Research.pdf

Master of Social Work
BCM College,Kottayam 1
CHAPTER-1
INTRODUCTION
This chapter explains about the overview of the study. It delivers a brief introduction to the
study conducted. The topics tackled in this chapter are: background of the study, research
problem, significance and importance of the study, and overall study outline. The study on
responsible tourism in kumarakom, Kerala. The researcher has conducted the study among the
local people in the Kumarakom to know their awareness in the field of responsible tourism.
The researcher has also tried to understand the major problems due to the shriveling of the
facilities in the tourism. The aim of the study is to find out the awareness of the people living
in the Kumarakom about the responsible tourism based on certain objectives such as knowing
the level of the importance, participation, benefits and role of government in the responsible
tourism.
1.1 Background of the Study
Responsible tourism is a tourism that minimizes environmental, social and cultural impacts and
involves local people. The project is being discussed with the announcement of responsible
tourism in 2002. In 2008, Kerala declared responsible tourism and since August 2017,
responsible tourism has been active in the state. Kumarakom is a model for responsible tourism
in the world. Responsible tourism is the official tourism policy of Kerala. Transforming a
tourist destination into a place where tourist can visit, stay and enjoy while maintaining a
quality of life for the local people. Providing a good share of tourism revenue to the local
people, preserving the artistic and cultural heritage of the area, carrying it forward without
impacting on the life styles of the local community, and minimizing the environmental impacts

are the main elements of Responsible tourism. Similarly, Kumarakom in Kottayam district is
the first tourism centre in India to successfully implement responsible tourism projects. The
Kumarakom position of Responsible tourism is a model for the world today in the field of
sustainable tourism. In this field Kumarakom has received multiple awards, Kottayam has
become a notable award-winning area in the field of responsible tourism at World Travel Mart.
1.2 Tourism
Spending time away from home in search of leisure, relaxation, and pleasure while utilizing
the commercial provision of services is known as tourism. As a result, although it has roots in
Classical antiquity, tourism is a byproduct of contemporary social structures that emerged in
western Europe in the 17th century.
International travel was one of the most significant economic activities in the globe at the
beginning of the twenty-first century, and its effects could be felt from the Arctic to the
Antarctic. Ancient Greece and Rome, which can lay claim to the origins of both "heritage
tourism" (meant to celebrate and appreciate historic sites of acknowledged cultural importance)
and beach resorts, can be found in the Western tradition of organized travel with supporting
infrastructure, sightseeing, and an emphasis on essential destinations and experiences. For
Greeks and Romans, the Seven Wonders of the World became tourist destinations.
Modern tourism is a growing, commercially structured, business-oriented set of activities with
roots in the industrial and postindustrial West. The aristocratic grand tour of cultural sites in
France, Germany, and, particularly, Italy—including those linked with Classical Roman
tourism—began in the 16th century. However, it expanded swiftly, including Alpine scenery
during the second half of the 18th century, in the intervals between European conflicts. (If truth
is the first casualty of war, tourism is the second, though it may later include pilgrimages to
graves and battlefield sites and, by the late twentieth century, concentration camps). he
exclusivity of the grand tour was eroded as the expanding commercial, professional, and

industrial middle classes joined the landowning and political classes in seeking to gain
admission to this rite of passage for their sons. By the early nineteenth century, European
journeys for health, leisure, and culture had become common practice among the middle
classes, and paths to the acquisition of cultural capital (that collection of knowledge,
experience, and polish required to mix in polite society) had been smoothed by guidebooks,
primers, the development of art and souvenir markets, and carefully calibrated transportation
and accommodation systems.
In 1994, the United Nations identified three forms of tourism in its Recommendations on
Tourism Statistics:
• Domestic tourism involving residents of the given country traveling only within this
country
• Inbound tourism, involving non-residents traveling in the given country
• Outbound tourism, involving residents traveling in another country
• National tourism, a combination of domestic and outbound tourism
• Regional tourism, a combination of domestic and inbound tourism
• International tourism, a combination of inbound and outbound tourism
1.3 Tourism in India
Every year, millions of people visit India, making it one of the most popular tourist destinations
in the world. These visitors are drawn to the area because of its natural beauty and cultural
legacy. It also has several historic sites including as the Taj Mahal, Golden Temple, Red Fort,
and so on. With so much to offer, it's no surprise that tourism is one of the country's key sources
of revenue. Tourism has long been regarded as an important method for achieving
socioeconomic development for the people of India. India's tourism industry has grown
significantly in recent years. Furthermore, the Indian tourist industry employs a big number of

people from all over the world. There are several hotels, resorts, restaurants, and other
amenities available to visitors to India.
It makes sense that India's largest source of foreign currency is tourism. The primary
organization for the largest development and marketing of Indian tourism is the Department of
Tourism, Ministry of Civil Aviation, Government of India. The government has been putting
a variety of campaigns and programmes into place to boost tourism in India. To draw in
international tourists, these include the Incredible India campaign and a variety of planned
events including the International Travel Mart, Destination India Exhibitions around the world,
and Indian Cultural Festivals Abroad.
India is a huge country with many attractions. As a result, it is not surprising that millions of
people visit India each year. From busy metropolis to calm countryside, the country has a wide
range of sights and sounds to appreciate. In addition to its many tourist attractions, India is
well-known for yoga and meditation. Every region of this country has something unique to
offer, from the Himalayas' snowcapped peaks to Goa's tropical beaches, from Assam's
biodiversity to Kerala's largest tea plantation. It's also simple to travel to and experience some
of India's most famous locations because major cities like Mumbai, Bangalore, Chandigarh,
and Delhi are so well connected by road, rail, and air networks from across the world
1.3.1 History of India
Three main eras may be identified in India's history. The first stage is the prehistoric era known
as Ancient India, which began thousands of years ago with the earliest human settlements in
India. This time span includes the Indus Valley Civilization, which is regarded as one of the
world's oldest civilizations and the forerunner of contemporary Indian culture.An era of Indian
history is said to have existed between the ancient era and the Mughal Empirein mediaeval
India. The 6th century AD marks the start of this lengthy period, which concludes in 1526, the

year the empire was founded. Some historians think it began later and concluded earlier than
these dates.
India was going through a period of transformation during the beginning of the 20th century.
Bengal witnessed the first nationalist revolutionary movement in 1857, which marked the
beginning of the Indian independence movement. At this time, the British Empire ruled India,
and it did so until 1947, when India attained freedom.
1.3.2 Culture of India
India's population diversity reflects the country's rich cultural legacy. Numerous internal and
external factors have influenced the nation's culture. India has experienced a major blending of
Hindus, Muslims, Jains, Sikhs, and Buddhists over the years. Since they were born in India,
these religions are collectively referred to as Indian religions. The phrase "unity in diversity"
not only has meaning, but it can also be used to describe a nation like India. India has long
been renowned for its customs and hospitality, with periods under the Maurya’s, Cholas, and
Mughals as well as the British Empire.
India holds a distinct place in the global world due to close interactions and a spirit of festivity.
Its colorful culture combines faiths, festivals, food, arts, crafts, and dance. The country is
vibrant and eclectic, and its culture draws a large number of tourists. India, often known as the
"Land of God," offers everything from culture to values, rituals, and traditions that characterize
its beauty. Explore the splendor of Indian tribes, which contribute colour and charm to Indian
culture.
1.4 Types of Tourism
Tourists have a wide range of budgets and tastes, and there is a large selection of resorts and
hotels to cater to them. Some people like easy beach vacations, whilst others choose more

specialized vacations, calmer resorts, family-oriented vacations, or niche market-targeted
destination hotels.
1.4.1 Sustainable Tourism
Sustainable tourism is a concept that encompasses the entire tourism experience, including
consideration for economic, social, and environmental issues, as well as a focus on improving
tourist experiences and meeting the requirements of host communities. Sustainable tourism
should priorities environmental protection, social fairness and quality of life, cultural diversity,
and a vibrant, robust economy that provides jobs and wealth to all. All types of tourism, in fact,
have the potential to be sustainable with the right planning, development, and management. To
lessen the adverse effects of tourism's expanding influence, such as its environmental
implications, tourist development groups are encouraging sustainable tourism practices.
1.4.2 Ecotourism
Ecotourism, also known as ecological tourism, is responsible travel to fragile, pristine, and
typically protected areas that aspires for low-impact and (often) small-scale activities. It
educates the tourist, offers cash for conservation, directly improves local economic
development and political empowerment, and fosters respect for diverse cultures and human
rights. A popular motto in protected regions is "take only memories, leave only footprints."
Following the trend of visitors who are more concerned with being ecologically responsible
and adopting a sustainable behavior, tourist places are transitioning to low carbon emissions.
1.4.3 Medical Tourism
Medical tourism refers to people travelling to another country for medical treatment.
Previously, this mainly referred to persons who travelled from developing countries to large
medical centres in rich countries seeking care that was not available at home. However, in

recent years, term has also been used to describe people from rich countries who travel to
developing countries seeking lower-cost medical treatment.
1.4.4 Social Tourism
Social tourism makes tourism available to poor individuals who might otherwise be unable to
travel for education or enjoyment. It includes youth hostels and low-cost vacation
accommodations maintained by religious and volunteer organizations, trade unions, or publicly
controlled enterprises during Communist times. Walter Hunziker suggested the following
definition at the second Congress of Social Tourism in Austria in May 1959: "Social tourism
is a sort of tourism conducted by low-income groups, and which is made possible and aided by
wholly independent and hence immediately distinguishable services."
1.4.5 Religious Tourism
Religious travel, especially pilgrimage, can help people express their devotion and deepen their
religion. Religious travelers could look for locations whose images give them hope that they
might successfully strengthen the religious components of their self-identity. The major reason
for travel is to address the spiritual and religious requirements of those who participate in this
type of tourist trip. However, the motive for travel may be to learn about different cultures,
faiths, or sacred artefacts.
1.5 Ministry of Tourism
The Ministry of Tourism, a division of the Government of India, is the supreme body in charge
of developing and enforcing the rules, regulations, and laws governing tourism development
and promotion in India. It helps the Indian tourism agency.

