for the Development Office
Spalding University
Director of Annual Fund and Alumni Relations, January 2004–June 2004
 Organized alumni events and activities, including special events and reunions
 Recruited members and served as liaison for the Alumni Board of Directors
 Organized publication and distribution of Spalding’s quarterly alumni newsletter

3. Bethany Heckel 3
 Qualified and solicited annual fund prospects
 Managed direct mail solicitations, which generated $10,000 in annual unrestricted gifts
 Planned and developed the alumni relations budget
Director of New Alumni Relations and Administrative Services, October 2002–January 2004
 Developed a special giving club for new alumni that raised $3,500 in its first year of existence
 Organized special events targeting young alumni
 Led volunteer telephone solicitation teams, generating $45,000 in annual gifts
 Oversaw maintenance and developed guidelines for standardization of Raiser’s Edge database
 Supervised gift processing clerk and work-study students for the Office of Advancement
 Developed policies and procedures manual for the Office of Advancement
Administrative Assistant, April 2002–October 2002
 Scheduled prospect appointments for development officers
 Planned and organized special events for the Office of Advancement
 Performed prospect research and reporting
 Created and produced reports to track fundraising progress
Education
1995 Bachelor of Arts, English University of Kentucky
Affiliations and Community Involvement
 Currently a member of the Leadership Louisville Class of 2016
 Served on AFP (Association of Fundraising Professionals) board for two consecutive years
 Co-chaired the National Philanthropy Day luncheon for two consecutive years
 Recipient of 2010 William J. Rothwell Colleague Award at the University of Louisville
 Served on two ISACS (Independent Schools Association of the Central States) visiting teams to evaluate
and make recommendations for accreditation of the De La Salle Collegiate School in Warren, Michigan
and the Emerson School in Ann Arbor, Michigan