Resort

Resort& CasinoManagement – Spa Bardejovske KupeleinSlovakia
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Resort & Casino Management
Spa Resort: Bardejovske Kupele Spa in
Slovakia
TH60038E
A module Leader: Paul Fidgeon
Student Number: 21120986
12/05/2015

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INTRODUCTION:
The spa resort is to build around natural attraction. The greatest wealth of the spa is its
natural mineral waters. Their design provides the area encompassed by the most significant
mineral waters in Europe. Clearly, there appear to be not many spas that can be of
satisfaction linked to unique climate conditions, beneficial region, attractive countryside
landscape in addition to natural curative resources of phenomenal structure (Boorová, 2015).
Outside of the spa is the historical center of Bardejov by including a complex of buildings
creating a Jewish Suburbium turned into the fourth site of cultural heritage inscribed on the
UNESCO World Cultural and Natural Heritage. Because of this value, the spa can be applied
to USP.
Bardejov gives the opportunity of a mixture of medical stay, tourism, presentation protected
medieval monuments and landmarks in open-air museum of folk architecture in Bardejov
Spa.
Having considered Miossec´s model, the Spa could be applied to phase 3. Forming holiday
locations in the resort, there is a possibility to use diverse tourist tours. As an example,
outside the Spa is the town Bardejov, which is very popular for this history, architecture and
UNESCO. Also of increased interest are wooden churches alongside tourists who visit
nearby towns like Prešov, Košice and Poland. This is associated with competition related to
space and segregation (Romanová, 2014).
Actions involved in the strategy addressing a few issues which are still found in the Slovak
health system, serving as inefficiency and poor quality of health services including lack of
responsibility, transparency and market incentives. Furthermore, there are other issues
associated with regulations, safety.

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A Table ofContent
Introduction.............................................................................................................................2
Table of Content.....................................................................................................................3
Task 1: A unique selling point (USP) for your resort...............................................................4
Task 2: Development or design trends...................................................................................7
Task 3: The Miossec resort-destination development model.................................................9
Task 4: Development problems and/or management...........................................................11
Conclusion.............................................................................................................................15
Bibliography...........................................................................................................................16

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TASK 1.
Outline the facility mix of your resort. How have these facilities helped to create
a unique selling point (USP) for your resort? Why does any resort need a USP?
A unique selling proposition (USP) can be defined as the qualities that are unique to a spefic
product or service and that differentiate it in a way which will make customers purchase it
rather than its rivals (The Economist journal, 2009).
Facilities can help provide a spa resort with a unique sell point (USP) and give competitive
advantage. Also of benefit to rejuvenate a resort and act as a focus of resort development.
What makes a successful resort?
 From a client viewpoint: (Access, F& B, Transport, Value for money, Cleanliness,
service, Landscaping, Weather, Culture (hospitality), Attractions
 From a management viewpoint: (Profit, Rooms/yield, Employees – less turnover)
Resort & the Leisure Tourist
Leisure and Tourism
To quote from Hall and Page (2006), leisure, recreation, and tourism are complementary and
extending conceptions, where tourism and recreation are believed to be part of the wider
approach of leisure and all are distinguished from the concept of work. Nonetheless, it is
argued that the areas of study in recreation and tourism have expanded without support,
because of recreation being aimed at public section plan regarding to the management,
access and also usage of land for outdoor inquires, including tourism applied greatly to the
economic issues of the industry. Due to the recent changes in society, this differentiation has
turned into less essential and more extensively considered as the ‘fuzziness’ of and ‘overlap’
among the two circumstances that have considerably been emphasized and being discussed
(Crompton & Richardson, 1986; Moore, Cushman, & Simmons, 1995). This is especially the
argument for the knowledge of the complexity of why people employ in particular activities. It
could be seen a number of researchers studied the line between leisure and tourism related
to the experiences and behaviours of those included (Fedler, 1987; Hamilton-Smith, 1987;
Mannell & Iso-Ahola, 1987; Moore et al., 1995). As Jansen-Verbeke and Dietvorst (1987)
note ‘there is little distinction among aspects of LRT (leisure, recreation, and tourism)
behaviour when the understanding of leisure is explored from the individual perspective.

