RenzooPush Superknjizara
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1) Superknjizara.hr is a Croatian bookshop that ran a mobile promotional campaign using RenzooPush technology to promote their online store and increase brand awareness. 2) The campaign asked participants to recommend the bookstore to 5 friends via text message in order to receive a surprise book. Over 2000 people opted in and over 400 sent recommendations. 3) The campaign was successful in getting the bookstore's name out to many new people and in acquiring contact information for future campaigns, though some participants felt they should have had a choice in the book received.
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بازاریابی چندکاناله یکپارچه ( Omnichannel Marketing) چه تفاوتهایی با بازاریا...
بازاریابی چندکاناله چیست؟
بازاریابی چندکاناله تقریباً همان چیزی است که به نظر میرسد؛ فعالیتهای بازاریابی که در بیش از یک کانال اتفاق میافتد. حتی اگر این عبارت برایتان جدید باشد، احتمالاً در بازاریابی چندکاناله مشارکت کردهاید.
تقریباً هر کسبوکاری، حتی کوچکترین شرکتی که با یک نفر اداره میشود، بازاریابی چندکاناله انجام میدهد.
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Gugulethu residents protest Mzoli and his underhanded business practices
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INFRA-DNFM-ChoosingMarketingChannels-2016
This document provides guidance on selecting and evaluating effective marketing channels. It discusses marketing funnels and different stages including awareness, consideration, conversion, loyalty, and referrals. For each stage, it outlines the purpose, best practices, example channels, and ways to measure effectiveness. Key recommendations include using customer data to target audiences, maintaining a consistent brand, testing channels, and focusing limited budgets on a few targeted efforts to acquire new customers while maintaining existing loyal customers.
HOW OMNICHANNEL EXPERIENCES CAN LEVEL UP COMMUNICATION FOR ENTERPRISES.
Today’s customer journeys span back and forth between digital and physical touchpoints, weaving from one platform and one device to another as they evaluate their options and decide whom to do business with. If you want to reach them, you must be present where they are and use the channels they use – WhatsApp, Facebook, Instagram, SMS, Email etc.
At its core, omnichannel marketing is about removing any friction points or barriers to entry and communicating with your customers on channels they already prefer. It is an integrated approach to marketing that puts the customer first and builds a series of sales and marketing strategies around it.
New Customer Journey - Westfield CMO John Batistich
This document discusses the evolving customer journey from awareness to advocacy. It notes that the traditional linear path to purchase is being replaced by a complex network of touchpoints across online and offline channels. It highlights key trends like ubiquitous mobile connectivity that are driving new shopper behaviors and influencing how and where customers discover, buy, and get support. The document maps example customer journeys and emphasizes the need for brands to understand customers' needs at each stage in order to design optimal experiences and harness the organization to deliver on their brand's experience.
Omnichannel Blog.pdf
The importance of omnichannel customer experience for modern businesses. It emphasizes that with customers having multiple platforms to interact with businesses, it has become necessary for every business to have a presence across these channels. The paragraph mentions that an omnichannel approach is crucial to reach potential customers and cater to their needs. It also suggests that if you are considering implementing an omnichannel customer experience strategy, the paragraph provides the necessary information you need to know.
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Intro_to_Inbound_2016-4
This document provides an overview of inbound marketing strategies and how the company Squaredot approaches implementing them. It summarizes inbound marketing as a holistic approach that focuses on attracting and converting website visitors into customers and advocates through strategic content creation, lead nurturing, and continuous measurement and adaptation. The summary highlights how Squaredot employs tactics like search engine optimization, content marketing, and data analytics at each stage to empower buyers and grow businesses efficiently through the inbound process.
ikano_whitepaper_alwayson
This document discusses the results of a survey of over 3000 loyalty program members. It finds that:
1) Customers want relevant communications from brands on their own terms, rather than frequent emails, and will disengage if their expectations are not met.
2) Younger customers prefer rewards like prize draws and partner offers, while older customers prefer exclusive access and previews.
3) Not all customers are active on social media, so brands should use a variety of channels for communications.
4) Loyalty programs are still effective at increasing customer spending, though the relationship varies by age.
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RenzooPush Superknjizara
- 1. case study Copyright © 2008 Renzoo Ltd, All rights Reserved
- 4. How was it done? RenzooPush – Superknjizara.hr case study A button “Recommend and get a surprise book” was added to each webshop article. Click on the button takes visitor to the campaign landing page.
- 5. How was it done? RenzooPush – Superknjizara.hr case study In the campaign l anding page visitor can enter mobile numbers of friends they wish to recommend an item to ... they also need to enter their mobile number in order to authenticate them and send recommendations out with their mobile number
- 8. Campaign Stats RenzooPush – Superknjizara.hr case study 26 d ays Campaign Duration : 2.008 Campaign landing page visits : 354 ( 261 redeemed ) N o. of issued promo codes: 111 (5,5%) N o. of recommendations sent directly from mobile: 90 ( 4,5% of total delivered ) N o. of wap page reads : 43 (9,6%) N o. of new opt-in s : 1.995 (94,2%) N o. of recommendations delivered : 2.117 N o. of recommendations sent : 450 N o. of people that sent recommendations :
- 9. Campaign Stats (Landing page visits) RenzooPush – Superknjizara.hr case study
- 12. For additional info please contact us : 7 People's Hall, 2 Olaf St reet, London W11 4BE Phone: +44 870 490 0911 - [email_address] k - www.renzoopush.com