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The Effect of Sleep on College Students                                         1




                                     The Effects of Sleep on College Students

                                             Greg Hogya, Pat Dunne



                               Research Methods in Marketing-WI, MKT 09384 1
                                           Professor Habte-Giorgis




                                                  April 8, 2011
                                                Rowan University
The Effect of Sleep on College Students                       2




                                          Table of Contents
The Effect of Sleep on College Students                                                                      3




                                             Managerial Summary


       Objectives and Methodology



               The purpose of this study was to determine whether college students were receiving

       enough sleep and if they were taking sleep aids or energy supplements. The study was developed

       to compare the results of our survey of a sample of college students sleep information, with the

       secondary data discovered on this topic. The main objectives were to determine if college

       students were getting enough sleep, to determine the effects of energy supplements and sleep

       aids, and to determine how knowledgeable college students were about the negative and positive

       effects of sleep. The primary data in this study came from the questionnaire which was

       distributed to 52 college students here at Rowan University. A survey was used to get the sleep

       information on college students. Secondary data came from the topics analyzed in our literature

       review. This secondary data included journal articles, websites, and newspaper articles. The

       research was descriptive research because it describes data and characteristics about the

       population we were studying in comparison with the sample data we generated. The study was

       performed to answer the questions who, what, where, when, and how as they related to sleep in

       college students. The study randomly selected 52 participants to fill out our surveys. The only

       requirements for these individuals were that they had to be college students enrolled in Rowan

       University. These surveys were randomly distributed throughout campus. Only 4 people refused

       to participate citing they were studying for mid-terms as their reason for not participating in the

       survey. The surveys were also distributed in Labor and Employee Relations class to get 15 of the
The Effect of Sleep on College Students                                                                       4



       surveys filled out. Ten surveys were handed out in the downstairs Bunce computer lab. The rest

       were handed out randomly throughout campus. This was a simple random sample.

       Findings



               Through the questionnaire results, it was determined that college students felt that they

       were not getting enough sleep. Although, they were getting more than hypothesized before the

       study, college students preferred to sleep over eight hours. However, they found themselves

       sleeping between six and a half to eight hours per night. Although, college students say they

       prefer to sleep over eight hours, a recommended amount, they actually receive less sleep. The

       original hypothesis was also incorrect about the use of energy supplements and sleep aids. The

       original hypothesis predicted many more of our sample would use energy supplements. An

       overwhelming amount of people thought energy drink use was increasing yet, very few people

       said they had taken any of the energy supplements listed in the questionnaire. Comparing this

       with sales figures and college student use statistics in numerous articles in the literature review,

       these results are shocking. Some of their responses in the survey contradicted secondary data

       researched in the literature review. The results surprised us to learn that college students believed

       they had knowledge about both the effects of sleep and the sleep cycle itself. Studies show that

       there is very little knowledge about the sleep cycle, sleep deprivation, and the benefits of sleep

       among college students especially because of their lack of sleep. According to our survey,

       college students believed they had this knowledge even though they felt they did not receive

       enough sleep per night.
The Effect of Sleep on College Students                                                                    5




       Conclusions and Recommendations



               College students felt they were not getting enough sleep and they in fact were not.

       According to the questionnaire responses, it would be recommended college students spend less

       time watching TV/movies, going on the computer, drinking/partying, and hanging out with

       friends. They also need to learn how to budget their time better so they don’t feel like homework

       is getting in their way of sleeping. Since, an overwhelming amount of people feel that there is a

       strong relationship between sleep and academic performance, they need to learn how to fit both

       into their schedule. According to the questionnaire, the college students surveyed rarely use sleep

       aids and energy supplements. This was contradictory to the secondary data studied and was

       surprising to say the least. It is also recommended college students learn how to achieve adequate

       sleep before resorting to energy supplements which may cause them long-term harm but, they

       appear to not be using them to the extent hypothesized. This is according to the secondary data in

       the literature review. College students believe they have sufficient knowledge of the sleep cycle

       and the effects of sleep deprivation. I would disagree that they have this knowledge as evidenced

       by the amount of sleep they have per night and some of their other surveyed answers. I would

       recommend that they increase their knowledge about the effects of sleep and sleep cycle so that

       they realize that adequate sleep is of great importance to their academic abilities.
The Effect of Sleep on College Students                                                                     6




                                           Background/Introduction




        General background to the situation that led to the research project



               Sleep is one of the most fundamental necessities to ensuring an individual’s health. The

       lack of sleep in America is debilitating to society as a whole, and without a proper sleep regimen,

       detrimental side effects may occur. The study and previous literature on the subject, felt that

       college students today weren’t receiving enough sleep per night. With the stress of academic

       performance and social activities, the concept of sleep deprivation and energy supplements made

       us curious to find out whether college students neglected the importance of sleep. The

       importance of sleep on the body is an understated issue. Sleep is almost just as important as diet

       and exercise to the human body. The college students in today’s society appear to not receive

       enough sleep per night nor do they understand the benefits of sleep. The use of energy

       supplements in America as well as many other countries is increasing. This topic intrigues us

       because of the potential harmful effects of these supplements and their abuse by college students.

       College students, also, are not as educated about the sleep cycle and the effects of sleep

       deprivation according to numerous sources. Knowledge of the sleep cycle and the negative

       effects of sleep deprivation are unknown to most and this study wanted to figure out whether

       people thought they had knowledge about this topic.
The Effect of Sleep on College Students                                                                       7




       Information pertaining to the business or issue being researched



               The information and secondary data discovered for this study determined that college

       students were not receiving enough sleep due to overwhelming work and strange schedules. The

       amount of sleep Americans are getting has been decreasing for some time and is estimated to

       continue to decrease throughout the 21st century. Sleep deprivation is a serious issue and can

       cause obesity, fatigue, mood swings, and poor decision-making.

               Information was also gathered on how important sleep actually is to the body. Sleep is

       needed to rejuvenate the body and it helps the human body recharge after a days activities. The

       four stages of sleep are also examined in the literature review. Stage one is a light state of sleep

       while stage four is a deeper stage of sleep in which more energy is gathered then the first stage.

       However, it takes a certain amount of time to go through these stages and if the required hours

       are not met there is a chance that sleep deprivation may occur.

               Research was also analyzed on how mental sleep disorders can affect sleep in people. A

       sleep disorder consists of any forms of mental illness that deprives a person of sleep, the most

       common of which being insomnia. These disorders cause sleep deprivation at its most intense

       level. Hallucinations may occur as well as cognitive impairment. This is a serious problem

       because people may hurt themselves or hurt others because of their fatigue or impairment.

               Some other information gathered indicated that energy supplement use was increasing in

       America and that college students and many young people were the main users of these
The Effect of Sleep on College Students                                                                     8



       supplements such as energy drinks and energy pills. There are many different types of energy

       supplements as well as sleep aids. They are industries with a lot of competition and a limitless

       amount of clients which makes them extremely profitable.

               Research was performed on caffeine and the way it will affect the brain and body. Long-

       term use of caffeine or some energy supplements can cause a dependency to form. Needing a cup

       of coffee in the morning may not feel like a serious problem to you, but what happens that one

       day that you have no coffee and cannot find any. Caffeine is a drug and is addictive when used in

       excess. Caffeine can cause restlessness, nausea, dehydration, and upset stomach.

               Another topic researched was the dependency related to sleep aids. Studies show that

        using sleep aids constantly and daily may cause a dependency problem. People who take sleep

        aids every night may develop a problem that prevents them from falling asleep without using a

        sleep aid as a catalyst for sleep. Overuse of sleep aids can cause next day tiredness, dizziness,

        and drowsiness. Sleep aids are commonly used by persons with sleep disorders, however,

        college students and night workers are known to use them to help them stay on their sleep

        schedule.

               This study has given insight into the use of energy supplements, sleep aids, caffeine, and

        energy drinks by college students and their perceptions about their usefulness, harmfulness, and

        effectiveness. Although, the use of energy supplements is increasing at a phenomenal rate in

        America, and according to secondary research amongst college students, this study did not in

        fact prove that. Marketing researchers could use this study to show perceptions by college

        students of energy drinks and their effects. According to the survey, college students agree

        energy supplement use is increasing, they keep them awake but, they also see that energy
The Effect of Sleep on College Students                                                                   9



        supplements produce more harm than good. This could show that possible health issues are

        becoming more evident in college students today, and could be furthered looked into.



       The situation or management problem that led to the study



               The situation or management problem that led to this study was whether or not college

        students received enough sleep. Many sources suggest to us that college students do not sleep

        enough and they are not knowledgeable about sleep and over abuse energy supplements in order

        to stay awake. This study investigated whether these college students were receiving adequate

        sleep through the night, and if they weren’t, what the reason they weren’t and what was getting

        in the way of their sleep. The situation of the college environment, with strong academic

        pressures and social gatherings, influencing college students, attracted us to studying the

        sleeping habits amongst college students.



        Significance of the study



               This study gives insight into the use of energy supplements and sleep aids by college

       students. This information is pertinent to companies that either manufacture or produce sleep

       aids and energy supplements because they need to know whose purchasing and using their

       products. The results conducted through this survey did not match up with the secondary data

       that we researched. The study also showed the sleeping habits of college students. This

       information is crucial for anyone marketers in the industry selling sleep aids or energy

       supplements. By knowing how much they sleep and their knowledge about sleep, marketers are
The Effect of Sleep on College Students                                                                  10



       better able to narrow in on the college market to see how to best help them with their sleeping

       habits.
The Effect of Sleep on College Students                                         11



                                               Literature Review

       Running Head: Sleep Deprivation




                                    The Negative Effects of Sleep Deprivation

                                                  Greg Hogya

                                               Rowan University
The Effect of Sleep on College Students                                                                       12



           I.      Sleep Stages and Sleep Effects on Individuals

                The amount of time Americans sleep has been decreasing and is projected to continue to

       decline in the future. Sleep is a biological need for all humans and sleep deprivation is causing

       humans to function at lower levels with dreadful side-effects for both the short- and long-term.

       Sleep has a myriad of effects on an individual depending on such factors as the stages of sleep,

       age, duration, and timing of sleep. When an individual is deprived of sleep, negative

       consequences emerge. These consequences emerge as a result of such sleep disorders as

       insomnia, sleep apnea, and narcolepsy as well as the irregular sleep schedules and sleep deficits

       in many human beings that endanger their health in a variety of ways (Stein, 2005).

                The negative effects of sleep deprivation include obesity, cognitive issues, mood

       variations, irregular hormone secretions, negative memory functions, decision-making, daily

       functioning, poor immune system functioning, mental disorders such as depression and anxiety,

       decreased alertness, and inadequate daily functioning. The negative effects of sleep deprivation

       harm many individuals. But, unlike obtaining medical care, individuals fail to seek treatment for

       sleep disorders (Gaultney & Collins-McNeil, 2009). This failure to seek help or acknowledge

       sleep deprivation as an illness has caused many people to fail to see the truly debilitating effects

       that a lack of sleep can impose upon individuals. This paper will show these detrimental effects

       and why sleep deprivation is a serious issue, especially in America.

                Sleep operates in unique stages that rejuvenate the body. Sleep is necessary to keep

       individuals healthy and should be considered as equally important in one’s health schedule as

       diet and exercise. Sleep patterns begin with NREM (Non-Rapid Eye Movement) sleep which

       comprises 75% of the night. NREM is composed of four stages. Stage one is a light form of

       sleep, where stage four is a deep state of sleep. REM sleep encompasses the other 25% of the
The Effect of Sleep on College Students                                                                       13



       night. The stages of sleep are important because certain stages are necessary for individuals to

       remain healthy. For example, stage four in the sleep cycle is crucial for individuals to remain

       healthy. In stage four of the sleep cycle individuals experience the most profound and

       recuperative sleep. In stage four blood pressure drops, blood supply increases to muscles making

       them more relaxed, muscle tissue repair occurs, and important hormones are released, such as

       growth hormones. Deep sleep secretes human growth hormones, which is necessary for all

       individuals. This is especially true in young individuals that need muscle development and

       reparation. REM sleep is crucial because it provides energy, aids in brain functioning, and

       relaxes body and muscular tension. In REM sleep the eyes move from side to side. REM is when

       dreaming occurs and is absolutely essential for consolidating memories, creativity, learning,

       decision-making, and problem-solving (Beck, 2009). REM sleep is needed for individuals to

       function properly in their daily activities. During sleep, a hormone cortisol is released. It is

       needed to make individuals alert when they wake up. If this hormone was not produced the

       irregular hormone imbalance could lead to a lack of functioning in areas such as alertness,

       decision-making, and memory. REM and deep sleep are the two most important areas that

       decline with age and are substantially prone to health issues such as anxiety, sleep disorders, and

       cognitive issues. The stages of sleep are important to understand because without properly

       experiencing these stages, the above listed negative effects of sleep deprivation can result.

               The age of an individual plays a large role in sleep effects. Studies show that sleep is

       most important for children. Children that have sleep deficits earlier in life are at a greater risk

       for mental disorders, learning problems, aggressive behavior, and obesity. Children are more

       prone to suffering mental illnesses, particularly depression and anxiety, later in life as well as

       abusing alcohol and drugs if they encountered sleep problems earlier in life (Petersen, 2011). The
The Effect of Sleep on College Students                                                                      14



       effects of sleep on the brain are what lead to mental illnesses and decreased concentration. The

       most important factor for children concerning sleep is getting the proper hormones. Without

       adequate sleep, children would be unable to get the proper growth hormones. Without the proper

       growth hormones in the deeper stages of sleep, children would be hindered in muscle

       development and muscle repair.

                 The recommended sleep duration varies based upon age. It is commonly recommended

       that younger individual get more sleep than older individuals. It is recommended that adults get

       seven to nine hours per night whereas children are recommended between nine and eleven hours,

       according to the averages of the articles studied. With twenty percent of Americans sleeping less

       than six hours per night, sleep deprivation is a serious issue that needs to be addressed in our

       society (Beck, 2009). Americans average only 6.9 hours of sleep per night which has drastically

       gone down over only a small period of time (Epstein, 2010). These numbers are worrisome,

       especially since individuals don’t truly understand the detriments of inadequate sleep patterns.

       Overall, it appears that younger individuals sleep more than older individuals. This is important,

       as illustrated before younger people need more sleep. It is important to note that most studies

       involving age and sleep show that as individuals age there is progressively less depth in the sleep

       cycle and there is also less continuity in their sleep measurements (Hume, Van, & Watson,

       1998). This percentage is only increasing as sleep deprivation rates are on the rise and more

       unhealthy side effects are becoming known to the public.



           II.      The Negative Effects of Sleep Deprivation

           The negative effects of sleep deprivation can include reduced cognitive impairment, reduced

       academic performance, increased accidents because of delayed reaction time, decreased hormone
The Effect of Sleep on College Students                                                                        15



       secretions including cortisol and growth hormones, negative immune system functioning, leaning

       impairment, memory deficits, mental disorders such as depression and anxiety, obesity which

       has been shown to lead to high blood pressure and cardiovascular disease, and a reduced level of

       daily functioning. The four most debilitating effects are obesity, mental disorders, cognitive

       impairment, and hormonal imbalances.