1.5.1 Role and Functions of the Ministry of Tourism
The Ministry of Tourism serves as the country's main agency for tourism development. It is
critical in coordinating and augmenting the activities of state/union territory governments,
accelerating private investment, bolstering promotional and marketing initiatives, and
providing skilled manpower resources. The Ministry's responsibilities in this regard are
primarily as follows:
• All Policy Matters, including: Development Policies, Incentives, External Assistance,
Manpower Development, Promotion and Marketing and Investment Facilitation.
• Planning & Co-ordination with other Ministries, Departments, State/UT Governments.
• Infrastructure and product development.
• Human resource development.
• Publicity and marketing: Policy, strategies and co-ordination.
• Research, Analysis, Monitoring and Evaluation.
• International Co-operation and External Assistance: International bodies, bilateral
agreement, external assistance, foreign technical collaboration.
• Legislation and Parliamentary Work, Establishment matters, Vigilance matters,
Implementation of official language policy, Implementation of official language policy,
Budget co-ordination and related matters, Plan-coordination and monitoring.
• Assistance in the formulation of policies by providing feedback from the field offices
and Monitoring of Plan Projects and assisting in the Plan formulation.
• Coordinating the activities of field offices and their supervision, Regulation: Approval
and classification of hotels and restaurants, Approval of travel agents, Inbound tour
operators and tourist transport operators, etc.
• Inspection and Quality Control: Guide service, complaints and redressal.

• Infrastructure Development: Release of incentives, tourist facilitation and information,
Field publicity, promotion & marketing, hospitality programs, conventions &
conferences.
• Assistance for Parliamentary work.
• Establishment matters of Directorate General of Tourism.
1.6 Tourism department in Kerala
The Department of Tourism is a key government ministry within the Kerala Government in
charge of regulating and supervising tourism in the state. Kerala Tourist is the country's fastest
growing state tourism department, and the ministry has been recognized as a vital department
that has actively sought to make Kerala Tourism one of the Top 100 Super brands. In contrast
to other departments, the Tourism Department is considered an independent department as well
as a field agency. Its headquarters are located in Park View, Thiruvananthapuram. A Minister
leads the department, with the assistance of a Principal Secretary. The department also has two
additional directors in addition to its director. The government is advised by a council made up
of important tourism industry participants and government representatives. Muhammad Riyaz
is the current minister for tourism.
1.6.1 Objectives
The Kerala Tourism Department's five main strategic goals are as follows:
• Policy: supporting a transparent and inclusive policy process, promoting fair and open
competition, strengthening institutional capacity to implement and enforce policies,
drawing international support to augment expertise in developing Kerala Tourism
• Product Development: leveraging core strengths, creating new products, building USP,
focusing on sustainable development to offer products of international quality, creating
enabling investment environment, stimulating demand, promoting partnerships to

ensure the flow of funds into the tourism sector. Kerala Tourism Department has
developed more than 14 different products
• Marketing: building a brand, emphasizing quality assurances, providing demand-
driven information, competing at a global level, collaborating on international and
regional platforms to create a highly visible platform for the state.
• Infrastructure: focusing on the core and linkage infrastructure and investing in
strategically focused capacity to support development priorities
• Tourism Services: building a critical mass of tourism workers, increasing technical
skills, strengthening community entrepreneurial skills, augmenting managerial
capacity to build a service sector sensitive to tourists and tourism.
1.7 Kerala Tourism
Kerala is a state situated on the tropical Malabar Coast of southwestern India, is one of the
most popular tourist destinations in the country. Kerala is renowned for its ecological projects
and stunning backwaters and was named one of the top ten paradises in the world by National
Geographic Traveler. Kerala is one of the most well-like travel destinations in the world due
to its distinctive culture and traditions, as well as its diverse population.
Kerala was a largely unknown destination until the early 1980s, with the majority of the nation's
tourist circuits centered in its northern region. The Kerala Tourist Development Corporation, a
government organization in charge of the state's tourism prospects, initiated aggressive
marketing campaigns that lay the groundwork for the expansion of the sector. Kerala Tourism
was able to develop into one of India's specialized vacation spots in the decades that followed.
Kerala - God's Own Country became a global super brand after being used in tourism
promotions. One of the locations with the strongest brand recall is Kerala, according to experts.

The state's tourism policy supports environmentally responsible travel that emphasizes local
culture, outdoor activities, community service, and the personal development of the local
population. The negative consequences of traditional tourism on the environment are reduced,
and the cultural integrity of the locals is strengthened.
1.7.1 Major Attractions
• Beaches - Kerala has a coastline of 580 km (360 mi), with the Arabian Sea bordering it
on the west. The entire coastline is essentially peppered with sandy beaches. One of the
earliest beaches in Kerala to draw tourists was Kovalam beach, which is close to
Thiruvananthapuram. Kovalam is currently one of the most popular beaches in the state.
It was rediscover by backpackers and sunbathers in the 1960s, then throngs of hippies
in the 1970s.Other popular beaches in Kerala include Kappad, Alappuzha, Kozhikode
Beach, Marari Beach (Mararikulam, Alappuzha), Thumpoly (thumpoly beach)
Alappuzha, Nattika (Thrissur), Vadanappilly beach (Thrissur), Cherai Beach, Ponnani
beach, Bekal, Kappad Beypore beach, Marari beach, Fort Kochi, and Muzhappilangad
Beach in Kannur and Thikkodi Beach in Kozhikode are India's only two drive-in
beaches. The National Geographic survey named Marari Beach one of the world's top
five hammock beaches, and it has been cited in the worldwide press. Payambalam
beach, located in Kannur, is one of Kerala's most beautiful beaches. Baby Beach,
Meenkunnu Beach, Azhikode Beach, Madaiparra Beach, Chootath Beach, and
Mermaid Beach are among Kannur's other beaches.
• Backwaters - Kerala's backwaters are a network of brackish lakes and lagoons that run
parallel to the Arabian Sea coast (known as the Malabar Coast). Kerala's backwater
houseboat or "Kettuvallam" cruises are a popular tourist attraction. Backwater
destinations in Kerala, such as Alleppey, Kumarakom, Ashtamudi Lake, Kollam,
Ponnani, Kavvayi Backwaters, and Bekal are popular with tourists. In the backwater

areas, boat races held during festival seasons are another popular tourist attraction.
Large lakes like the largest one, Ashtamudi Lake, are a part of the backwater network,
which spans nearly the entire length of Kerala state and is connected by 1500 km of
canals that are both man-made and natural and fed by a number of rivers. The numerous
rivers that flowed down from the Western Ghats range created low barrier islands across
their mouths, which in turn formed the backwaters.
• Hill Stations - The Western Ghats have encroached on land in Eastern Kerala, creating
the area's towering mountains, gorges, and deep valleys. The most untamed areas are
covered in thick forests, while other areas are home to tea and coffee plantations (most
of which date back to the 19th and 20th centuries) or various types of agriculture. He
averages elevation of the Western Ghats is 1500 meters above sea level. Munnar,
Vagamon, Paithalmala, Wayanad, Nelliyampathi, Nilambur, Elapeedika, Peermade,
Thekkady, and Ponmudi are a few of the region's well-known hill resorts. Wayand's
Kurumbalakotta Hill is becoming a well-known tourist destination.
• Wildlife - The majority of Kerala is subject to a humid tropical climate, with its original
ecosystem consisting of highland deciduous and semi-evergreen forests in the east and
moist evergreen rainforests at lower elevations. But because of the large changes in the
terrain and height, this region has some of the greatest biodiversity in the entire globe.
The vast majority of Kerala's biodiverse wilderness areas are found in the evergreen
forests of its easternmost districts. Lake Sasthamkotta and the Vembanad-Kol wetlands
are recognised as being wetlands of international importance, and both are designated
by the Ramsar Convention. Kerala is also home to two other wetlands. The massive
Nilgiri Biosphere Reserve, which covers 1455.4 km2, is one of many designated
conservation zones. The woodlands are home to important species of wildlife, including
the Asian elephant (Elephas maximus), Bengal tiger (Panthera tigris tigris), leopard

(Panthera pardus), Nilgiri tahr (Nilgiritragus hylocrius), and grizzled giant squirrel
(Ratufa macroura).The lion-tailed macaque (Macaca silenus), Indian sloth bear
(Melursus (Ursus) ursinus ursinus), and gaur (the so-called "Indian bison"—Bos
gaurus) are among the endangered species that can be found in more remote preserves,
such as Silent Valley National Park in the Kundali Hills. There are other catarrhine Old
World monkey species, the Indian porcupine (Hystrix indica), chital (Axis axis),
sambar (Cervus unicolor), swamp lynx (Felis chaus kutas), boar (Sus scrofa), flying
squirrel, grey langur, common palm civet, and more (Paradoxurus hermaphroditus).
Again, Kerala has a disproportionate number of reptiles, including crocodiles, king
cobras, vipers, pythons, different turtles, and vipers. The birds of Kerala include
endemic species like the Sri Lanka frogmouth (Batrachostomus moniliger), Oriental
bay owl, large frugivores like the great hornbill (Buceros bicornis) and Indian grey
hornbill, as well as more common birds like peafowl, Indian cormorant, jungle and hill
myna, Oriental darter, black-hooded oriole, greater racket-tailed and black drongo
Additionally, brackish water species like Choottachi (orange chromide—Etroplus
maculatus, prized as an aquarium specimen) and freshwater species like kadu (stinging
catfish—Heteropneustes fossilis) are native to Kerala's lakes and waterways.
• Historical monuments - In Kerala, there are palaces, forts, and religious buildings that
serve as historical landmarks. Bekal Fort, St. Angelo Fort, Arikady Fort, Chandragiri
Fort, Hosdurg Fort, Palakkad Fort, Thalassery Fort, Fortaleza do So Tomé, Fort Kochi,
St. Thomas Fort, and Anchuthengu Fort are a few notable forts. Some famous palaces
are Padmanabhapuram Palace, Kanakakkunnu Palace, Kowdiar Palace, Mattancherry
Palace, Arakkal Palace, and Shakthan Thampuran Palace, among others. The Malabar
Coast is also home to some of South Asia's oldest mosques, churches, synagogues, and
temples. The S. M. Street (Sweetmeat Street) in Kozhikode is one of Kerala's ancient

