SlideShare a Scribd company logo
Reputation
Management
        ©Forfeng Designs 2012
Registering your name/business
name on social media accounts.
If someone registers as you, they
 could quickly ruin your business.
Think about at least grabbing the
     names on major ones.
                         ©Forfeng Designs 2012
©Forfeng Designs 2012
©Forfeng Designs 2012
©Forfeng Designs 2012
75% of online travel
buyers checking at
least three reviews
   sites before
  booking online
               ©Forfeng Designs 2012
©Forfeng Designs 2012
A negative review or
  comment on the
Twitter, Facebook or
 Youtube Web sites
can lose companies
   as many as 30
     customers
 (Convergys Corp)
                       ©Forfeng Designs 2012
Reputation
Management is not
  just about online,
it’s about offline too
                ©Forfeng Designs 2012
Lovely romantic photos of guests enjoying
         themselves at your inn
                               ©Forfeng Designs 2012
Slight problem, not that person’s significant other

                                        ©Forfeng Designs 2012
Slight problem, not that person’s spouse

                             ©Forfeng Designs 2012
What is
 your local
 chamber
  saying
about you?
    ©Forfeng Designs 2012
What are
   your
employees
  saying
about you?
             ©Forfeng Designs 2012
©Forfeng Designs 2012
© http://www.bedbugcentral.com/bedbugs101/topic.cfm/identification
                                             ©Forfeng Designs 2012
©Forfeng Designs 2012
Twitter
          ©Forfeng Designs 2012
©Forfeng Designs 2012
Yelp


       ©Forfeng Designs 2012
©Forfeng Designs 2012
Note: The reviews (filtered) are not factored into the
           business's overall star rating.
                                               ©Forfeng Designs 2012
©Forfeng Designs 2012
©Forfeng Designs 2012
35% of social media users
changed their hotel after browsing
       a social platform
 (source: World Travel Market, November
        2010, reported by Tnooz)

75% of customers now cite reviews
 as being influential when booking
     and making travel plans
                                ©Forfeng Designs 2012
Trip
advisor

          ©Forfeng Designs 2012
©Forfeng Designs 2012
©Forfeng Designs 2012
©Forfeng Designs 2012
More then ½ of negative
online reviews either mention
 or are prompted by issues
  with a lodging properties
 deposit and/or cancellation
           policies.
                      ©Forfeng Designs 2012
©Forfeng Designs 2012
©Forfeng Designs 2012
©Forfeng Designs 2012
©Forfeng Designs 2012
Know when to stop
    engaging
 and back away


    &
  Don’t
  Feed
   the
  Trolls            ©Forfeng Designs 2012
©Forfeng Designs 2012
©Forfeng Designs 2012
©Forfeng Designs 2012

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Reputation Management for Lodging Maine Innkeepers Association Part 1