           Obesity is considered an epidemic in America today. Sleep deprivation could become one of

       the next big epidemics in America. Every article and journal analyzed showed obesity as a side

       effect of sleep deprivation. When individuals are deprived of sleep they have an increased

       hunger and appetite (Orzeł-Gryglewska, 2010). A lack of sleep has been shown to have

       correlations with obesity, hypertension, and metabolic disorders. There is also evidence to

       support that people that are obese are more likely to have a sleep disorder, such as sleep apnea or

       chronic insomnia. Numerous studies have shown a correlation between weight gain and short

       sleep in conjunction with appetite-regulating hormones. These appetite-regulating hormones

       include leptin and ghrelin. Their fluctuations depend on a variety of factors. Leptin and ghrelin

       are essential hormones produced during deep sleep which are necessary for the human body

       (Spivey, 2010).

           The release of hormones regulating growth and appetite are necessary for human functioning.

       Since they are secreted during deep sleep, without sleep, harmful effects could overtake one’s

       body. Leptin is a hormone that suppresses appetite and ghrelin is a peptide that stimulates

       appetite (Gaultney & Collins-McNeil, 2009). These hormones are essential to understanding the

       correlation between obesity and sleep deprivation. With too much ghrelin in our system, our

       appetites can be overly stimulated. If one lack’s the hormone Leptin, one’s appetite will not

       appear as full as it truly is. This causes individuals to eat more and progressively leads to obesity
The Effect of Sleep on College Students                                                                     16



       in hormone deficient individuals. Other studies attribute obesity to be a result of increased

       activity in the sympathetic nervous system. This would ultimately lead to raised heart rate, blood

       pressure, more exposure to possible cardiovascular diseases, and hypertension. During stages of

       deep sleep or stage four of the sleep cycle, our blood pressure drops. This drop in blood pressure

       if not experienced during nightly sleep, could result in hypertension to individuals that suffer

       from sleep deprivation. Inadequate sleeping habits can cause lower energy expenditures where

       individuals have no desire to do any physical activity or even worse, cutting off the body’s

       hormones that are secreted during sleep (Gaultney & Collins-McNeil, 2009). When we analyze

       both the effect of hormones on the body’s metabolism we can see that people eat more and they

       perceive their hunger as not being as satisfied (Beck, 2009). Obesity is a very detrimental effect

       of sleep deprivation and is currently being researched daily to determine the exact nature of the

       relationship between a lack of sleep and obesity.

           The most common mental disorders related to sleep deprivation are depression and anxiety.

       Mania is also another mental disorder that can aggravate sleep deprivation. Episodes of mania

       aggravate sleep deprivation by turning into insomnia or increasing aggressive behavior among

       individuals (Orzeł-Gryglewska, 2010). Aggressive behavior is found in individuals who go

       through manic episodes and people experiencing depression and anxiety. These mental disorders

       need therapeutic treatment, although sleep deprivation does not get treated as frequently as other

       mental disorders. Individuals often do not realize the severity of their sleep disorders. Mental

       disorders are also a serious issue because many psychological disorders severely compromise an

       individual’s health and make sleeping difficult.

           Sleep is frequently disrupted by individuals who have other mental disorders (Gaultney &

       Collins-McNeil, 2009). ADHD is common in individuals with erratic sleeping patterns. By not
The Effect of Sleep on College Students                                                                       17



       following the proper stages of sleep explained above, individuals may be more predisposed to

       experiencing these mental disorders later in life. It is also important to recognize sleep disorders

       that can cause individuals to have inadequate sleep which leads to problems discussed here.

       Insomnia is the most common sleep disorder and it makes it very difficult for individuals to get

       to sleep. Restless leg syndrome can cause disturbances in the sleep cycle. Narcolepsy can also

       cause irregular sleeping patterns as individuals are overcome by unexpected attacks of deeper

       stages of sleep as well as sleep walking. Sleep apnea is a condition that can be caused by shallow

       breathing or pauses in breathing that disrupts an individual’s sleeping habits making the crucial

       stages of the sleep cycle difficult to reach (Lovgren, 2005). Sleep deprivation and sleep disorders

       can cause the mental disorders mentioned above and cause cognitive impairment in individuals.

           A lack of sleep or sleep disorders can cause cognitive impairment in numerous ways, such as

       a lack of concentration. That is why it is crucial that children and teens get enough sleep at night

       in order to have superior academic performance. Inadequate sleep of any kind can cause

       cognitive impairment in the forms of delayed reflexes, poor memory function, failure to pay

       attention, impaired learning, and poor decision-making. Sleep deprivation has been shown to

       slow down the attention and reaction times of individuals which can show severe consequences

       when driving, using machinery, or doing complex work (Gaultney & Collins-McNeil, 2009).

           Sleep is becoming recommended by employers to their employees so their cognitive

       functioning is not impaired during working hours. An increase in the amount of daytime

       sleepiness up to 20% is becoming a major concern for employers because this could hinder their

       employees from performing at optimal levels (Lovgren, 2005). This lack of sleep experienced by

       employees could produce hazardous results to workers who have jobs that require them to

       perform heavy lifting, complex calculations, surgery, manufacturing, as well as many others. If
The Effect of Sleep on College Students                                                                       18



       the cognitive abilities of these workers are not at their premium level, employers may want to

       begin to examine these individuals sleeping habits. Recent scientific studies have tied memory

       and recall problems to REM sleep deprivation. Recall performance is significantly decreased if

       individuals are deprived of sleep. Scientists are currently doing further research on the effects of

       sleep deprivation on the other stages of the sleep as well as further investigating the effects on

       REM sleep. The recent studies have shown definite correlations between consolidation of

       memories, cognitive skills, and recall during REM and the certain areas of NREM sleep. For

       cognitive skills to be functioning at their top level, REM sleep and going through the proper

       sleep cycles are essential for individuals (Rauchs, Desgranges, Foret, & Eustache, 2005).

               Hormonal imbalances are one of the most detrimental effects of sleep deprivation and

       they are becoming more evident through the scientific studies performed today. Certain

       hormones are secreted during sleep making them a necessity to fuel our daily functioning. If

       these hormones are not produced during the necessary sleep stages negative effects can result in

       individuals. The first two hormones important to note are leptin and ghrelin. As mentioned

       before, these are related to appetite regulation for the human body. If someone does not get

       enough sleep these hormones may change their sensation of being full, increasing their appetite,

       and altering the body’s response to sugar intake. These all cause weight gain which could lead to

       diabetes, high blood pressure, and cardiovascular disease (Epstein, 2010). There have been

       numerous correlations with a lack of sleep earlier in life and obesity later in life. These hormonal

       imbalances are especially important with children who are still growing. During stage four of the

       sleep cycle, hormones are secreted. Growth hormones are secreted here and they are essential for

       a child’s muscular development. If a child does not receive enough sleep or suffers from sleep

       disorder symptoms, the child may not receive the appropriate amount of growth hormones his or
The Effect of Sleep on College Students                                                                      19



       her body needs to grow and develop. Recent studies have shown increased levels of visfatin in

       individuals who do not receive adequate sleep. Visfatin is a hormone that has been shown to

       have a strong relationship with insulin resistance (Beck, 2009). Effects of these hormones can

       show possible associations with a lack of sleep and obesity, diabetes, poor immune system

       functioning, and cardiovascular disease. As shown in the sleep cycle above, it is important to see

       that children must enter stage four of the sleep cycle to ensure they receive their adequate levels

       of hormones to promote proper daily functioning. For children to develop properly they must

       make sure they receive adequate sleep to ensure proper hormonal functioning and body

       development.

           Sleep deprivation can take a large toll on the human body if adequate sleep is not received.

       This is especially important with younger children because of the effect that a lack of sleep can

       have on them later in life. These negative effects on children later in life include obesity,

       decreased secretion of growth hormones, hormonal imbalances, and cognitive impairment.

       Americans in particular get less sleep than other countries and they need to receive adequate

       sleep to improve their daily functioning. Sleep disorders often go unnoticed in this country and

       are negatively affecting performance. If we do not get adequate sleep we risk facing obesity,

       mental disorders, cognitive impairment, hormonal imbalances, and other negative side effects.

       By informing individuals through seminars, manuals, and classes about sleep cycles, methods,

       negative effects, and prevention measures we can enhance the well-being of individuals in

       America.
The Effect of Sleep on College Students                                         20



       Running Head: The Use of Energy Supplements and Sleep Aids




                                 The Use of Energy Supplements and Sleep Aids

                                                Patrick Dunne

                                              Rowan University
The Effect of Sleep on College Students                                                                       21



               The use of energy supplements, sleep aids, and caffeine is rising across the globe (Merrett

       2007). The question some people fail to ask, however, is how these products affect a person’s

       ability or inability to sleep normally. Throughout this literature review it will be proven that all

       three of these things affect the amount and way people sleep. They all have similar positive and

       negative effects on the body. This topic is important because the overall use of sleep aids and

       energy supplements are increasing throughout the world and people do not really understand

       how these products really affect the human body. Also sleep is extremely important to everyone

       in the world. Everyone must do it to recharge their body after a long day. How much sleep a

       person gets at night determines their alertness and performance ability (Bryant & Wolfson 2010).


                        How Energy Supplements, Sleep Aids, and Caffeine Effect Sleep


               Energy supplements range from drinks to pills that contain a variety of different

       chemicals, minerals, and herbal supplements. The most abundant of which is caffeine. Caffeine

       is a white, bitter alkaloid that stimulants the nervous system of the human body usually creating

       a sense of alertness and hyperactivity. Many studies have been done on caffeine in the last

       couple decades to determine the overall negative and positive effects of the mineral. All these

       studies have found that caffeine can have positive effects if used properly but may become

       addictive and also can harm your body if abused (Topendsports.com).


               Energy drinks are the most predominant energy supplements on the market today. Sales

       have been slowly rising ever since Red Bull and other brands have been stocking shelves

       (Merrett 2007). Other forms of energy drinks are 5 Hour Energy and MaXXX which are smaller

       “shot” type drinks. Since this article was written in 2007 there has been a steady increase in the

       use energy drinks. Use of energy drinks on a day to day basis may lead to dependency because
The Effect of Sleep on College Students                                                                    22



       the body may get used to having a certain amount of caffeine in the body. It may become

       necessary for a person to drink one as soon as they wake up or they will never get out of bed

       (EDrinks.net).


               Sleep aids are used to help people fall asleep and stay asleep. They can make someone

       fall asleep even when they do not want to or when they physically cannot. Someone on sleep

       medication can sleep through almost anything and cannot easily be woken up.


                        Negative and Positive Effects of Caffeine and Energy Supplements


               Most energy supplements contain some amount of caffeine. Some more than others but

       overall energy supplements have the same effects of caffeine. Caffeine has a variety of effects,

       some of which are positive but many more that are negative. The positive effects include

       improved performance, increased alertness, temporary reduction in fatigue, and it has some

       positive effects on the heart (SteadyHealth.com). Caffeine is a stimulant which is why it affects

       people this way. The negative effects, in my opinion, outweigh the benefits. Negative effects

       include restlessness, nausea, sleep difficulties, upset stomach, and dehydration due to increased

       urination. Other long-term effects are irregular heartbeat and high blood pressure. The most

       prevalent negative effect to most people is the dependency that comes along with continued use.

       In some cases people may even become addicted and have moderate withdrawal symptoms after

       extended and constant use (Topendsports.com).


                                   Negative and Positive Effects of Sleep Aids


               Sleep aids also come with some negative and positive effects attached to use. The best

       sleep aids are pills or medical containing melatonin, 5HTP, and some herbal supplements
The Effect of Sleep on College Students                                                                     23



       (CantSleep.org). These sleep aids are known as barbiturates (WebMD.com 2010). Some

       barbiturates include Lunesta, Ambien, and Sonata. Most people that use sleep aids are people

       with sleep disorders such as insomnia. However, people who have irregular schedules such as

       college students and night workers have also been known to use sleep aids to help them sleep

       when they are stressed out or need to sleep during the day. The positive effects of sleep aids are

       that they are effective, easily available, and can prevent sleep disruptions. These effects help

       people who take them fall asleep and stay asleep when they are having trouble resting.


               The negative effects include next day tiredness and some harmful side effects according

       to WebMD.com. Harmful side effects such as changes in appetite, burning or tingling in hands or

       feet, difficulty keeping balance, dizziness, drowsiness, headache, heartburn, and usual dreams

       are results of taking this medication (WebMD.com 2010). The worst effect, however, is the

       moderate dependency that comes along with extended and constant use. If a person uses sleep

       aids every night to fall asleep they may soon find themselves unable to sleep without the

       medication they had been taking (Pillitteri, Kozlowski, Person, & Spear 1994). Another type of

       sleep aid are benzodiazepines. These are anti-anxiety drugs such as Xanax, Valium, and Ativan.

       They carry much more harmful effects and a serious risk of dependency.


               The overall summary of what has been learned since collecting these literary and public

       sources and publications is that caffeine is the major factor when considering the effects of

       energy supplements such as energy drinks and pills. Sleep aids and energy supplements have a

       serious effect on the amount and way people sleep. There are harmful side effects in both cases

       but there are also some positive effects as well. Sleep aids give people with insomnia and other

       sleep deprivation problems the ability to sleep. Energy supplements allow people to be alert,
The Effect of Sleep on College Students                                                                24



       awake and improve performance. Both have a variety of different brands that contain different

       chemicals and minerals.
The Effect of Sleep on College Students                                                                     25




                                              Aims of the Research

       General Purpose of the Study


               The general purpose of this study is to indicate the effects of sleep on college students.

       By analyzing college student’s knowledge of sleep, their actual sleep patterns, and how they

       sleep, this study helped us understand their overall sleep patterns. This study also gave

       significant insight into the rate of use of energy supplements and sleep aids among college

       students so we can determine how these products affect their sleep schedule and which energy

       supplements and sleep aids should be marketed towards college students. This study also showed

       college students knowledge of the sleep cycle, sleep effects, and sleep deprivation to get an

       overall view of their knowledge of sleep.


       Motivation for Conducting Study


               College students are often deprived of sleep and their inadequate sleep patterns are

       detrimental, according to the secondary data on the topic. Through careful analysis of the

       secondary data on the subject, colleges students is an area that marketers should focus on in

       terms of sleep aids and energy supplements because of their irregular sleeping patterns. The

       motivation for conducting this study was that, being college students and knowing how hard

       managing your time is, do these products really help college students or are they actually

       harming them. Energy supplements and sleep aids can help a college student stay up late to

       finish a paper or help them sleep when their sleep schedule gets messed up from a long night

       studying. Although, secondary data shows the negative effects of these supplements, this study
The Effect of Sleep on College Students                                                                       26



       helped look into how college students use these aids to help them through their academic careers.

        This is important research because both of these products can prove contradictory to each other

       if used together and have different effects on the student in the long-run. Evaluating college

       student’s knowledge of sleep was also of crucial importance in order to see how much they

       would value help in this area to reform their sleep patterns to help their academic performance.


