Self assessment of research and rationale from smile campaign with lecturers feedback.

1. Name: Tilly Brown
Target Grade: Distinction*
Research Self Assessment
Criteria Feedback
AC1: Informing ideas
Use skills for informing ideas, interpreting the
brief and developing ideas and outcomes as
they progress.
How detailedisyourclient research?Have you
identifiedpreviousprojectsandincludedlinks
and screenshots? Isit clearyou knowwhothe
clientis,whattheydo,theirethos?
I have researchedintothe charity“Mind”and
whattheydo as well asincludingthe analysisof
three mental healthadvertsfromdifferent
organisationstounderstandthe codesand
conventionsthatIneedtouse. I included
screenshotstosupportmyresearch.
Have you conductedresearchintothe subject
matterof yourprojectarea?
Is itdetailedand containsreferencing?
I researchedintomental health,how iteffects
people andhow manysufferbecause of it.
Have you completedresearchinexisting
products?
Have you identifiedthe codesandconventions
usedinthe products,and theirimpact?
Have you includedscreenshots?
Have you identifiedthe audience foreach
productand statedhowyou knowthis?
Have you includedmediatermsandmedia
theory?
I have researchedintothree differentprint
advertsfromdifferentorganisationsand
analysistheircodesandconventionsaswell as
podcastscreatedby Mindabout mental health.
Couldinclude ananalysisof amental healthTV
advert.
How have youconductedyouraudience
researchusingsuitable surveys?
Have you reflectedonyouraudience research
and identifiedhowthisresearchhashelped
you,and whatyou have learnedfromit?
Are there screenshotsof your surveydata?
Have you includedmediatermsandmedia
theory?
I useda surveyto findoutmore aboutmy
target audience andanalysedthe results. Iused
thisinformationtofindoutmore aboutwhat I
shouldinclude inmypodcastsandadverts.I
includedscreenshotstobackup myresults.
Couldinclude mediatermsandtheories.
Have you createdan audience profile?
Have you usedyouraudience analysistocreate
somethingthatclearlyoutlinesyourkey
findings?
Afterresearchingaboutmytargetaudience,I
was able tocreate a audience profile about
whatI had learnt.
Have you createda rationale/pitch?
Doesyour pitchclearlyshowcase yourcreative
ideas,perhapswithsome visual representation
where suitable?
Have you made it clearhowyour ideasworkfor
the client,the brief andthe audience?
I createda detailedrationaleaboutmypast
research,whatadvertisementsIamgoingto
create,my ideasforthemandhow theywill
appeal tomy target audience while suiti9ng
Mind’simage.

2. Have you thoughtof suitable feedback
responsesandhowtocollectthese?
Is there anaudiorecordingor filmedevidence
of yourfocusgroup or evidence of feedback
collected?
I createda surveyto gatherfeedbackonmy
rationale tofindoutwhat people thought
aboutit and how I couldimprove.
Have you reflectedonwhatyouhave learned
fromthisfeedbackandspecificallyhow ithelps
you?
Have you made any suitable adjustmentsto
your initial ideasanddocumentedthisbefore
youmove intopre-production?
I have reflectedandincludedmore inmywork
usingthisfeedbackasa guideline asof whatto
improve.
Learnerself-reflection
Identifywhatyouthink youhave done well in
your research andwhat youthinkyouneedto
improve?
What grade wouldyougive yourself andwhy?
Look at the assessmentcriteriabelowandthe
keycharacteristicsof eachgrade level.
I have completedmyresearchinquite alotof
detail howeverneedtoinclude more media
technical termsinmywork as well asanalysis
on pastTV advertsuse to advertise andinform
otherabout mental health.
Lecturerfeedback Checkyour veryfirstpostinthe Smile
Campaignto ensure itis embeddedcorrectly
Checkyour labels –surveys/feedbackandyour
rationale demonstratecommunicationskill,and
your researchworkoncamera can go in the
smile campaignasitshowsyou lookinginto
filmingtechniques