The Division of University Advancement at CSU Dominguez Hills oversees fundraising, alumni relations, marketing and communications. It has expanded significantly in recent years with new hires focusing on corporate fundraising, annual campaigns, alumni engagement and government relations. In 2014-15, the division raised $5.7 million, an increase of 27% over the prior year. The CSU Dominguez Hills Philanthropic Foundation was also established in 2015 to actively promote private support for the university.

1. Presented By:
Carrie Stewart
Vice President, University Advancement
February 3, 2016
University Advancement
Update

2. The Division of University Advancement offers campus
wide leadership in engaging our internal and external
communities and advancing the mission of CSU
Dominguez Hills through philanthropic activities,
government and community advocacy, building alumni
support, and enhancing the stature of the university.
Mission of University Advancement

3. Departments of University Advancement
• Development
• External Relations
– Alumni
– Government and Community Relations
• Ceremonies and Events
• Communications, Public Affairs and Marketing

5. The Division has Evolved
Over the Past two Years:
• 14 to 30 employees
• Marketing is now under the division
• Alumni Relations and Government/Community
Relations under the External Relations area
• Gone from a reactive to proactive and strategic

6. Development Department Mission
The Office of Development has the primary
responsibility to raise private support for the
university. The role of Development is to establish
relationships both externally and internally to
increase philanthropic support and create a culture of
philanthropy that expands the commitment and financial
resources for CSU Dominguez Hills.

7. Historically:
• Where the fundraising dollars are coming from over the
years
• 80% from Corporations & Foundations
• 20% from individuals
• Lack of staff – 1 fundraiser for entire University
• Reactive instead of proactive

8. Strategy to Achieve Success – Targeted
Development Team
• Hired a Director of Corporate and Foundation Relations
to focus on securing 5/6 figure gifts.
• Hired 2 new Directors of Development to focus creating
an individual donor pipeline:
• College of Arts and Humanities & College of
Education
• College of Natural and Behavioral Sciences &
College of Health, Human Services and Nursing

9. Strategy to Achieve Success – Targeted
Development Team (Continued)
• Promoted Senior Director of Development – College of
Business Administration and Public Policy/ Planned
Giving /Emeriti
• Hired Stewardship and Donor Relations Manager
because your best donor is current donor

10. Help create Major Gift pipeline and increase Annual
Campaigns:
• Hired Senior Director of Annual Campaigns and an Assistant
Director, Annual Campaigns
– In house telemarketing as opposed to outsourcing
• 10 stations with 20 students (220 applications)
• Expand to 16 stations with 35 students
• Monday-Thursday 6pm-9pm, Sunday 3pm – 6pm

11. 2014-15 Fundraising Year
• $5.7 million raised in gift commitments (cash, pledges,
gift-in-kind, planned gift)
• 2nd highest fundraising year in University history
• Breakdown:
 $5.7 in gift commitments minus $3.6 (Planned/Gift-
In-Kind) = $2.18 million / $470K increase in year
over year (27%)

12. Internal Success Stories from 2014-15
• Faculty and Staff Campaign 2014-15
Raised $13k for the Student Emergency Fund
• Senior Class Gift Campaign 2014-15
Raised $6k from 215 seniors
Previous year – $2,100 raised from 60 seniors

13. Alumni Relations Department Mission
The Office of Alumni Relations is dedicated to building
relationships with alumni of the university to ensure a
lasting connection to the university in support of the
mission of the university. The office develops the strategy,
design, and implementation of programs and planning for
alumni, alumni communications and volunteer programs.
Functions include the management of activities related to
the development and function of the Alumni Association.

14. Alumni Data
• 95,000+ CSU Dominguez Hills alumni
• 65% of CSU Dominguez Hills Alumni live within 25
miles from our campus

15. Alumni Engagement
• Alumni Association membership is up by 68%
• Alumni outreach activities have gone up 53% over the past
two years, and have become more targeted and strategic in
concentrated areas where our alumni live and work –
Receptions in Torrance, LA, Santa Ana, New York, Denver,
etc.

16. Alumni Involvement - Participation On Campus
Professor for a Day:
• In collaboration with academic affairs, influential and
successful alumni are invited back to share their
professional experience with our students. Alumni
participation tripled.

17. Alumni Involvement - Participation On Campus
(Continued)
• Alumni Speed Networking, Alumni Career Chats
• Our alumni also participate in Freshmen Convocation,
Student Research Day as judges and serve on a variety of
university boards and committees

18. Alumni Advisory Council
The advisory council is a 15-member board that serves as
the voice of alumni for the university and helps build
involvement. It is currently being restructured.

19. Government and Community Relations Mission
The Office of Government and Community Relations is
dedicated to building partnerships with business,
government, and community-based organizations that
are mutually beneficial. In this role, we are committed to
developing a climate where CSU Dominguez Hills is
viewed as the educational centerpiece in the South Bay
region and worthy of investment and support from
members of the greater community.