food trading streets. The palace and fort at Kannur are located in the Mappila Bay
harbor. Due to its long history of commercial links, the traditional cuisine known as
Thalassery Cuisine also draws tourists.
1.8 Responsible Tourism
Kerala, which is located in Peninsular India's southern region, is well renowned for its pleasant
climate, backwaters, Ayurveda, magnificent beaches, and rich cultural legacy. The State's
thriving tourism economy is built on its abounding natural and cultural resources as well as its
well-educated and welcoming populace. An action plan for practicing responsible tourism (RT)
was developed in 2007 with the help of elected officials, NGOs, policymakers, industry
practitioners, community leaders, social activists, environmentalists, media professionals,
academicians, and other tourism stakeholders. This was done in recognition of the enormous
potential of tourism, the development paradigms, and the need to promote it in a sustainable
manner. With the cooperation and assistance of all the stakeholders in the tourism industry, it
was determined to put RT into practice while giving social, economic, and environmental
consi- derations the appropriate weight. The Responsible Tourism Initiative was launched in
2008 as a pilot programme in four locations throughout the State, including Kovalam (beach),
Kumarakom (backwaters), Thekkady (wildlife), and Wayanad (Hill station).
The Keralan government established the RT Mission as a central organization to promote and
carry out the concepts and programmes of responsible tourism throughout the State. On
October 20, 2017, Kerala's Chief Minister, Mr. Pinarayi Vijayan, introduced the Responsible
Tourism Mission. A "triple-bottom-line" objective for the Mission is envisioned, including
economic, social, and environmental obligations. The fundamental objectives of the
Responsible Tourism Mission are to eliminate poverty, promote women's empowerment, and
use tourism as a vehicle for the development of rural and local communities. In addition to

achieving social and environmental balance, the mission seeks to improve the standard of living
for marginalized people, traditional craftspeople, and farmers.
1.9 In Kumarakom
In comparison to the other 3 destinations in the State, RT in Kumarakom was considered to be
a huge success. As a part of the evaluation of RT implementation, in-person interviews were
held there. The principal source of information was Kumarakom RT Coordinator. Backpackers
are welcomed to Kumarakom by a stunning contrast of lush vegetation and clear skies. It is
enlightening and humbling to take a stroll through Kumarakom paddy fields, which are likened
to God's garden. It gives off a refreshing sense, much like discovering the State's back yard
beverage-toddy does. This unusual brew is a tepid, somewhat alcoholic beverage prepared from
fermented coconut palm tree sap. The Kumarakom backwater cruises provide a singular and
exquisite experience that will last a lifetime.
The tradition of net fishing in Kerala is definitely a sight to witness. Savoring the flavors of
marine and freshwater fishes such as Karimeen, shrimp, prawns, and others draws one to
Kerala's ethnic cuisine. The ultimate handmade beauty of coconut palm weaving both delights
and amuses the observer. Coconut frond weaving is a richly diverse craft that has an eco-
directive effect. Kumarakom allows you to witness the production of coir and how its unique
textures and natural characteristics are brought to life via the skill of master craftsmen. The
method has been refined to an art form, and it has been mastered and passed down through
generations. Kumarakom is a heaven on earth, a melting pot of diverse experiences.
Kumarakom in Kottayam, with its captivating emerald green waters of Vembanad Lake and
verdant lands, is a true paradise. This small tranquil town set on the banks of Kerala's largest
freshwater lake is abundant with attractions such as the backwaters, the 14-acre Kumarakom
Bird Sanctuary, agricultural, boating, and fishing opportunities. Kumarakom, enticing travelers

from all over the world with its stunning beauty, was designated as a Special Tourism Zone by
the Government of Kerala in 2005 and is now a key Responsible Tourism destination in the
state. The start of RT in Kumarakom was in May 2007.The inaugural destination level meeting
was conducted on May 16, 2007, and the Destination Level Responsible Tourism Committee,
as well as three working groups in the economic, environmental, and social levels, were
constituted. The DLRTC held a second meeting on November 27, 2007, before to the official
launch of the RT on March 14, 2008. The Kumarakom Grama Panchayat was the one who
launched the implementation of RT in Kumarakom.
1.10 Native Experience
The Responsible Tourism (RT) Mission allows visitors to have a close-up look at the kindness
and artistry of Kerala's peaceful, remote villages. These God's Own Country communities are
fortunate to have numerous small-scale traditional industries and talented artisans. For instance,
Thiruvananthapuram's handicrafts village ensures a distinctive ethnic hangout location. The
wonderfully designed and beautiful tradition of Kerala offers visitors a soothing experience.
Travelers are encouraged to participate in a variety of exciting activities that are a regular part
of village life by RT Mission packages. The Mission's tour packages are designed to provide
visitors to Kerala with a lasting impression of the friendliness and compassion of country life
in God's Own Country.
• Fishing - RT Mission offers packages that allow customers to observe and participate
in traditional fishing techniques as well as learn about the livelihood of fishermen.
Discover and experience Kerala's fishing practices, such as the conventional net fishing
and Chinese net fishing methods.
• Coconut Climbing - Tourists can climb coconut trees with the help of specialists during
this activity. The trained people are eager to teach the numerous ways to climb them.

And also, can climb the traditional manner with a thalappu or the modern way with
cutting-edge equipment.
• Rubber tapping – Rubber tapping is quickly becoming a major source of income in
Kerala. The Responsible Tourism Mission also provides guests with a rubber tapping
experience. A close interaction with the rubber tapping is both fascinating and
educational.
• Bamboo craft making - Kerala's expert artisans are eager to teach the tourist to
make bamboo items. Bamboo goods are both environmentally sustainable and
aesthetically pleasing. They also teach tourists how to make exquisite Kotta and Vatti
(baskets) and allow them to take one home with them.
• Coconut leaves weaving - Coconut tree leaves are utilized to thatch the roofs of homes
in Kerala communities. These are then weaved into lovely thatch models. These leaves
provide excellent thermal insulation for buildings. And the tourist also gets a chance to
experience after seeing it.
• Coir making - In Kerala, the craft of manufacturing coir has been performed for ages.
Tourist can both take in and participate in the manufacture of coir at RT Mission.
They will get to see how Keralan village women work to produce coir as a means of
subsistence. Products including floor mats, doormats, brushes, and beds are made using
coconut fiber.
1.11 Village life experience
Kerala's essence is found in the rural terrains of villages, which offer new experiences with
each visit. God's Own Country village life is a symphony created on strings of beauty painted
with different customs and cultures. Kerala's rural life, untouched by the dark hands of
industrialization and the nauseating makeover of metropolitan sophistication, gives visitors a
beautiful, tranquil, indigenous experience.

The Responsible Tourism Mission pioneered the concept of Village Life Experience in the
tourism industry. It was introduced with the intention of safeguarding Kerala's indigenous
crafts, traditional jobs, and village life. The fundamental benefit of this concept is that it
encourages public engagement in tourism development, which benefits farmers, small-scale
entrepreneurs, traditional artisans, and others. Currently, RT Village Life Experience is an
excellent model that has earned worldwide recognition and appreciation. Half-day and full-day
Village Life Experience packages are available from the Mission.
The rural area, far from the bustle of the city, is adorned with serene backwaters, verdant paddy
fields, swaying coconut palms, small fishing hamlets, and distinctive art forms. It is a memory
to keep always.
Responsible Tourism provided numerous cutting-edge tour packages as a part of the Village
Tourism Experiences. RT made the decision to launch trip packages that included excursions
to agricultural areas, traditional fishing methods, bell metal fabrication in Kunhimangalam,
weaving centres in Kalliasseri, Kannur.In the near future, there will be new cultural tour
packages, festival tour packages, experiential tour packages that prioritize tent lodging,
heritage tour packages, carbon free tour packages, fishing tour packages, farming & craft
village tour packages, and storytelling tour packages.
1.12 Statement of the Problem
There are those who know more about the Responsible tourism to the indigenous people of
Kumarakom and there are those who do not. The main problem here is the bumps and potholes
and the narrowness of the road. Similarly, water pollution is also an important problem.
1.13 Objectives of the Study
The study has been conducted on the basics of some specific and general objective; they are:

General Objective:
• To study about the responsible tourism in Kumarakom
Specific Objective:
❖ To know the demographic details.
❖ To understand the importance of the responsible tourism in the community
❖ To know the participation of the people in the tourism
❖ To know the benefits of the responsible tourism in the locality
❖ To understand the role of government in the responsible tourism
1.14 Need and Importance of the Study
The main purpose of the study is to analyze, the awareness of the people in Kumarakom about
responsible tourism. Through the study the indigenous people were able to know more about
this and the researcher got an awareness about the current problems of the Kumarakom.
The objectives of responsible tourism must include animal welfare, reduced carbon emissions,
increased local living conditions, and sustainability. Economic, social, and environmental triple
bottom-line goals should be established locally with full participation from the community.
Although there have been a number of studies in the field of tourism, none have been done in
the field of responsible tourism. The topic at hand, "Study about the responsible tourism at
Kumarakom, Kerala," has greater significance in this context.
1.15 Operational Definition
Responsible tourism is concerned with "creating better environments for people to live and
visit.
1.16 Conceptual Definition

Responsible Tourism is about providing better holiday experiences for guests and good
business opportunities to enjoy better quality of life through increased socio-economic benefits
and improved natural resource management (Spenceley, 2002).
1.17 Hypotheses
H1: There is a relationship between the age and the importance of the responsible tourism in
the community.
H01: There is no relationship between the age and the importance of the responsible tourism
in the community.
1.7 Limitation
• As the study is conducted among a smaller population researcher find it difficult to
generalize the result.
• No research is considered to be perfect.
• The scope of the study was narrow.
• Time constraints were a yet another aspect.
1.18 Structural Outline
Chapter 1: This chapter includes an introduction to the research question, "The application of
theoretical knowledge into practice by MSW students" as well as the study comprises of
statement of the problem, definition, objectives, significance and limitations of the study.
Chapter 2: This chapter consist of review of the literature in order to support the study.
Chapter 3: This chapter mainly focuses on the methods used in the study which includes,
research design, sampling method, procedure of data gathering, and analysis method.
Chapter 4: Chapter includes the transcript of the interview conducted, the analysis and the
interpretations of the data collected through survey and interview.
Chapter 5: The chapter contains the study's main conclusions, ideas, and proposals.

