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Reframing Bread
A world of value beyond the end product
   Team25772 - Yulia Goncharova, Coreen Mazzocchi
Stepping back to look at the frame of 1 loaf of bread reveals
much more value than the $1.00 you pay at the market. In
fact, continuing to step backwards reveals complex processes,
sustainability, and deep cultural value.


    INGREDIENTS                              HARVEST



     BAKER                                       NATURE



       BREAD                                CULTURE
Bread               Baker
A baker gains their livelihood from creating and selling this
                            bread.
Baker               Ingredients
    The baker takes any number of raw ingredients, possibly
including fruit or nuts, to create the bread. In this case we focus
                            on the flour.
Ingredients                Harvest
Flour comes from wheat which is harvested by machines,
ground into flour, and transported. The livelihoods of countless
people are sustained by creating bread ingredients, even before
the bread bakers themselves. The flour production is quite a
valuable process in terms of man and machine power.
Harvest                 Nature
Seeds are planted. They become wheat with the help of sun,
rain, birds, and bees. The part nature plays is of ultimate value in
creating our 1 loaf of bread.
Nature               Culture
Every unique culture throughout history has had their own
special version of bread. Beyond the physical and product, one
loaf of bread, there is literally a world of culture and value.

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Reframing Bread

  • 1. Reframing Bread A world of value beyond the end product Team25772 - Yulia Goncharova, Coreen Mazzocchi
  • 2. Stepping back to look at the frame of 1 loaf of bread reveals much more value than the $1.00 you pay at the market. In fact, continuing to step backwards reveals complex processes, sustainability, and deep cultural value. INGREDIENTS HARVEST BAKER NATURE BREAD CULTURE
  • 3.
  • 4. Bread Baker A baker gains their livelihood from creating and selling this bread.
  • 5. Baker Ingredients The baker takes any number of raw ingredients, possibly including fruit or nuts, to create the bread. In this case we focus on the flour.
  • 6. Ingredients Harvest Flour comes from wheat which is harvested by machines, ground into flour, and transported. The livelihoods of countless people are sustained by creating bread ingredients, even before the bread bakers themselves. The flour production is quite a valuable process in terms of man and machine power.
  • 7. Harvest Nature Seeds are planted. They become wheat with the help of sun, rain, birds, and bees. The part nature plays is of ultimate value in creating our 1 loaf of bread.
  • 8. Nature Culture Every unique culture throughout history has had their own special version of bread. Beyond the physical and product, one loaf of bread, there is literally a world of culture and value.