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Truly, it has demonstrated that leisure and tourism could be based on continuity that shapes
a leisure range (Carr, 2002b; McKercher, 1996; Moore et al., 1995; Ryan, 1997).
Resorts and Facilities Development
The trend is to build around a center of attention of attraction – these are often the main
facilities.
To illustrate, they can be as
 Natural attractions e.g. Niagara Falls, Fairmont Hot Springs, Lake Louise
 An international hotel or hospitality facility e.g. Waterton – Prince of Wales Hotel,
Rafters Six
 Resorts within a resort e.g. Brighton Marina, Disneyland/Disneyworld –
Anaheim/Orlando, Heritage Park – Calgary
Natural attractions of Spa Bardejovske Kupele
The spa resort is to build around natural attraction. The greatest wealth of the spa is its
natural mineral waters. Their design provides the area encompassed by the most significant
mineral waters in Europe. Clearly, there appear to be not many spas that can be of
satisfaction linked to unique climate conditions, beneficial region, attractive countryside
landscape relavent to natural curative resources of phenomenal structure (Boorová, 2015)
The town of Bardejov – UNESCO World Heritage - USP
Placed on 24th session of the World Heritage Committee at Unesco in Cairns, Australia in
2000, the historical center of Bardejov including a complex of buildings creating a Jewish
Suburbium turned into the fourth site of cultural heritage inscribed on the UNESCO World
Cultural and Natural Heritage.
This applies to a historical sector of the town of Bardejov alongside jewelry-Minor Basilica of
St. Egidius including city hall and burgher houses protected by nearby Market Square in
Renaissance and Baroque style. Near to the city center it is now of urban interest of easten
Slovakia – partially preserved kind of prior Jewish spa apart from synagogue remains of
suburbialneho center of the 18th century, developed on schedule and in line with Talmudic
law.

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Bardejov is of limited representative values characterizing the uniqueness and diversification
even if Slovak cultural heritage when compared to global historical and cultural values (The
town of Bardejov, 2010).

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TASK 2.
How has your resort responded to either of the following development or
design trends?
 The utilisation of sustainable transport systems
“Transport that meets the current transport and mobility needs without compromising the
ability of future generations to meet these needs.”
(Black, 1996)
This is based on the 1987 Brundtland report definition of sustainable development.
From the Centre for Sustainable Transportation (1998) perspective, a sustainable transport
system is one which:
 allows the basic needs of individuals and societies to be met safely and in a manner
consistent with human and ecosystem health, with equity within and between
generations;
 is affordable, operates efficiently, offers choice of transport mode, and supports a
vibrant economy;
 limits emissions and waste within the planet’s ability to absorb them, minimizes
consumption of non-renewable resources, reuses and recycles its components, and
minimizes the use of land and production of noise.
The Site in the Context of Development of Tourism
Tourism is one of the most valuable methods for employing the UNESCO World Cultural
Heritage “brand”. The key motivation of cultural tourism is travel to explore cultural
experience or attractions. The aim of most visitors seeing Bardejov is not particularly for its
cultural and historical values of world quality. However, in most cases, cultural tourism is an
integral activity. The primary purpose is to see Spa Resort Bardejovske Kupele.
Road Transport
Bardejov is situated on a crossroad of the most essential roads in the north of the region,
road 1/77 in the east-west direction and road II/545 in the north-south direction. Two together
roads enable to have an indirect association of the town to the highway D1-its section Žilina

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– Poprad – Prešov – Košice. The most regularly mode of transport used by visitors of the spa
is road transportation. Both roads help make the traveller´s access to the resort.
Having considered the nearest major transport hub efficiently available by individual or public
transport is the town Prešov. The expansion of transport service is related to the effective
use by the residents commuting to the spa for work, education and services.
Railway Transport
Due to the competitive public bus transport, passenger rail transport has been losing its
position. Even so, it is still acquired by consumers gone by train from long distances and
Bardejov is their destination for staying longer like spa tourists.
Transport within the Town
There is a bus linked to the Bardejov Spa resort available by foot from the Town Hall Square.
Guests of the spa frequently use taxi and public transport. In addition, there appears to be
a walking route between the town and the spa. However, the bicycle trail outlined has not
been built yet (Management plan of Bardejov, 2013 - 2020).
Air Transport
The closest international airport is situated in Košice. It takes about 1,5 hours by car or travel
by public transport. The second nearest airport is positioned in Poprad which is not used for
international flights.