CHAPTER- 2
REVIEW OF LITERATURE
A literature review surveys books, scholarly articles, and any other sources relevant to a
particular issue, area of research, or theory, and by so doing, provides a description, summary,
and critical evaluation of these works in relation to the research problem being investigated.
Literature reviews are designed to provide an overview of sources you have explored while
researching a particular topic and to demonstrate to your readers how your research fits within
a larger field of study.
2.1, Sustainability Initiatives for Green Tourism Development: The Case of Wayanad, India
by Nimi Markose, Bindu Vazhakkatte and Babu George, (2022).
The balance between economic and environmental concerns is a key topic in talks of
sustainability in the mainstream. These talks led to the development of responsible tourism
practises, which significantly aid in the "greening" of economies in many nations. Green
tourism encourages travel that supports local communities' limited natural and cultural
resources as well as their ambitions for the future. India’s state of Kerala is a pioneer in the use
of Responsible tourism. The current study does an exploratory analysis of the responsible
tourism activities at various stages, particularly via the prism of sustainable responsible tourism
initiatives for the growth of green tourism. The study also highlights the necessity for
additional research in other culturally remote locations, which will lead to the adoption of
promising methods as alternative plans for the worldwide development of sustainable tourism.

2.2, Responsible Tourism as best practices for sustainable ecotourism- A case of Kumarakom
in Kerala by Meera Ranjith (2020).
Many significant tourist destinations and travel-related businesses have now explicitly
endorsed responsible tourism. Academic institutions like the International Centre for
Responsible Tourism and international conferences have also aggressively promoted the
concept. Therefore, there is significant overlap between the concepts of responsible tourism
and related concepts such as sustainable tourism, ethical tourism, pro-poor tourism, and
integrated tourism. The main goal of ecotourism, a significant subset of sustainable tourism, is
to encourage responsible travel in beautiful, undeveloped areas that are home to native species,
forests, and people. As a subset of nature-based tourism, ecotourism places emphasis on eco-
friendly accommodations, transportation, renewable energy, recycling, solid waste
management, the use of native products, the selling of native crafts, the eradication of financial
hardship and unemployment, etc. In this regard, responsible tourism has been chosen as a
strategy to ensure that local communities would overwhelmingly cooperate with and promote
dynamic economic relations.
2.3, Green Marketing Practices for Responsible Tourism- The Tourists Perspective &
Satisfaction by Olivia George and Dr.C.L. Jeba Melvin, 2020.
Responsible tourism has emerged as a new trend among tourists to offset the detrimental
environmental consequences generated by them as a subsequent phase of sustainability. Any
type of tourism can be used responsibly by being socially and culturally conscious and knowing
the impact on tourist destinations, thereby making it a positive one. Implementing suitable
green marketing methods in tourist areas may be a useful way to assist tourists in becoming
responsible. This article explores critically the green marketing strategies used in Kerala's
tourist hotspots, particularly in ecotourism zones. Two tourist locations in Kerala's

Thiruvananthapuram district were chosen: Poovar for backwater tourism and Kovalam for
beach tourism. A convergent parallel design of data collection with the respondents (tourists)
revealed that the tourists are willing to be more responsible in their leisure journey, but the lack
of such green practises discourages them from doing so, validating that green marketing
practises have a significant impact on the responsible behaviour of the tourists. They also
believe that modest green measures such as trash management, pollution-free environments,
and helping local communities will satisfy them as responsible tourists.
2.4, Responsible Tourism - Charting New Trend in Destination Marketing Lesson from Kerala
by Paul V Mathew (2019).
When tourism gains popularity on a worldwide scale, locals worry about whether it actually
helps them. When regular people are compelled to sacrifice their convenience for the pleasures
of tourists and tour guides, a large portion of the money made from tourism goes to participants
in the minority business sector. This paradox still exists even though everyone should be able
to enjoy these natural delights. The unique idea of Responsible Tourism seeks to allay many
of our concerns in this context. This document reiterates that the Responsible tourism
initiative—a plan to achieve social, economic, and environmental goals all at once—shall be
the strategy for destination management.
2.5, Responsible tourism that creates shared value among stakeholders by M.A. Camilleri,
(2015).
According to this article, ethical tourism practices can be re-envisioned strategically to provide
a competitive advantage. It examines the existing literature on the concepts of "responsible
tourism" and "shared value." A qualitative study used in-depth, semi-structured interview
questions to learn about the responsible tourism mindset of tourism and hospitality owner-
managers. Second, telephone conversations with tourist regulatory officials were conducted.
According to the findings, discretionary spending on socially and ecologically responsible

policies and activities can create shared value among tourism firms and their stakeholders. In
a summary, this report shows that responsible tourism leads to better connections with social
and regulatory stakeholders, effective human resource management, a stronger market
position, operational efficiencies, and cost savings, among other advantages.
2.6, Responsible Tourism Kerala Perspective by Reji Francis and Ganapathy Subbiah, (2020).
This article was published on April 2020, Responsible Tourism (RT) is a largescale and
innovative concept of Kerala Tourism. At the first stage this enterprise was establish at four
destinations that are Kovalam, Kumarakom, Thekkady and Wayanad between these
destinations Kumarakom progress as the favourable outcome for the responsible tourism
implement by Ministry of tourism initiative in Kerala. Responsible tourism act in accordance
with the principle of social, economic justice, environment and culture. According to AITR’s
member of 2005 defined as “Responsible tourism actuates to foster a positive interaction
between the tourist industry, the local communities and the travelers”. Responsible Tourism
(RT) is mainly come up with three kinds of responsibilities which are termed as the ‘triple
bottom-line’ economic responsibility, social responsibility and environmental responsibility.
Though the concept of responsible tourism was there right from 1996, it was after the Cape
Town Declaration of 2002 that a complete picture of responsible tourism - including its aims,
and factors evolved. RT surround all forms of tourism and seek to minimize negative economic,
environment and social impact. It generates greater economic benefits to local people and
enhance the welfare of local communities. It also makes positive hand-outs to the maintenance
of natural and cultural heritage, and continuance of the world’s diversity.
2.7, What is Responsible and why it is important by Teresa Gomez, (2020).
This article gives an information about the responsible tourism role to minimize and reverse
the negative effects of travel. It includes overcrowding, the destruction of heritage and the
environment, globalization, detrimental social change and many others. And shows the

difference between the responsible tourism, sustainable tourism and ecotourism. According to
Oxford Dictionary ecotourism is a “tourism directed towards exotic, often threatened, natural
environment, intended to support conservation efforts and observe wildlife”. It mainly focusses
on predominantly in the environmental aspect of destinations, in practice it also involves being
respectful of local communities. Sustainable tourism, According to World Tourism
Organization, (WTO), an agency of the United Nations, the first point was sustainable tourism
should make the use of environmental resources it maintains essential ecological processes and
helping to conserve natural heritage and biodiversity. The second point was to respect the
socio-cultural authenticity of host communities, conserve their build and living cultural
heritage and traditional values, and to contribute inter-cultural understanding and tolerance.
And the last point was to ensure socio-economic benefits to all stakeholders. And the RT makes
travelers a (temporary) active part of the community, as opposed to them just being a spectator.
Making meaningful connections with the visited communities is just as important as being
respectful of the environment and the local customs. Travelling is a way to open our minds to
the world and the realization that we are all different but we are also the same. And doing it
responsibly gives us an opportunity to learn through meaningful connections with local people
and to get a better understanding of local cultural, as well as social and environmental issues.
2.8, Kumarakom- the first responsible village in Kerala, by Responsible tourism mission
website, (2018).
In this article shows that, Kumarakom is a garden of God with paddy fields, coconut palm trees
contain mild alcoholic fresh sweet drink and fishing is the main occupation of the local people
in the Kumarakom. They give practices to the foreigners or any other tourist people by making
coir, how to fishing and the way its magical textures and natural properties are given life with
the talent of master craftsmen. And the skill of an art is passed through generations.
Kumarakom truly is a heaven made on earth. Kumarakom is a paradise and declared as a special

tourism Zone by the Government of Kerala in 2005. Responsible tourism in Kumarakom was
begin in May 2007, and the first destination level Responsible Tourism committee and three
working groups in economic, environmental and social level was formed. And the second
meeting of DLRTC was held on 27th Nov 2007 before the official inauguration of RT on 14th
march 2008.Responsible tourism was found as a great achievement more than other three
destinations in the State. Personal interviews were conducted among the people about
destinations as a part of the assessment of RT implementation. The RT coordinator of
Kumarakom was the main source of information.
2.9, Responsible Tourism by Harold Goodwin, (2010).
Responsible tourism is about “making better places for people to live in and better places for
people to visit” Responsible Tourism requires that operators, hoteliers, governments, local
people and tourists take responsibility, take action to make tourism more sustainable. This
definition given by the Cape Town Declaration. The Cape Town Declaration recognises that
Responsible Tourism takes a variety of forms, it is characterised by travel and tourism which:
minimises negative economic, environmental and social impacts, It generates greater economic
benefits for local people and enhances the well-being of host communities, improves working
conditions and access to the industry, It involves local people in decisions that affect their lives
and life changes, its makes positive contributions to the conservation of natural and cultural
heritage, to the maintenance of the world’s diversity, It provides more enjoyable experiences
for tourists through more meaningful connections with local people, and a greater
understanding of local cultural, social and environmental issues, It provide access for people
with disabilities and the disadvantaged, It is culturally sensitive, engenders respect between
tourists and hosts, and builds local pride and confidence. Responsible Tourism is about taking
responsibility for making tourism sustainable, it is about what people do to address the many
specific challenges we face.

