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Cosmopolitan’s Mission
Demographic
profile and
audience
• The largest demographic
for Cosmopolitan is women
aged 18-49 with a total
audience of over 62
million. Three out of the
four Cosmopolitan readers
live in a household that
earns at least £30k.
• “Cosmopolitan is the biggest young women’s
media brand in the world. The editorial team
world. The editorial team hustles hard to pack
hustles hard to pack every Cosmopolitan platform
Leadership
Jessica Pels
Editor-in-Chief, Cosmopolitan
Nancy Berger
Senior Vice President, Publishing Director & Chief Revenue
Officer, Young Women’s Group
Leslie Picard
Associate Publisher & Chief Revenue Officer, Young Women’s
Group
“Each issue, we deliver useful, actionable advice related to all the comforts of home (design, food, pets, gardening) alongside
soulful and spirited how-tos that embrace slowing down and living well. Our small-town community of millions of highly
engaged print, online, and social readers knows that how you live is more important than where you live, and that Country
Living is a breath of fresh air delivered whenever, wherever you need it.”
Demographics,
audience and gross
rates. Demographics Rate Base 750,000
Online Presence
Men’s Health and their
mission
Men’s Health is the number one source of information for
and about men. It’s the brand for active, successful,
professional men who want greater control over their
physical, mental and emotional lives.
We give men the tools they need to make their lives better
through in-depth reporting, covering everything from
fashion and grooming to health and nutrition as well as
cutting- edge gear, the latest entertainment, timely features
and more.
Consumer Profile
Audience and Social Media presence
Since 2022, Men’s
Health has:
9.5 Million print
audience
14.8 Million
unique visitors
16.4 Million
social followers:
4.4 Million
followers
8.9 Million
followers
1.8 Million
followers
1.1 Million subscribers

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Research task 1 Genre industry and audience.pptx

  • 1.
  • 3. Demographic profile and audience • The largest demographic for Cosmopolitan is women aged 18-49 with a total audience of over 62 million. Three out of the four Cosmopolitan readers live in a household that earns at least £30k.
  • 4. • “Cosmopolitan is the biggest young women’s media brand in the world. The editorial team world. The editorial team hustles hard to pack hustles hard to pack every Cosmopolitan platform Leadership Jessica Pels Editor-in-Chief, Cosmopolitan Nancy Berger Senior Vice President, Publishing Director & Chief Revenue Officer, Young Women’s Group Leslie Picard Associate Publisher & Chief Revenue Officer, Young Women’s Group
  • 5.
  • 6.
  • 7. “Each issue, we deliver useful, actionable advice related to all the comforts of home (design, food, pets, gardening) alongside soulful and spirited how-tos that embrace slowing down and living well. Our small-town community of millions of highly engaged print, online, and social readers knows that how you live is more important than where you live, and that Country Living is a breath of fresh air delivered whenever, wherever you need it.”
  • 8. Demographics, audience and gross rates. Demographics Rate Base 750,000
  • 10.
  • 11. Men’s Health and their mission Men’s Health is the number one source of information for and about men. It’s the brand for active, successful, professional men who want greater control over their physical, mental and emotional lives. We give men the tools they need to make their lives better through in-depth reporting, covering everything from fashion and grooming to health and nutrition as well as cutting- edge gear, the latest entertainment, timely features and more.
  • 13. Audience and Social Media presence Since 2022, Men’s Health has: 9.5 Million print audience 14.8 Million unique visitors 16.4 Million social followers: 4.4 Million followers 8.9 Million followers 1.8 Million followers 1.1 Million subscribers