       Specific Managerial/Marketing Decisions to be Supported by Results of the Study


               The main decisions this study can help make is it can determine if marketing energy

       supplements or sleep aids is necessary or effective in relation to college students. It also can

       determine whether a supplier of these products should create more of an amount available around

       college or university campuses. Sleep aids and energy supplements may be more important in

       certain colleges than other colleges. This study looks into the use of sleep aids and energy

       supplements by Rowan University students. This study also questions their knowledge about the

       effects of these supplements as well as their knowledge of the effects of sleep. College students

       knowledge of the effects of sleep deprivation is important to marketers because if can help them

       better reach this growing niche market that may be in need of a refined marketing campaign.


       Specific Research Objectives to be Attained


               The research objectives attained would include an assortment of sleep based questions.

       The main research objectives in this study were to analyze the amount of sleep college students

       had each night, the effects of energy supplements and sleep aids, and the knowledge that college

       students had about the effects of sleep. The topics covered included if a student felt like he slept

       more than other students, how important sleep actually is to him/her, how much they actually
The Effect of Sleep on College Students                                                                           27



       sleep each night, if they preferred sleeping longer or shorter than the recommended amount, the

       effects of energy supplements and sleep aids, how sleep affects their academic performance, how

       sleep affects their health, if they stay up at night; what kept them up, if where they lived affected

       their sleep pattern, if the college they were in affected their sleep pattern, and lastly, if their year

       in college affected their sleep pattern. All of these minor objectives combined to achieve the

       three main research objectives.
The Effect of Sleep on College Students                                                                     28



                                          Research Design and Methodology

       Research method

               The survey was used to find the sleep habits, energy supplements and sleep aid usage,

       and effects of sleep information on college students. A survey was used because a survey was

       capable of provide a large amount of data about the college students as it related to our study. A

       questionnaire could provide us with descriptive information about our subjects and also lead to

       more in-depth information about the individual’s views and knowledge of sleep. Through the

       format of a survey we were able to work towards more complex answers and get a more rounded

       view of the individual’s sleeping habits. In the first part of a Likert scale questions where the

       survey compared the degree to which individuals agreed or disagreed with a statement, we could

       easily gather information that provided us with answers to our research objectives. The second

       part allowed us to dig deeper into their sleeping habits and we were able to get more in-depth

       information to supplement the information in part one. Not only did the survey gather

       demographic information, but it also allowed us to obtain the subject’s amount of sleep, what

       distracts them when they should be sleeping, their use of energy supplements, if they had a

       disorder, if they used sleep aids, and other information that aided our discovery process.

       Descriptive data was gathered because the goal of the questionnaire was to find descriptive

       characteristics about the population under study as represented in our sample. It was a goal of the

       questionnaire to be able to answer the who, what, where, when, and how of college students

       sleeping habits. The information provided, through descriptive research, in-depth information of

       college students sleeping habits.
The Effect of Sleep on College Students                                                                      29



       Sampling


               This study used simple random sampling. This was used because we wanted to survey

       college students but, not just survey our friends. Surveys were handed out in the Bunce computer

       lab, in the Labor and Employees Relations class, in the library, and others were handed out

       randomly throughout campus. This method helped us achieve the study’s research objectives

       because each student was able to answer about their sleeping habits and energy supplement and

       sleep aid usage. Although, it was thought that they may not have been as open about their usage

       of energy supplements and sleep aids, all students genuinely filled out the surveys with interest

       and curiosity. The college students that filled out our questionnaires also helped to show us their

       knowledge about the sleep cycle and the effects of sleep deprivation, which was very important

       to understanding how college students view the effects of sleep. The total sample size was 52

       questionnaires which were distributed throughout campus. It was made sure that the sample only

       consisted of college students currently enrolled in Rowan University.


       Data Collection


               The questionnaire used for this study includes both nominal and scale data. The

       questionnaire is in the format of a Likert scale because respondents were asked to specify the

       agreed or disagreed with a series of mental belief and behavioral belief statements all revolving

       to some degree on sleep. Questions were structured to provide information to answer the

       research objectives specifically. The Likert scale ranged from strongly agree to strongly disagree,

       with the option for respondents to choose neither if they desired. The questionnaire began

       thanking respondents for taking their valuable time to fill out the survey and they were told that

       the results would be strictly confidential to be used for analysis in Research Methods in
The Effect of Sleep on College Students                                                                        30



       Marketing class. Part one of the survey, as mentioned above was the Likert scale format. Part

       one of the survey solely collected nominal data. Part two of the survey collected both nominal

       and scale data, particularly scale data. Part two also collected demographic information and the

       description of the respondents which is discussed in the first section of the results section in

       detail. The scale data collected in this section that related to the research objectives of the study

       were the number of naps per day, the amount of energy drinks consumed per week, the amount

       of coffee consumed per day, and the amount of sleep on average per night. Data that was

       inputted as nominal in SPSS 18.0, that was part two of the survey, included what respondents

       stayed up late to do, their use of sleep aids, and if they had any diagnosed sleep disorder. Other

       data collected in part two to further descriptive analysis of the respondents included the living

       location, gender, college, and year in college of the respondent. A specimen questionnaire is

       attached in the appendix under Questionnaire A1. An annotated questionnaire is also attached in

       the appendix under Questionnaire A2.


               Surveys were distributed randomly throughout campus and in two major areas. Fifteen of

       the surveys were completed in Labor and Employees Relations class, ten were handed out in the

       Bunce computer lab, and the rest were distributed randomly throughout campus. Four individuals

       did not take the survey because they said they were too busy studying for midterms. Besides for

       those four individuals refusing to participate, the other fifty-two respondents who did take the

       survey seemed very interested and completed the survey with enthusiasm. In the limitations of

       the study section, we discussed possible problems with the uneven amounts of respondents in

       certain categories. Particularly, the thirty-four males compared to eighteen females, an

       overwhelming amount of forty business majors, and thirty-five seniors, may have an impact on

       the quality of the data because certain groups of students are not completely represented in this
The Effect of Sleep on College Students                                                                     31



       data. If different colleges were to be selected, more females, and more lower-classman, the

       quality of the data would improve because of better representation of groups that are now

       minorities in our data. The quality of the data could be improved through increasing the amount

       of surveys and possibly conducting surveys of alumni to see changes in sleep patterns once these

       students leave college. These factors are discussed in more detail in the limitations of the study

       section. To see these results, please go to the annotated questionnaire located in the appendix as

       Questionnaire A2.


       Tabulation and Analysis Procedures


               SPSS 18.0 was utilized for data entry and processing. Statistical analyses were computed

       using SPSS 18.0. To see the data set used in this study, go to section B1 in the appendix. Cross-

       tabulations and graphs were computed for each of the questions. Non-parametric analyses and

       parametric analyses were computed where appropriate to help with analyzing the data. SPSS

       18.0 was used to analyze the data collected through the survey to better understand the data.
The Effect of Sleep on College Students                                                                   32



                                                    Results

       Part One: Description of Respondents (Biographic Characteristics)


               Biographic characteristics that were analyzed in this study include gender, college or

       major, current year, and living location. A characteristic common to all respondents was that

       they were enrolled in Rowan University. The location the students took the surveys in included

       fifteen in a Labor and Employees Relations class, ten in the Bunce computer lab, and the

       remaining surveys were randomly distributed throughout campus. Only 4 people refused to

       participate in the survey because they said they were studying for mid-terms. Thirty-four of the

       respondents were male and eighteen of the respondents were female. The gender bias in this

       study significantly favors males. The college within Rowan University or the respondents major

       was also analyzed in this survey. An overwhelming amount of students in this study were in the

       Rohrer College of Business or the business major. Two respondents were communications

       students, three respondents were education students, two respondents were engineering students,

       zero respondents were fine arts students, and five respondents were liberal arts students. The

       respondent’s ages are not known, but their current year in college is known. Only one respondent

       was a freshman, four respondents were sophomores, twelve respondents were juniors, and thirty-

       five respondents were seniors. Limitations on the disproportionate gender, year, and college

       values are explained in the “Limitations of the Study” section. The living location of the

       respondents was less dispersed as opposed to the other biographic characteristics. Fifteen

       respondents lived on campus, twenty respondents lived off campus, and seventeen respondents

       commuted from home.
The Effect of Sleep on College Students                                                                       33



       Part Two: The Sleep Patterns of College Students


           I.      College students view sleep as a priority, although, they do not receive adequate

                   sleep.



                The data proved to show many interesting findings for all of the project’s research

       objectives. There were cases in which the data set went against the secondary data researched on

       the topic as well as many instances where the data set agreed with the secondary data showing

       intriguing results. The first overarching research objective analyzed was the sleeping patterns of

       college students. This research objective was foundational to this project and was of prominent

       importance to be analyzed through the questionnaire.

                The first statement on the questionnaire was “I sleep more than other students my age.”

       This was one of the few times where the data had a fairly even spread. This even distribution can

       be seen in Chart C1. There was eighteen disagrees which proved to be surprising to say the least.

       This would mean that eighteen of the respondents believed they slept less than other students

       their age. According to secondary data, the amount of sleep that college students receive is

       inadequate and this proves that numerous students realize that their sleep patterns are

       debilitating. This statement is important when viewed in conjunction with the second statement

       “Sleep is a priority to me.” An overwhelming majority agreed that sleep was a priority to them.

       Therefore, it is evident that college students realize they are not getting enough sleep but they

       view sleep as a priority. These contradictory views in the respondents mind, could best be seen in

       a cross tabulation between these results. You would think that students who sleep more than

       other students would view sleep as a priority yet, it is clear that college students realize they do
The Effect of Sleep on College Students                                                                                    34



       not receive enough sleep. The cross tabulation of “I sleep more hours than other students my

       age” and “Sleep is a priority to me” is shown below.

                              Sleep more hours than other students * Sleep is a priority Cross-tabulation

        Count

                                                                                    Sleep is a priority

                                                               Strongly                                       Strongly
                                                                Agree       Agree      Neither    Disagree    Disagree   Total

        Sleep more hours         Strongly Agree                         5       5             0           0          0       10
        than other students      Agree                                  1       8             0           2          0       11

                                 Neither                                1       5             2           0          0           8

                                 Disagree                               4       7             2           2          3       18

                                 Strongly Disagree                      0       0             0           4          1           5
        Total                                                        11        25             4           8          4       52




                 This example illustrates that even though college students view sleep as a priority, they

       still do not receive adequate sleep. To see college students actual amount of sleep each day of the

       week with the statement they “Sleep more hours than other students” cross tabulation, please

       look in the appendix at Cross-Tabulation D1.


           II.      College students believe they need more sleep, but their desire for adequate sleep

                    appears insincere.


                 The first example illustrated that sleep was a priority to them. This study calls into

       question whether the priority that college students place on sleep is significant. College students

       both leaned towards the agreement side on both the statements “I do not receive enough sleep

       each night” and “I feel I need more sleep each night.” These questions were both very similar

       and intended to see whether college students believed they needed more sleep each night. This
The Effect of Sleep on College Students                                                                         35



       coincides with the how they view sleep as a priority. By saying that they need more sleep each

       night and that they do not receive enough sleep each night, they are in fact admitting that they do

       not receive optimum sleep per night. The fact that they do not receive optimum sleep per night

       can be seen in questions forty-five through fifty-one. The average amount of hours college

       students slept per night was analyzed and is below the recommended eight plus hours that many

       of the secondary sources recommends. Only Tuesday had an average value below seven hours

       per night. The frequencies for each of the hours can best be seen when compared in a chart. Bar

       charts for each of the days of the week and their corresponding amount of sleep in hours can be

       seen in the appendix as Chart C2 through Chart C8.


           III.      College students sleep patterns are significantly interrupted by watching

                     TV/movies, doing homework, going on the computer, drinking/partying, and

                     hanging out with their friends.


                  Questions thirty-two through thirty-eight asked respondents to check all of the reasons

       they stay up late. Respondents checked off more responses than originally hypothesized. These

       other activities, especially academic pressures and social gatherings, are believed to be at the root

       of college students sleep inadequacies. The items listed in the survey are routine activities that

       college students perform on a daily basis and it is believed that these are the activities interfering

       with their sleep patterns. Thirty-nine respondents stayed up late to watch TV/movies, thirty-nine

       respondents stayed up late to do homework, thirty-one respondents stayed up late to go on the

       computer, seventeen respondents stayed up late to play video games, thirty-two respondents

       stayed up late for drinking/partying, thirty-seven respondents stayed up late to hang out with

       their friends, and four respondents stayed up later for reasons not specified in this questionnaire.
The Effect of Sleep on College Students                                                                      36



       Charts are depicted in the appendix of the respondents answers to what causes them to stay up

       late and these answers are contrasted with respondents overwhelming agreement that sleep is a

       priority. Even though students view sleep as a priority, it is clear that they let drinking/party,

       watching TV/movies, going on the computer, and hanging out with their friends get in the way of

       their sleep routine. Charts C9-C14 depicts this relationship as shown in the appendix. Illustrated

       below are cross-tabulations that show the activities that students view as interrupting their sleep

       and the students that view sleep as a priority to them.


                    Sleep is a priority * Watch TV Movies Cross tabulation
        Count

                                                      WatchTVMovies

                                                      No         Yes         Total

        Sleep is a priority   Strongly Agree               3           8             11

                              Agree                        4           21            25

                              Neither                      2           2             4

                              Disagree                     2           6             8

                              Strongly Disagree            2           2             4
        Total                                              13          39            52




                      Sleep is a priority * DoHomework Crosstabulation
        Count

                                                       DoHomework

                                                      No         Yes         Total

        Sleep is a priority   Strongly Agree               3           8             11

                              Agree                        8           17            25

                              Neither                      0           4             4

                              Disagree                     2           6             8

                              Strongly Disagree            0           4             4
        Total                                              13          39            52
The Effect of Sleep on College Students                                                     37




                    Sleep is a priority * Go on Computer Cross tabulation
        Count

                                                       GoonComputer

                                                       No          Yes         Total

        Sleep is a priority   Strongly Agree                 3            8            11

                              Agree                         13            12           25

                              Neither                        1            3            4

                              Disagree                       3            5            8

                              Strongly Disagree              1            3            4
        Total                                               21            31           52




                    Sleep is a priority * Drinking Partying Cross tabulation
        Count

                                                       DrinkingPartying

                                                       No          Yes         Total

        Sleep is a priority   Strongly Agree                 4            7            11

                              Agree                         12            13           25

                              Neither                        1            3            4

                              Disagree                       2            6            8

                              Strongly Disagree              1            3            4
        Total                                               20            32           52
The Effect of Sleep on College Students                                                                  38



                 Sleep is a priority * Hanging with Friends Cross tabulation
        Count

                                                   HangingwithFriends

                                                      No         Yes           Total

        Sleep is a priority   Strongly Agree               3            8              11

                              Agree                        8           17              25

                              Neither                      1            3              4

                              Disagree                     1            7              8

                              Strongly Disagree            2            2              4


        Total                                              15          37              52




           IV.       The academic pressures of college take a substantial toll on students sleep
                     patterns.

           College puts academic pressures on students. These academic pressures as shown earlier

       effect the student’s sleep schedule. Unfortunately, these academic pressures have a negative

       effect on their sleep schedule. Overall, college students believe that their sleep has a strong

       relationship with their academic performance. Twenty-three students agree and nine students

       strongly agree that “My sleep has a strong relationship with my academic performance.” This

       statement has a relationship to “I find myself doing homework when I should be sleeping” and

       “The more sleep I receive the better I can concentrate.”
The Effect of Sleep on College Students                                                                                 39




        Sleep relationship with academic performance * Do homework when I should be sleeping Cross tabulation
        Count

                                                              Do homework when I should be sleeping

                                                        Strongly                                 Strongly
                                                         Agree         Agree Neither Disagree   Disagree        Total

        Sleep relationship with academic   Strongly                3       1      1        2                2      9
        performance                        Agree

                                           Agree                   1     15       2        4                1     23

                                           Neither                 3       3      2        2                0     10
                                           Disagree                2       4      0        1                1      8

                                           Strongly                0       1      0        0                1      2
                                           Disagree
        Total                                                      9     24       5        9                5     52


       These cross-tabulations illustrate the relationships college students believe that their academic

       performance has with concentration. Academic performance is strongly related to academic

       performance and these cross-tabulations not only prove that but show how college students need

       to get adequate sleep to improve their academic performance.