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TASK 3
How might your resort be a focus for destination development? Attempt to
place your resort within the Miossec resort-destination development model.
Justify your choice of positioning.
Miossec's model (Sharma 2004:300) outlines the structural transformation in time and space
of tourist regions. He classifies five specific phases related to the changes showing in the
provision of facilities (the resorts and of transport system) and also in the behaviour and
attitude of tourists, of local decision-factors and the host population.
Phase 0 The area is unidentified by tourists. The area is also confined, transport network is
absent. This is associated with lack of interest and of knowledge. Oscillates between mirage
and refusal.
Phase 1.There appears to be a first resort (trailblazing resort). The beginning of the
interrelationships with other areas. Unclear local perception and observation.
Phase 2. Increasing resorts. This is seen in the expansion of the transportation network
among resorts. Evolution in the perception of the locations and itinerary. This is also
associated with the preoccupation for advancing infrastructure that providing the resorts.
Phase 3. Forming holiday locations in every resort, the start of the hierarchization and
business. Taking account trips, there are various tourists tours. This leads to competition in
relation to space and segregation. This also indicates the double consequence of
segregation.
Phase 4. The implication of hierarchic specific´s saturation in addition to diversified system of
associations. The decentralization of the place of perception. Occupying the space,
saturation and crisis. This contributes total tourism, a detail proposal for development,
measures for ecologic conservation.
Miossec´s model introduces a diversity of beneficial features. At the beginning, it involves
a vital component, that is to say, the expansion of the region in time and space. The use of
the notion of space/ time evolution is significant in the analysis of past processes and also in
future planning of the development. Second, this development is viewed as a total, the
consumer behaviour and changes of local people are carefully linked to the growth of
number of resorts and to the increase of the transportation. The association between impact
and development is the major aspect. There are other effects of the development proceeding
which are less straightforward, even though it may have been covered in the model. As an

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illustration, who builds resorts? how? why? These questions which should be appealed and
aimed at. Further, the factors identifying the choice of the resorts´place need to be
distinguished. Specially, the framework in which this development appears is overlooked in
this model. Different models draw attention to a few unaffected aims by Miossec, in relation
to the growth of the local/non-local corporation in the development process beyond the
changes occured in the structure and volume of the tourist traffic over time (Borma, n.d.).
Having considered Miossec´s model, Spa Bardejovske Kupele could be applied to the
mixture of phase 3 and 4. Forming holiday locations in the spa resort, there is a possibility to
use the wellness centre facility, which are entertainment organized, then actually popular spa
environment, areal park, woods, track, mini golf, tennis courts. Taking account trips, there
are diverse tourist tours. As an example, outside Spa is the town Bardejov, which is very
popular for this history, architecture, UNESCO. Also of increased interest are wooden
churches and clients are likely to visit nearby towns like Prešov, Košice and Poland. This is
associated with competition related to space and segregation (Romanová, 2014).

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TASK 4
Finally identify three development problems and/or management challenges
your resort has faced? How is it addressing them?
Resort management
In addition to daily operations, a general manager´s major duties and responsibilities can be
divided into four broad categories: budgeting, on-site rental program responsibilities, board
relations, and owner relations.
ROBERT A. GENTRY, PEDRO MANDOKI,andJACKRUSH
ResortCondominiumandVacationOwnershipManagement
The crucial problems for spa and wellness industries
A survey held during the conference programme of the Global SPA Summit in June 2009
revealed that the most typical issues on the global market.
They are as such:
Lack of clear definitions, standards and best practices (29 %
Education and vocational training of staff – 21 %
Low margins – 15 %
High labour costs -11 %
Lack of benchmarks - 7 %
Oversupply – 6 %
Labour shortage – 4 %
Technology – 4 %
Medical liability – 2%
Funding limitation - 2%
With regards to Slovakia, in the 1990s there led to a few reforms operated in the health
subdivision, pointed at the restriction of the state´s impact on health care. A very committed
reform strategy was adapted in 2002 and it was followed by implementation. Actions involved
in the strategy addressing a few issues which are still found in the Slovak health system,
serving as inefficiency and poor quality of health services including lack of responsibility,

