252 thrillers were released in 2012, generating over $1 billion at the box office. While thrillers have made $18.3 billion total, profits have declined compared to past years. Titanic was the most successful thriller ever, making $1 billion compared to the next highest film's $450 million. Its popularity as a well-known story, star-studded cast and director, and media hype contributed to its record-breaking profits. Thrillers generally target young male audiences who enjoy action, mystery and horror films.