       Sleep relationship with academic performance * More sleep the better my concentration Crosstabulation
        Count

                                                              More sleep the better my concentration

                                                        Strongly                                 Strongly
                                                         Agree         Agree Neither Disagree   Disagree        Total

        Sleep relationship with academic   Strongly                8       0      1        0                0      9
        performance                        Agree

                                           Agree                   3     19       1        0                0     23

                                           Neither                 0       7      2        0                1     10
                                           Disagree                2       4      1        1                0      8
The Effect of Sleep on College Students                                                                       40



                                          Strongly            1     1       0        0             0     2
                                          Disagree
        Total                                                14    31       5        1             1    52




           Thirty-one students agreed and fourteen students strongly agreed that the “The more sleep I

       receive the better I can concentrate.” This shows that college students strongly see the correlation

       between their concentration and academic performance, which was discussed thoroughly in the

       literature reviews. Even though, college students value their sleep and academic performance, it

       appears that both are conflicting for them. Thirty-nine students said that they stayed up late to do

       homework and twenty-four students agreed and nine students strongly agreed that “I find myself

       doing homework when I should be sleeping.”
The Effect of Sleep on College Students                                                                     41




           Another surprising fact was the amount of students that found themselves falling asleep in

       class. During their class time, students should be staying awake since they value their academic

       studies as shown by the survey. If students are falling asleep in class, they may not value their

       academic studies to the degree that they stated in the survey. It was surprising that even four

       students strongly agreed and ten students agreed that they found themselves falling asleep in

       class. It was hypothesized before the study that students would realize the importance of

       alertness and concentration in class, and work to get efficient sleep so they were mentally

       prepared for class time.


           College students need to restructure their sleeping patterns, as shown in results section one,

       in order to achieve their desired academic results. By doing homework instead of sleeping,

       college students may not be able to concentrate to produce their best academic work. They may

       harm themselves if they use energy supplements to try to help them concentrate, which may take
The Effect of Sleep on College Students                                                                      42



       a toll on their health. If they fail to receive optimum sleep and develop adequate sleep patterns,

       their school work will not be sufficient and they will need to receive adequate sleep to render

       their problem. By looking at the hours of sleep per night, college students should realize they are

       not receiving enough sleep and they should work to increase their rest to concentrate better in

       class. To see the importance that sleep has on concentration look at the literature review.

       Academic pressures can be resolved by getting adequate sleep to further student’s concentration

       and improve their overall study skills.




       Part Three: The Effects of Sleep Aids and Energy Supplements


           I.      Contradictions relating actually energy supplement use and the view that energy

                   supplement use increasing in America.


           When asked how many energy drinks that actually drank per week, there was an

       overwhelming amount of zeros. However this is contradictory to our primary data and secondary

       data that stated that the use of energy supplements in America was increasing. Students that took

       our survey said that the use of energy supplements were increasing and then turned around and

       said they did not even use them. When asked how many and what energy drinks students drank

       on a per week basis, seventy-eight to one hundred percent answered no use on energy drinks at
The Effect of Sleep on College Students                                                                   43



       all. The brand with the highest amount of use was Monster but almost seventy-nine percent of

       answered with no use per week. However, four respondents (7.7%) answered that they drank two

       monsters a week while three respondents (5.8%) answered one per week. These tables show that

       energy supplement use in America is not increasing in college students. College students seem to

       avoid energy supplements because they feel that may be harmful to a person’s health.




                                          Monster

                                                                     Cumulative
                         Frequency    Percent       Valid Percent     Percent

        Valid   .00              41          78.8            78.8            78.8

                1.00              3           5.8              5.8           84.6

                2.00              4           7.7              7.7           92.3

                3.00              2           3.8              3.8           96.2

                4.00              1           1.9              1.9           98.1

                7.00              1           1.9              1.9          100.0

                Total            52         100.0           100.0


                                          Redbull
The Effect of Sleep on College Students                                                          44



                                                                      Cumulative
                            Frequency    Percent     Valid Percent     Percent

        Valid    .00               43        82.7             82.7            82.7

                 1.00               3         5.8               5.8           88.5

                 2.00               2         3.8               3.8           92.3

                 3.00               3         5.8               5.8           98.1

                 5.00               1         1.9               1.9          100.0

                 Total             52       100.0            100.0



                                          Rockstar

                                                                      Cumulative
                            Frequency    Percent     Valid Percent     Percent

        Valid    .00               50        96.2              96.2              96.2

                 1.00               1         1.9               1.9              98.1

                 4.00               1         1.9               1.9          100.0

                 Total             52       100.0            100.0



                                           Maxxx

                                                                      Cumulative
                            Frequency    Percent     Valid Percent     Percent

        Valid    .00               52       100.0            100.0           100.0




                                        HourEnergy

                                                                      Cumulative
                            Frequency    Percent     Valid Percent     Percent

        Valid    .00               46        88.5              88.5              88.5

                 1.00               3         5.8               5.8              94.2

                 2.00               2         3.8               3.8              98.1

                 3.00               1         1.9               1.9          100.0

                 Total             52       100.0            100.0


           II.         Rare use of energy supplements stem from thought that they produce more

                       harm than good.
The Effect of Sleep on College Students                                                                            45



           Most of the students we surveyed felt that energy supplements produce more harm than

       good. Also, there was an overwhelming amount of students that did not use energy supplements

       at all. This shows that the use of energy supplements by college students has been slowed by the

       thought of energy supplements being bad for your health. However, when asked if energy

       supplements made students crash there was a normal curve from strongly agree to strongly

       disagree. This shows that energy supplement crashes have a small effect of college students and

       their decision to use energy supplements.


         Energy supplement use increasing * Energy supplements produce more harm than good Cross tabulation
        Count

                                                     Energy supplements produce more harm than good

                                                    Strongly                                Strongly
                                                     Agree         Agree Neither Disagree   Disagree       Total

        Energy supplement use       Strongly                   4       6      6        2               0     18
        increasing                  Agree

                                    Agree                      2     11       9        4               0     26

                                    Neither                    2       0      1        1               1      5

                                    Disagree                   0       2      0        1               0      3
        Total                                                  8     19      16        8               1     52
The Effect of Sleep on College Students                                                                46




               This next graph shows the data received on how college students felt about energy

       supplements desired negative and positive effects. Fifty-two percent of surveyed college students

       answered that they either strongly agree or agree that energy supplements produce more harm

       than good while only about seventeen percent strongly disagreed or disagreed.
The Effect of Sleep on College Students                                                                   47



           III.        Sleep aid use is very uncommon among college students.


           The data that was collected made a very obvious point almost immediately. College students

       do not use sleep aids. Out of fifty-two respondents, only three replied affirmatively when asked

       if they used sleep aids. Only one person responded yes to both questions. This contradicted the

       hypothesized results that we expected to receive. Our secondary data indicated that young people

       rarely know if they have a sleep disorder and it is very uncommon for a college student to be

       diagnosed with a sleep disorder. It is rare, however, for anyone to get checked for a sleep

       disorder and more people should consider being checked.


         Sleep Aids * Sleep Disorder Cross
                        tabulation
        Count

                         Sleep Disorder

                           No        Yes       Total

        Sleep     No         47            2      49
        Aids      Yes           2          1       3
        Total                49            3      52
The Effect of Sleep on College Students                                                                        48




       Part Four: The Knowledge of College Students about the Effects of Sleep


           I.      College students believe they have a sufficient knowledge of sleep, yet, they do
                   not apply this knowledge.

                College students overall agreed that they had sufficient knowledge of sleep. This can

           most evidently be seen in the statement “Sleep deprivation has many negative effects.”

           Although, this statement is very obvious, it cannot be under stressed. Especially, this cannot

           be under stressed for college students where there are many instances where they deprive

           themselves of sleep. There were only a few respondents in this survey that had extreme sleep

           deprivation illustrated in the hours they slept. Overall, though, the sleep college students

           receive is still not sufficient. They believe in sleeping over eight hours, they see the benefits

           in sleeping eight hours (all shown in the responses to the survey which can be seen in

           Questionnaire A2), but they do not sleep the eight hours per night. The average amount of

           sleep is always below eight hours and closer to seven. For students who need to concentrate

           and be alert, these numbers are inadequate and need to be looked into. For the statement
The Effect of Sleep on College Students                                                                                           49



           “Sleep deprivation has many negative effects,” fourteen respondents strongly agreed and

           twenty-eight students agreed with this statement. This overwhelmingly majority illustrates

           that college students see the dangers in sleep deprivation especially, within the college

           environment A chart showing the responses for this statement as well as other charts showing

           students knowledge of sleep is shown in the appendix in charts C21-C26. The following

           cross tabulations show college students knowledge of sleep, knowledge of sleep deprivation,

           and knowledge of sleep effects.




                   Knowledge of the effects of sleep * Knowledgeable about the sleep cycle Cross tabulation
        Count

                                                                      Knowledgeable about the sleep cycle

                                                           Strongly                                       Strongly
                                                            Agree          Agree Neither Disagree         Disagree       Total

        Knowledge of the effects of     Strongly Agree                 1       3        0         0                  0       4
        sleep                           Agree                          3     10         5         3                  0       21

                                        Neither                        1       4        6         0                  0       11

                                        Disagree                       1       2        3         6                  1       13

                                        Strongly                       1       1        0         0                  1       3
                                        Disagree
        Total                                                          7     20         14        9                  2       52




                Sleep deprivation is an increasing issue * Sleep deprivation negative effects Cross tabulation
        Count

                                                                           Sleep deprivation negative effects

                                                                      Strongly Agree Agree Neither Disagree Total
        Sleep deprivation is an increasing issue Strongly Agree                     6        1        0         2        9
The Effect of Sleep on College Students                                                                                       50



                                              Agree                               7     18      2            1   28

                                              Neither                             1         8   1            2   12

                                              Disagree                            0         1   0            0       1

                                              Strongly Disagree                   0         0   1            1       2
        Total                                                                     14    28      4            6   52




          Sleep deprivation is associated with mental disorders * Sleep deprivation is an increasing issue Cross
                                                         tabulation
        Count

                                                                  Sleep deprivation is an increasing issue

                                                           Strongly                                   Strongly
                                                            Agree         Agree Neither Disagree      Disagree       Total

        Sleep deprivation is associated   Strongly                    4       5        1        0                0       10
        with mental disorders             Agree
                                          Agree                       1       6        4        1                1       13

                                          Neither                     2       8        3        0                1       14

                                          Disagree                    2       8        2        0                0       12

                                          Strongly                    0       1        2        0                0       3
                                          Disagree
        Total                                                         9     28         12       1                2       52
The Effect of Sleep on College Students                                                                                51



        Sleep deprivation is associated with mental disorders * Sleep deprivation negative effects Cross tabulation
        Count

                                                                         Sleep deprivation negative effects

                                                                        Strongly
                                                                         Agree          Agree Neither Disagree Total

        Sleep deprivation is associated with mental   Strongly Agree               9        1      0          0   10
        disorders                                     Agree                        2        9      1          1   13

                                                      Neither                      1       11      1          1   14

                                                      Disagree                     2        7      1          2   12

                                                      Strongly                     0        0      1          2   3
                                                      Disagree
        Total                                                                      14      28      4          6   52




           II.      General knowledge about the effects of sleep and the hazardous effects of sleep
                    deprivation.

                 College students believe they have sufficient knowledge about the effects of sleep and

           negative effects of sleep deprivation. Nine students strongly agree and twenty-eight students

           agree that “Sleep deprivation is an increasing issue in America today.” This statement is

           absolutely true and sleep deprivation is increasing in America today. Secondary data shows

           that sleep deprivation has hazardous effects that many people are completely unaware of.

           Four people strongly agreed and twenty-one people agreed that “I have sufficient knowledge

           of the effects of sleep.” These numbers even seen large according to the little knowledge the

           secondary data stated people have on the subject. The sleep cycle is also an area that people

           do not have adequate knowledge about. Surprisingly, in the data collected seven people
The Effect of Sleep on College Students                                                                         52



           strongly agreed and twenty people agreed with the statement “I am knowledgeable about the

           sleep cycle.” College students do appear to be knowledgeable about the harmful effects of

           energy supplements and their increasing use in America, but their knowledge of the effects of

           sleep has been brought into question. As shown in the literature review, a lack of sleep and

           obesity are related, and although many did, quite a few students did not realize this

           relationship. Obesity and its relationship to sleep is currently being researched further to

           determine the exact relationship, although hormones are definitely key to understanding this

           relationship. Without sufficient knowledge of the hormones that are in play in when sleeping,

           it is hard to believe that college students have sufficient knowledge of the relationship that

           obesity and sleep have to one another. This is similar to the college students who agreed that

           “Sleep deprivation is associated with mental disorders.” Most individuals in this statements

           replied with neither because this is not common knowledge unless the respondent has

           researched this topic. It was also rare that so many people had knowledge about the sleep

           cycle because of its complex nature. Unless one has researched the sleep cycle it is also hard

           to believe that one would have sufficient knowledge of how it works. An overwhelming

           agreement that college students are absolutely correct on, is the extreme severity of sleep

           deprivation and the negative effects that can come out of such things. It is important that

           college students see the hazardous effects of sleep deprivation and warn others so that they

           are aware of the true harm that can result.




           III.      Sleep disorders are rarely treated and they can have significant negative effects.

                  The last point we made in this research project was that sleep disorders are rarely treated

           and they can have many negative effects. Many college students that may have a sleep
The Effect of Sleep on College Students                                                                      53



           disorder would never know or be oblivious to its existence. They find themselves

           overwhelmed with homework, tests, and other miscellaneous activities all the time on every

           day. A sleep disorder can have a serious effect on a college student because sleep is very

           important to everyone, especially someone as active as a college student. Three students

           stated they had a sleep disorder and three students said they used sleep aids. Two of the three

           students stated narcolepsy as their sleep disorder. Sleep disorders are rare and commonly go

           untreated, according to the secondary data on the subject. The secondary data shows that

           many people may never seek treatment for the sleep disorders and this may be illustrated

           through the data collected. There were extreme cases where respondents slept very few hours

           per night. This is unhealthy and dangerous. The negative effects of sleep disorders are

           illustrated in-depth in the literature review. These negative effects need to be made public so

           that individuals go seek treatment for their sleep disorder and live healthier lives.
The Effect of Sleep on College Students                                                                       54



                                                    Discussion

               Our discussion section will focus on the major points of the research we have conducted.