2.10, What is a Responsible Tourist? (And our guide to being one), Alpha Website.
Responsible tourism strives to reduce the negative social, economic and environmental impacts
tourism has on the local communities. Due to the increase of tourist, it will cause damage to
the environment. A responsible tourist is responsible for respecting the environment and not
damage the quality of life of the local communities. Over tourism is when a
landmark/destination receives excessive visitor numbers that are detrimental to the local
community, wildlife, or tourist experience. Venice is an example of a city that has been affected
by ‘over tourism’. ‘Over tourism’ can cause damage to infrastructure; unrest with the locals
due to the inconvenience of masses of tourists; and can also affect the experience for the tourists
themselves (visiting a site surrounded by crowds of people detracts from its natural
beauty).Responsible tourist should be stay several nights, support the local economy, Explore
non- popular areas, become a temporary local, not a tourist, minimise transport, don’t purchase
endangered species produce and avoid taking natural souvenirs.

CHAPTER- 3
METHOD OF STUDY
This chapter gives an outline of research methods that were followed in the study. It provides
information on the participants, that is, the criteria for inclusion in the study, who the
participants were and how they were sampled. The researcher describes the research design
that was chosen for the purpose of this study and the reasons for this choice. The instrument
that was used for data collection is also described and the procedures that were followed to
carry out this study are included. The researcher also discusses the methods used to analyze the
data. Lastly, the ethical issues that were followed in the process are also discussed. It helps to
explain the methods used in research and presents the idea to the audience in an elegant manner
that depends mainly on the researcher. Various methods are used in the research to explain the
ideas and we will see the types in this article. However, the selection of the method purely
depends on the researcher and the type does not adhere to any requirements. Researchers have
to be satisfied with the methods.
3.1 Research Philosophy.
On a more philosophical level, mixed methods research combines paradigms, allowing
investigation from both the inductive and deductive perspectives, and consequently enabling
researchers to combine hypothesis testing within a single study. Each of the two components
of a study of mixed methods (that is, the qualitative and quantitative components) has its own
philosophy (constructivism and post positivism) and these philosophies are not combinable.
Therefore, the philosophical approach used in mixed methods is pragmatism.

3.2 Research Type
This research is mixed research in which researcher collects and analyze both quantitative and
qualitative data within the same study. Here researcher has chosen to conduct qualitative
research as well as quantitative research in a single study. Mixed methods research is a research
design with philosophical assumptions as well as methods of inquiry. As a methodology, it
involves philosophical assumptions that guide the direction of the collection and analysis of
data and the mixture of qualitative and quantitative data in a single study or series of studies.
Its central premise is that the use of quantitative and qualitative approaches in combination
provides a better understanding of research problems that either approach alone. Creswell and
Plano Clark (2007).
• Qualitative Research: Qualitative refers to the non- numerical elements in the research.
When the information or data cannot be grasped in terms of numbers, qualitative research
comes for the rescue. Though not reliable as much as quantitative, qualitative research helps
to form a better summary in terms of theories in the data.
• Quantitative Research: Quantitative refers to the numbers where data is collected based on
numbers, and a summary is taken from these numbers.
In this study researcher have first conducted qualitative study in order to understand more
about the responsible tourism, that is by collecting data from the native people in the
kumarakom by using interview metho. In the second phase researcher conducted a
quantitative study among the native people in the kumarakom by conducting survey with
the help of questionnaire.
3.3 Research Design
Triangulation design is the research method used in this study. Triangulation in research means
using multiple datasets, methods, theories and investigators to address a research question.

3.4 Sample Design
Population: Native residents in kumarakom
Sample size: 5 participants for interview and 50 participants for survey
Unit of study: One resident in Kumarakom.
Sample method: Convenient sampling
Including Criteria: People from the age category between 30-60 years
3.5 Data Collection Method
Method: For the qualitative approach researcher had interviewed 5 natives from the
kumarakom and for the quantitative approach researcher selected 50 participants in the age
category between 30-60 years in the kumarakom and the researcher circulates the questionnaire
through the respondents and collect data from there.
Tools: One on One Interview and Questionnaire
3.6 Procedure of Data Collection
The researcher used phone interviews and directive interviews to gather qualitative data, and
created a questionnaire that was shared via Google Form and directly to gather quantitative
data.
3.7 Reliability and Validity
Researcher has a part of pilot study have gone through various articles and materials in order
to select an appropriate topic. Conducted discussion and took suggestion from the faculties.
Approached the concerned faculty to get suggestions and a brief idea about the methodology.
The reliability and validity of the questionnaire has been checked through sending the
questionnaire for trail with the experts and also checked reliability and validity through SPSS
analysis.

3.8 Data Analysis Techniques: Researcher used thematic analysis method to analyze
qualitative data and made use of various statistical analysis methods to analyze quantitative
data.
3.9 Limitation of Methodology
• Chances of error in the study in high due to using Google form for data collection.
• Time constraints was a yet another limitation. Researcher found it difficult to conduct the
study in the limited time frame.
• Faced difficulty in getting respondent for conducting interview.
Summary
This chapter gives an idea about the methods used in the study for data collection and analysis.
The whole study is conducted using various methods, designs and tools which helps the
researcher acquire final result. In this chapter researcher have mentioned all the necessary
details regarding the study.

CHAPTER – 4
DATA ANALYSIS
This chapter contains presentation and analysis of the data collected by the researcher during
the data collection the frequency tables show the findings as derived from the responses by
respondents to the various questions contained in the questionnaire, the findings were organised
according to the objectives of the study on responsible tourism in kumarakom, Kerala.
The study explored mixed method of research. The quantitative approach has applied
particularly on the presentation of findings from the responses the questionnaires were also
used to collect data and were distributed to the respondents according to the categories of the
study. Researcher have analysed that quantitative data using statistical method with the help
of SPSS and have used ANOVA test to check the significance of the hypothesis and uses
thematic method for analysis of qualitative data.

Section 1
4.1 Analysis of demographic variables
4.1.1 Analysis of age of respondents
Table 4.1.1
Distribution of participants based on age
Age Frequency Percent
30-40 17 34.0
40-50 19 38.0
50-60 14 28.0
Total 50 100.0
Table 4.1.1 demonstrate that 38% of respondents are between the age group 40-50,34% of
respondents are between the age group 30-40 and 28% of respondents are between the age
group 50-60.
4.1.2 Analysis of gender of respondents
Table 4.1.2
Distribution of participants based on gender
Gender Frequency Percent
Male 23 46.0
Female 27 54.0
Total 50 100.0
Table 4.1.2 shows that 54% are females and 46% are males

Section 2
4.2 Analysis of the importance of the responsible tourism in the community
4.2.1 Analysis of the socio-economic status of people
Table 4.2.1
Distribution of socio-economic status of people
Socio-economic status Frequency Percent
Not at all 2 4.0
A little 14 28.0
Somewhat 14 28.0
A lot 12 24.0
Very much 8 16.0
Total 50 100.0
Table 4.2.1 illustrate that socio-economic status of the people in the Kumarakom 28% for a
little and somewhat, 24% for a lot, 16% for very much and 4 % for not at all.

4.2.2 Analysis of facilities for handicapped people in tourism
Table 4.2.2
Distribution of facilities for handicapped people in tourism
Facilities for
handicapped people Frequency Percent
Not at all 5 10.0
A little 16 32.0
Somewhat 16 32.0
A lot 11 22.0
Very much 2 4.0
Total 50 100.0
Table 4.2.2 indicates that facilities for handicapped people in the tourism are 32% for a little
and somewhat, 22 % for a lot, 10% for not at all and 4% for very much.

4.2.3 Analysis of shortage of local resources due to tourism
Table 4.2.3
Distribution of shortage of local resources due to tourism
Shortage of local
resources Frequency Percent
Not at all 13 26.0
A little 7 14.0
Somewhat 21 42.0
A lot 5 10.0
Very much 4 8.0
Total 50 100.0
Table 4.2.3 shows that shortage of local resources 42% for somewhat, 26% for not at all, 14%
for a little, 10% for a lot and 8% for very much.

4.2.4 Analysis of problems occurs due to overcrowding of tourist
Table 4.2.4
Distribution of problems occurs due to overcrowding of tourist
Problems due to
overcrowding Frequency Percent
Not at all 21 42.0
A little 12 24.0
Somewhat 13 26.0
A lot 4 8.0
Total 50 100.0
Table 4.2.4 indicates that problems occur due to overcrowding of tourist 42% for not at all,
26% for somewhat, 24% for a little and 8% for a lot.

4.2.5 Analysis of improvements of roads due to tourism
Table 4.2.5
Distribution of improvements of roads due to tourism
Improvements of
roads Frequency Percent
Not at all 20 40.0
A little 14 28.0
Somewhat 8 16.0
A lot 6 12.0
Very much 2 4.0
Total 50 100.0
Table 4.2.5 illustrate that Improvements of roads due to tourism 40% for not at all, 28% for a
little,16% for somewhat, 12% for a lot and 4 % for very much.

Section 3
4.3 Analysis of participation of the people in the tourism
4.3.1 Analysis of introduction of our culture and traditions to foreigners
Table 4.3.1
Distribution of introduction of our culture and tradition to foreigners
Introduce our culture
and traditions Frequency Percent
Not at all 3 6.0
A little 10 20.0
Somewhat 18 36.0
A lot 10 20.0
Very much 9 18.0
Total 50 100.0
Table 4.3.1 demonstrate that introduce our culture and traditions to foreigners 36% for
somewhat, 20 % for a little and a lot, and 18% for very much.

