Hidden Door Case Study

1. And I have ideas on how
to solve [DreamCo.]’s
brand identity problem
Hi, I’m Aniket 👋

2. The brand works through “The [DreamCo] FlyWheel”
Brand Identity
(Improving Brand Equity & Price Premiums
Unique
Products
Customer
Experience
Brand
Perception
Scarcity

3. Which means we can “dissect” and improve each
component to improve the bigger picture as long as
we follow a common thesis (strategy)
Unique
Products
Customer
Experience
Brand
Perception
Scarcity

4. My new idea for a thesis is called “[DreamCo] Teaser Trailer]”
and it has 3 key points
Give prospective customers opportunities to be
physically closer to the brand
Make people feel like “owners”
Tell relatable stories and connect it back to the brand
Good Execution —>
Improve Brand Equity —>
Long-Term Loyalty

5. 1. Give prospective customers
opportunities to be physically closer
to the brand
Let’s get right into it

6. [Details on every idea including design
mockups, market research statistics,
and quotes from industry reports -
repeated for every point]

7. Because I’m incredibly ambitious
about working at [DreamCo] and I
believe I can provide a lot of value
Why did I bother emailing this to you?

8. [Resume and contact information]