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Research analysis into the mediums of
           ancillary texts.
(Magazine advertising and CD Covers)
CD Cover (front)
Main image:                                                                    Typography:
• Matt is looking at the                                                           Matt Cardle (artist)
camera.                                                                           When We Collide
    - By doing this potential                                                         (album)
buyers are able to identify                                                    • Two different types of
with Matt as this is his first                                                 typography is used.
album.                                                                             - Matt Cardle , this font
• A medium-shot shows Matt                                                     could be seen as a
is causally dressed wearing a                                                  signature, he’s establishing
jacket.                                                                        himself after winning.
    - This could reinforce his                                                     - When We Collide,
‘chilled out’ character.                                                       is easy to read and buyers
                                                                               are able to easily identify
                                                                               the name of the album.

                                 Colours:
                                 • The black and white colour scheme,
                                 allows ‘The X Factor’ winners logo to stand
                                 out.
                                    - This is important as he's new this is
                                 how potential buyers are to identify him.
CD Cover (front)
Main image:
• Matt looks down instead of
looking directly at the
camera.                                                                         Typography:
   - Gazing at the ground                                                           MATT CARDLE (artist)
Matt looks pensive.                                                                    LETTERS (album)
• He's standing clasping his                                                    • The typography is simple.
hands together and isn’t                                                           - This could relate to
showing much facial                                                             Matt’s simplicity and again
expression.                                                                     his ‘relaxed’ personality.
   - This could connote the                                                     • The font used is also easy
‘sad’ emotions spread across                                                    to read.
various songs.                                                                     - This is useful as
• A medium-shot shows Matt                                                      potential buyers are able to
dressed in a shirt, with scruffy                                                read the wording clearly.
gelled hair.
   - This could reinforce his
‘relaxed’ personality.             Colours:
                                   • The colour used is fairly dull.
                                      - One colour could suggest he’s feeling
                                   one mood throughout the 13 songs
                                   featured on this CD.
CD Cover (back)
    Record company and logo.                    Barcode.
                                                                                 Track listing – Matt has 13
                                                                                 songs featured on this CD.
                                                                                 - Starlight
                                                                                 - Run For Your Life
                                                                                 - All For Nothing
                                                                                 - Pull Me Under
                                Most common features                             - Amazing
Institutional information -                                                      - Faithless
Who produced it                found on the reverse of a                         - Beat Of A Breaking Heart
   - Richard ‘Biff’ Stannard                                                     - Stars & Lovers
   - Ash Howes                        CD Cover                                   - Letters
   - Gary Barlow                                                                 - Reflections
- Year it was produced                                                           - Walking On Water
   - 2011                                                                        - Slowly
                                                                                 - When We Collide
                                Some sort of imagery, though not all the time.
                                Examples include:
  Needs to relate to the        - Image of artist
  front cover of the CD.        - Some sort of location
                                - Patterns
Aim of a CD Cover:
•   Attract audiences:
-   The cover must be eye catching.
-   Audiences must be able to identify the artist/band through image(s) and album name.

•   Show a visual representation of the artist:
-   Show the personality of the artist/band from images, e.g. Facial expressions.

• Use the typical codes and conventions.
Example on the front CD Cover:
- Simple colour scheme.
- Artist/Band names clearly stated.
- Name of the album clearly identifiable.
Example on the back CD Cover:
- Song titles noticeably listed.
- Barcode.
- Record company/logo.
- Institutional information.

•   Maximise sales and revenue.
Magazine Advertising
Use of contrasting colours:                                                             Image of artist:
- Orange.                                                                               - The image is slightly faded.
- White.                                                                                - The image is a close up of
- Black.                                                                                Ed Sheeran’s (artist) face.
The use of the black and                                                                - He is looking directly at the
white text against the orange                                                           camera.
background allow it to stand                                                               - The close up, and the
out.                                                                                    fact that he is looking
                                                                                        directly at the camera allows
                                                                                        potential buyers to identify
Font:                                                                                   the artist.
- Font is clear/easy to read.

