This document provides a marketing plan for Resin Rocker Rocks, a furniture company that produces resin rocking chairs designed for plus-sized women weighing 250 pounds or more. The plan outlines the company's positioning as caring and ensuring comfort for all body sizes through quality, affordable resin chairs. It provides suggested social media posts and ads on Facebook, tweets, and keyword targeting for Google ads campaigns. The plan aims to measure the performance of different content and ad placements.

1. Resin Rocker Digital
Marketing Plan
Name of Student
Name of Instructor
Name of Institution
Name of Course
Date

2. Resin Rocker Rocks
! Look out for us for comfort
! We are dedicated to make you feel yourself
! The only brand that takes interest in your plus
size body
! We have great reviews from those we sell to
like Badcock and other e-tailing sites
! Coleman and Walmart are also part of our
positive reviewers
Brand Name

3. ! Comfortability, quality, and affordability
is our major interest
! At affordable prices, we ensure that your
body size is accommodated
! Quality is our priority
! Comfort for your body guides our
production
Positioning Concept

4. Sit with luxury and comfort no
matter your size. Resin Rockers
Rocks cares.
Thematic Slogan

5. Meet Resin Rocker Rocks, a new
clever furniture company that has you
covered regardless of your size.
Upgrade and meet your new chair
manufacturer for 250 pound and over
female bodies.
Facebook Content

6. Are you 300, 400, and 500 pound female who
has consistently felt discriminated against
when it comes to having a chair(s) fit for your
outdoor activities? Look no more. The
solution is right here. Ladies and gentlemen,
meet Resin Rockers Rocks! Your comfort
desires met. At Resin Rockers Rock, we
provide you with the quality, comfortable, and
affordable resin rocker chairs that fits your
specificity.
Facebook Content cont.

7. ! Comfort,
convenience, and
quality is what we
boast of in our
quest to serve you
and your outdoor
needs.
Facebook Ads

8. ! An outdoor resin
recliner like this is
one of the very many
we have in our
showroom.
Facebook ads

9. #Greyoutdoorseats
enjoy our new design
resin outdoor chairs
uniquely designed for
short and plus size
women.@resinrocker
srock
Tweet @1

10. You got swag in your how
you want your sunset
views out in your
verandas? Swaggering
ego chairs perfectly
designed for 250 pound
and over women that
would not strain them.
@resinrockersrocks
#eveningviews
Tweet @2

11. We make several chairs specifically
designed for 250 pound and over
female body types
#plussizewomenmatter
Tweet @3

12. Women too deserve comfort and
dignity just like their fellow
men#resinrockerrocks
Tweet @4

13. ! Scheduling
! Measuring performance of the
content
! Measuring performance of ad
placement
! Testing content throughout the
campaign(opinion and inquiry test)
Managing and Monitoring Google Ads
Campaign

14. ! Resin rockers
! Recliners
! Furniture stores
! Cheap furniture stores
! Chairs for plus size women
! Furniture for 300 pound women
! Resin rockers for outdoors
! Resin rockers for indoors
! Office resin chairs
! Companies with plus size furniture
Key words

15. Carnes, M., Johnson, P., Klein, W., Jenkins, M., & Bairey
Merz, C. N. (2017). Advancing Women's Health and
Women's Leadership With Endowed Chairs in Women's
Health. Academic medicine : journal of the Association
of American Medical Colleges, 92(2), 167–174. https://
doi.org/10.1097/ACM.0000000000001423
Isaac, C., Griffin, L., & Carnes, M. (2010). A qualitative
study of faculty members' views of women
chairs. Journal of women's health (2002), 19(3), 533–
546. https://doi.org/10.1089/jwh.2009.1506
References