       The first result obtained was that college students view sleep as a priority, yet, they feel they do

       not receive enough sleep. If college students view sleep is a priority they should be getting

       enough sleep because it is important to them. It is obvious that other activities are much more

       important such as watching TV and doing homework. College students today need to start

       getting more sleep or determine how much of a priority sleeping really is to them.


               The next point focused on is that college students believe they need more sleep, but their

       desire for adequate sleep appears insincere. If college students really wanted to sleep enough

       they need to begin to let go of some of the other things that keep them from sleeping. Adequate

       sleep seems to be ranged between seven and eight hours by the college students we surveyed yet

       most of them rarely received that much sleep on a regular day. How important can sleep be to

       college students if they are not receiving the required amount of sleep each night?



               The third point discussed was the fact that according to the data, college students sleep

       patterns are significantly interrupted by watching TV/movies, doing homework, going on the

       computer, drinking/partying, and hanging out with their friends. The graphs and tables shown for

       this point make it clear that these activities severely affect the amount of sleep college students

       received. Students should try to avoid these activities at nighttime when they should be sleeping

       and manage their time better if they want to do some of these activities and sleep the required

       amount as well.
The Effect of Sleep on College Students                                                                      55



               The last point on college students and sleep is that the academic pressures of college take

       a substantial toll on students sleep patterns. A large amount of the students that completed the

       survey found that homework affected their sleep pattern. They also replied that they agreed that

       the more sleep they received the better they could concentrate. Finally the data suggested that

       most college students felt that the amount of sleep they received had a direct effect on their

       academic performance.



       Energy supplement and sleep aid use was the second part of this research project. After we

       realized the contradictions relating actually energy supplement use and the view that energy

       supplement use increasing in America that continued to arise, we found a way to focus on that.

       The main point here is that many of the students recognized that energy supplement use was

       increasing but they responded that they actually did not use them at all. How can you say that use

       of something is increasing when you, yourself, are not using them?



       The next point involving energy supplements was that rare use of energy supplements by college

       students stem from thought that they produce more harm than good. Many college students

       replied that they agreed that energy supplements produce more harm than good while very little

       disagreed. However, when asked if energy supplements kept them awake or made students crash

       the responses were evenly spread from strongly agree to strongly disagree with a lot of neither in

       the middle. The major conclusion here was that there was an overwhelming reply to the thought

       of energy supplements producing more harm than good, but when the actually negative effects

       were considered they did not have much effect at all.
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Research Methods Final Draft