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transparency and market incentives. The strategy aimed at reforming the insurance system
through the limitation of the opportunity of the mandatory benefit packet and also by
generating a competitive environment in the area of health insurances, positioned on the
voluntary PHI system to incorporate service gaps in the mandatory system (Szczygiel, 2007).
1. Regulatory Issues
Nevertheless, the sector has a complex and sometimes a number of bodies, regulations and
training standards that diversify by nation being determined by the therapy/activity. As shown
by, in the UK, efforts are being made to categorize and monitor the typical method of other
therapies (House of Lords, 2000; Stuttard, 2002) and to achieve evidence placed on
research in the role of their effectiveness (Ernst, 2003). However, when developed in
a tourism framework, it is more difficult to view external regulation being employed abroad,
notably provided the broad spread of policy environment besides following formation which
could implement from regions within the EU to India or Central America.
As an example, the spa section was expanded this more directly its ESPA and ISPA bodies
(Mueller & Kaufmann, 2001). It is of evidence of many pointed to key demand in relation to
insurance, health and safety and fire regulations, however, some became aware of this ‘took
a lot of investment and energy’, whereas others specified that ‘this was one of the main
reasons we didn’t apply for a grant … too many “regulatory issues”, as you kindly put it’
(Mueller & Kaufmann, 2001).
Law Relating to the Spa Bardejovske Kupele in Slovakia
The most significant law in relation to spa tourism in Slovakia, Law No. 538/2005 Coll. on
natural curative waters, natural curative spas, balneal sites and natural mineral waters,
describes a spa as a community territory or a sector of community territory alongside the
place of natural curative spas and facilities essential for contributing spa treatment with care
identified regarding to this law. A specific spa is distinguished by the Government of Slovakia
that supports the status by a regulation (Talarovičová, 2010).
This is connected with the use of natural curative and mineral resources as long as it is
accepted that the water from resources was once confirmed. Having used the resource it is
essential to have approval issued and get the certificate beforehand. Adoption of natural
curing resources and natural mineral waters is reviewed by monitoring system which stated

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and characterized in § 2 section 14 of the law (Scientific Grant Agency, 2008 and the Cultural
and Educational Grant Agency of the Ministry of Education, 2007).
Safety of swimming pools
This provides a balance to the presence of pools illustrates a difficult challenge for
management. The issues in relation to management are:
 Responsible adult supervision – Suggestion that guests are put at their risk when
swimming
 Drains, suction fittings and jets – Considering covers need to satisfy safety standards
 Diving – The importance of not diving at swimming pools
 Electrical hazards – It is essential that all equipment are inspected by a licensed
electrician to insure everything is properly grounded, bonded and protected
 Ladders, steps, and handrails – The value of having satisfactory safe- entry and safe-
exit method at both ends of a pool and at two sides of a spa
 Drowning prevention – frequently check all gates, have staff trained in CPR
 Water clarity – making sure that circulation and filtration systems are working properly
to supply clear water
 Water chemistry – being vital for pools to be regular sanitizing and chemical
balancing
 Heaters – it is important that heaters are correctly bonded and ventilated with aspects
to prevent overheating
(Mill, 2012)
2. The use of ‘alternative’ financing models
There appears to be an acceleration in the growth of alternative financing which is to date
from 2000:
 Insurance companies, Pension funds, Stock market investment trusts
 Real estate sales
 Condominiums (condos)
 Timeshare
All of those have advantages and disadvantages for either the owner of the resort or the
manager of the resort.

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Having applied to the Bardejovské Spa Ltd. – the spa is financied by Spa treatments
providers: Health Spa Resort of Ministry of Interior of the SR, DRUŽBA, Bardejovské kúpele.
Spa stays at Bardejovske Kupele are supported by slovak insurance companies .
Furthermore, this project is co-financed by the European Union (Slovak Tourist Board –
2005- 2013). The importance of access to the EU is based on the encouragement to small
and medium enterprises, new, environmentally friendly technologies, developing industrial
parks, education beyond to sustainable development of villages and rural area. The growth is
also feasable due to the financial help from the community´s structural funds.
3. Motivation as the aim at the quality of the destination´s products and markets
The expansion of wellness tourism may be motivation for expanding and enriching the quality
of the destination´s products and markets, being crucial for those who are in the mature
stage of the destination lifecycle, lacking renovation and modernization of infrastructure,
superstructure and different facilities. Further, the destination may involve in designing
various accommodation patterns counting sensitively- outlined escape centres in nature and
more eco-friendly buildings. However, working in wellness centres it is to raise their abilities
by training and certification. And finally, wellness tourism could be of efficient strategy for
destinations aiming at growing repeat visits, to satisfy low seasons with a new product or
develop new tourist markets (Mill, 2012)
To increase the number of satisfied clients, it is essential to aim at accommodation.
According to the recent research, the Spa is faced by weaknesses in accommodation sector
even if there are a lot of accommodation facilities. Therefore, to develop the accommodation
is to invest in the constantly raising the level of accommodation. In other words, there is
failure for that to be still fully in this trend, for the interiour of the accommodation to be
managed and background of accommodation (Romanova, Manager of Bardejovske Kupele
Spa, 2014).

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CONCLUSION:
In summary, there have been a few tasks which were answered in more detail. As an
example was used a spa resort – Bardejovske Kupele Spa in Slovakia.

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