4.3.2 Analysis of opportunity for women empowerment in responsible tourism
Table 4.3.2
Distribution of opportunity for women empowerment in responsible tourism
Opportunity for
women
empowerment Frequency Percent
Not at all 2 4.0
A little 7 14.0
Somewhat 18 36.0
A lot 11 22.0
Very much 12 24.0
Total 50 100.0
Table 4.3.2 indicates that opportunity for women empowerment in responsible tourism 36%
for somewhat, 24%for very much, 22% for a lot, 14% for a little and 4 % not at all.

4.3.3 Analysis of tourist are satisfied with the packages
Table 4.3.3
Distribution of tourist are satisfied with the packages
Tourist are satisfied
with packages Frequency Percent
Not at all 1 2.0
A little 8 16.0
Somewhat 15 30.0
A lot 18 36.0
Very much 8 16.0
Total 50 100.0
Table 4.3.3 shows that tourist is satisfied with the packages 36% for a lot, 30% for somewhat,16
% for a little and very much and 2 % for not at all.

4.3.4 Analysis of experienced language barrier interacting with tourist
Table 4.3.4
Distribution of experienced language barrier interacting with tourist
Table 4.3.4 demonstrate that experienced language barrier interacting with tourist 32% a
little,26% for somewhat, 20% for a lot, 14% for very much and 8% not at all.
Experienced
language barrier Frequency Percent
Not at all 4 8.0
A little 16 32.0
Somewhat 13 26.0
A lot 10 20.0
Very much 7 14.0
Total 50 100.0

4.3.5 Analysis of local people positive attitude towards tourist
Table 4.3.5
Distribution of local people positive attitude towards tourist
Positive attitude of
people Frequency Percent
A little 5 10.0
Somewhat 16 32.0
A lot 17 34.0
Very much 12 24.0
Total 50 100.0
Table no 4.3.5 illustrate that positive attitude of people in Kumarakom 34% for a lot, 32% for
somewhat, 24% very much and 10 % for a little.

4.3.6 Analysis of skills inherent art is passed through generation
Table 4.3.6
Distribution of skills inherent art is passed through generation
Inherent art
skills passed
through
generation Frequency Percent
Not at all 2 4.0
A little 7 14.0
Somewhat 20 40.0
A lot 17 34.0
Very much 4 8.0
Total 50 100.0
Table 4.3.6 sows that inherent art skills passed through generations 40% for somewhat,34%
for a lot, 14% for a little, 8% for very much and 4% for not at all.

4.3.7 Analysis of tourist got an experience in making ethnic cuisine in responsible tourism
Table 4.3.7
Distribution of tourist got an experience in making ethnic cuisine in responsible tourism
Experience in making
ethnic cuisine Frequency Percent
Not at all 5 10.0
A little 10 20.0
Somewhat 19 38.0
A lot 8 16.0
Very much 8 16.0
Total 50 100.0
Table 4.3.7 indicates that experience in making ethnic cuisine due to responsible tourism 38%
for somewhat,20% for a little, 16% for a lot and very much and 10% for not at all.

4.3.8 Analysis of safety of the tourist and their belongings
Table 4.3.8
Distribution of safety of the tourist and their belongings
Safety of tourist and
their belongings Frequency Percent
Not at all 4 8.0
A little 4 8.0
Somewhat 18 36.0
A lot 16 32.0
Very much 8 16.0
Total 50 100.0
Table 4.3.8 shows that Assure about the safety of tourist and their belongings 36% for
somewhat, 32% for a lot, 16% for very much and 8% for not at all and a little.

4.3.9 Analysis of factories in the area discharging pollution
Table 4.3.9
Distribution of factories in the area discharging pollutions
Factories discharging
pollution Frequency Percent
Not at all 22 44.0
A little 12 24.0
Somewhat 6 12.0
A lot 6 12.0
Very much 4 8.0
Total 50 100.0
Table 4.3.9 illustrate that factory in the area discharging pollutions 44% for not at all, 24% for
a little, 12% somewhat and a lot and 8% for very much.

4.3.10 Analysis of infrastructure development due to responsible tourism
Table 4.3.10
Distribution of infrastructure development due to responsible tourism
Infrastructure
development Frequency Percent
Not at all 5 10.0
A little 16 32.0
Somewhat 15 30.0
A lot 11 22.0
Very much 3 6.0
Total 50 100.0
Table 4.3.10 demonstrate that Infrastructure development due to responsible tourism 32% for
a little, 30%for somewhat, 22% for a lot, 10% for not at all and 6% for very much.

4.3.11 Analysis of enhancement of local resources in your locality
Table 4.3.11
Distribution of enhancement of local resources in your locality
Enhancement of local
resources Frequency Percent
Not at all 4 8.0
A little 17 34.0
Somewhat 15 30.0
A lot 12 24.0
Very much 2 4.0
Total 50 100.0
Table 4.3.11 indicates that enhancement of local resources in your locality 34% for a little,
30% for somewhat, 24% for a lot, 8% for not at all and 4% for very much.

4.3.12 Analysis of enhancement of local technologies
Table 4.3.12
Distribution of enhancement of local technologies
Enhancement of local
technologies Frequency Percent
Not at all 7 14.0
A little 14 28.0
Somewhat 13 26.0
A lot 13 26.0
Very much 3 6.0
Total 50 100.0
Table 4.3.12 shows that enhancement of local technologies 28% for a little, 26% for somewhat
and a lot, 14% for not at all and 6% for very much.

Section 4
4.4 Analysis of benefits of the responsible tourism in the locality
4.4.1 Analysis of financial benefits due to responsible tourism
Table 4.4.1
Distribution of financial benefits due to responsible tourism
Financial benefits Frequency Percent
Not at all 7 14.0
A little 8 16.0
Somewhat 15 30.0
A lot 14 28.0
Very much 6 12.0
Total 50 100.0
Table 4.4.1 illustrate those financial benefits due to responsible tourism 30% for somewhat,
28% for a lot, 16% for a little, 14% for not at all and 12% for very much.

4.4.2 Analysis of social benefits due to responsible tourism
Table 4.4.2
Distribution of social benefits due to responsible tourism
Social benefits Frequency Percent
Not at all 4 8.0
A little 13 26.0
Somewhat 16 32.0
A lot 13 26.0
Very much 4 8.0
Total 50 100.0
Table 4.4.2 demonstrate that social benefits due to responsible tourism 32% for somewhat,
26% for a little and a lot and 8% for not at all and very much.

4.4.3 Analysis of people by selling antique handicraft
Table 4.4.3
Distribution of people by selling antique handicraft
Benefits for people
by selling antique
handicraft Frequency Percent
Not at all 2 4.0
A little 15 30.0
Somewhat 10 20.0
A lot 14 28.0
Very much 9 18.0
Total 50 100.0
Table 4.4.3 illustrate those benefits for the people by selling antique handicraft 30% for a little,
28% for a lot, 20% for somewhat, 18% for very much and 4% for not at all.

4.4.4 Analysis of foreign items get from the foreigners
Table 4.4.4
Distribution of foreign items get from the foreigners
Getting any foreign
items from foreigners Frequency Percent
Not at all 20 40.0
A little 15 30.0
Somewhat 11 22.0
A lot 4 8.0
Total 50 100.0
Table 4.4.4demonstrate that getting any foreign items from the foreigners 40% for not at all,
30% for a little, 22% for somewhat and 8% for a lot.

4.4.5 Analysis of keeping relationship with foreigners after the visit
Table 4.4.5
Distribution of keeping relationship with foreigners after the visit
Keeping relationship
with foreigners Frequency Percent
Not at all 17 34.0
A little 12 24.0
Somewhat 11 22.0
A lot 7 14.0
Very much 3 6.0
Total 50 100.0
Table 4.4.5 indicates that keeping the relationship of the foreigners after the visit 34% for not
at all, 24% for a little, 22% for somewhat, 14% for a lot and 6% for very much.

4.4.6 Analysis of ayurvedic treatment are helpful for the foreigners
Table 4.4.6
Distribution of ayurvedic treatments is helpful for the foreigners
Ayurvedic treatment
are helpful for the
foreigners Frequency Percent
A little 6 12.0
Somewhat 11 22.0
A lot 20 40.0
Very much 13 26.0
Total 50 100.0
Table 4.4.6 shows that ayurvedic treatments are helpful for the foreigners 40% for a lot, 26%
for very much, 22% for somewhat and 12% for a little.

4.4.7 Analysis of our unique art and culture
Table 4.4.7
Distribution of enhancement of our unique art and culture
Enhancement of
our unique art and
culture Frequency Percent
Not at all 2 4.0
A little 6 12.0
Somewhat 16 32.0
A lot 14 28.0
Very much 12 24.0
Total 50 100.0
Table 4.4.7 illustrate that enhancement of our unique art and culture 32% for somewhat, 28%
for a lot, 24% for very much, 12% for a little and 4% for not at all.

4.4.8 Analysis of waste management facilities in the Kumarakom
Table 4.4.8
Distribution of waste management facilities in the Kumarakom
Waste management
facilities Frequency Percent
Not at all 18 36.0
A little 13 26.0
Somewhat 11 22.0
A lot 7 14.0
Very much 1 2.0
Total 50 100.0
Table 4.4.8 shows that waste management facilities in the Kumarakom shows that 36% for not
at all, 26% for a little, 22% for somewhat,14% for a lot and 2 % for very much.

4.4.9 Analysis of environment problems due to responsible tourism
Table 4.4.9
Distribution of environment problems due to responsible tourism
Environment
problems Frequency Percent
Not at all 4 8.0
A little 13 26.0
Somewhat 12 24.0
A lot 13 26.0
Very much 8 16.0
Total 50 100.0
Table 4.4.9 indicates that environment problems due to responsible tourism 26% for a little and
a lot, 24% for somewhat, 16% for very much and 8% for not at all.