  • 1. The Effect of Sleep on College Students 1 The Effects of Sleep on College Students Greg Hogya, Pat Dunne Research Methods in Marketing-WI, MKT 09384 1 Professor Habte-Giorgis April 8, 2011 Rowan University
  • 2. The Effect of Sleep on College Students 2 Table of Contents
  • 3. The Effect of Sleep on College Students 3 Managerial Summary Objectives and Methodology The purpose of this study was to determine whether college students were receiving enough sleep and if they were taking sleep aids or energy supplements. The study was developed to compare the results of our survey of a sample of college students sleep information, with the secondary data discovered on this topic. The main objectives were to determine if college students were getting enough sleep, to determine the effects of energy supplements and sleep aids, and to determine how knowledgeable college students were about the negative and positive effects of sleep. The primary data in this study came from the questionnaire which was distributed to 52 college students here at Rowan University. A survey was used to get the sleep information on college students. Secondary data came from the topics analyzed in our literature review. This secondary data included journal articles, websites, and newspaper articles. The research was descriptive research because it describes data and characteristics about the population we were studying in comparison with the sample data we generated. The study was performed to answer the questions who, what, where, when, and how as they related to sleep in college students. The study randomly selected 52 participants to fill out our surveys. The only requirements for these individuals were that they had to be college students enrolled in Rowan University. These surveys were randomly distributed throughout campus. Only 4 people refused to participate citing they were studying for mid-terms as their reason for not participating in the survey. The surveys were also distributed in Labor and Employee Relations class to get 15 of the
  • 4. The Effect of Sleep on College Students 4 surveys filled out. Ten surveys were handed out in the downstairs Bunce computer lab. The rest were handed out randomly throughout campus. This was a simple random sample. Findings Through the questionnaire results, it was determined that college students felt that they were not getting enough sleep. Although, they were getting more than hypothesized before the study, college students preferred to sleep over eight hours. However, they found themselves sleeping between six and a half to eight hours per night. Although, college students say they prefer to sleep over eight hours, a recommended amount, they actually receive less sleep. The original hypothesis was also incorrect about the use of energy supplements and sleep aids. The original hypothesis predicted many more of our sample would use energy supplements. An overwhelming amount of people thought energy drink use was increasing yet, very few people said they had taken any of the energy supplements listed in the questionnaire. Comparing this with sales figures and college student use statistics in numerous articles in the literature review, these results are shocking. Some of their responses in the survey contradicted secondary data researched in the literature review. The results surprised us to learn that college students believed they had knowledge about both the effects of sleep and the sleep cycle itself. Studies show that there is very little knowledge about the sleep cycle, sleep deprivation, and the benefits of sleep among college students especially because of their lack of sleep. According to our survey, college students believed they had this knowledge even though they felt they did not receive enough sleep per night.
  • 5. The Effect of Sleep on College Students 5 Conclusions and Recommendations College students felt they were not getting enough sleep and they in fact were not. According to the questionnaire responses, it would be recommended college students spend less time watching TV/movies, going on the computer, drinking/partying, and hanging out with friends. They also need to learn how to budget their time better so they don’t feel like homework is getting in their way of sleeping. Since, an overwhelming amount of people feel that there is a strong relationship between sleep and academic performance, they need to learn how to fit both into their schedule. According to the questionnaire, the college students surveyed rarely use sleep aids and energy supplements. This was contradictory to the secondary data studied and was surprising to say the least. It is also recommended college students learn how to achieve adequate sleep before resorting to energy supplements which may cause them long-term harm but, they appear to not be using them to the extent hypothesized. This is according to the secondary data in the literature review. College students believe they have sufficient knowledge of the sleep cycle and the effects of sleep deprivation. I would disagree that they have this knowledge as evidenced by the amount of sleep they have per night and some of their other surveyed answers. I would recommend that they increase their knowledge about the effects of sleep and sleep cycle so that they realize that adequate sleep is of great importance to their academic abilities.
  • 6. The Effect of Sleep on College Students 6 Background/Introduction General background to the situation that led to the research project Sleep is one of the most fundamental necessities to ensuring an individual’s health. The lack of sleep in America is debilitating to society as a whole, and without a proper sleep regimen, detrimental side effects may occur. The study and previous literature on the subject, felt that college students today weren’t receiving enough sleep per night. With the stress of academic performance and social activities, the concept of sleep deprivation and energy supplements made us curious to find out whether college students neglected the importance of sleep. The importance of sleep on the body is an understated issue. Sleep is almost just as important as diet and exercise to the human body. The college students in today’s society appear to not receive enough sleep per night nor do they understand the benefits of sleep. The use of energy supplements in America as well as many other countries is increasing. This topic intrigues us because of the potential harmful effects of these supplements and their abuse by college students. College students, also, are not as educated about the sleep cycle and the effects of sleep deprivation according to numerous sources. Knowledge of the sleep cycle and the negative effects of sleep deprivation are unknown to most and this study wanted to figure out whether people thought they had knowledge about this topic.
  • 7. The Effect of Sleep on College Students 7 Information pertaining to the business or issue being researched The information and secondary data discovered for this study determined that college students were not receiving enough sleep due to overwhelming work and strange schedules. The amount of sleep Americans are getting has been decreasing for some time and is estimated to continue to decrease throughout the 21st century. Sleep deprivation is a serious issue and can cause obesity, fatigue, mood swings, and poor decision-making. Information was also gathered on how important sleep actually is to the body. Sleep is needed to rejuvenate the body and it helps the human body recharge after a days activities. The four stages of sleep are also examined in the literature review. Stage one is a light state of sleep while stage four is a deeper stage of sleep in which more energy is gathered then the first stage. However, it takes a certain amount of time to go through these stages and if the required hours are not met there is a chance that sleep deprivation may occur. Research was also analyzed on how mental sleep disorders can affect sleep in people. A sleep disorder consists of any forms of mental illness that deprives a person of sleep, the most common of which being insomnia. These disorders cause sleep deprivation at its most intense level. Hallucinations may occur as well as cognitive impairment. This is a serious problem because people may hurt themselves or hurt others because of their fatigue or impairment. Some other information gathered indicated that energy supplement use was increasing in America and that college students and many young people were the main users of these
  • 8. The Effect of Sleep on College Students 8 supplements such as energy drinks and energy pills. There are many different types of energy supplements as well as sleep aids. They are industries with a lot of competition and a limitless amount of clients which makes them extremely profitable. Research was performed on caffeine and the way it will affect the brain and body. Long- term use of caffeine or some energy supplements can cause a dependency to form. Needing a cup of coffee in the morning may not feel like a serious problem to you, but what happens that one day that you have no coffee and cannot find any. Caffeine is a drug and is addictive when used in excess. Caffeine can cause restlessness, nausea, dehydration, and upset stomach. Another topic researched was the dependency related to sleep aids. Studies show that using sleep aids constantly and daily may cause a dependency problem. People who take sleep aids every night may develop a problem that prevents them from falling asleep without using a sleep aid as a catalyst for sleep. Overuse of sleep aids can cause next day tiredness, dizziness, and drowsiness. Sleep aids are commonly used by persons with sleep disorders, however, college students and night workers are known to use them to help them stay on their sleep schedule. This study has given insight into the use of energy supplements, sleep aids, caffeine, and energy drinks by college students and their perceptions about their usefulness, harmfulness, and effectiveness. Although, the use of energy supplements is increasing at a phenomenal rate in America, and according to secondary research amongst college students, this study did not in fact prove that. Marketing researchers could use this study to show perceptions by college students of energy drinks and their effects. According to the survey, college students agree energy supplement use is increasing, they keep them awake but, they also see that energy
  • 9. The Effect of Sleep on College Students 9 supplements produce more harm than good. This could show that possible health issues are becoming more evident in college students today, and could be furthered looked into. The situation or management problem that led to the study The situation or management problem that led to this study was whether or not college students received enough sleep. Many sources suggest to us that college students do not sleep enough and they are not knowledgeable about sleep and over abuse energy supplements in order to stay awake. This study investigated whether these college students were receiving adequate sleep through the night, and if they weren’t, what the reason they weren’t and what was getting in the way of their sleep. The situation of the college environment, with strong academic pressures and social gatherings, influencing college students, attracted us to studying the sleeping habits amongst college students. Significance of the study This study gives insight into the use of energy supplements and sleep aids by college students. This information is pertinent to companies that either manufacture or produce sleep aids and energy supplements because they need to know whose purchasing and using their products. The results conducted through this survey did not match up with the secondary data that we researched. The study also showed the sleeping habits of college students. This information is crucial for anyone marketers in the industry selling sleep aids or energy supplements. By knowing how much they sleep and their knowledge about sleep, marketers are
  • 10. The Effect of Sleep on College Students 10 better able to narrow in on the college market to see how to best help them with their sleeping habits.
  • 11. The Effect of Sleep on College Students 11 Literature Review Running Head: Sleep Deprivation The Negative Effects of Sleep Deprivation Greg Hogya Rowan University
  • 12. The Effect of Sleep on College Students 12 I. Sleep Stages and Sleep Effects on Individuals The amount of time Americans sleep has been decreasing and is projected to continue to decline in the future. Sleep is a biological need for all humans and sleep deprivation is causing humans to function at lower levels with dreadful side-effects for both the short- and long-term. Sleep has a myriad of effects on an individual depending on such factors as the stages of sleep, age, duration, and timing of sleep. When an individual is deprived of sleep, negative consequences emerge. These consequences emerge as a result of such sleep disorders as insomnia, sleep apnea, and narcolepsy as well as the irregular sleep schedules and sleep deficits in many human beings that endanger their health in a variety of ways (Stein, 2005). The negative effects of sleep deprivation include obesity, cognitive issues, mood variations, irregular hormone secretions, negative memory functions, decision-making, daily functioning, poor immune system functioning, mental disorders such as depression and anxiety, decreased alertness, and inadequate daily functioning. The negative effects of sleep deprivation harm many individuals. But, unlike obtaining medical care, individuals fail to seek treatment for sleep disorders (Gaultney & Collins-McNeil, 2009). This failure to seek help or acknowledge sleep deprivation as an illness has caused many people to fail to see the truly debilitating effects that a lack of sleep can impose upon individuals. This paper will show these detrimental effects and why sleep deprivation is a serious issue, especially in America. Sleep operates in unique stages that rejuvenate the body. Sleep is necessary to keep individuals healthy and should be considered as equally important in one’s health schedule as diet and exercise. Sleep patterns begin with NREM (Non-Rapid Eye Movement) sleep which comprises 75% of the night. NREM is composed of four stages. Stage one is a light form of sleep, where stage four is a deep state of sleep. REM sleep encompasses the other 25% of the
  • 13. The Effect of Sleep on College Students 13 night. The stages of sleep are important because certain stages are necessary for individuals to remain healthy. For example, stage four in the sleep cycle is crucial for individuals to remain healthy. In stage four of the sleep cycle individuals experience the most profound and recuperative sleep. In stage four blood pressure drops, blood supply increases to muscles making them more relaxed, muscle tissue repair occurs, and important hormones are released, such as growth hormones. Deep sleep secretes human growth hormones, which is necessary for all individuals. This is especially true in young individuals that need muscle development and reparation. REM sleep is crucial because it provides energy, aids in brain functioning, and relaxes body and muscular tension. In REM sleep the eyes move from side to side. REM is when dreaming occurs and is absolutely essential for consolidating memories, creativity, learning, decision-making, and problem-solving (Beck, 2009). REM sleep is needed for individuals to function properly in their daily activities. During sleep, a hormone cortisol is released. It is needed to make individuals alert when they wake up. If this hormone was not produced the irregular hormone imbalance could lead to a lack of functioning in areas such as alertness, decision-making, and memory. REM and deep sleep are the two most important areas that decline with age and are substantially prone to health issues such as anxiety, sleep disorders, and cognitive issues. The stages of sleep are important to understand because without properly experiencing these stages, the above listed negative effects of sleep deprivation can result. The age of an individual plays a large role in sleep effects. Studies show that sleep is most important for children. Children that have sleep deficits earlier in life are at a greater risk for mental disorders, learning problems, aggressive behavior, and obesity. Children are more prone to suffering mental illnesses, particularly depression and anxiety, later in life as well as abusing alcohol and drugs if they encountered sleep problems earlier in life (Petersen, 2011). The
  • 14. The Effect of Sleep on College Students 14 effects of sleep on the brain are what lead to mental illnesses and decreased concentration. The most important factor for children concerning sleep is getting the proper hormones. Without adequate sleep, children would be unable to get the proper growth hormones. Without the proper growth hormones in the deeper stages of sleep, children would be hindered in muscle development and muscle repair. The recommended sleep duration varies based upon age. It is commonly recommended that younger individual get more sleep than older individuals. It is recommended that adults get seven to nine hours per night whereas children are recommended between nine and eleven hours, according to the averages of the articles studied. With twenty percent of Americans sleeping less than six hours per night, sleep deprivation is a serious issue that needs to be addressed in our society (Beck, 2009). Americans average only 6.9 hours of sleep per night which has drastically gone down over only a small period of time (Epstein, 2010). These numbers are worrisome, especially since individuals don’t truly understand the detriments of inadequate sleep patterns. Overall, it appears that younger individuals sleep more than older individuals. This is important, as illustrated before younger people need more sleep. It is important to note that most studies involving age and sleep show that as individuals age there is progressively less depth in the sleep cycle and there is also less continuity in their sleep measurements (Hume, Van, & Watson, 1998). This percentage is only increasing as sleep deprivation rates are on the rise and more unhealthy side effects are becoming known to the public. II. The Negative Effects of Sleep Deprivation The negative effects of sleep deprivation can include reduced cognitive impairment, reduced academic performance, increased accidents because of delayed reaction time, decreased hormone
  • 15. The Effect of Sleep on College Students 15 secretions including cortisol and growth hormones, negative immune system functioning, leaning impairment, memory deficits, mental disorders such as depression and anxiety, obesity which has been shown to lead to high blood pressure and cardiovascular disease, and a reduced level of daily functioning. The four most debilitating effects are obesity, mental disorders, cognitive impairment, and hormonal imbalances. Obesity is considered an epidemic in America today. Sleep deprivation could become one of the next big epidemics in America. Every article and journal analyzed showed obesity as a side effect of sleep deprivation. When individuals are deprived of sleep they have an increased hunger and appetite (Orzeł-Gryglewska, 2010). A lack of sleep has been shown to have correlations with obesity, hypertension, and metabolic disorders. There is also evidence to support that people that are obese are more likely to have a sleep disorder, such as sleep apnea or chronic insomnia. Numerous studies have shown a correlation between weight gain and short sleep in conjunction with appetite-regulating hormones. These appetite-regulating hormones include leptin and ghrelin. Their fluctuations depend on a variety of factors. Leptin and ghrelin are essential hormones produced during deep sleep which are necessary for the human body (Spivey, 2010). The release of hormones regulating growth and appetite are necessary for human functioning. Since they are secreted during deep sleep, without sleep, harmful effects could overtake one’s body. Leptin is a hormone that suppresses appetite and ghrelin is a peptide that stimulates appetite (Gaultney & Collins-McNeil, 2009). These hormones are essential to understanding the correlation between obesity and sleep deprivation. With too much ghrelin in our system, our appetites can be overly stimulated. If one lack’s the hormone Leptin, one’s appetite will not appear as full as it truly is. This causes individuals to eat more and progressively leads to obesity
  • 16. The Effect of Sleep on College Students 16 in hormone deficient individuals. Other studies attribute obesity to be a result of increased activity in the sympathetic nervous system. This would ultimately lead to raised heart rate, blood pressure, more exposure to possible cardiovascular diseases, and hypertension. During stages of deep sleep or stage four of the sleep cycle, our blood pressure drops. This drop in blood pressure if not experienced during nightly sleep, could result in hypertension to individuals that suffer from sleep deprivation. Inadequate sleeping habits can cause lower energy expenditures where individuals have no desire to do any physical activity or even worse, cutting off the body’s hormones that are secreted during sleep (Gaultney & Collins-McNeil, 2009). When we analyze both the effect of hormones on the body’s metabolism we can see that people eat more and they perceive their hunger as not being as satisfied (Beck, 2009). Obesity is a very detrimental effect of sleep deprivation and is currently being researched daily to determine the exact nature of the relationship between a lack of sleep and obesity. The most common mental disorders related to sleep deprivation are depression and anxiety. Mania is also another mental disorder that can aggravate sleep deprivation. Episodes of mania aggravate sleep deprivation by turning into insomnia or increasing aggressive behavior among individuals (Orzeł-Gryglewska, 2010). Aggressive behavior is found in individuals who go through manic episodes and people experiencing depression and anxiety. These mental disorders need therapeutic treatment, although sleep deprivation does not get treated as frequently as other mental disorders. Individuals often do not realize the severity of their sleep disorders. Mental disorders are also a serious issue because many psychological disorders severely compromise an individual’s health and make sleeping difficult. Sleep is frequently disrupted by individuals who have other mental disorders (Gaultney & Collins-McNeil, 2009). ADHD is common in individuals with erratic sleeping patterns. By not
  • 17. The Effect of Sleep on College Students 17 following the proper stages of sleep explained above, individuals may be more predisposed to experiencing these mental disorders later in life. It is also important to recognize sleep disorders that can cause individuals to have inadequate sleep which leads to problems discussed here. Insomnia is the most common sleep disorder and it makes it very difficult for individuals to get to sleep. Restless leg syndrome can cause disturbances in the sleep cycle. Narcolepsy can also cause irregular sleeping patterns as individuals are overcome by unexpected attacks of deeper stages of sleep as well as sleep walking. Sleep apnea is a condition that can be caused by shallow breathing or pauses in breathing that disrupts an individual’s sleeping habits making the crucial stages of the sleep cycle difficult to reach (Lovgren, 2005). Sleep deprivation and sleep disorders can cause the mental disorders mentioned above and cause cognitive impairment in individuals. A lack of sleep or sleep disorders can cause cognitive impairment in numerous ways, such as a lack of concentration. That is why it is crucial that children and teens get enough sleep at night in order to have superior academic performance. Inadequate sleep of any kind can cause cognitive impairment in the forms of delayed reflexes, poor memory function, failure to pay attention, impaired learning, and poor decision-making. Sleep deprivation has been shown to slow down the attention and reaction times of individuals which can show severe consequences when driving, using machinery, or doing complex work (Gaultney & Collins-McNeil, 2009). Sleep is becoming recommended by employers to their employees so their cognitive functioning is not impaired during working hours. An increase in the amount of daytime sleepiness up to 20% is becoming a major concern for employers because this could hinder their employees from performing at optimal levels (Lovgren, 2005). This lack of sleep experienced by employees could produce hazardous results to workers who have jobs that require them to perform heavy lifting, complex calculations, surgery, manufacturing, as well as many others. If