                                                                                        iTunes logo:
Place of wording:                                                                       - This stands out clearly as
-The wordings are in line and                                                           the black contrast with the
placed one after the other.                                                             orange.
    - This makes it easy to                                                             - The iTunes logo signifies,
read, and ensures everything                 The name of the album is    :              the producers are taking
is read.                         - This may look plain and simple, however, it stands   into account the changes in
- The word click is underlined, out and potential buyers are to easily remember         how people consume music
this suggesting it is easy to be this because of its simplicity.                        electronically instead of
downloaded on iTunes.                                                                   buying CD’s.

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Research analysis into the mediums of ancillary texts

  • 1. Research analysis into the mediums of ancillary texts. (Magazine advertising and CD Covers)
  • 2. CD Cover (front) Main image: Typography: • Matt is looking at the Matt Cardle (artist) camera. When We Collide - By doing this potential (album) buyers are able to identify • Two different types of with Matt as this is his first typography is used. album. - Matt Cardle , this font • A medium-shot shows Matt could be seen as a is causally dressed wearing a signature, he’s establishing jacket. himself after winning. - This could reinforce his - When We Collide, ‘chilled out’ character. is easy to read and buyers are able to easily identify the name of the album. Colours: • The black and white colour scheme, allows ‘The X Factor’ winners logo to stand out. - This is important as he's new this is how potential buyers are to identify him.
  • 3. CD Cover (front) Main image: • Matt looks down instead of looking directly at the camera. Typography: - Gazing at the ground MATT CARDLE (artist) Matt looks pensive. LETTERS (album) • He's standing clasping his • The typography is simple. hands together and isn’t - This could relate to showing much facial Matt’s simplicity and again expression. his ‘relaxed’ personality. - This could connote the • The font used is also easy ‘sad’ emotions spread across to read. various songs. - This is useful as • A medium-shot shows Matt potential buyers are able to dressed in a shirt, with scruffy read the wording clearly. gelled hair. - This could reinforce his ‘relaxed’ personality. Colours: • The colour used is fairly dull. - One colour could suggest he’s feeling one mood throughout the 13 songs featured on this CD.
  • 4. CD Cover (back) Record company and logo. Barcode. Track listing – Matt has 13 songs featured on this CD. - Starlight - Run For Your Life - All For Nothing - Pull Me Under Most common features - Amazing Institutional information - - Faithless Who produced it found on the reverse of a - Beat Of A Breaking Heart - Richard ‘Biff’ Stannard - Stars & Lovers - Ash Howes CD Cover - Letters - Gary Barlow - Reflections - Year it was produced - Walking On Water - 2011 - Slowly - When We Collide Some sort of imagery, though not all the time. Examples include: Needs to relate to the - Image of artist front cover of the CD. - Some sort of location - Patterns
  • 5. Aim of a CD Cover: • Attract audiences: - The cover must be eye catching. - Audiences must be able to identify the artist/band through image(s) and album name. • Show a visual representation of the artist: - Show the personality of the artist/band from images, e.g. Facial expressions. • Use the typical codes and conventions. Example on the front CD Cover: - Simple colour scheme. - Artist/Band names clearly stated. - Name of the album clearly identifiable. Example on the back CD Cover: - Song titles noticeably listed. - Barcode. - Record company/logo. - Institutional information. • Maximise sales and revenue.
  • 6. Magazine Advertising Use of contrasting colours: Image of artist: - Orange. - The image is slightly faded. - White. - The image is a close up of - Black. Ed Sheeran’s (artist) face. The use of the black and - He is looking directly at the white text against the orange camera. background allow it to stand - The close up, and the out. fact that he is looking directly at the camera allows potential buyers to identify Font: the artist. - Font is clear/easy to read. iTunes logo: Place of wording: - This stands out clearly as -The wordings are in line and the black contrast with the placed one after the other. orange. - This makes it easy to - The iTunes logo signifies, read, and ensures everything The name of the album is : the producers are taking is read. - This may look plain and simple, however, it stands into account the changes in - The word click is underlined, out and potential buyers are to easily remember how people consume music this suggesting it is easy to be this because of its simplicity. electronically instead of downloaded on iTunes. buying CD’s.