Section 5
4.5 Analysis of role of government in the responsible tourism
4.5.1 Analysis of any grant or aid get from central or state
Table 4.5.1
Distribution of any grant or aid get from central or state government
Any Grant or aid
from central or
state government Frequency Percent
Not at all 7 14.0
A little 14 28.0
Somewhat 14 28.0
A lot 7 14.0
Very much 8 16.0
Total 50 100.0
Table no 4.5.1 illustrate that any grant or aid from central or state government shows that 28%
for a little and somewhat,16% for very much and 14% for not at all and a lot.

4.5.2 Analysis of any monitoring system by the government
Table 4.5.2
Distribution of any monitoring system by the governments
Any Monitoring system
by the government Frequency Percent
Not at all 5 10.0
A little 16 32.0
Somewhat 9 18.0
A lot 15 30.0
Very much 5 10.0
Total 50 100.0
Table no 4.5.2 shows that any monitoring system by the government 32% for a little, 30% for
a lot, 18% for somewhat and 10% for not at all and very much.

4.5.3 Analysis of any assistance from tourism department
Table 4.5.3
Distribution of any assistance from tourism department
Any Assistance
from tourism
department Frequency Percent
Not at all 5 10.0
A little 14 28.0
Somewhat 13 26.0
A lot 13 26.0
Very much 5 10.0
Total 50 100.0
Table no 4.5.3 shows that any assistance from tourism department 28% for a little, 26% for a
somewhat and a lot and 10% foe not at all and very much.

4.5.4 Analysis of any allowance or benefits from the government
Table 4.5.4
Distribution of any allowance or benefits from the government
Any Allowance or
benefits from
government Frequency Percent
Not at all 17 34.0
A little 11 22.0
Somewhat 7 14.0
A lot 10 20.0
Very much 5 10.0
Total 50 100.0
Table no 4.5.4 illustrate that any allowance or benefits from the government 34% for not at all,
22% for a little, 20% for a lot, 14% for somewhat and 10% for very much.

4.5.5 Analysis of any guidance from the government
Table 4.5.5
Distribution of any guidance from the government
Any guidance from
the government Frequency Percent
Not at all 18 36.0
A little 10 20.0
Somewhat 9 18.0
A lot 9 18.0
Very much 4 8.0
Total 50 100.0
Table no 4.5.5 indicates that any guidance from the government 36% for not at all, 20% for a
little, 18% for somewhat and a lot and 8% for very much.

4.5.6 Analysis of any training gets from the government
Table 4.5.6
Distribution of any training gets from the government
Received any
training from the
government Frequency Percent
Not at all 19 38.0
A little 7 14.0
Somewhat 12 24.0
A lot 9 18.0
Very much 3 6.0
Total 50 100.0
Table no 4.5.6 shows that received any training from the government 38% for not at all, 24%
for somewhat, 18% for a lot, 14% for a little and 6% for very much.

ANOVA FOR TESTING HYPOTHESIS
ANOVA
Age
Sum of
Squares df
Mean
Square F Sig.
Between
Groups
12.170 11 1.106 2.254 .031
Within Groups 18.650 38 .491
Total 30.820 49
In this test, the PV is greater than 0.005 (0.31). Reject the null hypothesis and accept the
alternate hypothesis. There is a significant relationship between Age and Importance of the
responsible tourism in the community.

ANOVA
Age
Sum of
Squares df
Mean
Square F Sig.
Between
Groups
10.639 19 .560 .832 .657
Total 30.820 49
In this test, PV is greater than 0.005(.657) we accept the null hypothesis and reject the
alternative hypothesis. There is no significant relationship between the age and participation of
the people in the tourism.

ANOVA
Age
Sum of
Squares df
Mean
Square F Sig.
Between
Groups
10.253 17 .603 .938 .541
Total 30.820 49
alternative hypothesis. There is no significant relationship between the Age and Benefits of the
responsible tourism in the locality.

ANOVA
Age
Sum of
Squares df
Mean
Square F Sig.
Between
Groups
10.303 19 .542 .793 .697
Total 30.820 49
alternative hypothesis. There is no significant relationship between the Age and Role of
government in the responsible tourism.

ANOVA
Gender
Sum of
Squares df
Mean
Square F Sig.
Between
Groups
3.078 11 .280 1.138 .361
Total 12.420 49
alternative hypothesis. There is no significant relationship between the Gender and Importance
of the responsible tourism in the community.

ANOVA
Gender
Sum of
Squares df
Mean
Square F Sig.
Between
Groups
2.506 19 .132 .399 .980
Total 12.420 49
alternative hypothesis. There is no significant relationship between the Gender and
Participation of the people in the tourism.

ANOVA
Gender
Sum of
Squares df
Mean
Square F Sig.
Between
Groups
4.270 17 .251 .986 .496
Total 12.420 49
alternative hypothesis. There is no significant relationship between the Gender and Benefits of
the responsible tourism in the locality.

ANOVA
Gender
Sum of
Squares df
Mean
Square F Sig.
Between
Groups
3.353 19 .176 .584 .889
Total 12.420 49
alternative hypothesis. There is no significant relationship between the Gender and role of
government in the responsible tourism.

Qualitative Analysis
1, What is responsible tourism?
Response 1
Responsible Tourism State government envisions a tourism industry that is economically,
environmentally and culturally inclusive of the local people of the region. This plan was
formulated on the basis that the country should rise as well as every family in the country
should rise. Kumarakom panchayat was selected as part of the implementation of responsible
tourism in the state during 2007-2008.Five destinations were selected as part of it and a
registration was made. Kumarakom Panchayat has been implementing this project since then.
Response 2
In early years we had Mass Tourism. Mass tourism is when a large number of people from
different places gather at a tourist destination at the same time. At one time this mass tourism
was said to be in the possession of the rich and its income was mainly owned by big people
who run resorts. The beginning of responsible tourism was in Kumarakom because there is
only mas’ tourism, here and when thousands of people come together in one area and then there
is social impact when they leave. It is the locals who are experiencing that difficulty. But when
they did not get any income Frome tourism changed to the method of generating income with
the common people by creating agitations and including them that is how the concept of
responsible tourism came about.
In 2008, the department started functioning as a responsible tourism mission. responsible
tourism means that if there is a resort in Kumarakom, its owner gets its income but the tourist
staying at that resort and to show the villages and the life experience of people leaving in
villages through certain packages. Through these packages we can show our unique ways, art
and food to our tourist so that our local people can earn income and sell their goods. And to

change the anti-socialism of mass tourism by bringing a share of the people coming to the
resort to the common people through responsible tourism.
Different types of training programmes are conducted in each unit as responsible tourism
activities similarly the aim is to provide facilities for Kudumbasree to run a restaurant and make
them self -sufficient by making Nettipattam and making handicrafts and also responsible
tourism is a mission, an organization that work parallel to the tourism department in which
there will be a coordinator in a district and then there will be a state coordinator also.
Response 3
A Tourism development with the cooperation of local people here is called Responsible
Tourism. We should have responsibility towards our Kumarakom, Kerala and India. Our role
in this is environmental protection. Likewise, waste management should be implemented
individually, that is the reason to say that everyone is responsible for tourism. The
Kudumbasree and thozhilurappu members should cultivate the goods and these goods supplied
to big hotels and resorts, by providing organic vegetables it says responsibility. And here they
show the way of living to the tourist like Coir making, Nettipattam, handicraft and boat making
etc. In my opinion, we become responsible when we improve our environment but which is not
here in Kumarakom.
Response 4
Kumarakom is a tourist place, whatever resources we have here is to develop them it’s our
responsibility. Due to responsible tourism all the local people in this area gets the job.
Response 5
Kumarakom is a backwater destination. Responsible tourism means giving a responsibility to
the people here as well as social, environmental and economical level.

2, What are the importance of tourism activities for water conservations?
Response 1
Kumarakom ecology and the beauty is said to be vembanad kayal and its adjoining areas.
Kumarakom Grama Panchayat is a village with ditches adjoining it. This backwater also has
the responsibility to protect the ditches to some extent and keep them free from waste. We are
undertaking many projects and programs as part of responsible tourism. And we don’t think
tourism is the only cause of backwater pollution. And there was a waste treatment plant has
been set up on the Kavanattinkara to take the wastes from the houseboats under the leadership
of the State Tourism department. It is a waste management system in the Kumarakom.
Response 2
Water pollution is caused by tourism hundreds of times over by other local activities and there
is a special plant to treat waste in the house boats. Here, there are household waste which still
pollutes the water, wastes coming from Kottayam Medical college and then plastic waste
coming from the eastern regions accumulates here. There are movements to collect plastics as
well as special instructions for house boat waste disposal. Even the resorts now have a high
standard waste management system. So, we can say that water pollution caused by tourism is
very less.
Response 3
The biggest problem here is the algae. In Venice, moss is filtered by machine, but here there is
no such machines. If we fail to discard it, it will affect our water conservation and tourism.
Lake is contaminated not only by tourism but also by the local people here. Oil pollution is
present to some extent and these oil floats in the water it makes hard for fishes to breathe. When
all these mosses loaded in the houseboat it makes a foul smell and these moss and plastics are
rotten deepening the bottom of the water. Due to dirty water after 2012 and 2013, the number
of foreigners decreased dramatically.