20. Government and Community Relations Focus
• Steward and cultivate legislators in our service area –
city, state, federal
• Advocate for CSU priorities and CSUDH initiatives
• Develop strategic partnerships with local organizations
• Partner with external groups on programs that support
the community and promote the institution
• Provide university representatives for boards in local
and regional organizations

21. Sample Programs – Government Relations
• Hosted candidate debate for the 64th
Assembly District
• Year round policy forums
• Swearing in ceremony of
Assemblyman Mike Gipson
• California Legislative Black Caucus
African Americans Leaders for Tomorrow Program
• CA Board of Equalization VITA Program
• Business 2 Business Roundtable forum with State Senator Isadore Hall

22. 2015 Successes – Government Relations
• All legislators in CSUDH delegation supported the
$97M budget increase for the CSU
• Through advocacy efforts with the Legislative Black
Caucus, CSUDH received $250K baseline earmark to
fund the Mervyn Dymally Political and Economic
Institute at CSUDH

23. Sample Initiatives- Community Relations
Hosted the Special Olympic World Games, Watts 50th
Anniversary Commemoration, Pastors Breakfast, Feria de
Education, Connecting Women to Power conference,
International Trade Education Program, Share Fest Youth
Summit.

24. Communications and Public Affairs Mission
The Office of University Communications and Public
Affairs builds public understanding, recognition and
support for CSU Dominguez Hills by shaping the image
and voice of the university through coordinated
communications strategies and media relations that
position the university as an important urban center for
teaching and learning, research, scholarship, creative
activity, and service.

25. Communication and Public Affairs
Primary Audiences
• Internal:
• Students, Faculty, Staff
• External:
• Alumni, Emeriti, Business leaders/Employers,
Legislators, Parents/Family, Donors, Media,
prospective students, local influencers

26. Communication and Public Affairs
Primary Focus
• Media Relations – earned media
• Social Media
• Web site development
• Magazine and other print publications
• Event promotion
• Campus photography

27. Strategic Plan – Goal 6
• Effectively promote, publicize and celebrate the
distinctiveness and many strengths of CSUDH through
visible and engaging communications and marketing.

28. Progress on Goal 6
• Advertising Focus – changed messaging
for enrollment marketing to focus more
on quality and institutional outcomes
• Market Research – Secured funding and
will soon launch new research of
constituents to understand
impressions/perception of CSUDH
• AVP for Communications and
Marketing – secured funding and
initiated search
• Targeted Campaigns – Branded
communications for the 50 Anniversary
of Watts Rebellion – positions university
as public asset

29. Ceremonies & Events
The Office of University Ceremonies and Events is
committed to creating an environment through events
and programs that foster good will towards CSU
Dominguez Hills and contribute to developing
community support and campus pride. We provide
event planning counsel to the campus community so the
university is always represented in a professional and
positive manner.

30. Ceremonies and Events – Primary Focus
• Major institutional events:
• Commencement
• Convocations
• Awards programs
• Advancement and Presidential events:
• Fundraisers
• Recognition events
• cultivation events
• alumni relations events
• Logistical support and Event planning guidance

31. Ceremonies and Events – Shift in Goals
• Ensuring events meet specific goals: fundraising; recognition;
stewardship; audience development and engagement
• Creating new events to highlight the university or attract new
audiences:
– Founders’ Dinner
– South bay Economic Forecast
– Steinway by Starlight

32. Philanthropic Foundation Board Mission
The Philanthropic Foundation actively promotes, pursues,
and stewards private support for the advancement of
California State University, Dominguez Hills.

33. Philanthropic Foundation
• Auxiliary Established:
• May 2015
• Current Board Makeup:
• 10 community board member
• 4 university members
• Kick Off meeting:
• January 14, 2016

34. Community Board Members
Ms. Towalame Austin
Executive,
Philanthropy
RocNation
Ms. Monica Chuo
Entertainment Media
Consultant/Producer
YouTube
Ms. Tracy Gray
Managing Director
The 22 Capital Group
Dr. Martha Kanter
Distinguished Visiting
Professor of
Higher Education NYU &
Former U.S.
Undersecretary of
Education
Mr. Michael Kelly
Executive Director
The Los Angeles Coalition

35. Community Board Members
Mr. Ken Putnam
Attorney & Private
Businessman
Mr. Michael Rouse
Vice President, Diversity,
Philanthropy &
Community Affairs &
President
Toyota U.S.A Foundation
Mr. Alberto Mier y Terán
General Manager
KFMB, San Diego
Mr. Gene Seroka
Executive Director
The Port of Los Angeles
Dr. Marilyn Sutton
Emeriti Faculty
CSU Dominguez Hills

36. Active Engagement
Towalame Austin, (‘04, B.A., interdisciplinary studies)
Executive, Philanthropy, RocNation
Member of Board of Directors
CSUDH Philanthropic Foundation