  • 18. The Effect of Sleep on College Students 18 the cognitive abilities of these workers are not at their premium level, employers may want to begin to examine these individuals sleeping habits. Recent scientific studies have tied memory and recall problems to REM sleep deprivation. Recall performance is significantly decreased if individuals are deprived of sleep. Scientists are currently doing further research on the effects of sleep deprivation on the other stages of the sleep as well as further investigating the effects on REM sleep. The recent studies have shown definite correlations between consolidation of memories, cognitive skills, and recall during REM and the certain areas of NREM sleep. For cognitive skills to be functioning at their top level, REM sleep and going through the proper sleep cycles are essential for individuals (Rauchs, Desgranges, Foret, & Eustache, 2005). Hormonal imbalances are one of the most detrimental effects of sleep deprivation and they are becoming more evident through the scientific studies performed today. Certain hormones are secreted during sleep making them a necessity to fuel our daily functioning. If these hormones are not produced during the necessary sleep stages negative effects can result in individuals. The first two hormones important to note are leptin and ghrelin. As mentioned before, these are related to appetite regulation for the human body. If someone does not get enough sleep these hormones may change their sensation of being full, increasing their appetite, and altering the body’s response to sugar intake. These all cause weight gain which could lead to diabetes, high blood pressure, and cardiovascular disease (Epstein, 2010). There have been numerous correlations with a lack of sleep earlier in life and obesity later in life. These hormonal imbalances are especially important with children who are still growing. During stage four of the sleep cycle, hormones are secreted. Growth hormones are secreted here and they are essential for a child’s muscular development. If a child does not receive enough sleep or suffers from sleep disorder symptoms, the child may not receive the appropriate amount of growth hormones his or
  • 19. The Effect of Sleep on College Students 19 her body needs to grow and develop. Recent studies have shown increased levels of visfatin in individuals who do not receive adequate sleep. Visfatin is a hormone that has been shown to have a strong relationship with insulin resistance (Beck, 2009). Effects of these hormones can show possible associations with a lack of sleep and obesity, diabetes, poor immune system functioning, and cardiovascular disease. As shown in the sleep cycle above, it is important to see that children must enter stage four of the sleep cycle to ensure they receive their adequate levels of hormones to promote proper daily functioning. For children to develop properly they must make sure they receive adequate sleep to ensure proper hormonal functioning and body development. Sleep deprivation can take a large toll on the human body if adequate sleep is not received. This is especially important with younger children because of the effect that a lack of sleep can have on them later in life. These negative effects on children later in life include obesity, decreased secretion of growth hormones, hormonal imbalances, and cognitive impairment. Americans in particular get less sleep than other countries and they need to receive adequate sleep to improve their daily functioning. Sleep disorders often go unnoticed in this country and are negatively affecting performance. If we do not get adequate sleep we risk facing obesity, mental disorders, cognitive impairment, hormonal imbalances, and other negative side effects. By informing individuals through seminars, manuals, and classes about sleep cycles, methods, negative effects, and prevention measures we can enhance the well-being of individuals in America.
  • 20. The Effect of Sleep on College Students 20 Running Head: The Use of Energy Supplements and Sleep Aids The Use of Energy Supplements and Sleep Aids Patrick Dunne Rowan University
  • 21. The Effect of Sleep on College Students 21 The use of energy supplements, sleep aids, and caffeine is rising across the globe (Merrett 2007). The question some people fail to ask, however, is how these products affect a person’s ability or inability to sleep normally. Throughout this literature review it will be proven that all three of these things affect the amount and way people sleep. They all have similar positive and negative effects on the body. This topic is important because the overall use of sleep aids and energy supplements are increasing throughout the world and people do not really understand how these products really affect the human body. Also sleep is extremely important to everyone in the world. Everyone must do it to recharge their body after a long day. How much sleep a person gets at night determines their alertness and performance ability (Bryant & Wolfson 2010). How Energy Supplements, Sleep Aids, and Caffeine Effect Sleep Energy supplements range from drinks to pills that contain a variety of different chemicals, minerals, and herbal supplements. The most abundant of which is caffeine. Caffeine is a white, bitter alkaloid that stimulants the nervous system of the human body usually creating a sense of alertness and hyperactivity. Many studies have been done on caffeine in the last couple decades to determine the overall negative and positive effects of the mineral. All these studies have found that caffeine can have positive effects if used properly but may become addictive and also can harm your body if abused (Topendsports.com). Energy drinks are the most predominant energy supplements on the market today. Sales have been slowly rising ever since Red Bull and other brands have been stocking shelves (Merrett 2007). Other forms of energy drinks are 5 Hour Energy and MaXXX which are smaller “shot” type drinks. Since this article was written in 2007 there has been a steady increase in the use energy drinks. Use of energy drinks on a day to day basis may lead to dependency because
  • 22. The Effect of Sleep on College Students 22 the body may get used to having a certain amount of caffeine in the body. It may become necessary for a person to drink one as soon as they wake up or they will never get out of bed (EDrinks.net). Sleep aids are used to help people fall asleep and stay asleep. They can make someone fall asleep even when they do not want to or when they physically cannot. Someone on sleep medication can sleep through almost anything and cannot easily be woken up. Negative and Positive Effects of Caffeine and Energy Supplements Most energy supplements contain some amount of caffeine. Some more than others but overall energy supplements have the same effects of caffeine. Caffeine has a variety of effects, some of which are positive but many more that are negative. The positive effects include improved performance, increased alertness, temporary reduction in fatigue, and it has some positive effects on the heart (SteadyHealth.com). Caffeine is a stimulant which is why it affects people this way. The negative effects, in my opinion, outweigh the benefits. Negative effects include restlessness, nausea, sleep difficulties, upset stomach, and dehydration due to increased urination. Other long-term effects are irregular heartbeat and high blood pressure. The most prevalent negative effect to most people is the dependency that comes along with continued use. In some cases people may even become addicted and have moderate withdrawal symptoms after extended and constant use (Topendsports.com). Negative and Positive Effects of Sleep Aids Sleep aids also come with some negative and positive effects attached to use. The best sleep aids are pills or medical containing melatonin, 5HTP, and some herbal supplements
  • 23. The Effect of Sleep on College Students 23 (CantSleep.org). These sleep aids are known as barbiturates (WebMD.com 2010). Some barbiturates include Lunesta, Ambien, and Sonata. Most people that use sleep aids are people with sleep disorders such as insomnia. However, people who have irregular schedules such as college students and night workers have also been known to use sleep aids to help them sleep when they are stressed out or need to sleep during the day. The positive effects of sleep aids are that they are effective, easily available, and can prevent sleep disruptions. These effects help people who take them fall asleep and stay asleep when they are having trouble resting. The negative effects include next day tiredness and some harmful side effects according to WebMD.com. Harmful side effects such as changes in appetite, burning or tingling in hands or feet, difficulty keeping balance, dizziness, drowsiness, headache, heartburn, and usual dreams are results of taking this medication (WebMD.com 2010). The worst effect, however, is the moderate dependency that comes along with extended and constant use. If a person uses sleep aids every night to fall asleep they may soon find themselves unable to sleep without the medication they had been taking (Pillitteri, Kozlowski, Person, & Spear 1994). Another type of sleep aid are benzodiazepines. These are anti-anxiety drugs such as Xanax, Valium, and Ativan. They carry much more harmful effects and a serious risk of dependency. The overall summary of what has been learned since collecting these literary and public sources and publications is that caffeine is the major factor when considering the effects of energy supplements such as energy drinks and pills. Sleep aids and energy supplements have a serious effect on the amount and way people sleep. There are harmful side effects in both cases but there are also some positive effects as well. Sleep aids give people with insomnia and other sleep deprivation problems the ability to sleep. Energy supplements allow people to be alert,
  • 24. The Effect of Sleep on College Students 24 awake and improve performance. Both have a variety of different brands that contain different chemicals and minerals.
  • 25. The Effect of Sleep on College Students 25 Aims of the Research General Purpose of the Study The general purpose of this study is to indicate the effects of sleep on college students. By analyzing college student’s knowledge of sleep, their actual sleep patterns, and how they sleep, this study helped us understand their overall sleep patterns. This study also gave significant insight into the rate of use of energy supplements and sleep aids among college students so we can determine how these products affect their sleep schedule and which energy supplements and sleep aids should be marketed towards college students. This study also showed college students knowledge of the sleep cycle, sleep effects, and sleep deprivation to get an overall view of their knowledge of sleep. Motivation for Conducting Study College students are often deprived of sleep and their inadequate sleep patterns are detrimental, according to the secondary data on the topic. Through careful analysis of the secondary data on the subject, colleges students is an area that marketers should focus on in terms of sleep aids and energy supplements because of their irregular sleeping patterns. The motivation for conducting this study was that, being college students and knowing how hard managing your time is, do these products really help college students or are they actually harming them. Energy supplements and sleep aids can help a college student stay up late to finish a paper or help them sleep when their sleep schedule gets messed up from a long night studying. Although, secondary data shows the negative effects of these supplements, this study
  • 26. The Effect of Sleep on College Students 26 helped look into how college students use these aids to help them through their academic careers. This is important research because both of these products can prove contradictory to each other if used together and have different effects on the student in the long-run. Evaluating college student’s knowledge of sleep was also of crucial importance in order to see how much they would value help in this area to reform their sleep patterns to help their academic performance. Specific Managerial/Marketing Decisions to be Supported by Results of the Study The main decisions this study can help make is it can determine if marketing energy supplements or sleep aids is necessary or effective in relation to college students. It also can determine whether a supplier of these products should create more of an amount available around college or university campuses. Sleep aids and energy supplements may be more important in certain colleges than other colleges. This study looks into the use of sleep aids and energy supplements by Rowan University students. This study also questions their knowledge about the effects of these supplements as well as their knowledge of the effects of sleep. College students knowledge of the effects of sleep deprivation is important to marketers because if can help them better reach this growing niche market that may be in need of a refined marketing campaign. Specific Research Objectives to be Attained The research objectives attained would include an assortment of sleep based questions. The main research objectives in this study were to analyze the amount of sleep college students had each night, the effects of energy supplements and sleep aids, and the knowledge that college students had about the effects of sleep. The topics covered included if a student felt like he slept more than other students, how important sleep actually is to him/her, how much they actually
  • 27. The Effect of Sleep on College Students 27 sleep each night, if they preferred sleeping longer or shorter than the recommended amount, the effects of energy supplements and sleep aids, how sleep affects their academic performance, how sleep affects their health, if they stay up at night; what kept them up, if where they lived affected their sleep pattern, if the college they were in affected their sleep pattern, and lastly, if their year in college affected their sleep pattern. All of these minor objectives combined to achieve the three main research objectives.
  • 28. The Effect of Sleep on College Students 28 Research Design and Methodology Research method The survey was used to find the sleep habits, energy supplements and sleep aid usage, and effects of sleep information on college students. A survey was used because a survey was capable of provide a large amount of data about the college students as it related to our study. A questionnaire could provide us with descriptive information about our subjects and also lead to more in-depth information about the individual’s views and knowledge of sleep. Through the format of a survey we were able to work towards more complex answers and get a more rounded view of the individual’s sleeping habits. In the first part of a Likert scale questions where the survey compared the degree to which individuals agreed or disagreed with a statement, we could easily gather information that provided us with answers to our research objectives. The second part allowed us to dig deeper into their sleeping habits and we were able to get more in-depth information to supplement the information in part one. Not only did the survey gather demographic information, but it also allowed us to obtain the subject’s amount of sleep, what distracts them when they should be sleeping, their use of energy supplements, if they had a disorder, if they used sleep aids, and other information that aided our discovery process. Descriptive data was gathered because the goal of the questionnaire was to find descriptive characteristics about the population under study as represented in our sample. It was a goal of the questionnaire to be able to answer the who, what, where, when, and how of college students sleeping habits. The information provided, through descriptive research, in-depth information of college students sleeping habits.
  • 29. The Effect of Sleep on College Students 29 Sampling This study used simple random sampling. This was used because we wanted to survey college students but, not just survey our friends. Surveys were handed out in the Bunce computer lab, in the Labor and Employees Relations class, in the library, and others were handed out randomly throughout campus. This method helped us achieve the study’s research objectives because each student was able to answer about their sleeping habits and energy supplement and sleep aid usage. Although, it was thought that they may not have been as open about their usage of energy supplements and sleep aids, all students genuinely filled out the surveys with interest and curiosity. The college students that filled out our questionnaires also helped to show us their knowledge about the sleep cycle and the effects of sleep deprivation, which was very important to understanding how college students view the effects of sleep. The total sample size was 52 questionnaires which were distributed throughout campus. It was made sure that the sample only consisted of college students currently enrolled in Rowan University. Data Collection The questionnaire used for this study includes both nominal and scale data. The questionnaire is in the format of a Likert scale because respondents were asked to specify the agreed or disagreed with a series of mental belief and behavioral belief statements all revolving to some degree on sleep. Questions were structured to provide information to answer the research objectives specifically. The Likert scale ranged from strongly agree to strongly disagree, with the option for respondents to choose neither if they desired. The questionnaire began thanking respondents for taking their valuable time to fill out the survey and they were told that the results would be strictly confidential to be used for analysis in Research Methods in
  • 30. The Effect of Sleep on College Students 30 Marketing class. Part one of the survey, as mentioned above was the Likert scale format. Part one of the survey solely collected nominal data. Part two of the survey collected both nominal and scale data, particularly scale data. Part two also collected demographic information and the description of the respondents which is discussed in the first section of the results section in detail. The scale data collected in this section that related to the research objectives of the study were the number of naps per day, the amount of energy drinks consumed per week, the amount of coffee consumed per day, and the amount of sleep on average per night. Data that was inputted as nominal in SPSS 18.0, that was part two of the survey, included what respondents stayed up late to do, their use of sleep aids, and if they had any diagnosed sleep disorder. Other data collected in part two to further descriptive analysis of the respondents included the living location, gender, college, and year in college of the respondent. A specimen questionnaire is attached in the appendix under Questionnaire A1. An annotated questionnaire is also attached in the appendix under Questionnaire A2. Surveys were distributed randomly throughout campus and in two major areas. Fifteen of the surveys were completed in Labor and Employees Relations class, ten were handed out in the Bunce computer lab, and the rest were distributed randomly throughout campus. Four individuals did not take the survey because they said they were too busy studying for midterms. Besides for those four individuals refusing to participate, the other fifty-two respondents who did take the survey seemed very interested and completed the survey with enthusiasm. In the limitations of the study section, we discussed possible problems with the uneven amounts of respondents in certain categories. Particularly, the thirty-four males compared to eighteen females, an overwhelming amount of forty business majors, and thirty-five seniors, may have an impact on the quality of the data because certain groups of students are not completely represented in this
  • 31. The Effect of Sleep on College Students 31 data. If different colleges were to be selected, more females, and more lower-classman, the quality of the data would improve because of better representation of groups that are now minorities in our data. The quality of the data could be improved through increasing the amount of surveys and possibly conducting surveys of alumni to see changes in sleep patterns once these students leave college. These factors are discussed in more detail in the limitations of the study section. To see these results, please go to the annotated questionnaire located in the appendix as Questionnaire A2. Tabulation and Analysis Procedures SPSS 18.0 was utilized for data entry and processing. Statistical analyses were computed using SPSS 18.0. To see the data set used in this study, go to section B1 in the appendix. Cross- tabulations and graphs were computed for each of the questions. Non-parametric analyses and parametric analyses were computed where appropriate to help with analyzing the data. SPSS 18.0 was used to analyze the data collected through the survey to better understand the data.
  • 32. The Effect of Sleep on College Students 32 Results Part One: Description of Respondents (Biographic Characteristics) Biographic characteristics that were analyzed in this study include gender, college or major, current year, and living location. A characteristic common to all respondents was that they were enrolled in Rowan University. The location the students took the surveys in included fifteen in a Labor and Employees Relations class, ten in the Bunce computer lab, and the remaining surveys were randomly distributed throughout campus. Only 4 people refused to participate in the survey because they said they were studying for mid-terms. Thirty-four of the respondents were male and eighteen of the respondents were female. The gender bias in this study significantly favors males. The college within Rowan University or the respondents major was also analyzed in this survey. An overwhelming amount of students in this study were in the Rohrer College of Business or the business major. Two respondents were communications students, three respondents were education students, two respondents were engineering students, zero respondents were fine arts students, and five respondents were liberal arts students. The respondent’s ages are not known, but their current year in college is known. Only one respondent was a freshman, four respondents were sophomores, twelve respondents were juniors, and thirty- five respondents were seniors. Limitations on the disproportionate gender, year, and college values are explained in the “Limitations of the Study” section. The living location of the respondents was less dispersed as opposed to the other biographic characteristics. Fifteen respondents lived on campus, twenty respondents lived off campus, and seventeen respondents commuted from home.
  • 33. The Effect of Sleep on College Students 33 Part Two: The Sleep Patterns of College Students I. College students view sleep as a priority, although, they do not receive adequate sleep. The data proved to show many interesting findings for all of the project’s research objectives. There were cases in which the data set went against the secondary data researched on the topic as well as many instances where the data set agreed with the secondary data showing intriguing results. The first overarching research objective analyzed was the sleeping patterns of college students. This research objective was foundational to this project and was of prominent importance to be analyzed through the questionnaire. The first statement on the questionnaire was “I sleep more than other students my age.” This was one of the few times where the data had a fairly even spread. This even distribution can be seen in Chart C1. There was eighteen disagrees which proved to be surprising to say the least. This would mean that eighteen of the respondents believed they slept less than other students their age. According to secondary data, the amount of sleep that college students receive is inadequate and this proves that numerous students realize that their sleep patterns are debilitating. This statement is important when viewed in conjunction with the second statement “Sleep is a priority to me.” An overwhelming majority agreed that sleep was a priority to them. Therefore, it is evident that college students realize they are not getting enough sleep but they view sleep as a priority. These contradictory views in the respondents mind, could best be seen in a cross tabulation between these results. You would think that students who sleep more than other students would view sleep as a priority yet, it is clear that college students realize they do
