The Provence-Alpes-Côte d'Azur regional council, along with the regional chamber for trades and crafts and the Effinergie association, is launching an initiative to promote effective thermal renovations targeting homeowners and craft enterprises. The 'Renovate More in Fréjus' website provides resources and connects participants, while a challenge has been set up to reward exemplary renovation practices. The initiative aims to foster partnerships and improve energy efficiency in local renovation projects.