Response 4
Wastes are now depositing a number of backwaters. The houseboat has petrol to pollute when
it goes in the water like that, but now some development has come to it.
Response 5
Preventing the cruel use of water is an important goal of responsible tourism. If the waste is
not disposed of it will affect future tourism and other public affairs.
3, Role of local governments in responsible tourism?
Response 1
Tourism centres are always within the limits of the local government. The local government
activities are in the form of links to get benefit the common people of the Kumarakom and the
protection of nature. And they issues permits and licenses for the construction of each
establishment. As a part of that, it becomes an enterprise that gives employment to many
workers and sells many products in the field Kumarakom families are moving forward as part
of this. The funds obtained are utilized for the construction of bridges and roads in a way that
is beneficial to the local people in the Kumarakom.
Response 2
Local self-governing bodies are very important in tourism because they know the local things
and they provide local support also. Similarly, the self-government issues different types of
certificates for the classification of the home stay etc.
Response 3
They are not doing nothing. They do some mega project work where they get the commission
that only in their mind. Their main works are gone for inaugurations, distribute books, join the
gram Sabha, collect writings from everyone’s hands, give licenses and permits. And nothing is
done for improvement.

Response 4
There are number of projects that are now incomplete and if we develop them, we will get
some more funds from tourist. And the Panchayat gets a lot of funds for tourism but even then,
I feel they don’t do anything special for it. Kumarakom has full of resorts in one area and the
road there belongs to the Panchayat and even though the Panchayat is getting funds in the name
of tourism, they are not making any progress on the road.
Response 5
The work they do is important to develop spot and give the license and then they go to each
meeting and talk about it. However, there is still a lot of development to come and there is a
plant for waste disposal and there also some projects to complete.
4, Changing tourism trends in the Responsible Tourism?
Response 1
The tourism that exists in the world today is the one that exists with the local people and the
indigenous people. There are many tourism trends coming here from time to time. Even when
many tourism trends come, we will do everything necessary for it. Mainly the tourist come for
the house boating, and experience the village life of the people.
Response 2
Tourist are our main core. The taste of these coming tourists will keep changing. When tourists
tried to stay in hotel, we offer homestays or houseboats. We provide variety opportunities like
caravan tourism, tree huts, houseboats etc. Every tourist changes their preference according to
the season and they have the opportunity to choose they like.
Response 3
The main trending here is houseboating. Kayaking is available here but it’s very difficult to do
kayaking due to the algae. Then we can bring many activities like water theme park, speed
boating etc, and we talked about adventure tourism in the last meeting.

Response 4
Aa Kumarakom is a village, cycling is provided on all its roads. Similarly, the journey in the
baby boat have also started now.
Response 5
Apart from the kayal safari, site scene village life experiences many modern trends are coming.
And also provided experience activities to the tourist
5, what are the activities included in the Kumarakom model responsible tourism?
Response 1
What has been started now is to maintain the uniqueness of this area in the form of making it
accessible to more people, in the form of providing employment the residents of this area and
in the way of protecting the area as a waste-free village, projects have been developed by
providing activities called plastic free panchayat.
Response 2
When we say responsible tourism activities, there are many activities here where we take the
tourists, which also benefits the local people.
Response 3
We provide many activities here in a way that fits everyone and makes everything comfortable
for tourist. Through this the local people are getting financial benefits.
Response 4
We offer many activities in Kumarakom to tourist as a part of responsible tourism. The village
life experience packages include not only the rural beauty of the country but also the
preservation of the traditional occupations of the country through tourism.
Response 5
Kumarakom grama panchayat has made many interventions to promote responsibility tourism
in Kerala. They do activities that involve the local people as well.

6, What is special tourism Grama Sabha?
Response 1
The Gram Sabha does not meet like that now. But there are meetings are held by the tourism
and accept the people comments.
Response 2
Grama Sabha association is less. It done by the panchayats and the grama sabha is tourist
oriented and the native people will talk about the activities, impacts and development of the
tourism.
Response 3
So, the village council was called and nothing was going on, but there was a meeting going on
there.
Response 4
That is why nothing is done here by saying that it is a special tourism gram sabha.
Response 5
The aim of the Grama Sabha is to bring about a lot of development by discussing the
possibilities of tourism in the Grama Sabha, but now there is no meeting like that.
7, What are the disability friendly tourist activities in responsible tourism?
Response 1
According to the government’s directives, government offices, branches where they are worked
employed and tourist centres should be made differently- abled friendly. We are carrying out
projects that give importance to them.
Response 2
All tourism centres and establishments, buildings are being made disability- abled friendly. We
provide facilities to make parks and hill stations enjoyable for them too. For the tourists with
wheel chair, tourism sets toilets and ramp in the tourist destinations.

Response 3
They cannot work in the tourism sector. And provide different trainings for their capabilities
like handicrafts, umbrella, art works, bags etc. They can sell their products to the tourist. And
the tourists especially the foreigners encourage them and gave gifts to them it’s make them
very happy.
Response 4
We provided job opportunity to disabled people in gardening, reception, and kitchen duties etc.
Response 5
Tourism is for all, make disabled friendly tourism and included them by providing a good
tourist experience to those people.
8, What kind of security should the tourist provide?
Response 1
The security here is in the view of the tourism police. They providing background facilities and
providing drinking water are things that are a part of us. Even if someone comes, it is our duty
to show them the way. Those who come to our village are made to follow the local laws,
provide security on the road and give them good food.
Response 2
We have proposed to install cameras everywhere. Most of the time CCTV cameras are
monitored by the security staffs. Similarly, there is a department called Tourism police in
Tourism. All houseboats are provided with life jackets for security for tourism.
Response 3
There is no great security in the night life here. Here’s some of that youth set to hit the ganja.
And there is cctv cameras on everywhere. And also, there is tourism police they look after the
security of the tourist.

Response 4
We provide 100% security to the tourist people.
Response 5
Providing security to the tourists is very important goal. Prepare a response where no one stares
and also, we should provide security by words and look.
9, What are the roles of travel and tour agents in the responsible tourism?
Response 1
Tourism department provides special training to tourism agents and guides.
Response 2
We will also give them classification training. Homestays and agencies are given classifications
and given demonstrations by teachers to teach them all about how to receive a guest and all.
Response 3
Because of travel port we can’t fix our tariff and they pay the guest the way we want. They are
paying the guest at a lower rate than what we want. Instead of paying 3000, It will sell for one
thousand. Earlier all the tourism used to come directly and search for things but now everything
is done online and they also have the opportunity to use packages. Tourist arrivals have
decreased in a good way due to high transportation expenses and lack of cleanliness here.
Response 4
Now everything is online and we can do it. Likewise, the resorts here have guides, even if they
are for boating, take them.
Response 5
When tourists come, they are given tourist experience village life as well as cultural
experiences. The travel agency operators provide opportunities to practising responsible
tourism to the tourist by standing on the basis of tourism.

10, what are the benefits of homestay to the natives?
Response 1
If two more rooms are built in a house of the natives, it will become a homestay for them and
it will be a source of income and many people will also get job opportunities through this. If
you want to do a homestay, you have to follow the instructions given by the tourism block.
Home stay can only be operated by the license. The panchayat will provide the building tax
and the full license will be provided by the tourism department.
Response 2
When looking at the Kerala Tourism Department website, tourist search for homestays. They
can see the classified homestays, hotels, resorts, restaurants and all details will be mentioned
in it. Homestay can only be started after taking the license. We can get all the information from
the website but you can’t do anything about the booking.
Response 3
Tourists coming here will be told more about this locality and the heritage. The homestay
should be maintained very well. And talk about how the Kumarakom land become developed.
The old people in the Kumarakom dig the mud from the water and connected the island. Home
stays owners give job opportunities to native people but they go to other jobs without realizing
it. So instead of them Bengali boys come to work for this.
Response 4
Home stay provides many job opportunities to our people especially kitchen duties, gardening
etc.
Response 5
They choose homestays for getting homely feel for the tourist and provide experiential tourism
including the natives in the kumarakom. We should maintain it by making clean and neat.

SESSION 2: Thematic Analysis
The study mainly focused on the awareness of the people in the Kumarakom about the
Responsible Tourism, so in order to get in-depth to know what awareness they have in this
area, the mixed approach was followed in that qualitative data was collected by conducting
phone interview and direct interview from the people who living in the Kumarakom. The major
themes discussed in this study are participation of the people, role of government, importance
and benefits of the responsible tourism.
Analysis of Responsible Tourism
After recording and coding of the responses collected from the respondents, the researcher
identified certain themes and sub themes, as the whole study is described with the help of this
themes. One of the first theme that researcher found out was that the awareness of Responsible
Tourism in the local people in the Kumarakom. By considering this theme the researcher got
to know that most of the respondents have an idea about the Responsible Tourism. One of the
Response1
“Kumarakom panchayat was selected as part of the implementation of responsible tourism in
the state during 2007-2008.Five destinations were selected as part of it and a registration was
made”.
Response 2
“In 2008, the department started functioning as a responsible tourism mission. responsible
tourism means that if there is a resort in Kumarakom, its owner gets its income but the tourist
staying at that resort and to show the villages and the life experience of people leaving in
villages through certain packages. Through these packages we can show our unique ways, art
and food to our tourist so that our local people can earn income and sell their goods. And to

change the anti-socialism of mass tourism by bringing a share of the people coming to the
resort to the common people through responsible tourism”.
Response3
“A Tourism development with the cooperation of local people here is called Responsible
Tourism. We should have responsibility towards our Kumarakom, Kerala and India. Our role
in this is environmental protection. Likewise, waste management should be implemented
individually, that is the reason to say that everyone is responsible for tourism”.
Response 4
“Kumarakom is a tourist place, whatever resources we have here is to develop them it’s our
responsibility. Due to responsible tourism all the local people in this area gets the job”.
Response 5
“Responsible tourism means giving a responsibility to the people here as well as social,
environmental and economical level”.
As the above statement says that Responsible tourism was implemented in the Kerala during
2007-2008. In Kumarakom responsible tourism was developed due to the cooperation of
natives in that place. Each individuals have the responsibility to protect the environment and
waste management. It also provides job opportunities and it will increase our socio-economic
status of the people.
Analysis the importance of tourism activities for water conservations
Response 1
“There was a waste treatment plant has been set up on the Kavanattinkara to take the wastes
from the houseboats under the leadership of the State Tourism department. It is a waste
management system in the Kumarakom”.

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