Microdolls Inc. seeks to redesign its outdated website and create a mobile version, transitioning from a tightly coupled PHP and MySQL architecture to a more flexible microservices architecture using RESTful APIs. This approach aims to enhance functionality, code reuse, and ease of maintenance, moving away from monolithic systems that complicate updates and new features. The document outlines REST principles and best practices for API design, emphasizing the importance of using standard HTTP methods, proper structuring of resources, and ensuring effective error handling.