  • 34. The Effect of Sleep on College Students 34 not receive enough sleep. The cross tabulation of “I sleep more hours than other students my age” and “Sleep is a priority to me” is shown below. Sleep more hours than other students * Sleep is a priority Cross-tabulation Count Sleep is a priority Strongly Strongly Agree Agree Neither Disagree Disagree Total Sleep more hours Strongly Agree 5 5 0 0 0 10 than other students Agree 1 8 0 2 0 11 Neither 1 5 2 0 0 8 Disagree 4 7 2 2 3 18 Strongly Disagree 0 0 0 4 1 5 Total 11 25 4 8 4 52 This example illustrates that even though college students view sleep as a priority, they still do not receive adequate sleep. To see college students actual amount of sleep each day of the week with the statement they “Sleep more hours than other students” cross tabulation, please look in the appendix at Cross-Tabulation D1. II. College students believe they need more sleep, but their desire for adequate sleep appears insincere. The first example illustrated that sleep was a priority to them. This study calls into question whether the priority that college students place on sleep is significant. College students both leaned towards the agreement side on both the statements “I do not receive enough sleep each night” and “I feel I need more sleep each night.” These questions were both very similar and intended to see whether college students believed they needed more sleep each night. This
  • 35. The Effect of Sleep on College Students 35 coincides with the how they view sleep as a priority. By saying that they need more sleep each night and that they do not receive enough sleep each night, they are in fact admitting that they do not receive optimum sleep per night. The fact that they do not receive optimum sleep per night can be seen in questions forty-five through fifty-one. The average amount of hours college students slept per night was analyzed and is below the recommended eight plus hours that many of the secondary sources recommends. Only Tuesday had an average value below seven hours per night. The frequencies for each of the hours can best be seen when compared in a chart. Bar charts for each of the days of the week and their corresponding amount of sleep in hours can be seen in the appendix as Chart C2 through Chart C8. III. College students sleep patterns are significantly interrupted by watching TV/movies, doing homework, going on the computer, drinking/partying, and hanging out with their friends. Questions thirty-two through thirty-eight asked respondents to check all of the reasons they stay up late. Respondents checked off more responses than originally hypothesized. These other activities, especially academic pressures and social gatherings, are believed to be at the root of college students sleep inadequacies. The items listed in the survey are routine activities that college students perform on a daily basis and it is believed that these are the activities interfering with their sleep patterns. Thirty-nine respondents stayed up late to watch TV/movies, thirty-nine respondents stayed up late to do homework, thirty-one respondents stayed up late to go on the computer, seventeen respondents stayed up late to play video games, thirty-two respondents stayed up late for drinking/partying, thirty-seven respondents stayed up late to hang out with their friends, and four respondents stayed up later for reasons not specified in this questionnaire.
  • 36. The Effect of Sleep on College Students 36 Charts are depicted in the appendix of the respondents answers to what causes them to stay up late and these answers are contrasted with respondents overwhelming agreement that sleep is a priority. Even though students view sleep as a priority, it is clear that they let drinking/party, watching TV/movies, going on the computer, and hanging out with their friends get in the way of their sleep routine. Charts C9-C14 depicts this relationship as shown in the appendix. Illustrated below are cross-tabulations that show the activities that students view as interrupting their sleep and the students that view sleep as a priority to them. Sleep is a priority * Watch TV Movies Cross tabulation Count WatchTVMovies No Yes Total Sleep is a priority Strongly Agree 3 8 11 Agree 4 21 25 Neither 2 2 4 Disagree 2 6 8 Strongly Disagree 2 2 4 Total 13 39 52 Sleep is a priority * DoHomework Crosstabulation Count DoHomework No Yes Total Sleep is a priority Strongly Agree 3 8 11 Agree 8 17 25 Neither 0 4 4 Disagree 2 6 8 Strongly Disagree 0 4 4 Total 13 39 52
  • 37. The Effect of Sleep on College Students 37 Sleep is a priority * Go on Computer Cross tabulation Count GoonComputer No Yes Total Sleep is a priority Strongly Agree 3 8 11 Agree 13 12 25 Neither 1 3 4 Disagree 3 5 8 Strongly Disagree 1 3 4 Total 21 31 52 Sleep is a priority * Drinking Partying Cross tabulation Count DrinkingPartying No Yes Total Sleep is a priority Strongly Agree 4 7 11 Agree 12 13 25 Neither 1 3 4 Disagree 2 6 8 Strongly Disagree 1 3 4 Total 20 32 52
  • 38. The Effect of Sleep on College Students 38 Sleep is a priority * Hanging with Friends Cross tabulation Count HangingwithFriends No Yes Total Sleep is a priority Strongly Agree 3 8 11 Agree 8 17 25 Neither 1 3 4 Disagree 1 7 8 Strongly Disagree 2 2 4 Total 15 37 52 IV. The academic pressures of college take a substantial toll on students sleep patterns. College puts academic pressures on students. These academic pressures as shown earlier effect the student’s sleep schedule. Unfortunately, these academic pressures have a negative effect on their sleep schedule. Overall, college students believe that their sleep has a strong relationship with their academic performance. Twenty-three students agree and nine students strongly agree that “My sleep has a strong relationship with my academic performance.” This statement has a relationship to “I find myself doing homework when I should be sleeping” and “The more sleep I receive the better I can concentrate.”
  • 39. The Effect of Sleep on College Students 39 Sleep relationship with academic performance * Do homework when I should be sleeping Cross tabulation Count Do homework when I should be sleeping Strongly Strongly Agree Agree Neither Disagree Disagree Total Sleep relationship with academic Strongly 3 1 1 2 2 9 performance Agree Agree 1 15 2 4 1 23 Neither 3 3 2 2 0 10 Disagree 2 4 0 1 1 8 Strongly 0 1 0 0 1 2 Disagree Total 9 24 5 9 5 52 These cross-tabulations illustrate the relationships college students believe that their academic performance has with concentration. Academic performance is strongly related to academic performance and these cross-tabulations not only prove that but show how college students need to get adequate sleep to improve their academic performance. Sleep relationship with academic performance * More sleep the better my concentration Crosstabulation Count More sleep the better my concentration Strongly Strongly Agree Agree Neither Disagree Disagree Total Sleep relationship with academic Strongly 8 0 1 0 0 9 performance Agree Agree 3 19 1 0 0 23 Neither 0 7 2 0 1 10 Disagree 2 4 1 1 0 8
  • 40. The Effect of Sleep on College Students 40 Strongly 1 1 0 0 0 2 Disagree Total 14 31 5 1 1 52 Thirty-one students agreed and fourteen students strongly agreed that the “The more sleep I receive the better I can concentrate.” This shows that college students strongly see the correlation between their concentration and academic performance, which was discussed thoroughly in the literature reviews. Even though, college students value their sleep and academic performance, it appears that both are conflicting for them. Thirty-nine students said that they stayed up late to do homework and twenty-four students agreed and nine students strongly agreed that “I find myself doing homework when I should be sleeping.”
  • 41. The Effect of Sleep on College Students 41 Another surprising fact was the amount of students that found themselves falling asleep in class. During their class time, students should be staying awake since they value their academic studies as shown by the survey. If students are falling asleep in class, they may not value their academic studies to the degree that they stated in the survey. It was surprising that even four students strongly agreed and ten students agreed that they found themselves falling asleep in class. It was hypothesized before the study that students would realize the importance of alertness and concentration in class, and work to get efficient sleep so they were mentally prepared for class time. College students need to restructure their sleeping patterns, as shown in results section one, in order to achieve their desired academic results. By doing homework instead of sleeping, college students may not be able to concentrate to produce their best academic work. They may harm themselves if they use energy supplements to try to help them concentrate, which may take
  • 42. The Effect of Sleep on College Students 42 a toll on their health. If they fail to receive optimum sleep and develop adequate sleep patterns, their school work will not be sufficient and they will need to receive adequate sleep to render their problem. By looking at the hours of sleep per night, college students should realize they are not receiving enough sleep and they should work to increase their rest to concentrate better in class. To see the importance that sleep has on concentration look at the literature review. Academic pressures can be resolved by getting adequate sleep to further student’s concentration and improve their overall study skills. Part Three: The Effects of Sleep Aids and Energy Supplements I. Contradictions relating actually energy supplement use and the view that energy supplement use increasing in America. When asked how many energy drinks that actually drank per week, there was an overwhelming amount of zeros. However this is contradictory to our primary data and secondary data that stated that the use of energy supplements in America was increasing. Students that took our survey said that the use of energy supplements were increasing and then turned around and said they did not even use them. When asked how many and what energy drinks students drank on a per week basis, seventy-eight to one hundred percent answered no use on energy drinks at
  • 43. The Effect of Sleep on College Students 43 all. The brand with the highest amount of use was Monster but almost seventy-nine percent of answered with no use per week. However, four respondents (7.7%) answered that they drank two monsters a week while three respondents (5.8%) answered one per week. These tables show that energy supplement use in America is not increasing in college students. College students seem to avoid energy supplements because they feel that may be harmful to a person’s health. Monster Cumulative Frequency Percent Valid Percent Percent Valid .00 41 78.8 78.8 78.8 1.00 3 5.8 5.8 84.6 2.00 4 7.7 7.7 92.3 3.00 2 3.8 3.8 96.2 4.00 1 1.9 1.9 98.1 7.00 1 1.9 1.9 100.0 Total 52 100.0 100.0 Redbull
  • 44. The Effect of Sleep on College Students 44 Cumulative Frequency Percent Valid Percent Percent Valid .00 43 82.7 82.7 82.7 1.00 3 5.8 5.8 88.5 2.00 2 3.8 3.8 92.3 3.00 3 5.8 5.8 98.1 5.00 1 1.9 1.9 100.0 Total 52 100.0 100.0 Rockstar Cumulative Frequency Percent Valid Percent Percent Valid .00 50 96.2 96.2 96.2 1.00 1 1.9 1.9 98.1 4.00 1 1.9 1.9 100.0 Total 52 100.0 100.0 Maxxx Cumulative Frequency Percent Valid Percent Percent Valid .00 52 100.0 100.0 100.0 HourEnergy Cumulative Frequency Percent Valid Percent Percent Valid .00 46 88.5 88.5 88.5 1.00 3 5.8 5.8 94.2 2.00 2 3.8 3.8 98.1 3.00 1 1.9 1.9 100.0 Total 52 100.0 100.0 II. Rare use of energy supplements stem from thought that they produce more harm than good.
  • 45. The Effect of Sleep on College Students 45 Most of the students we surveyed felt that energy supplements produce more harm than good. Also, there was an overwhelming amount of students that did not use energy supplements at all. This shows that the use of energy supplements by college students has been slowed by the thought of energy supplements being bad for your health. However, when asked if energy supplements made students crash there was a normal curve from strongly agree to strongly disagree. This shows that energy supplement crashes have a small effect of college students and their decision to use energy supplements. Energy supplement use increasing * Energy supplements produce more harm than good Cross tabulation Count Energy supplements produce more harm than good Strongly Strongly Agree Agree Neither Disagree Disagree Total Energy supplement use Strongly 4 6 6 2 0 18 increasing Agree Agree 2 11 9 4 0 26 Neither 2 0 1 1 1 5 Disagree 0 2 0 1 0 3 Total 8 19 16 8 1 52
  • 46. The Effect of Sleep on College Students 46 This next graph shows the data received on how college students felt about energy supplements desired negative and positive effects. Fifty-two percent of surveyed college students answered that they either strongly agree or agree that energy supplements produce more harm than good while only about seventeen percent strongly disagreed or disagreed.
  • 47. The Effect of Sleep on College Students 47 III. Sleep aid use is very uncommon among college students. The data that was collected made a very obvious point almost immediately. College students do not use sleep aids. Out of fifty-two respondents, only three replied affirmatively when asked if they used sleep aids. Only one person responded yes to both questions. This contradicted the hypothesized results that we expected to receive. Our secondary data indicated that young people rarely know if they have a sleep disorder and it is very uncommon for a college student to be diagnosed with a sleep disorder. It is rare, however, for anyone to get checked for a sleep disorder and more people should consider being checked. Sleep Aids * Sleep Disorder Cross tabulation Count Sleep Disorder No Yes Total Sleep No 47 2 49 Aids Yes 2 1 3 Total 49 3 52
  • 48. The Effect of Sleep on College Students 48 Part Four: The Knowledge of College Students about the Effects of Sleep I. College students believe they have a sufficient knowledge of sleep, yet, they do not apply this knowledge. College students overall agreed that they had sufficient knowledge of sleep. This can most evidently be seen in the statement “Sleep deprivation has many negative effects.” Although, this statement is very obvious, it cannot be under stressed. Especially, this cannot be under stressed for college students where there are many instances where they deprive themselves of sleep. There were only a few respondents in this survey that had extreme sleep deprivation illustrated in the hours they slept. Overall, though, the sleep college students receive is still not sufficient. They believe in sleeping over eight hours, they see the benefits in sleeping eight hours (all shown in the responses to the survey which can be seen in Questionnaire A2), but they do not sleep the eight hours per night. The average amount of sleep is always below eight hours and closer to seven. For students who need to concentrate and be alert, these numbers are inadequate and need to be looked into. For the statement
  • 49. The Effect of Sleep on College Students 49 “Sleep deprivation has many negative effects,” fourteen respondents strongly agreed and twenty-eight students agreed with this statement. This overwhelmingly majority illustrates that college students see the dangers in sleep deprivation especially, within the college environment A chart showing the responses for this statement as well as other charts showing students knowledge of sleep is shown in the appendix in charts C21-C26. The following cross tabulations show college students knowledge of sleep, knowledge of sleep deprivation, and knowledge of sleep effects. Knowledge of the effects of sleep * Knowledgeable about the sleep cycle Cross tabulation Count Knowledgeable about the sleep cycle Strongly Strongly Agree Agree Neither Disagree Disagree Total Knowledge of the effects of Strongly Agree 1 3 0 0 0 4 sleep Agree 3 10 5 3 0 21 Neither 1 4 6 0 0 11 Disagree 1 2 3 6 1 13 Strongly 1 1 0 0 1 3 Disagree Total 7 20 14 9 2 52 Sleep deprivation is an increasing issue * Sleep deprivation negative effects Cross tabulation Count Sleep deprivation negative effects Strongly Agree Agree Neither Disagree Total Sleep deprivation is an increasing issue Strongly Agree 6 1 0 2 9
  • 50. The Effect of Sleep on College Students 50 Agree 7 18 2 1 28 Neither 1 8 1 2 12 Disagree 0 1 0 0 1 Strongly Disagree 0 0 1 1 2 Total 14 28 4 6 52 Sleep deprivation is associated with mental disorders * Sleep deprivation is an increasing issue Cross tabulation Count Sleep deprivation is an increasing issue Strongly Strongly Agree Agree Neither Disagree Disagree Total Sleep deprivation is associated Strongly 4 5 1 0 0 10 with mental disorders Agree Agree 1 6 4 1 1 13 Neither 2 8 3 0 1 14 Disagree 2 8 2 0 0 12 Strongly 0 1 2 0 0 3 Disagree Total 9 28 12 1 2 52
  • 51. The Effect of Sleep on College Students 51 Sleep deprivation is associated with mental disorders * Sleep deprivation negative effects Cross tabulation Count Sleep deprivation negative effects Strongly Agree Agree Neither Disagree Total Sleep deprivation is associated with mental Strongly Agree 9 1 0 0 10 disorders Agree 2 9 1 1 13 Neither 1 11 1 1 14 Disagree 2 7 1 2 12 Strongly 0 0 1 2 3 Disagree Total 14 28 4 6 52 II. General knowledge about the effects of sleep and the hazardous effects of sleep deprivation. College students believe they have sufficient knowledge about the effects of sleep and negative effects of sleep deprivation. Nine students strongly agree and twenty-eight students agree that “Sleep deprivation is an increasing issue in America today.” This statement is absolutely true and sleep deprivation is increasing in America today. Secondary data shows that sleep deprivation has hazardous effects that many people are completely unaware of. Four people strongly agreed and twenty-one people agreed that “I have sufficient knowledge of the effects of sleep.” These numbers even seen large according to the little knowledge the secondary data stated people have on the subject. The sleep cycle is also an area that people do not have adequate knowledge about. Surprisingly, in the data collected seven people
  • 52. The Effect of Sleep on College Students 52 strongly agreed and twenty people agreed with the statement “I am knowledgeable about the sleep cycle.” College students do appear to be knowledgeable about the harmful effects of energy supplements and their increasing use in America, but their knowledge of the effects of sleep has been brought into question. As shown in the literature review, a lack of sleep and obesity are related, and although many did, quite a few students did not realize this relationship. Obesity and its relationship to sleep is currently being researched further to determine the exact relationship, although hormones are definitely key to understanding this relationship. Without sufficient knowledge of the hormones that are in play in when sleeping, it is hard to believe that college students have sufficient knowledge of the relationship that obesity and sleep have to one another. This is similar to the college students who agreed that “Sleep deprivation is associated with mental disorders.” Most individuals in this statements replied with neither because this is not common knowledge unless the respondent has researched this topic. It was also rare that so many people had knowledge about the sleep cycle because of its complex nature. Unless one has researched the sleep cycle it is also hard to believe that one would have sufficient knowledge of how it works. An overwhelming agreement that college students are absolutely correct on, is the extreme severity of sleep deprivation and the negative effects that can come out of such things. It is important that college students see the hazardous effects of sleep deprivation and warn others so that they are aware of the true harm that can result. III. Sleep disorders are rarely treated and they can have significant negative effects. The last point we made in this research project was that sleep disorders are rarely treated and they can have many negative effects. Many college students that may have a sleep
  • 53. The Effect of Sleep on College Students 53 disorder would never know or be oblivious to its existence. They find themselves overwhelmed with homework, tests, and other miscellaneous activities all the time on every day. A sleep disorder can have a serious effect on a college student because sleep is very important to everyone, especially someone as active as a college student. Three students stated they had a sleep disorder and three students said they used sleep aids. Two of the three students stated narcolepsy as their sleep disorder. Sleep disorders are rare and commonly go untreated, according to the secondary data on the subject. The secondary data shows that many people may never seek treatment for the sleep disorders and this may be illustrated through the data collected. There were extreme cases where respondents slept very few hours per night. This is unhealthy and dangerous. The negative effects of sleep disorders are illustrated in-depth in the literature review. These negative effects need to be made public so that individuals go seek treatment for their sleep disorder and live healthier lives.
  • 54. The Effect of Sleep on College Students 54 Discussion Our discussion section will focus on the major points of the research we have conducted. The first result obtained was that college students view sleep as a priority, yet, they feel they do not receive enough sleep. If college students view sleep is a priority they should be getting enough sleep because it is important to them. It is obvious that other activities are much more important such as watching TV and doing homework. College students today need to start getting more sleep or determine how much of a priority sleeping really is to them. The next point focused on is that college students believe they need more sleep, but their desire for adequate sleep appears insincere. If college students really wanted to sleep enough they need to begin to let go of some of the other things that keep them from sleeping. Adequate sleep seems to be ranged between seven and eight hours by the college students we surveyed yet most of them rarely received that much sleep on a regular day. How important can sleep be to college students if they are not receiving the required amount of sleep each night? The third point discussed was the fact that according to the data, college students sleep patterns are significantly interrupted by watching TV/movies, doing homework, going on the computer, drinking/partying, and hanging out with their friends. The graphs and tables shown for this point make it clear that these activities severely affect the amount of sleep college students received. Students should try to avoid these activities at nighttime when they should be sleeping and manage their time better if they want to do some of these activities and sleep the required amount as well.
  • 55. The Effect of Sleep on College Students 55 The last point on college students and sleep is that the academic pressures of college take a substantial toll on students sleep patterns. A large amount of the students that completed the survey found that homework affected their sleep pattern. They also replied that they agreed that the more sleep they received the better they could concentrate. Finally the data suggested that most college students felt that the amount of sleep they received had a direct effect on their academic performance. Energy supplement and sleep aid use was the second part of this research project. After we realized the contradictions relating actually energy supplement use and the view that energy supplement use increasing in America that continued to arise, we found a way to focus on that. The main point here is that many of the students recognized that energy supplement use was increasing but they responded that they actually did not use them at all. How can you say that use of something is increasing when you, yourself, are not using them? The next point involving energy supplements was that rare use of energy supplements by college students stem from thought that they produce more harm than good. Many college students replied that they agreed that energy supplements produce more harm than good while very little disagreed. However, when asked if energy supplements kept them awake or made students crash the responses were evenly spread from strongly agree to strongly disagree with a lot of neither in the middle. The major conclusion here was that there was an overwhelming reply to the thought of energy supplements producing more harm than good, but when the actually negative effects were considered they did not have much effect at all.